Jason Goldwatch (born September 1, 1976) is an American

music video director A music video director is the head, overseer or facilitator of music video production. The director conceives of videos' artistic and dramatic aspects while instructing the musical act, technical crew, actors, models, and dancers. They may or ...

and commercial director and self described "disrupter" who is a co-founder and Executive Creative Director of

Decon Decon is a New York–based advertising agency and record label. Decon is known for their "Green Week" initiative for NBC Universal, which involved an installation at the 30 Rockefeller Center. Additionally, Decon has produced documentary-style ...

/ Mass Appeal creative agency and

record label "Big Three" music labels A record label or record company is a brand or trademark of Sound recording and reproduction, music recordings and music videos, or the company that owns it. Sometimes, a record label is also a Music publisher, ...

based in New York.

Early life

Goldwatch was born in San Francisco, where he attended San Francisco School of the Arts high school before attending the

California Institute of the Arts The California Institute of the Arts (CalArts) is a Private university, private art school in Santa Clarita, California. It was incorporated in 1961 as the first degree-granting institution of higher learning in the US created specifically for ...

. He worked at multiple production companies (including Satellite Films, where he was recruited by

Spike Jonze Adam Spiegel (born October 22, 1969), known professionally as Spike Jonze (), is an American Filmmaking, filmmaker, actor, musician, and photographer. His work includes films, commercials, music videos, skateboard videos and television. Jonze ...

) before touring with

Dilated Peoples Dilated Peoples is an American Los Angeles-based Hip hop music, hip hop trio, composed of rapper and record producer Evidence (musician), Evidence, rapper Rakaa, and Beat Junkies deejay and record producer DJ Babu. The group is better known in t ...

, Rage Against The Machine and Kanye West as a photographer and Documentarian. (Resisting the title "videographer.") He is best known for his directorial work with

Kid Cudi Scott Ramon Seguro Mescudi (born January 30, 1984), also known by his stage name Kid Cudi ( ; formerly stylized as KiD CuDi), is an American rapper, singer, songwriter, record producer, actor, and fashion designer. Born and raised in Clevelan ...

Pharrell Williams Pharrell Lanscilo Williams (; born April 5, 1973), also known mononymously as Pharrell, is an American musician, singer, songwriter, rapper, record producer, and fashion designer. He first became known as one half of the music production duo ...

, Jay-Z, Tyler the Creator,

Linkin Park Linkin Park is an American Rock music, rock band formed in Agoura Hills, California, in 1996. The band's current lineup consists of vocalist/rhythm guitarist/keyboardist Mike Shinoda, lead guitarist Brad Delson, DJ/turntablist Joe Hahn, bass ...

, Mike Dean, Jay Electronica, Kendrick Lamar, Atmosphere, Travis Barker, Roc Marciano, Busta Rhymes, Grizelda, The Alchemist, Earl Sweatshirt, School Boy Q,

Action Bronson Ariyan Arslani (born December 2, 1983), professionally known as Action Bronson, is an American rapper and television presenter. Born and raised in Queens, he released his debut mixtape ''Bon Appetit ..... Bitch!!!!!'' in January 2011 and indepe ...

Soul Assassins, and

. In 2000, he partnered with Peter Bittenbender on a film entitled ''One Big Trip'', which led to their founding of Decon in 2002. The accompanying soundtrack featured DJ Dhadow, Heirogliphics, Space Time Contimum and Tranquillity Bass. Having received the "Soundtrack of the Year" from "HIGH TIMES" Magazine, he established the record lable with Sony Music, "DECON RECORDS" with his business partner Peter Bittenbender. One of the most recognizable aspects about the music videos and short films by Goldwatch aside from the creative ingenuity and unpredictable psychedelic edge, is that he credits himself at the beginning of each of his works. He has said it was a decision he made early on to help establish his personal brand and also because people were already misspelling his name and he considered his films as not only commercially viable pieces but simultaneously "stand out works of art.".

Selected videography

Music videos

* Swollen Members – “Paradise Lost” 1994 * Swollen Members – “Deep End” 1995 * Aceyalone – “I Think” 1996 * Kool Kieth – “Plastic World” 1998 * Hieroglyphics – “Soweto” 2000 * Linkin Park – “Enth E Nd” 2002 * Aceyalone – “Give It Here” 2003 * Loot Pack – “Whenimondamic” 2006 * Loot Pack (feat. Quasimoto) – “20 Questions” 2006 * Common and Sadat X feat. Talib Kweli – “1999” 2007 * Jay-Z – “Pray” 2007 * Aceyalone (feat. Chali 2na & Bionikc) – “Eazy” 2008 * Dilated Peoples – “Worst Come To Worst” 2008 * Dilated Peoples (feat. Defari) – “Third Degree” 2008 * Dilated Peoples (feat. Erick Sermon) – "Platform Remix" 2008 * Evidence – “Mr. Slow Flow” 2008 * Ludacris – “Blueberry Yum Yum” 2008 * Busta Rhymes (feat. Estelle) – “World Go Round,” 2009 * Chali 2na (ft. Beenie Man) – “International,” 2009 * Damian Marley – “One Loaf Of Bread” 2009 * Dilated Peoples – “Work The Angels” 2009 * Evidence – “For Whom The Bell Tolls” 2009 * Evidence (feat. Defari) – "Don't Hate" * Kid Cudi – “Soundtrack 2 My Life” 2009 * Plantlife – “Sumthin About Her” 2009 * The Alchemist – “Smile” 2009 * 88 Keys feat. Kanye West - “Stay Up (Viagra),” 2009 * Evidence – “To Be Continued,” 2010 * Gangrene – “The Sickness,” 2010 * Jay Electronica and Just Blaze – “Exhibit A” 2010 * Jay Electronica – "Abracadabra" 2010 * Jim Jones (feat. Rell) – “Blow Your Smoke” 2010 * Kid Cudi – “Cudderisback” 2010 * Kid Cudi – “Erase Me” 2010 * Kid Cudi – “Mojo So Dope” 2010 * Ninjasonik – “Bars” 2010 * The Roots – “Dear God 2.0” 2010 * Jay Electronica – “Dimethyltryptamine” 2011 * Nas – “Nasty” 2011 * Pusha T (feat. Tyler The Creator) – “Trouble On My Mind" 2011 * Pusha T – “What Dreams Are Made Of” 2011 * Rakaa (feat. Aloe Blacc) – “Crown Of Thorns” 2011 * The Alchemist (feat. Danny Brown and Schoolboy Q) – “Flight Confirmation” 2011 * Alexander Spit (feat. Bago) – “A Breathtaking Trip” 2012 * Gangrene – “Vodka & Ayahuasca” 2012 * Roc Marciano – “76” 2012 * Travis Barker and Yelawolf –“Push Em” 2012 * Jay Electronica - "Time Pieces" 2012 * Action Bronson – “Strictly For My Jeeps,” 2013 * Gangrene – “Take Drugs” 2013 * Step Brothers – “Step Masters” 2013 * The White Mandingos – “The Ghetto Is Tryna Kill Me” 2013 * Schoolboy Q – “Break The Bank” 2014 * The Alchemist – “Shut The Fuck Up” 2014 * Gangrene (feat. Action Bronson) – “Driving Gloves” 2015 * Gangrene (feat. Sean Price and Havoc) – “Sheet Music” 2015 * Gangrene – “The Last Great Disgrace” 2015 * Loudpvck – “Lit” 2015 * Code Cut Crew – "Terrible Teddy” 2016 * Code Cut Crew – "Planes" 2016 * Invisibl Skratch Piklz – “Fresh Out Of Fucks” 2016 * Travis Barker And Yelawolf – "Out Of Control” 2016 * Blink 182 – “Home Is Such A Lonely Place” 2017 * Evidence – “Jim Dean” 2017 * Evidence – "Start The Day With A Beat" 2017 * Evidence (feat. Slug) – “Powder Cocaine” 2018 * The Alchemist (feat. Earl Sweatshirt) – “E Coli” 2018 * The Alchemist (feat. Conway, Schoolboy Q and Westside Gun) – “Fork In The Pot” 2018 * Atmosphere – “Graffiti” 2018 * Atmosphere – “Virgo” 2018 * Cypress Hill (feat. Sick Jacken) – “Locos” 2018 * J Critch and Harry Fraud – “Thousand Ways” 2018 * Nas x Dave East x Lin Manuel Miranda and Aloe Blacc – “Hamilton” 2018 * Everlast – “The Cull” 2018 * Everlast – “Dream State” 2019 * Coolkids – “Dipped” 2019 * Evidence – “The Factory” 2019 * DJ Premier (feat Westside Gunn, Conway and Benny) – "Headlines" 2019 * Nas – “War Against Love” 2019 * Atmosphere – (The Day Before Halloween) : “Where The Road Forks,” “Space is Safe,” “She Loves My Not,” “The New People,” “The Future Is Disgusting,” “DoubleTown,” “Stardust,” “Blotter Acid Reflux Syndrome,” “Party Crashers,” “Sleep Apnea,” 2020 * Bam Marley – “Fight Your Fears” 2020 * Boldy James and The Alchemist – “Slow Roll” 2020 * Brother Ali – “Greatest That Never Lived” 2020 * Conway The Machine and The Alchemist – “Calvin” 2020 * Everlast – “Slow Your Roll” 2020 * Roc Marciano – “Downtown 81” 2020 * The Alchemist (feat. Westside Gun) – “Blank Canvas” 2020 * The Alchemist (feat. Westside Gun) – “Stained Glass” 2020 * Travis Barker and Run The Jewels – “Forever" 2020 * B-Real (feat. Berner) – “Number 9” 2021 * Evidence – “Start The Day With A Beat” 2021 * Kid Cudi – “Solo Dolo Pt III” 2021 * Nas – “40-16 Building” 2021 * The Alchemist and Born x Raised – “Carry The Fire,” 2021 * Westside Gun (feat. Freddie Gibbs and Roc Marciano) – “$500 Ounces” 2022 * Action Bronson – “Spirit Crocodile” 2022 * Roc Marciano and The Alchemist (feat. Ice T) – “ The Horns of Abraxas” 2022 * Kid Cudi – "I'll What I Bleed" 2023 * Kid Cudi – "SuperBoy" 2023 * The Alchemist (feat. Gangrene) – "Royal Hand" 2023 * B-Real – "That One" 2024 * The Alchemist – "Seasons Change" 2024 * Gangrene – "Watch Out" 2024 * Gangrene – "Oxnard Water Torture" 2024 * Roc Marciano (feat. The Alchemist) - "Street Magic" 2024 * B-Real (feat. Psycho Les) - "You Might Know Us" 2025

Commercials

*Motor Trend "Gen *Square Space with Eric Ripert *Patron with Chef Marcus Samuelsson *Converse "Chuck Test" *"Break Through" with FUTURA 2000 and Sprite *Mega Millions *Absolute Vodka *Kia Cadenza *Tuft and Needle *Mercedes Benz "Socially Driven" *Toyota "Music in Motion" with Jay Electronica *Toyota "Music in Motion" with Dougie Fresh *7 up with Sir Mix-A-Lot *ChapStick *Dutch Masters "Burn Slow" Los Angeles *Google Glass Campaign with Young Guru and Roy Choi *Malibu Rum *

Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...

Zune Zune was a brand of digital media products and services that was marketed by Microsoft from November 2006 until it was discontinued in June 2012. Zune consisted of a line of portable media players, a music subscription service known as Zune Music ...

campaign * Teva - "The Naturist" and "Teva Life Agents" *

Sony Ericsson Sony Mobile Communications Inc., originally Sony Ericsson Mobile Communications AB, was a Multinational corporation, multinational consumer electronics and telecommunications company, best known for its Mobile phones, mobile phone products. The ...

- "Girl What's Up?" *

Shakira Shakira Isabel Mebarak Ripoll ( , ; born 2 February 1977) is a Colombian singer-songwriter. Referred to as the "Honorific nicknames in popular music, Queen of Latin Music", she has had a Cultural impact of Shakira, significant impact on the ...

- "

She Wolf A she-wolf is a female gray wolf (''Canis lupus''). She-wolf or she wolf may also refer to: History * She-wolf (Roman mythology), from the tale of Romulus and Remus, a traditional symbol of Rome *Isabella of France (1295–1358), wife of Edward I ...

" online video campaign *

Kübler Absinthe Kübler Absinthe Superieure is a brand of absinthe, distilled in the Val-de-Travers region of Switzerland also known as the "birthplace of absinthe". Kübler Absinthe was first produced in 1863 and was the first brand to be sold legally in Switzer ...

online campaign *

Eminem Marshall Bruce Mathers III (born October 17, 1972), known professionally as Eminem, is an American rapper, songwriter, and record producer. Regarded as one of the greatest and most influential rappers of all time, he is credited with popula ...

- "Relapse" web shorts

Long Form

*"One Big Trip" (2002) *”Revenge of the Robots” (2003) –

Def Jux Definitive Jux was a record label based in New York City. It was co-founded in 1999 by El-P and Amaechi Uzoigwe. History Definitive Jux was initially known as Def Jux. However, popular hip hop label Def Jam Recordings sued Def Jux over the name ...

documentary *The Neptunes Presents "Clones" 2003 *"Ludacris" Red Light District (2004) *"Ice Cream: Vol. 1" (2006) *"Dilated Peoples: The Release Party" (2007) *”A Billion Bucks” (2010) – Documentary about

Young Buck David Darnell Brown (born March 15, 1981), better known by his stage name Young Buck, is an American rapper. He signed with Birdman's Cash Money Records in 1997, formed the hip hop collective UTP with Juvenile and Soulja Slim in 2000, and j ...

*"Into The Light" Jay Electronica Documentary (2010) *"A Million in the Morning" (2010) *"The Journey of Mr. Rager" (2010) - Documentary about Kid Cudi *"Time Alone" (2013) *"Cycles" with The Alchemist (2018) *"Death Valley" (2024) - Short film accompanying

DJ Muggs Lawrence Muggerud (born January 28, 1968) professionally known as DJ Muggs, is an American DJ, audio engineer and record producer. He has been a member of Cypress Hill, a member of the trip hop band Cross My Heart Hope to Die and the leader of h ...

's Soul Assassins third album "Death Valley" * "424" Mike Dean (2024)

Television

* Avec Eric 2009 (Emmy Nominated for Outstanding Directing in Lifestyle and Travel) * Nas "Illmatic" With The National Symphony Orchestra

References

{{DEFAULTSORT:Goldwatch, Jason 1976 births American advertising directors American music video directors California Institute of the Arts alumni Living people Filmmakers from California