KBRG (100.3
FM ''Amor 100.3'') is a commercial
radio station
Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
licensed to
San Jose, California
San Jose, officially the City of San José ( ; ), is a cultural, commercial, and political center within Silicon Valley and the San Francisco Bay Area. With a city population of 997,368 and a metropolitan area population of 1.95 million, it is ...
, with a
Spanish AC radio format
A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...
. The station is owned by
TelevisaUnivision
TelevisaUnivision (formerly known as Univision Communications) is a Mexican-American media company headquartered in Miami and Mexico City that owns American Spanish language broadcast network Univision and free-to-air channels in Mexico such as ...
. Its studios are located at 1940 Zanker Road in San Jose, and the transmitter is on
Loma Prieta Peak on the Santa Clara/Santa Cruz County line.
History
KEEN-FM and KBAY
KEEN-FM came to air March 4, 1963, after rushing to meet FCC deadlines and fix issues with its problematic transmitter. It was owned by United Broadcasting as the FM counterpart to
KEEN
Keen, Keen's, or Keens may refer to:
People
* Keen (surname)
* Thomas Keens (1870-1953), British politician Music and song
* "Keen" (song), a single by That Petrol Emotion
* Keen Records, American record label
* Keening, traditional Irish la ...
AM 1370, but it offered easy listening music instead of KEEN's characteristic country format.
In 1967, KEEN-FM became KBAY, an easy listening station that remained as such for decades. In the early 1980s, it moved toward a soft adult contemporary sound.
KBRG comes to 100.3
In 1997, the Snell family, owners of United Broadcasting, sold their holdings. The buyer for KBAY was
American Radio Systems. American Radio Systems immediately swapped with EXCL Communications, a subsidiary of Latin Communications Group. EXCL traded the Fremont-based
KBRG facility at 104.9, an FM station in Portland, $2 million in cash and 150,000 shares of Latin Communications Group stock for the KBAY facility and Sacramento's KSSJ.
ARS kept the KBAY call letters and format, which became part of a three-way station swap on December 31, 1997. KBAY moved from 100.3 to
Gilroy 94.5, the former KUFX, while KUFX briefly moved to 104.9 before changing again in 1998.
KBRG history
KBRG began as an English-language station, debuting in 1964 on 105.3 (now
KITS
KITS (105.3 FM broadcasting, FM, "Live 105") is a commercial radio, commercial radio station in San Francisco, San Francisco, California. Owned by Audacy, Inc., it broadcasts an alternative rock radio format known as "Live 105". The studios ...
) carrying a stereo classics format under the name "K-Bridge."
KBRG was the Bay Area's first Spanish-language FM station as Caballero Spanish Radio. In December 1983, it moved to 104.9 (now
KXSC) before being part of the ARS/EXCL swap on December 31, 1997.
From 1968 through 1971, KBRG broadcast
Oakland Athletics
The Oakland Athletics (frequently referred to as the Oakland A's) were an American Major League Baseball (MLB) team based in Oakland, California from 1968 to 2024. The Athletics were a member club of the American League (AL) American League We ...
games, with Víctor Manuel Torres at the mike.
In 1989,
EXCL Communications purchased KBRG (previously on 104.9) from Radio America, Inc. EXCL brought the
Radio Romántica Spanish AC format to 100.3 after moving from 104.9. During the 1990s, EXCL adapted the Radio Romántica format to several western Hispanic radio markets. After EXCL was acquired by
Entravision in 2000, Entravision began to phase out the format. KBRG was the last station using the Radio Romántica format after
Univision
Univision () is an American Spanish-language terrestrial television, free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content. The network's programming is aimed at the L ...
purchased KBRG from Entravision on January 1, 2006 and switched it to Spanish Adult Hits under the name Recuerdo 100.3.
On February 6, 2018, Univision dropped the "Más Variedad" Spanish Adult Hits format and switched it to Spanish AC as ''Amor 100.3''. Although the music and radio shows are syndicated and heard from
KOMR in Phoenix and
KRDA in Fresno simultaneously, which also carries the Amor format. The “Amor” stations are similar to
KLVE in Los Angeles which is one of the most listened Spanish language radio stations in the United States.
In March 2019, Univision placed all their stations into their new
Uforia Audio Network
Uforia Audio Network () is the radio broadcasting and music events division of TelevisaUnivision (United States), TelevisaUnivision USA. Formerly known as Hispanic Broadcasting Corporation and Univision Radio, it is the eighth-largest radio br ...
, The station joined Uforia on March 15.
*
References
External links
List of "Superpower" Grandfathered FM radio stationsFCC History Cards for KBRG
{{Univision Communications
BRG
BRG
Univision Radio Network stations
Radio stations established in 1963
1963 establishments in California
Mainstream adult contemporary radio stations in the United States
Mass media in San Jose, California