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Jermaine Lamarr Cole (born January 28, 1985) is an American rapper and record producer. Born in a military base in Germany and raised in
Fayetteville, North Carolina Fayetteville ( , ) is a city in and the county seat of Cumberland County, North Carolina, United States. It is best known as the home of Fort Bragg, a major U.S. Army installation northwest of the city. Fayetteville has received the All-Ameri ...
, Cole initially gained attention as a rapper following the release of his debut mixtape, ''
The Come Up ''The Come Up Mixtape Vol. 1'' (simply known as ''The Come Up'') is the debut mixtape by rapper J. Cole released on May 4, 2007, hosted by DJ OnPoint. The mixtape was downloaded and streamed over 500,000 times, while being viewed over 1,800,000 ...
'', in early 2007. Intent on further pursuing a musical career, he signed with
Jay-Z Shawn Corey Carter (born December 4, 1969), known professionally as Jay-Z, is an American Rapping, rapper, businessman, and record executive. Rooted in East Coast hip-hop, he was named Billboard and Vibe's 50 Greatest Rappers of All Time, the ...
's
Roc Nation Roc Nation is an American entertainment company founded by Jay-Z in 2008. Headquartered in New York City, the company is a successor to his previous Roc-A-Fella Records label, with additional offices in Los Angeles and London. It serves as a re ...
in 2009 and released two additional mixtapes: ''
The Warm Up ''The Warm Up'' is the second official mixtape from American rapper J. Cole. It was released on June 15, 2009. J. Cole produced the majority of the mixtape with help from Elite, and Syience. The mixtape has been viewed over 3,100,000 times, st ...
'' (2009) and '' Friday Night Lights'' (2010) to further critical acclaim as he garnered a wider following. Each of Cole's studio albums have peaked atop the US ''Billboard'' 200, beginning with his debut, '' Cole World: The Sideline Story'' (2011), and its follow-up, ''
Born Sinner ''Born Sinner'' is the second studio album by American rapper J. Cole. It was released on June 18, 2013, by ByStorm Entertainment, Columbia Records, Dreamville Records and Roc Nation. The album serves as the follow-up to his debut album, ''Cole Wo ...
'' (2013). Both met with critical acclaim, the albums spawned the ''Billboard'' Hot 100-top 40 singles " Work Out", " Power Trip" (featuring
Miguel --> Miguel is a given name and surname, the Portuguese and Spanish form of the Hebrew name Michael. It may refer to: Places * Pedro Miguel, a parish in the municipality of Horta and the island of Faial in the Azores Islands *São Miguel (disamb ...
), and "
Crooked Smile "Crooked Smile" is a song by American rapper J. Cole from his second studio album, ''Born Sinner'' (2013). Featuring a guest appearance from girl group TLC, the song includes additional vocals from Meleni Smith. It was produced by Cole, with c ...
" (featuring
TLC TLC may refer to: Arts and entertainment Television * ''TLC'' (TV series), a 2002 British situational comedy television series that aired on BBC2 * TLC (TV network), formerly the Learning Channel, an American cable TV network ** TLC (Asia), an A ...
). Despite commercial success, Cole departed from the
pop Pop or POP may refer to: Arts, entertainment, and media * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gang Parade * Pop! (British group), a UK pop group * Pop! featuring Angie Hart, an Australian band Album ...
-oriented sound of the albums in favor of
conscious Consciousness, at its simplest, is awareness of a state or object, either internal to oneself or in one's external environment. However, its nature has led to millennia of analyses, explanations, and debate among philosophers, scientists, a ...
subject matter for his subsequent projects; themes of
nostalgia Nostalgia is a sentimentality for the past, typically for a period or place with happy personal associations. The word ''nostalgia'' is a neoclassical compound derived from Greek language, Greek, consisting of (''nóstos''), a Homeric word me ...
,
racial inequality Social inequality occurs when resources within a society are distributed unevenly, often as a result of inequitable allocation practices that create distinct unequal patterns based on socially defined categories of people. Differences in acce ...
, and
materialism Materialism is a form of monism, philosophical monism according to which matter is the fundamental Substance theory, substance in nature, and all things, including mind, mental states and consciousness, are results of material interactions. Acco ...
were explored respectively in his following releases: ''
2014 Forest Hills Drive ''2014 Forest Hills Drive'' is the third studio album by American rapper J. Cole, released on December 9, 2014, by ByStorm Entertainment, Columbia Records, Dreamville Records and Roc Nation. Recording sessions took place over the whole year, whi ...
'' (2014), ''
4 Your Eyez Only ''4 Your Eyez Only'' is the fourth studio album by American rapper J. Cole. It was released on December 9, 2016, by Dreamville Records, Roc Nation and Interscope Records. The album was Cole's first release with Interscope—his previous albums w ...
'' (2016) and '' KOD'' (2018). ''4 Your Eyez Only'' yielded his furthest commercial success—selling an estimated 500,000
album-equivalent units The album-equivalent unit, or album equivalent, often shortened to just unit, is a sales metric in the music industry that defines the number of streaming media, songs streamed and music download, songs downloaded equal to one Record sales, tradi ...
in its first week, while the latter featured a then-record six simultaneous top 20 hits on the ''Billboard'' Hot 100—the first time a musical act achieved this feat since English rock band
the Beatles The Beatles were an English Rock music, rock band formed in Liverpool in 1960. The core lineup of the band comprised John Lennon, Paul McCartney, George Harrison and Ringo Starr. They are widely regarded as the Cultural impact of the Beatle ...
in 1964. His sixth album, ''
The Off-Season ''The Off-Season'' is the sixth studio album by American rapper J. Cole. It was released on May 14, 2021, by Dreamville Records, Roc Nation and Interscope Records. The album was executive produced by Cole, Ibrahim Hamad (music executive), Ibrah ...
'' (2021), was met with continued success and spawned the single " My Life" (with
21 Savage Shéyaa Bin Abraham-Joseph (born October 22, 1992), known professionally as 21 Savage, is an American-British rapper. Born in London and raised in Atlanta, he began his recording career in 2013 and released three independent mixtapes to regiona ...
and
Morray Morae Ebony Ruffin (born November 10, 1992), known professionally as Morray, is an American rapper and singer-songwriter. He first saw recognition for his 2020 single "Quicksand", which led him to sign with Interscope Records and release his debu ...
), which peaked at number two on the ''Billboard'' Hot 100. Its chart success was matched by his guest appearance on the 2023 single " All My Life" by
Lil Durk Durk Derrick Banks (born October 19, 1992), known professionally as Lil Durk, is an American rapper. Regarded as a pioneering artist in the Chicago-based hip-hop subgenre drill music, he is often considered the subgenre's most commercially suc ...
, and succeeded by his first song to peak the chart, "
First Person Shooter A first-person shooter (FPS) is a video game centered on gun fighting and other weapon-based combat seen from a first-person perspective, with the player experiencing the action directly through the eyes of the main character. This genre sha ...
" by
Drake Drake may refer to: Animals and creatures * A male duck * Drake (mythology), a term related to and often synonymous with dragon People and fictional characters * Drake (surname), a list of people and fictional characters with the family ...
that same year. The former also won Cole a
Grammy Award for Best Melodic Rap Performance The Grammy Award for Best Melodic Rap Performance (awarded as Best Rap/Sung Collaboration until 2017, and Best Rap/Sung Performance from 2018 to 2020) is an honor presented at the Grammy Awards, a ceremony that was established in 1958 and original ...
. Self-taught on piano, Cole also acts as a producer alongside his recording career—having largely handled the production of his own projects—with credits on material for other artists, including
Kendrick Lamar Kendrick Lamar Duckworth (born June 17, 1987) is an American rapper, singer, songwriter and record producer. Regarded as one of the greatest rappers of all time, he was awarded the 2018 Pulitzer Prize for Music, becoming the first music ...
,
Janet Jackson Janet Damita Jo Jackson (born May 16, 1966) is an American singer, songwriter, actress and dancer. She is noted for her innovative, socially conscious and sexually provocative records, as well as elaborate stage shows. Her sound and choreogr ...
,
Young Thug Jeffery Lamar Williams II (born August 16, 1991), known professionally as Young Thug, is an American rapper. Known for his eccentric vocal style and fashion, he is considered an influential figure in modern hip hop music, hip hop and trap music ...
,
Wale Wale or WALE may refer to: Places * Wale, Devon, a hamlet in England * Wale, Tomaszów Mazowiecki County, a village in Poland People * Wale (surname) *Wale (rapper), stage name of American rapper Olubowale Victor Akintimehin Radio and televisi ...
, and
Mac Miller Malcolm James McCormick (January 19, 1992 – September 7, 2018), known by the stage name Mac Miller, was an American rapper. He began his career in Pittsburgh's local hip hop music, hip hop scene in 2007, at the age of 15. In 2010, he signed ...
, among others. Cole's side ventures include his record label
Dreamville Records Dreamville Records is an American record label founded by American rapper J. Cole and his manager Ibrahim Hamad. The label is currently distributed through Interscope Records, a unit of Universal Music Group. The roster includes Bas, Cozz, O ...
, as well as its namesake media company and
non-profit A nonprofit organization (NPO), also known as a nonbusiness entity, nonprofit institution, not-for-profit organization, or simply a nonprofit, is a non-governmental (private) legal entity organized and operated for a collective, public, or so ...
. The label, having signed artists including
JID Destin Choice Route (born October 31, 1990), better known by his stage name JID (also stylized J.I.D), is an American rapper, singer and songwriter. Born and raised in Atlanta, he signed with J. Cole's Dreamville Records, an imprint of Interscop ...
,
Ari Lennox Courtney Shanade Salter (born March 26, 1991), known professionally as Ari Lennox, is an American R&B singer-songwriter from Washington, D.C. She signed with J. Cole's Dreamville Records, an imprint of Interscope Records as the former label's ...
,
Bas Bas may refer to: People * Bas (name), a given name and a surname * Bas (rapper) (born 1987) Chemistry * Boron arsenide (BAs), a chemical compound * Barium sulfide (BaS), a chemical compound Other uses * ''bas'' (French for "low"), as in bas ...
, and
EarthGang EarthGang (stylized EARTHGANG) is an American hip hop duo from Atlanta, Georgia, composed of Olu (aka Johnny Venus; born Olu Onyemachi Dakarai Fann) and WowGr8 (aka Doctur Dot; born Eian Parker). They are co-founders of the musical collective S ...
, has released four compilation albums; their third, ''
Revenge of the Dreamers III ''Revenge of the Dreamers III'' is the third compilation album by American record label Dreamville Records, Dreamville, released on July 5, 2019, by Dreamville and Interscope Records. ''Revenge of the Dreamers III'' includes contributions from D ...
'' (2019), debuted atop the ''Billboard'' 200 and was nominated for Best Rap Album at the
62nd Annual Grammy Awards The 62nd Annual Grammy Awards ceremony was held on January 26, 2020, at the Staples Center in Los Angeles. It recognized the best recordings, compositions, and artists of the eligibility year, running from October 1, 2018, to August 31, 2019. Ali ...
. In January 2015, Cole began housing single mothers rent-free at his childhood home in Fayetteville. Cole has won two
Grammy Award The Grammy Awards, stylized as GRAMMY, and often referred to as The Grammys, are awards presented by The Recording Academy of the United States to recognize outstanding achievements in music. They are regarded by many as the most prestigious ...
s from seventeen nominations, a ''Billboard'' Music Award for Top Rap Album, three
Soul Train Music Awards The Soul Train Music Awards is an annual music awards ceremony which honors the best in African-American culture, music and entertainment. It is produced by the production company of '' Soul Train'', the program from which it takes its name, and ...
, and eight
BET Hip Hop Awards The BET Hip Hop Awards are an annual awards show, airing on BET, showcasing hip hop performers, producers and music video directors. The awards ceremony began in 2006; it was held on November 12, 2006 at the Fox Theatre in Atlanta and was first ...
. Each of his albums—including ''Revenge of the Dreamers III''—have received
platinum Platinum is a chemical element; it has Symbol (chemistry), symbol Pt and atomic number 78. It is a density, dense, malleable, ductility, ductile, highly unreactive, precious metal, precious, silverish-white transition metal. Its name origina ...
certifications by the
Recording Industry Association of America The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/o ...
(RIAA).


Early life

Jermaine Lamarr Cole was born on January 28, 1985, at an American
military base A military base is a facility directly owned and operated by or for the military or one of its branches that shelters military equipment and personnel, and facilitates training and operations. A military base always provides accommodations for ...
in
Frankfurt Frankfurt am Main () is the most populous city in the States of Germany, German state of Hesse. Its 773,068 inhabitants as of 2022 make it the List of cities in Germany by population, fifth-most populous city in Germany. Located in the forela ...
,
West Germany West Germany was the common English name for the Federal Republic of Germany (FRG) from its formation on 23 May 1949 until German reunification, its reunification with East Germany on 3 October 1990. It is sometimes known as the Bonn Republi ...
. His father is an African American veteran, who served in the
US Army The United States Army (USA) is the primary land service branch of the United States Department of Defense. It is designated as the Army of the United States in the United States Constitution.Article II, section 2, clause 1 of the United Stat ...
, and his mother, Kay, born in
Michigan Michigan ( ) is a peninsular U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest, Upper Midwestern United States. It shares water and land boundaries with Minnesota to the northwest, Wisconsin to the west, ...
, is a white American who was a postal worker for the
United States Postal Service The United States Postal Service (USPS), also known as the Post Office, U.S. Mail, or simply the Postal Service, is an independent agencies of the United States government, independent agency of the executive branch of the federal governmen ...
. Cole's father later abandoned the family during his youth. At the age of eight months his mother moved with him and his older brother Zach to the United States, to
Fayetteville Fayetteville may refer to: *Fayetteville, Alabama *Fayetteville, Arkansas ** The Fayetteville Formation *Fayetteville, Georgia *Fayetteville, Illinois *Fayetteville, Indiana *Fayetteville, Washington County, Indiana *Fayetteville, Missouri *Fayette ...
,
North Carolina North Carolina ( ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It is bordered by Virginia to the north, the Atlantic Ocean to the east, South Carolina to the south, Georgia (U.S. stat ...
. Cole grew up in a multi-ethnic environment, and when asked about how closely his ethnicity impacts him, Cole commented, "I can identify with white people, because I know my mother, her side of the family, who I love. But at the end of the day, 'venever felt white. I can identify
ith white people The Ith () is a ridge in Germany's Central Uplands which is up to 439 m high. It lies about 40 km southwest of Hanover and, at 22 kilometers, is the longest line of crags in North Germany. Geography Location The Ith is im ...
but never have I felt like I'm one of them. I identify more with what I look like, because that's how I got treated utnot necessarily in a negative way." During his youth, Cole expressed an affinity for basketball and music, and served as a first-chair violinist for the Terry Sanford Orchestra until 2003. Cole began rapping at the age of twelve, and saw it as an ideal profession in 2000, when his mother purchased an ASR-X musical sampler as a Christmas gift. During this period, Cole heightened emphasis on improving his production skills, later beginning initial production under the pseudonym Therapist. Cole later collaborated with local group Bomm Sheltuh, rapping and producing as a member of the group. Cole can be seen in the crowd of the 2006 documentary ''
Dave Chappelle's Block Party ''Dave Chappelle's Block Party'' (also known as ''Block Party'') is a 2005 American documentary-concert film starring comedian Dave Chappelle at the height of his early mainstream success and cultural influence. Directed by Academy Award-winning f ...
''. Upon graduating high school with a 4.2
GPA Grading in education is the application of standardized measurements to evaluate different levels of student achievement in a course. Grades can be expressed as letters (usually A to F), as a range (for example, 1 to 6), percentages, or as num ...
, Cole decided that his chances of securing a recording contract would be better in New York City. He moved there and accepted a scholarship to St. John's University. Initially majoring in
computer science Computer science is the study of computation, information, and automation. Computer science spans Theoretical computer science, theoretical disciplines (such as algorithms, theory of computation, and information theory) to Applied science, ...
, Cole later switched to
communications Communication is commonly defined as the transmission of information. Its precise definition is disputed and there are disagreements about whether Intention, unintentional or failed transmissions are included and whether communication not onl ...
after witnessing the life of a lonely computer science professor. At the college, Cole was the president of Haraya, a
pan-African Pan-Africanism is a nationalist movement that aims to encourage and strengthen bonds of solidarity between all indigenous peoples and diasporas of African ancestry. Based on a common goal dating back to the Atlantic slave trade, the Trans-Sa ...
student coalition. He graduated ''
magna cum laude Latin honors are a system of Latin phrases used in some colleges and universities to indicate the level of distinction with which an academic degree has been earned. The system is primarily used in the United States. It is also used in some Sout ...
'' in 2007, with a 3.8 GPA. Despite graduating, Cole would officially receive his degree during a homecoming concert in 2015, revealing that he had owed money for a library book, causing the university to hold back from granting him his degree. Cole later worked in various part-time jobs in Fayetteville, including a working ad salesman for a newspaper, a bill collector, a file clerk, and a kangaroo
mascot A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, sports team, university society, society, military unit, or brand, brand name. Mascots are als ...
at a skate rink. His mother struggled with addiction after his stepfather left.


Musical career


1999–2008: Beginnings and early work

After becoming musically inspired by
Canibus Germaine Williams (born December 9, 1974), better known by his stage name Canibus, is a Jamaican-American rapper. First having gained recognition for his freestyling abilities, he signed with Universal Records to release his debut studio al ...
,
Nas Nas (born 1973) is the stage name of American rapper Nasir Jones. Nas, NaS, or NAS may also refer to: Aviation * Nasair, a low-cost airline carrier and subsidiary based in Eritrea * National Air Services, an airline in Saudi Arabia ** Nas Air (S ...
,
Tupac Tupac Amaru Shakur (; born Lesane Parish Crooks; June 16, 1971 – September 13, 1996), also known by his stage names 2Pac and Makaveli, was an American rapper and actor, regarded as one of the greatest and most influential rappers of all tim ...
, and
Eminem Marshall Bruce Mathers III (born October 17, 1972), known professionally as Eminem, is an American rapper, songwriter, and record producer. Regarded as one of the greatest and most influential rappers of all time, he is credited with popula ...
, Cole and his cousin worked on developing their basic understanding of
rhyming A rhyme is a repetition of similar sounds (usually the exact same phonemes) in the final stressed syllables and any following syllables of two or more words. Most often, this kind of rhyming (''perfect rhyming'') is consciously used for a musica ...
and
wordplay Word play or wordplay (also: play-on-words) is a literary technique and a form of wit in which words used become the main subject of the work, primarily for the purpose of intended effect or amusement. Examples of word play include puns, phone ...
. As well as this, they began to learn how to interpolate storytelling within their lyrics. By 14, Cole had various notebooks filled with song ideas, however, was unable to produce beats further than sampling. Cole's mother later purchased him the
Roland TR-808 The Roland TR-808 Rhythm Composer, commonly known as the 808, is a drum machine manufactured by Roland Corporation between 1980 and 1983. It was one of the first drum machines to allow users to program rhythms instead of using preset patterns. ...
drum machine in order to further Cole's understanding of production. Over the next three years, he began posting songs on various internet forums under the moniker Blaza, but later switched to the name Therapist. Cole later expanded his production to create an entire CD's worth of instrumentals, and traveled to Roc the Mic Studio, hoping to play it for
Jay Z Shawn Corey Carter (born December 4, 1969), known professionally as Jay-Z, is an American rapper, businessman, and record executive. Rooted in East Coast hip-hop, he was named the greatest rapper of all time by ''Billboard'' and '' Vibe'' i ...
while he was in recording sessions for '' American Gangster''. Cole waited for over three hours, before being dismissed by Jay Z. Cole later used the CD as the backdrop for his debut mixtape, ''
The Come Up ''The Come Up Mixtape Vol. 1'' (simply known as ''The Come Up'') is the debut mixtape by rapper J. Cole released on May 4, 2007, hosted by DJ OnPoint. The mixtape was downloaded and streamed over 500,000 times, while being viewed over 1,800,000 ...
''.


2009–2010: Mixtapes and Roc Nation signing

J. Cole released his second mixtape, ''
The Warm Up ''The Warm Up'' is the second official mixtape from American rapper J. Cole. It was released on June 15, 2009. J. Cole produced the majority of the mixtape with help from Elite, and Syience. The mixtape has been viewed over 3,100,000 times, st ...
'', on June 15, 2009, to positive reviews. Cole appeared on Jay Z's album ''
The Blueprint 3 ''The Blueprint 3'' is the eleventh studio album by American rapper Jay-Z, released September 8, 2009, on Roc Nation and Roc-A-Fella, through distribution from Asylum Records and Atlantic Records. It is the third album in the ''Blueprint'' series ...
'' (2009), on the track " A Star Is Born". He is featured on both Wale's debut album, '' Attention Deficit'' (2009) and mixtape ''
Back to the Feature The discography of American rapper Wale (rapper), Wale consists of seven studio albums, three compilation albums, ten mixtapes, one extended play, sixty-five Single (music), singles (including twenty-seven as a featured artist), two promotional ...
'' (2009), respectively. In January 2010, Cole, along with label mate
Jay Electronica Elpadaro F. Electronica Allah (born Timothy Elpadaro Thedford; September 19, 1976), known professionally as Jay Electronica (stylized as ), is an American rapper and record producer. Born and raised in New Orleans, he first saw recognition wit ...
and
Mos Def Yasiin Bey ( ; born Dante Terrell Smith; December 11, 1973), formerly known as Mos Def ( ), is an American rapper, singer, and actor. A prominent figure in conscious hip hop, he is recognized for his use of wordplay and commentary on social an ...
appeared on
Talib Kweli Talib Kweli Greene (; born October 3, 1975) is an American rapper. He first earned recognition through his collaboration with fellow Brooklyn rapper Mos Def (now known as Yasiin Bey) in 1997, when they formed the group Black Star. Kweli's music ...
and
Hi-Tek Tony Louis Cottrell (born May 5, 1976), better known as Hi-Tek, is an American rapper and music producer from Cincinnati, Ohio. He is best known for his work with Talib Kweli. His father is singer Willie Cottrell of the Willie Cottrell Band, ...
's single, "
Just Begun "Just Begun" is a song by American hip hop duo Reflection Eternal, composed of New York rapper Talib Kweli and Ohio producer Hi-Tek. The song was released on February 2, 2010, as the second single from their second studio album ''Revolutions per ...
" for the follow-up of
Reflection Eternal Reflection Eternal is an American hip hop music, hip hop duo composed of emcee Talib Kweli and Hip hop producer, producer Hi-Tek. They released their first album, ''Train of Thought (Reflection Eternal album), Train of Thought'', in 2000. They h ...
's album ''
Train of Thought The train of thought or track of thought refers to the interconnection in the sequence of ideas expressed during a connected discourse or thought, as well as the sequence itself, especially in discussion how this sequence leads from one idea to ...
'' (2000), titled ''
Revolutions Per Minute Revolutions per minute (abbreviated rpm, RPM, rev/min, r/min, or r⋅min−1) is a unit of rotational speed (or rotational frequency) for rotating machines. One revolution per minute is equivalent to hertz. Standards ISO 80000-3:2019 de ...
'' (2010). Cole also appeared on
B.o.B Bobby Ray Simmons Jr. (born November 15, 1988), known professionally as B.o.B, is an American rapper, singer, songwriter, and record producer. Raised in Decatur, Georgia, Simmons signed with record producer Jim Jonsin's Rebel Rock Entertainm ...
's mixtape ''May 25'' (2010), on the song "Gladiators", produced by
The Alchemist An alchemist is a person who practices alchemy. Alchemist or Alchemyst may also refer to: Books and stories * ''The Alchemist'' (novel), the translated title of a 1988 allegorical novel by Paulo Coelho * ''The Alchemist'' (play), a play by Ben ...
. In early 2010, Cole was chosen as one of ''
Beyond Race ''Beyond Race Magazine'' (often abbreviated to ''Beyond Race'' or ''BRM'') is a quarterly magazine based in New York City, founded in 2005 by David Terra, and dedicated to "groundbreaking music and culture". The first issue of ''Beyond Race'' w ...
'' magazine's "50 Great Breakthrough Artists". He ranked 49, resulting in the cover story of the publication's #11 issue, as well as a Q&A for the magazine's site. He was also featured in
XXL Magazine ''XXL'' is an American hip hop magazine, published by Townsquare Media, founded in 1997. History In August 1997, Harris Publications released the first issue of ''XXL''. It featured rappers Jay-Z and Master P on a double cover. In December 200 ...
's 2010 version of the Top Ten Freshmen, a yearly publication focusing on new rappers. Cole began a college tour from March 19, 2010, to April 30, 2010, concluding in
New Brunswick, NJ New Brunswick is a city in and the county seat of Middlesex County, in the U.S. state of New Jersey.Rutgers University's annual Rutgersfest. The tour also featured a stop at
Syracuse University Syracuse University (informally 'Cuse or SU) is a Private university, private research university in Syracuse, New York, United States. It was established in 1870 with roots in the Methodist Episcopal Church but has been nonsectarian since 1920 ...
for a show with fellow rapper,
Wiz Khalifa Cameron Jibril Thomaz (born September 8, 1987), better known by his stage name Wiz Khalifa, is an American rapper, singer-songwriter and actor. Raised in Pittsburgh, Pennsylvania, he signed with the local independent label Rostrum Records to re ...
. On March 31, he performed a new song titled "
Who Dat Who Dat (AAVE African-American Vernacular English (AAVE) is the variety of English natively spoken, particularly in urban communities, by most working- and middle-class African Americans and some Black Canadians. Having its own unique gramm ...
" and released the song as a single on April 30, 2010. Cole was also featured on
Young Chris Christopher Francis Ries (born March 9, 1983), known professionally as Young Chris, is an American rapper. He rose to fame as one-half of the Philadelphia-based hip hop duo Young Gunz, which he formed with rapper Neef Buck in 2001. That same yea ...
' song "Still The Hottest" as well as Miguel's debut single " All I Want Is You". Additionally, Cole was featured on a track titled "We On", a song that failed to make the final track list for
DJ Khaled Khaled Mohammed Khaled (; born November 26, 1975), known professionally as DJ Khaled, is an American DJ and record producer. Originally a Miami-based radio personality, Khaled has since become known for enlisting high-profile music industry ar ...
's ''
Victory The term victory (from ) originally applied to warfare, and denotes success achieved in personal duel, combat, after military operations in general or, by extension, in any competition. Success in a military campaign constitutes a strategic vi ...
'' LP. To celebrate the anniversary of the release of ''The Warm Up'' mixtape, J. Cole released a freestyle entitled "The Last Stretch" on June 15, 2010. On June 21 of that year, J. Cole premiered the music video to his first single "Who Dat" on the
BET Black Entertainment Television (BET) is an American basic cable channel targeting Black American audiences. It is the flagship channel of the BET Media Group, a subsidiary of Paramount Global's CBS Entertainment Group. Originally launched ...
program ''
106 & Park ''106 & Park'' is an American hip hop and R&B music video show, set up in a countdown format, that was broadcast on weekdays at 6:00 pm ET/5:00 pm CT on BET; it aired on a one-day delay on BET International. It was the network's highest- rated ...
''. In August 2010, Cole was awarded the UMA Male Artist of the Year thanks to his heralded ''The Warm Up'' mixtape and a high-profile deal with Jay Z's label Roc Nation at the 2010 Underground Music Awards. In a July 2010 interview, J. Cole revealed three songs that would appear on his debut album: "Dreams", "Won't Be Long", and "Never Told", which was produced by
No I.D. Ernest Dion Wilson (born June 23, 1971), known professionally as No I.D. (formerly Immenslope), is an American record producer, DJ and songwriter from Chicago, Illinois. He is known for his early work with Chicago-based rapper Common, as well a ...
On October 30, 2010, a demo titled "I'm Coming Home" was leaked onto the Internet. Cole recorded the song as a reference track for
Diddy Sean John Combs (born November 4, 1969), better known by his stage name Diddy, and formerly Puff Daddy and P. Diddy, is an American rapper, record producer, and record executive. Born in Harlem and raised in Mount Vernon, Combs worked as a ...
, which later became " Coming Home" off ''
Last Train to Paris ''Last Train to Paris'' is the only studio album by American musical trio Diddy – Dirty Money, composed of rapper Diddy, and R&B singers Kaleena Harper and Dawn Richard. It was released on December 14, 2010, by Bad Boy Records and Interscope ...
'' (2010). On November 12, 2010, J. Cole released his third official mixtape titled '' Friday Night Lights''. The tape included features from
Drake Drake may refer to: Animals and creatures * A male duck * Drake (mythology), a term related to and often synonymous with dragon People and fictional characters * Drake (surname), a list of people and fictional characters with the family ...
, Wale, and
Omen An omen (also called ''portent'') is a phenomenon that is believed to foretell the future, often signifying the advent of change. It was commonly believed in ancient history, and still believed by some today, that omens bring divine messages ...
with most of the production being handled by Cole himself.


2011–2012: ''Cole World: The Sideline Story''

Cole served as a
supporting act An opening act, also known as a warm-up act, support act, supporting act or opener, is an entertainment act (musical, comedic, or otherwise), that performs at a concert before the featured act, or "headliner". Rarely, an opening act may perform ...
for Drake on the Light Dreams and Nightmares UK Tour, from January 5–21, 2011. In April 2011, "
HiiiPoWeR "HiiiPower" (also stylised as "HiiiPoWeR") is the debut single by American rapper Kendrick Lamar which released on April 12, 2011. The conscious hip-hop song also serves as the lead single from his independently released debut album, '' Section. ...
", a song Cole produced for Kendrick Lamar's ''
Section.80 ''Section.80'' is the debut studio album by the American rapper Kendrick Lamar. It was released on July 2, 2011, by Top Dawg Entertainment (TDE). In the years leading up to its release, Lamar produced various mixtapes under the moniker K.Dot. In ...
'' (2011) was released. The single was the first of many collaborations to come from the two. On May 22, 2011, Cole released a song entitled "Return of Simba", the third in the "Simba" series of songs, following "Simba" and "Grown Simba".J. Cole – Return of Simba
Mostly Junkfood
Cole purposely avoided releasing his debut album's title for fear of inconsistency, only announcing that
Jay-Z Shawn Corey Carter (born December 4, 1969), known professionally as Jay-Z, is an American Rapping, rapper, businessman, and record executive. Rooted in East Coast hip-hop, he was named Billboard and Vibe's 50 Greatest Rappers of All Time, the ...
would be featured on his debut album. Cole then released his follow-up single to "Who Dat", the album's
lead single A lead single (or first single) is the first single to be released from a studio album by an artist or a band, usually before the album itself is released and also occasionally on the same day of the album's release date. A similar term, "debut ...
, " Work Out" on June 15, 2011, in honor of the second anniversary of his highly acclaimed mixtape ''The Warm Up''. The song, produced by Cole himself, samples "
The New Workout Plan "The New Workout Plan" is a song from Kanye West's debut album, ''The College Dropout''. Released as the album's fifth single on August 31, 2004, it peaked at number 59 on the Hot R&B/Hip-Hop Songs chart. The song was written and produced by Wes ...
" by Kanye West and interpolates "
Straight Up Various unique terms are used in bartending. Definitions and usage Straight, up, and straight up In bartending, the terms "straight up" and "up" ordinarily refer to an alcoholic drink that is shaken or stirred with ice and then strained and ...
" by
Paula Abdul Paula Julie Abdul (born June 19, 1962) is an American singer, dancer, choreographer, actress, and television personality. She began her career as a cheerleader for the Los Angeles Lakers at the age of 18 and later became the head choreographe ...
. The song later became a
hit single A hit song, also known as a hit record, hit single, or simply hit, is a recorded song or instrumental that becomes broadly popular or well-known. Although ''hit song'' means any widely played or big-selling song, the specific term ''hit record'' ...
, topping several music charts. On July 31, Cole took to Twitter to announce ''Any Given Sunday'', reminiscent of Kanye West's
GOOD Fridays GOOD Fridays was a weekly free music release by rapper Kanye West, launched in support of his fifth studio album '' My Beautiful Dark Twisted Fantasy'' (2010), and again for his seventh studio album ''The Life of Pablo'' (2016). The original inte ...
, a weekly free music giveaway. Cole wrote: "Every Sunday til the album drops I'll be back with something. Maybe just 1 song, maybe a video, depending on how I'm feeling." For the 3rd installment of the series, Cole took to
Ustream IBM Watson Media (formerly Ustream and IBM Cloud Video) is an American virtual events platform company which is a division of IBM. Prior to the IBM acquisition, it had more than 180 employees across San Francisco, Los Angeles, and Budapest office ...
to update fans about the album and play a select few tracks that didn't make the final track list. On August 15, the music video for "Work Out" premiered on YouTube, Vevo, and 106 & Park. On August 22, Cole released his debut album's cover art, designed by Alex Haldi for Bestest Asbestos, whom Cole recorded a song for, titled "Killers", for Haldi's mixtape ''The Glorification of Gangster''. For the fourth installment on August 29, he released his debut album's track list, once again through Twitter. On August 30, after an unfinished version had previously leaked, " Can't Get Enough" featuring R&B singer
Trey Songz Tremaine Aldon Neverson (born November 28, 1984), known professionally as Trey Songz, is an American Contemporary R&B, R&B singer and songwriter. After being discovered by record producer Troy Taylor (record producer), Troy Taylor in 2003, Songz ...
was released as the album's second single. While in
Barbados Barbados, officially the Republic of Barbados, is an island country in the Atlantic Ocean. It is part of the Lesser Antilles of the West Indies and the easternmost island of the Caribbean region. It lies on the boundary of the South American ...
for his last performance as the official opening act for Rihanna's
Loud Tour The Loud Tour was the fourth overall and third world concert tour by Barbadian recording artist Rihanna. Performing in over twenty countries in the Americas and Europe, the tour was launched in support of Rihanna's fifth studio album '' Loud'' ...
, Cole shot the music video for "Can't Get Enough" with Songz and Rihanna, who provided a
cameo appearance A cameo appearance, also called a cameo role and often shortened to just cameo (), is a brief guest appearance of a well-known person or character in a work of the performing arts. These roles are generally small, many of them non-speaking on ...
. The video, directed by Clifton Bell, was released on September 14, 2011. In addition, early on September 25, two days before his album's release, Cole released the music video for the iTunes bonus track "Daddy's Little Girl". '' Cole World: The Sideline Story'' was released September 27, 2011, debuting at number one on the US ''Billboard'' 200 chart, with 218,000 copies in its first-week of sales. , the album was certified gold by the
Recording Industry Association of America The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/o ...
(RIAA) for shipments and sales of 500,000 copies. On February 7, 2012, the third and final single from Cole's debut album was released. The song, titled " Nobody's Perfect", features renowned female rapper
Missy Elliott Melissa Arnette "Missy" Elliott (born July 1, 1971), also known as Misdemeanor, is an American rapper, singer, songwriter, and record producer. She began her musical career as a member of the Contemporary R&B, R&B girl group 4 All the Sistas Arou ...
, marking her return to music. , the album had sold 855,000 copies in the United States. On October 24, 2011, during an interview with Hot 106's ''Rise & Grind'' morning show, Cole revealed he had begun working on his second studio album, with hopes of releasing it in June 2012. He also stated that the album would consist of songs that failed to make his debut, saying "I don't know how many, but I got songs that didn't make the last album that are automatically going to make this one," he said, revealing the release date: "June. End of June, maybe June." From November 6 to 8, Cole served as the supporting act for
Tinie Tempah Patrick Chukwuemeka Okogwu (born 7 November 1988), better known by his stage name Tinie (formerly Tinie Tempah), is a British rapper and singer. He has been signed to Parlophone since 2009, now a subsidiary of Warner Music Group. He created his ...
, appearing at
Bournemouth International Centre The Bournemouth International Centre (commonly known as the BIC ) in Bournemouth, Dorset, was opened in September 1984. It is one of the largest venues for conferences, exhibitions, entertainment and events in southern England. Additionally, it ...
;
Liverpool Echo Arena Liverpool Arena, known for sponsorship reasons as the M&S Bank Arena and previously the Echo Arena, is a multi-purpose indoor arena in the city centre of Liverpool, England. The venue hosts live music, comedy performances and sporting events, ...
,
Motorpoint Arena Cardiff Cardiff International Arena (formerly known as Cardiff International Arena & Convention Centre and Motorpoint Arena Cardiff and currently, for sponsorship reasons, as Utilita Arena Cardiff) is an indoor exhibition centre and events arena locate ...
,
Cardiff Cardiff (; ) is the capital city, capital and List of urban areas in the United Kingdom, largest city of Wales. Cardiff had a population of in and forms a Principal areas of Wales, principal area officially known as the City and County of Ca ...
,
Wales Wales ( ) is a Countries of the United Kingdom, country that is part of the United Kingdom. It is bordered by the Irish Sea to the north and west, England to the England–Wales border, east, the Bristol Channel to the south, and the Celtic ...
; LG Arena,
Birmingham Birmingham ( ) is a City status in the United Kingdom, city and metropolitan borough in the metropolitan county of West Midlands (county), West Midlands, within the wider West Midlands (region), West Midlands region, in England. It is the Lis ...
,
England England is a Countries of the United Kingdom, country that is part of the United Kingdom. It is located on the island of Great Britain, of which it covers about 62%, and List of islands of England, more than 100 smaller adjacent islands. It ...
; SECC Arena,
Glasgow Glasgow is the Cities of Scotland, most populous city in Scotland, located on the banks of the River Clyde in Strathclyde, west central Scotland. It is the List of cities in the United Kingdom, third-most-populous city in the United Kingdom ...
, Scotland; and
MEN Arena Manchester Arena (currently known as AO Arena for sponsorship reasons) is an indoor arena in Manchester, England, immediately north of the Manchester city centre, city centre and partly above Manchester Victoria station in air rights space. Pr ...
,
Manchester Manchester () is a city and the metropolitan borough of Greater Manchester, England. It had an estimated population of in . Greater Manchester is the third-most populous metropolitan area in the United Kingdom, with a population of 2.92&nbs ...
.


2012–2013: ''Born Sinner'' and ''Truly Yours'' series

Cole was nominated for Best New Artist at the 2012
Grammy Awards The Grammy Awards, stylized as GRAMMY, and often referred to as The Grammys, are awards presented by The Recording Academy of the United States to recognize outstanding achievements in music. They are regarded by many as the most prestigious a ...
. Cole played for the Eastern Team in the 2012 NBA All-Star Weekend Celebrity Game. On February 24, 2012, Cole reached two million followers on Twitter, and celebrated by releasing the song "Grew Up Fast". On March 1, 2012, Cole returned to his home town,
Fayetteville, North Carolina Fayetteville ( , ) is a city in and the county seat of Cumberland County, North Carolina, United States. It is best known as the home of Fort Bragg, a major U.S. Army installation northwest of the city. Fayetteville has received the All-Ameri ...
. To celebrate his return, he released the song "Visionz of Home", and launched an event titled "Dreamville Weekend" to inspire the youth of his hometown to achieve great things. Cole performed for the first time in Africa during the
Big Brother Africa 7 ''Big Brother Africa 7'' (also known as ''Big Brother Africa: StarGame!'') was the seventh season of the ''Big Brother Africa'' reality television series produced by Endemol for M-Net. It began on 6 May 2012, and ran for 91 days ending on 5 August ...
opening ceremony on May 6, 2012, alongside
Camp Mulla Camp Mulla was an alternative hip hop group originating from and based in Nairobi, Kenya. The group rose to prominence with the release of their single " Party Don't Stop" on 31 August 2010, with that and their subsequent works earning them a n ...
,
P-Square P-Square are a Nigerian music duo composed of the twin brothers Mr. P (singer), Peter Okoye and Rudeboy (singer), Paul Okoye, who co-write and co-produce most of their songs. Noted for their artistic reinvention, musical versatility, and Visual a ...
,
Naeto C Naetochukwu Chikwe, stage name Naeto C, is a Nigerian rapper, Afrobeat artist and record producer. He rose to prominence with the track 'Kini Big Deal' which is credited for changing the Nigerian hip hop sound. Known for his catchy hooks and s ...
,
Flavour N'abania Chinedu Okoli (born 23 November 1983), better known by his stage name Flavour N'abania or simply Flavour, is a Nigerian singer and songwriter. He began his musical career as a drummer for a local church. Flavour is popularly known across Africa ...
,
Davido David Adedeji Adeleke (born November 21, 1992), known professionally as Davido, is a Nigerian American, Nigerian-American singer, songwriter and record producer. Davido was born in Atlanta, U.S, and raised in Lagos, Nigeria. He made his mus ...
, and Aemo E'Face. On May 14, Cole announced that he was working on a collaborative album with
Kendrick Lamar Kendrick Lamar Duckworth (born June 17, 1987) is an American rapper, singer, songwriter and record producer. Regarded as one of the greatest rappers of all time, he was awarded the 2018 Pulitzer Prize for Music, becoming the first music ...
, saying in an interview with Bootleg Kev that "I just started working with Kendrick the other day. We got it in, finally, again. We got maybe four or five ongstogether", also saying that the project would be more focused on and eventually released once ''
Born Sinner ''Born Sinner'' is the second studio album by American rapper J. Cole. It was released on June 18, 2013, by ByStorm Entertainment, Columbia Records, Dreamville Records and Roc Nation. The album serves as the follow-up to his debut album, ''Cole Wo ...
'' had been released. On July 26, he returned to Twitter after a 100-day absence and went on to reveal and release his new song, "The Cure", in which he hinted at a new album. On October 20, he announced at a live show that his second album was complete and that he was waiting until after Lamar released ''
Good Kid, M.A.A.D City ''Good Kid, M.A.A.D City'' (stylized as ''good kid, m.A.A.d city'') is the second studio album by the American rapper Kendrick Lamar. It was released on October 22, 2012, by Interscope Records, Top Dawg Entertainment and Dr. Dre's Aftermath Enter ...
'' to reveal it. On November 5, Cole revealed the title of his second album, ''
Born Sinner ''Born Sinner'' is the second studio album by American rapper J. Cole. It was released on June 18, 2013, by ByStorm Entertainment, Columbia Records, Dreamville Records and Roc Nation. The album serves as the follow-up to his debut album, ''Cole Wo ...
'', as well as a scheduled release date of January 28, 2013, via Ustream. On November 13, 2012, Cole released a promotional single for the album, titled "
Miss America Miss America is an annual competition that is open to women from the United States between the ages of 18 and 28. Originating in 1921 as a "bathing beauty revue", the contest is judged on competition segments with scoring percentages: ''Priva ...
". Cole stated that he hoped "Miss America" would shift music in a different direction, adding that he knew it wouldn't be a big radio hit. He elaborated further, saying: "To me, 'Miss America' shifts things a little bit, it changes the conversation, it takes it in a more aggressive direction, more raw, more
social commentary Social commentary is the act of using rhetorical means to provide commentary on social, cultural, political, or economic issues in a society. This is often done with the idea of implementing or promoting change by informing the general populace ab ...
... Any type of commentary is good compared to what a normal single is these days. That's my aim, is to shift culture slightly, change the conversation. Nobody expects that for your first single." On December 31, 2012, Cole revealed that ''
Born Sinner ''Born Sinner'' is the second studio album by American rapper J. Cole. It was released on June 18, 2013, by ByStorm Entertainment, Columbia Records, Dreamville Records and Roc Nation. The album serves as the follow-up to his debut album, ''Cole Wo ...
'' would not be released on January 28, 2013, as previously expected. Cole said that he "needed a little more time than that to get things done". In promotion of ''Born Sinner'', Cole released an EP titled '' Truly Yours'' on February 12, 2013. The project consisted of five tracks Cole knew would not appear on ''Born Sinner''. On February 14, 2013, he released the artwork for the first single via
Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...
. " Power Trip" was released on February 14, 2013, marking Cole's second collaboration with R&B recording artist
Miguel --> Miguel is a given name and surname, the Portuguese and Spanish form of the Hebrew name Michael. It may refer to: Places * Pedro Miguel, a parish in the municipality of Horta and the island of Faial in the Azores Islands *São Miguel (disamb ...
. Cole had announced a release date of June 25, 2013, for ''Born Sinner''. However, when it was announced that Kanye West's ''
Yeezus ''Yeezus'' is the sixth studio album by the American rapper Kanye West. It was released on June 18, 2013, through Def Jam Recordings and Roc-A-Fella Records. West gathered a number of artists and close collaborators for the production, includi ...
'' would be released just one week earlier on June 18, Cole moved the release date of ''Born Sinner'' up a week in order to compete with West. He later commented, "This is art, and I can't compete against the Kanye West celebrity and the status that he's earned just from being a genius... But I can put my name in the hat and tell you that I think my album is great and you be the judge and you decide." Cole released the second installment in the ''Truly Yours'' series on April 30, 2013, the EP featured guest appearances from
Bas Bas may refer to: People * Bas (name), a given name and a surname * Bas (rapper) (born 1987) Chemistry * Boron arsenide (BAs), a chemical compound * Barium sulfide (BaS), a chemical compound Other uses * ''bas'' (French for "low"), as in bas ...
,
Young Jeezy Jay Wayne Jenkins (born September 28, 1977), known by his stage name Jeezy (or Young Jeezy), is an American rapper. He is credited, alongside fellow Georgia-based rappers T.I. and Gucci Mane, with pioneering the hip hop subgenre trap music fo ...
, and
2 Chainz Tauheed K. Epps (born September 12, 1977), known professionally as 2 Chainz (formerly Tity Boi), is an American rapper and actor. Born and raised in College Park, Georgia, he gained recognition as one-half of the Southern hip-hop duo Playaz Ci ...
. ''
Born Sinner ''Born Sinner'' is the second studio album by American rapper J. Cole. It was released on June 18, 2013, by ByStorm Entertainment, Columbia Records, Dreamville Records and Roc Nation. The album serves as the follow-up to his debut album, ''Cole Wo ...
'' sold 297,000 copies in the United States in its first week of release, debuting at number two on the ''Billboard'' 200 chart, finishing approximately 30,000 copies short of Kanye West's ''Yeezus''. He released three more singles in support of the album, "
Crooked Smile "Crooked Smile" is a song by American rapper J. Cole from his second studio album, ''Born Sinner'' (2013). Featuring a guest appearance from girl group TLC, the song includes additional vocals from Meleni Smith. It was produced by Cole, with c ...
" featuring
TLC TLC may refer to: Arts and entertainment Television * ''TLC'' (TV series), a 2002 British situational comedy television series that aired on BBC2 * TLC (TV network), formerly the Learning Channel, an American cable TV network ** TLC (Asia), an A ...
, "
Forbidden Fruit In Abrahamic religions, forbidden fruit is a name given to the fruit growing in the Garden of Eden that God commands mankind Taboo#In religion and mythology, not to eat. In the biblical story, Adam and Eve eat the fruit from the tree of the know ...
" featuring Kendrick Lamar, and " She Knows". , the album had sold 796,000 copies in the US.


2014–2016: ''2014 Forest Hills Drive''

On August 15, 2014, Cole released "Be Free" in response to the
shooting of Michael Brown On August 9, 2014, 18-year-old Michael Brown was shot and killed by police officer Darren Wilson in Ferguson, Missouri, a suburb of St. Louis. Brown was accompanied by his 22-year-old male friend Dorian Johnson. Wilson, a white male Fergu ...
in
Ferguson, Missouri Ferguson is a city in St. Louis County, Missouri, St. Louis County, Missouri, United States. It is part of the Greater St. Louis metropolitan area. Per the 2020 United States census, 2020 census, the population was 18,527, and is predominantly Bla ...
. Three days later, he visited the city in order to meet with protesters and activists who were gathered at the site of his shooting, discussing the
civil unrest Civil disorder, also known as civil disturbance, civil unrest, civil strife, or turmoil, are situations when law enforcement and security forces struggle to maintain public order or tranquility. Causes Any number of things may cause civil di ...
that was taking place within the city. He performed the track with an additional verse at the ''
Late Show with David Letterman ''Late Show with David Letterman'' is an American late-night talk show hosted by David Letterman on CBS, the first iteration of the ''Late Show'' franchise. The show debuted on August 30, 1993, and was produced by Letterman's production com ...
'' on December 10. On November 16, Cole released a video announcing that his third studio album, ''
2014 Forest Hills Drive ''2014 Forest Hills Drive'' is the third studio album by American rapper J. Cole, released on December 9, 2014, by ByStorm Entertainment, Columbia Records, Dreamville Records and Roc Nation. Recording sessions took place over the whole year, whi ...
'', would be released on December 9. The video featured footage regarding the album's composition, as well as revealed that the album's name was derived from the address of Cole's childhood home. He announced that the album would include no lead singles and have little promotion, but was supported by four promotional singles; "
Apparently "Apparently" is a song by North Carolina rapper J. Cole, released on December 9, 2014 as the lead single from his third studio album, '' 2014 Forest Hills Drive''. The song samples "La Morte Dell'ermina" by Filippo Trecca, and was produced by J. ...
", "
Wet Dreamz "Wet Dreamz" is a 2014 song by American rapper and record producer J. Cole. It was released on December 9th, 2014, as the second single from his third studio album, '' 2014 Forest Hills Drive''. The song samples "Mariya" by Family Circle and the ...
", "
No Role Modelz "No Role Modelz" is a song by American rapper and record producer J. Cole. It was released through Dreamville Records, Roc Nation, Columbia Records, and Vinyl Crown as the third single from his third studio album, '' 2014 Forest Hills Drive'', o ...
", and "
Love Yourz "Love Yourz" is a song by American rapper J. Cole, released on December 9, 2014, as the fourth single from his third studio album, '' 2014 Forest Hills Drive''. The song was written alongside producers Illmind, Cardiak, and CritaCal. The song w ...
". The album debuted at number one on the ''Billboard'' 200 upon release, selling 353,000 copies in its first week. Cole announced the Forest Hills Drive Tour on February 13, 2015. The tour served as the backdrop for his first live album, '' Forest Hills Drive: Live''. The album recorded during the
Fayetteville Fayetteville may refer to: *Fayetteville, Alabama *Fayetteville, Arkansas ** The Fayetteville Formation *Fayetteville, Georgia *Fayetteville, Illinois *Fayetteville, Indiana *Fayetteville, Washington County, Indiana *Fayetteville, Missouri *Fayette ...
shows of the tour, and was released on Cole's 31st birthday. On March 31, ''2014 Forest Hills Drive'' was certified platinum. , the album had sold 1.24 million copies in the US. ''2014 Forest Hills Drive'' won Top Rap Album at the
2015 Billboard Music Awards The 2015 ''Billboard'' Music Awards ceremony was held on May 17, 2015, at the MGM Grand Garden Arena in Las Vegas. It was aired live on ABC. The show was hosted by Ludacris and Chrissy Teigen. Taylor Swift won 8 out of her 14 nominations, inc ...
and Album of the Year at the
2015 BET Hip Hop Awards The 2015 BET Hip Hop Awards were held on October 9, 2015 at the Atlanta Civic Center and aired on October 13, 2015 on BET, MTV, and MTV2. The nominations were announced on September 15, 2015. Snoop Dogg served as host for the third consecutive ye ...
. The album was nominated at the
58th Annual Grammy Awards The 58th Annual Grammy Awards was held on February 15, 2016, at the Staples Center in Los Angeles. The ceremony recognizes the best recordings, compositions and artists of the eligibility year, which was from October 1, 2014, to September 30, 201 ...
for
Best Rap Album The Grammy Award for Best Rap Album is an award presented to recording artists for quality albums with rapping at the Grammy Awards, a ceremony that was established in 1958 and originally called the Gramophone Awards. Honors in several categories ...
. The single "Apparently'" was also nominated for
Best Rap Performance The Grammy Award for Best Rap Performance is an honor presented to recording artists for quality rap performances. It was first presented at the 31st Annual Grammy Awards in 1989 and again at the 32nd Annual Grammy Awards in 1990, after which p ...
. On December 15, 2015, Cole announced a documentary
series Series may refer to: People with the name * Caroline Series (born 1951), English mathematician, daughter of George Series * George Series (1920–1995), English physicist Arts, entertainment, and media Music * Series, the ordered sets used i ...
titled '' J. Cole: Road to Homecoming'', ahead of his
HBO Home Box Office (HBO) is an American pay television service, which is the flagship property of namesake parent-subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery. The overall Home Box Office business unit is based a ...
special '' Forest Hills Drive: Homecoming''. The series included five episodes as well as featuring guest appearances from
Kendrick Lamar Kendrick Lamar Duckworth (born June 17, 1987) is an American rapper, singer, songwriter and record producer. Regarded as one of the greatest rappers of all time, he was awarded the 2018 Pulitzer Prize for Music, becoming the first music ...
,
Wale Wale or WALE may refer to: Places * Wale, Devon, a hamlet in England * Wale, Tomaszów Mazowiecki County, a village in Poland People * Wale (surname) *Wale (rapper), stage name of American rapper Olubowale Victor Akintimehin Radio and televisi ...
,
Rihanna Robyn Rihanna Fenty ( ; born February 20, 1988) is a Barbadian singer, businesswoman, and actress. One of the List of music artists by net worth, wealthiest musicians in the world, List of awards and nominations received by Rihanna, her vario ...
,
Pusha T Terrence LeVarr Thornton (born May 13, 1977), better known by his stage name Pusha T, is an American rapper. He rose to prominence as one half of the Virginia-based hip hop duo Clipse, which he formed with his older brother No Malice, Malice. M ...
,
Big Sean Sean Michael Leonard Anderson (born March 25, 1988), known professionally as Big Sean, is an American rapper. He met Kanye West as a teenager, and signed with his record label GOOD Music, an imprint of Def Jam Recordings in 2007. He gained popul ...
,
Jay Z Shawn Corey Carter (born December 4, 1969), known professionally as Jay-Z, is an American rapper, businessman, and record executive. Rooted in East Coast hip-hop, he was named the greatest rapper of all time by ''Billboard'' and '' Vibe'' i ...
, and
Drake Drake may refer to: Animals and creatures * A male duck * Drake (mythology), a term related to and often synonymous with dragon People and fictional characters * Drake (surname), a list of people and fictional characters with the family ...
. All episodes were released weekly and were available for free on
Vimeo Vimeo ( ) is an American Online video platform, video hosting, sharing, and services provider founded in 2004 and headquartered in New York City. Vimeo focuses on the delivery of high-definition video across a range of devices and operates on a ...
until January 9. The concert film '' Forest Hills Drive: Homecoming'' aired on January 9, 2016, which was filmed during the final show of his Forest Hills Drive Tour at the
Crown Coliseum The Crown Complex (originally the Cumberland County Crown Coliseum) is a multi-purpose venue in Fayetteville, North Carolina that includes the Crown Coliseum, an indoor stadium. The stadium broke ground in 1995 and opened in 1997, and is currentl ...
in
Fayetteville, North Carolina Fayetteville ( , ) is a city in and the county seat of Cumberland County, North Carolina, United States. It is best known as the home of Fort Bragg, a major U.S. Army installation northwest of the city. Fayetteville has received the All-Ameri ...
. On January 28, 2016, Cole released '' Forest Hills Drive: Live'' as well as the music video for "
Love Yourz "Love Yourz" is a song by American rapper J. Cole, released on December 9, 2014, as the fourth single from his third studio album, '' 2014 Forest Hills Drive''. The song was written alongside producers Illmind, Cardiak, and CritaCal. The song w ...
", from concert film.


2016–2017: ''4 Your Eyez Only''

On July 29, 2016,
DJ Khaled Khaled Mohammed Khaled (; born November 26, 1975), known professionally as DJ Khaled, is an American DJ and record producer. Originally a Miami-based radio personality, Khaled has since become known for enlisting high-profile music industry ar ...
released his ninth
studio album An album is a collection of audio recordings (e.g., music) issued on a medium such as compact disc (CD), Phonograph record, vinyl (record), audio tape (like 8-track cartridge, 8-track or Cassette tape, cassette), or digital distribution, dig ...
, ''
Major Key In music theory, the key of a piece is the group of pitches, or scale, that forms the basis of a musical composition in Western classical music, jazz music, art music, and pop music. A particular key features a '' tonic (main) note'' and i ...
''. Cole is featured on the track "Jermaine's Interlude". "Said all I could say, now I play with thoughts of retirement" is a direct quote from the track that caused some of Cole's fans to worry about him and his music career. In an interview with
Genius Genius is a characteristic of original and exceptional insight in the performance of some art or endeavor that surpasses expectations, sets new standards for the future, establishes better methods of operation, or remains outside the capabiliti ...
, Doctur Dot of the
Atlanta Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...
duo
EarthGang EarthGang (stylized EARTHGANG) is an American hip hop duo from Atlanta, Georgia, composed of Olu (aka Johnny Venus; born Olu Onyemachi Dakarai Fann) and WowGr8 (aka Doctur Dot; born Eian Parker). They are co-founders of the musical collective S ...
explained that the song was originally a nine-minute posse cut, he said, "We were just trying to get
Bas Bas may refer to: People * Bas (name), a given name and a surname * Bas (rapper) (born 1987) Chemistry * Boron arsenide (BAs), a chemical compound * Barium sulfide (BaS), a chemical compound Other uses * ''bas'' (French for "low"), as in bas ...
to fuck with the song, but Cole was like, 'I can't resist this beat,' so he hit the weed for the first time in a long time." He overthinks on weed but we were in the garage smoking a blunt, the beat was running in the background. We stacked the hook up, we all had verses on it, it was a posse record and was like, nine verses long." On November 4, 2016, Cole performed at
Jay Z Shawn Corey Carter (born December 4, 1969), known professionally as Jay-Z, is an American rapper, businessman, and record executive. Rooted in East Coast hip-hop, he was named the greatest rapper of all time by ''Billboard'' and '' Vibe'' i ...
and
Beyoncé Beyoncé Giselle Knowles-Carter ( ; born September 4, 1981) is an American singer, songwriter, actress, and businesswoman. With a career spanning over three decades, she has established herself as one of the most Cultural impact of Beyoncé, ...
's
Hillary Clinton Hillary Diane Rodham Clinton ( Rodham; born October 26, 1947) is an American politician, lawyer and diplomat. She was the 67th United States secretary of state in the administration of Barack Obama from 2009 to 2013, a U.S. senator represent ...
Rally in
Cleveland, Ohio Cleveland is a city in the U.S. state of Ohio and the county seat of Cuyahoga County, Ohio, Cuyahoga County. Located along the southern shore of Lake Erie, it is situated across the Canada–United States border, Canada–U.S. maritime border ...
, along with
Big Sean Sean Michael Leonard Anderson (born March 25, 1988), known professionally as Big Sean, is an American rapper. He met Kanye West as a teenager, and signed with his record label GOOD Music, an imprint of Def Jam Recordings in 2007. He gained popul ...
and
Chance the Rapper Chancelor Johnathan Bennett (born April 16, 1993), known professionally as Chance the Rapper, is an American rapper. Born and raised in Chicago, Illinois, he released his debut mixtape '' 10 Day'' (2012) during one of his high school suspension ...
. On November 8, 2016,
Spillage Village Spillage Village is an American musical collective from Atlanta, Georgia. The group is composed of rappers, singers and producers, and was founded by the members of EarthGang. Spillage Village was primarily made up of five initial members wit ...
released the official version of "Jermaine's Interlude", called "Can't Call It". The song features Cole, EarthGang, Bas, and JID. On December 1, 2016, the artwork and a track list for Cole's fourth album, titled ''
4 Your Eyez Only ''4 Your Eyez Only'' is the fourth studio album by American rapper J. Cole. It was released on December 9, 2016, by Dreamville Records, Roc Nation and Interscope Records. The album was Cole's first release with Interscope—his previous albums w ...
'', were shown on
iTunes iTunes is a media player, media library, and mobile device management (MDM) utility developed by Apple. It is used to purchase, play, download and organize digital multimedia on personal computers running the macOS and Windows operating s ...
available for pre-order, with a release date for December 9, 2016. On December 2, 2016, Cole released a 40-minute documentary titled ''
Eyez ''Eyez'' is a documentary based on the creation and recording of J. Cole's fourth studio album, '' 4 Your Eyez Only''. The film was directed by Scott Lazer, and produced by J. Cole, Ibrahim Hamad and Adam Roy Rodney. It premiered on December 2 ...
'', on
Tidal Tidal is the adjectival form of tide. Tidal may also refer to: * ''Tidal'' (album), a 1996 album by Fiona Apple * Tidal (king), a king involved in the Battle of the Vale of Siddim * TidalCycles, a live coding environment for music * Tidal (servic ...
. It features behind-the-scenes footage of Cole and collaborators working on the album, including two
music video A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...
s for the tracks " Everybody Dies" and " False Prophets"; neither song was included on the album. On December 5, "False Prophets" and "Everybody Dies" were released as singles to iTunes store and other
streaming services A streaming media service (also simply called a streaming service) is an online platform that allows users to watch or listen to content, such as film, movies, Television show, TV shows, music, or podcasts, over the internet. Instead of downloadi ...
. ''4 Your Eyez Only'' debuted at number one on the ''Billboard'' 200 with 492,000
album-equivalent unit The album-equivalent unit, or album equivalent, often shortened to just unit, is a sales metric in the music industry that defines the number of streaming media, songs streamed and music download, songs downloaded equal to one Record sales, tradi ...
s, of which 363,000 were pure album sales, becoming Cole's fourth number one album. The track "
Deja Vu Deja or Dejah may refer to: * Deja News, an archive of messages posted to Usenet discussion groups and its successor ''deja.com'' * Andreas Deja (born 1957), German animator * Dejah Mulipola (born 1998), American softball player * Dejah Thoris, ...
" entered the US ''Billboard'' Hot 100 at number 7 without being released as a single, becoming J. Cole's highest charting song. All 10 songs from ''4 Your Eyez Only'' debuted in the top 40 of the Hot 100, after only having four top 40 hits as a solo artist. "False Prophets" and "Everybody Dies" both charted also. Cole achieved twelve simultaneous Hot 100 entries in a single week. "Deja Vu" was released as the album's first single on January 10, 2017. On January 12, 2017, ''4 Your Eyez Only'' was certified
gold Gold is a chemical element; it has chemical symbol Au (from Latin ) and atomic number 79. In its pure form, it is a brightness, bright, slightly orange-yellow, dense, soft, malleable, and ductile metal. Chemically, gold is a transition metal ...
by the
Recording Industry Association of America The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/o ...
(RIAA). On April 7, 2017, the album was certified
platinum Platinum is a chemical element; it has Symbol (chemistry), symbol Pt and atomic number 78. It is a density, dense, malleable, ductility, ductile, highly unreactive, precious metal, precious, silverish-white transition metal. Its name origina ...
by the Recording Industry Association of America (RIAA). On January 16, 2017, Cole surprisingly released a track titled, " High for Hours" via his
SoundCloud SoundCloud is a German audio streaming service owned and operated by SoundCloud Global Limited & Co. KG. The service enables its users to upload, promote, and share audio. Founded in 2007 by Alexander Ljung and Eric Wahlforss, SoundCloud is ...
. The song was produced by
Elite In political and sociological theory, the elite (, from , to select or to sort out) are a small group of powerful or wealthy people who hold a disproportionate amount of wealth, privilege, political power, or skill in a group. Defined by the ...
and Cam O'Bi. The song was released on the iTunes store as a single on January 18. Cole announced the
4 Your Eyez Only World Tour 4 Your Eyez Only World Tour was a concert tour by American recording artist J. Cole, to support his fourth studio album ''4 Your Eyez Only'' (2016). Dreamville artists J.I.D, Ari Lennox and Lute served as opening acts on the first leg of the tou ...
on February 21, 2017, the tour included 62 dates across
North America North America is a continent in the Northern Hemisphere, Northern and Western Hemisphere, Western hemispheres. North America is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South Ameri ...
,
Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...
, and
Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...
. On March 24, 2017
HBO Home Box Office (HBO) is an American pay television service, which is the flagship property of namesake parent-subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery. The overall Home Box Office business unit is based a ...
announced a documentary titled, '' J. Cole: 4 Your Eyez Only'', the film aired April 15, 2017. The film was directed by Cole and Scott Lazer. It is now available on
YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
.


2018: ''KOD''

On April 16, 2018, J. Cole announced a surprise free event for fans at the
Gramercy Theatre The Gramercy Theatre is a music venue in New York City. It is located in the Gramercy neighborhood of Manhattan, on 127 East 23rd Street. Built in 1937 as the Gramercy Park Theatre, it is owned and operated by Live Nation as one of their two ...
in
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
. The event turned out to be a listening session for his forthcoming album, titled '' KOD'', which was released on April 20, 2018. Cole held a second listening session in
London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
the next day. The album's cover and tracklist show twelve tracks and two features, both by Cole's alter ego, Kill Edward. Cole had mentioned that ''KOD'' has 3 meanings, ''Kids on Drugs'', ''King Overdosed'', and ''Kill Our Demons''. The cover art for ''KOD'' was done by a
Detroit Detroit ( , ) is the List of municipalities in Michigan, most populous city in the U.S. state of Michigan. It is situated on the bank of the Detroit River across from Windsor, Ontario. It had a population of 639,111 at the 2020 United State ...
artist named Kamau Haroon who goes by the name Sixmau. The album touches on many topics including
drug abuse Substance misuse, also known as drug misuse or, in older vernacular, substance abuse, is the use of a drug in amounts or by methods that are harmful to the individual or others. It is a form of substance-related disorder, differing definitions ...
,
addiction Addiction is a neuropsychological disorder characterized by a persistent and intense urge to use a drug or engage in a behavior that produces natural reward, despite substantial harm and other negative consequences. Repetitive drug use can ...
, depression, and
greed Greed (or avarice, ) is an insatiable desire for material gain (be it food, money, land, or animate/inanimate possessions) or social value, such as status or power. Nature of greed The initial motivation for (or purpose of) greed and a ...
. In the US, on the day of its release, ''KOD'' broke the previous record for '' Views'' by
Drake Drake may refer to: Animals and creatures * A male duck * Drake (mythology), a term related to and often synonymous with dragon People and fictional characters * Drake (surname), a list of people and fictional characters with the family ...
in 2016 by receiving 64.5 million streams on
Apple Music Apple Music is an audio and video streaming service developed by Apple Inc. Users can select music to stream to their device on-demand, or listen to existing playlists. The service also includes the sister internet radio stations Apple Musi ...
. It accumulated 36.7 million streams on
Spotify Spotify (; ) is a List of companies of Sweden, Swedish Music streaming service, audio streaming and media service provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. , it is one of the largest providers of music streaming services ...
in its first 24 hours as well. Additionally, the titled track also surpassed
Taylor Swift Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter. Known for her autobiographical songwriting, artistic versatility, and Cultural impact of Taylor Swift, cultural impact, Swift is one of the Best selling artists, w ...
's "
Look What You Made Me Do "Look What You Made Me Do" is a song by the American singer-songwriter Taylor Swift and the lead single from her sixth studio album, ''Reputation'' (2017). Big Machine Records released the song on August 24, 2017, following an approximately yea ...
" by 0.4 million streams on its first day. The album debuted at number one on the US ''Billboard'' 200, earning 397,000
album-equivalent unit The album-equivalent unit, or album equivalent, often shortened to just unit, is a sales metric in the music industry that defines the number of streaming media, songs streamed and music download, songs downloaded equal to one Record sales, tradi ...
s, including 174,000 in pure sales, making it Cole's fifth number one album. J. Cole also became the first act to simultaneously debut three songs in the top 10 of the ''Billboard'' Hot 100, with " ATM" (at 6), "
Kevin's Heart "Kevin's Heart" is a song by American rapper J. Cole, released on April 20, 2018 from his fifth studio album, '' KOD''. It was written alongside producers T-Minus and Mark Pelli, making it the only track on the album not to be produced by Col ...
" (8), and " KOD" (10). The remainder of the album also debuted in the Hot 100, totaling to twelve songs on the chart. " KOD" was released as the album's first single, on May 8, 2018. Cole released music videos for the songs "ATM" and "Kevin's Heart", both of which were directed by Cole and Scott Lazer. " ATM" impacted US
rhythmic contemporary Rhythmic contemporary, also known as Rhythmic Top 20, Rhythmic Top 30, Rhythmic Top 40, Rhythmic CHR or rhythmic crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip-hop and upbeat R&B hit ...
radio on July 31, 2018, as the album's second single. Songs from the album were featured in the official 2018 NBA Playoffs and the NBA Finals promotion for
ESPN ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Commu ...
. On April 27, 2018, it was announced that Cole was working on another project titled ''The Fall Off'', Cole said that he planned to release ''The Fall Off'' before he recorded ''KOD''. Cole also confirmed that he is working on a Kill Edward album. On May 14, 2018, ''KOD'' was certified
Gold Gold is a chemical element; it has chemical symbol Au (from Latin ) and atomic number 79. In its pure form, it is a brightness, bright, slightly orange-yellow, dense, soft, malleable, and ductile metal. Chemically, gold is a transition metal ...
by the
Recording Industry Association of America The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/o ...
(RIAA) for sales of over 500,000 album-equivalent units in the US. The album has since been certified
Platinum Platinum is a chemical element; it has Symbol (chemistry), symbol Pt and atomic number 78. It is a density, dense, malleable, ductility, ductile, highly unreactive, precious metal, precious, silverish-white transition metal. Its name origina ...
by the Recording Industry Association of America (RIAA) with one million album-equivalent units in the US. Cole announced the
KOD Tour ''KOD'' (an Acronym and initialism, initialism for ''Kids on Drugs'', ''King Overdosed'' and ''Kill Our Demons'') is the fifth studio album by American rapper J. Cole. It was released on April 20, 2018 through Dreamville Records, Roc Nation and I ...
on May 8, 2018,
Young Thug Jeffery Lamar Williams II (born August 16, 1991), known professionally as Young Thug, is an American rapper. Known for his eccentric vocal style and fashion, he is considered an influential figure in modern hip hop music, hip hop and trap music ...
,
Jaden Smith Jaden Christopher Syre Smith (born July 8, 1998) is an American rapper and actor. The son of Jada Pinkett-Smith and Will Smith, he has received various accolades, including a Teen Choice Award, an MTV Movie Award, a BET Award and a Young A ...
,
EarthGang EarthGang (stylized EARTHGANG) is an American hip hop duo from Atlanta, Georgia, composed of Olu (aka Johnny Venus; born Olu Onyemachi Dakarai Fann) and WowGr8 (aka Doctur Dot; born Eian Parker). They are co-founders of the musical collective S ...
, and Kill Edward served as the supporting acts. The tour will include 34 North American dates, starting in
Miami Miami is a East Coast of the United States, coastal city in the U.S. state of Florida and the county seat of Miami-Dade County, Florida, Miami-Dade County in South Florida. It is the core of the Miami metropolitan area, which, with a populat ...
, on August 9 and concluding in
Boston Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...
, on October 10, 2018. Cole performed "Intro" and "Friends" at the 2018 BET Awards on June 24, 2018. Singer
Daniel Caesar Ashton Simmonds (born April 5, 1995), known professionally as Daniel Caesar, is a Canadian singer and songwriter. After independently building a following through the release of two EPs, ''Praise Break'' (2014) and ''Pilgrim's Paradise'' (2015) ...
performed part of "Intro" and the chorus to "Friends", rapper
Wale Wale or WALE may refer to: Places * Wale, Devon, a hamlet in England * Wale, Tomaszów Mazowiecki County, a village in Poland People * Wale (surname) *Wale (rapper), stage name of American rapper Olubowale Victor Akintimehin Radio and televisi ...
was also part of the set. On August 7, 2018, Cole released a single titled, "
Album of the Year (Freestyle) "Album of the Year (Freestyle)" is a song by American rapper J. Cole. It was released on August 7, 2018, through Dreamville Records, Roc Nation, and Interscope Records. Background On August 7, 2018, Cole released "Album of the Year (Freestyle)" o ...
". The single was accompanied by a music video, which premiered on
WorldStarHipHop WorldStarHipHop is a content-aggregating video blog. Zurawik, David.Worldstarhiphop.com makes a name for itself with shocking viral videos". ''The Baltimore Sun''. March 23, 2012. Retrieved on April 22, 2012Alternate link to the same article fr ...
. Cole also announced a new project titled, '' The Off Season'', which he plans to release ahead of his next studio album, ''The Fall Off''. In the description to the video, it reads: "''The Off Season'' coming soon... All roads lead to ''The Fall Off'' - Cole". In an interview for ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...
'' in September 2018, Cole said he plans to take off 2019 from touring to finish work on '' The Off Season'', ''The Fall Off'', and the Kill Edward project.


2019: ''Revenge of the Dreamers III''

On January 6, 2019, Cole took to
Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
to announce
Dreamville Dreamville Records is an American record label founded by American rapper J. Cole and his manager Ibrahim Hamad. The label is currently distributed through Interscope Records, a unit of Universal Music Group. The roster includes Bas, Cozz, Omen ...
's compilation album ''
Revenge of the Dreamers III ''Revenge of the Dreamers III'' is the third compilation album by American record label Dreamville Records, Dreamville, released on July 5, 2019, by Dreamville and Interscope Records. ''Revenge of the Dreamers III'' includes contributions from D ...
'' by uploading a gold poster-like invitation. Recording sessions took place in
Atlanta Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...
beginning January 6 through January 16, 2019. Throughout the 10-days of recording, invitations were shared by the entire Dreamville roster, among other artists and producers outside of Dreamville. A total of 343 artists and producers were invited to the sessions including,
Big K.R.I.T. Justin Lewis Scott (born August 26, 1986), known professionally as Big K.R.I.T. (a backronym for King Remembered in Time), is an American rapper and record producer. Born in Meridian, Mississippi, he began his musical career in 2005. He was sign ...
,
Mike Will Made It Michael Len Williams II (born March 23, 1989), known professionally as Mike Will Made It (often stylized as Mike WiLL Made-It) or simply Mike Will, is an American record producer. He is best known for producing trap beats for several Southern hi ...
,
DJ Khaled Khaled Mohammed Khaled (; born November 26, 1975), known professionally as DJ Khaled, is an American DJ and record producer. Originally a Miami-based radio personality, Khaled has since become known for enlisting high-profile music industry ar ...
,
Swizz Beatz Kasseem Daoud Dean (born September 13, 1978), known professionally as Swizz Beatz, is an American rapper and record producer. Born and raised in the Bronx borough of New York City, Dean embarked on his musical career as a DJ in 1994. At the age ...
,
Tay Keith Brytavious Lakeith Chambers, known professionally as Tay Keith, is an American record producer. He is best known for co-producing Travis Scott's 2018 single "Sicko Mode", which peaked atop the ''Billboard'' Hot 100, as well as Drake's " Nonsto ...
, T.I,
Rick Ross William Leonard Roberts II (born January 28, 1976), known professionally as Rick Ross, is an American rapper. An influential figure in modern Hip-hop, hip hop music, Rick Ross has become known for his "Wiktionary:booming, booming" vocal perfor ...
,
9th Wonder Patrick Denard Douthit (born January 15, 1975),
better known as 9th Wonder, is an American record producer, record ...
and
Wale Wale or WALE may refer to: Places * Wale, Devon, a hamlet in England * Wale, Tomaszów Mazowiecki County, a village in Poland People * Wale (surname) *Wale (rapper), stage name of American rapper Olubowale Victor Akintimehin Radio and televisi ...
, among others. On January 23, 2019, Cole released his first lead single since 2013 titled, " Middle Child (J. Cole song), Middle Child". With only one day of tracking, "Middle Child" debuted at number 26 on the US ''Billboard'' Hot 100. The following week, the song peaked at number 4, making it Cole's highest charting song. Cole performed at the
2019 NBA All-Star Game The 2019 NBA All-Star Game was an exhibition basketball game that was played on February 17, 2019, during the National Basketball Association's (NBA) 2018–19 season. It was the 68th edition of the NBA All-Star Game, and was played at the Spec ...
for its halftime show on February 17, 2019, in Charlotte. He performed "Middle Child", " A Lot", " ATM", "
Love Yourz "Love Yourz" is a song by American rapper J. Cole, released on December 9, 2014, as the fourth single from his third studio album, '' 2014 Forest Hills Drive''. The song was written alongside producers Illmind, Cardiak, and CritaCal. The song w ...
" and "
No Role Modelz "No Role Modelz" is a song by American rapper and record producer J. Cole. It was released through Dreamville Records, Roc Nation, Columbia Records, and Vinyl Crown as the third single from his third studio album, '' 2014 Forest Hills Drive'', o ...
". On May 23, 2019, Cole was featured alongside American rapper and singer
Travis Scott Jacques Bermon Webster III (born April 30, 1991), known professionally as Travis Scott (formerly stylized as Travi$ Scott), is an American rapper, singer, songwriter, and record producer. Scott has had five number-one hits on the U.S. ''Bil ...
on American rapper
Young Thug Jeffery Lamar Williams II (born August 16, 1991), known professionally as Young Thug, is an American rapper. Known for his eccentric vocal style and fashion, he is considered an influential figure in modern hip hop music, hip hop and trap music ...
's single " The London", which would become the lead single from Thug's debut studio album, ''
So Much Fun ''So Much Fun'' is the debut studio album by American rapper Young Thug. It was released on August 16, 2019, by YSL Records, 300 Entertainment and Atlantic Records. The album features guest appearances from Future, Machine Gun Kelly, Gunna, Lil ...
''. "The London" would later reach number twelve on the ''Billboard'' Hot 100 chart. On June 12, 2019, the first of two sets of dual singles from ''Revenge of the Dreamers III'' were released: "
Down Bad Down Bad may refer to: * "Down Bad" (Dreamville Records song) * "Down Bad" (Taylor Swift song) {{Disambiguation ...
" featuring Cole,
JID Destin Choice Route (born October 31, 1990), better known by his stage name JID (also stylized J.I.D), is an American rapper, singer and songwriter. Born and raised in Atlanta, he signed with J. Cole's Dreamville Records, an imprint of Interscop ...
,
Bas Bas may refer to: People * Bas (name), a given name and a surname * Bas (rapper) (born 1987) Chemistry * Boron arsenide (BAs), a chemical compound * Barium sulfide (BaS), a chemical compound Other uses * ''bas'' (French for "low"), as in bas ...
,
EarthGang EarthGang (stylized EARTHGANG) is an American hip hop duo from Atlanta, Georgia, composed of Olu (aka Johnny Venus; born Olu Onyemachi Dakarai Fann) and WowGr8 (aka Doctur Dot; born Eian Parker). They are co-founders of the musical collective S ...
, and
Young Nudy Quantavious Tavario Thomas (born December 17, 1992), known professionally as Young Nudy, is an American rapper and singer. Based in Atlanta, Georgia, he is the cousin of fellow rapper 21 Savage. Thomas signed with RCA Records to release his debu ...
and " Got Me" featuring
Ari Lennox Courtney Shanade Salter (born March 26, 1991), known professionally as Ari Lennox, is an American R&B singer-songwriter from Washington, D.C. She signed with J. Cole's Dreamville Records, an imprint of Interscope Records as the former label's ...
,
Omen An omen (also called ''portent'') is a phenomenon that is believed to foretell the future, often signifying the advent of change. It was commonly believed in ancient history, and still believed by some today, that omens bring divine messages ...
,
Ty Dolla Sign Tyrone William Griffin Jr. (born April 13, 1982), known professionally as Ty Dolla Sign (stylized as Ty Dolla $ign or Ty$), is an American singer, songwriter, rapper, and record producer. Born and raised in Los Angeles, California, Griffin gai ...
, and
Dreezy Seandrea Sledge (born March 28, 1994), better known by her stage name Dreezy, is an American rapper, singer, and songwriter. She signed with Interscope Records in 2014 where she released the studio albums '' No Hard Feelings'' (2016) and '' Big ...
. On July 1, 2019, the second set of dual singles from the album were released: "LamboTruck" featuring
Cozz Cody Rashad Osagie, better known by his stage name Cozz, is an American rapper. He is signed to J. Cole's label Dreamville Records and Interscope Records. His debut studio album ''Cozz & Effect'', was released in October 2014. He has since rele ...
,
Reason Reason is the capacity of consciously applying logic by drawing valid conclusions from new or existing information, with the aim of seeking the truth. It is associated with such characteristically human activities as philosophy, religion, scien ...
, and
Childish Major Markus Alandrus Randle (born July 4, 1991) known professionally as Childish Major, is an American rapper and record producer based in Atlanta, Georgia. He was first credited with production work on American rapper Rocko's 2013 single " U.O.E.N.O ...
and "Costa Rica" featuring Bas, JID,
Guapdad 4000 Akeem Ali Douglas Hayes (born July 26, 1992), professionally known as Guap aka Guapdad4000, is an American rapper, singer, and songwriter. He is also a member of the hip hop supergroup Zoink Gang, with JID, Smino, and Buddy. He released his fi ...
, Reese Laflare,
Jace Jace or Jase is a masculine given name, often a shortened version of Jason, and more rarely a surname. People Given name *Jace Alexander (born 1964), American television director and actor *Jace Amaro (born 1992), American football player * Jace ...
, Mez,
Smokepurpp Omar Jeffery Pineiro (born May 15, 1997), known professionally as Smokepurpp, is an American rapper. He first became known in the SoundCloud rap scene for his 2017 single "Audi (song), Audi", which received RIAA certification, platinum certificat ...
,
Buddy Buddy may refer to: People *Buddy (nickname) *Buddy (rapper), real name Simmie Sims III (1993–Present) * Buddy Cage (1946–2020), American pedal steel guitarist, member of the New Riders of the Purple Sage *Buddy Holly (1936–1959), artistic ...
, and
Ski Mask the Slump God Stokeley Clevon Goulbourne (born April 18, 1996), known professionally as Ski Mask the Slump God, is an American rapper. He is best known for his association with XXXTentacion, with whom he formed the hip hop collective Members Only in 2014. ...
. Dreamville announced the album's release date on the same day and was selling limited merchandise on July 1, related to the album. On July 2, 2019, '' Dreamville Presents: REVENGE'' was released on the label's official
YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
account, a film documenting the album's recording sessions in
Atlanta Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...
. ''Revenge of the Dreamers III'' debuted at number one on the US ''Billboard'' 200 with 115,000
album-equivalent unit The album-equivalent unit, or album equivalent, often shortened to just unit, is a sales metric in the music industry that defines the number of streaming media, songs streamed and music download, songs downloaded equal to one Record sales, tradi ...
s, of which 24,000 were pure album sales, earning Cole his sixth consecutive number-one album in the country. The album was certified
Platinum Platinum is a chemical element; it has Symbol (chemistry), symbol Pt and atomic number 78. It is a density, dense, malleable, ductility, ductile, highly unreactive, precious metal, precious, silverish-white transition metal. Its name origina ...
by the
Recording Industry Association of America The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/o ...
(RIAA). The album was nominated for
Best Rap Album The Grammy Award for Best Rap Album is an award presented to recording artists for quality albums with rapping at the Grammy Awards, a ceremony that was established in 1958 and originally called the Gramophone Awards. Honors in several categories ...
at the
62nd Annual Grammy Awards The 62nd Annual Grammy Awards ceremony was held on January 26, 2020, at the Staples Center in Los Angeles. It recognized the best recordings, compositions, and artists of the eligibility year, running from October 1, 2018, to August 31, 2019. Ali ...
, while " Middle Child" and "
Down Bad Down Bad may refer to: * "Down Bad" (Dreamville Records song) * "Down Bad" (Taylor Swift song) {{Disambiguation ...
" were nominated for
Best Rap Performance The Grammy Award for Best Rap Performance is an honor presented to recording artists for quality rap performances. It was first presented at the 31st Annual Grammy Awards in 1989 and again at the 32nd Annual Grammy Awards in 1990, after which p ...
. Cole's collaboration with
21 Savage Shéyaa Bin Abraham-Joseph (born October 22, 1992), known professionally as 21 Savage, is an American-British rapper. Born in London and raised in Atlanta, he began his recording career in 2013 and released three independent mixtapes to regiona ...
" A Lot" received a
Grammy Award for Best Rap Song The Grammy Award for Best Rap Song is an honor presented at the Grammy Awards, a ceremony that was established in 1958 and originally called the Gramophone Awards, to recording artists for quality songs in the rap music genre. Honors in several c ...
, making this his first Grammy Award win.


2020–present: ''The Off-Season'' and ''The Fall Off''

On June 16, 2020, J. Cole released his first song of 2020, " Snow on tha Bluff", a politically-charged track released soon after the
murder of George Floyd On May 25, 2020, George Floyd, a 46-year-old Black American man, was murdered in Minneapolis by Derek Chauvin, a 44-year-old White police officer. Floyd had been arrested after a store clerk reported that he made a purchase using a c ...
that led to disagreements with and criticism from Noname and other rappers. On July 23, 2020, Cole released a promotional EP titled ''
Lewis Street ''Lewis Street'' is the third extended play by American rapper J. Cole. It was released on July 22, 2020, by Dreamville Records and Roc Nation. It contains the dual singles "The Climb Back" and "Lion King on Ice". The two singles were to serve as ...
'' featuring two new songs, "
The Climb Back "The Climb Back" (stylized as "t h e . c l i m b . b a c k") is a song by American rapper J. Cole. It was released on July 22, 2020, together with another song, "Lion King on Ice", under the title ''Lewis Street''. "The Climb Back", which was wr ...
" and "
Lion King on Ice "Lion King on Ice" is a song by American rapper J. Cole. It was released on July 22, 2020, together with another song, "The Climb Back", under the title '' Lewis Street''. Produced by J. Cole, T-Minus and JetsonMade, the song finds Cole rapping ...
". The former later appeared on ''
The Off-Season ''The Off-Season'' is the sixth studio album by American rapper J. Cole. It was released on May 14, 2021, by Dreamville Records, Roc Nation and Interscope Records. The album was executive produced by Cole, Ibrahim Hamad (music executive), Ibrah ...
''. On December 29, 2020, Cole took to
Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...
to post a photo where he documented a list titled, "The Fall Off Era". On the list crossed out, was features and ''
Revenge of the Dreamers III ''Revenge of the Dreamers III'' is the third compilation album by American record label Dreamville Records, Dreamville, released on July 5, 2019, by Dreamville and Interscope Records. ''Revenge of the Dreamers III'' includes contributions from D ...
''. Also listed, but not crossed out was two projects, ''
The Off-Season ''The Off-Season'' is the sixth studio album by American rapper J. Cole. It was released on May 14, 2021, by Dreamville Records, Roc Nation and Interscope Records. The album was executive produced by Cole, Ibrahim Hamad (music executive), Ibrah ...
'' and ''It's a Boy'', which he announced would be released ahead of ''The Fall Off''. The caption of the post read: "I still got some goals I gotta check off for' I scram..." On May 4, 2021, J. Cole officially revealed the release date and album artwork of ''The Off-Season'', his sixth studio album. The album's lead single, "
Interlude Interlude may refer to: *a short play or, in general, any representation between parts of a larger stage production *''Entr'acte'', a piece of music performed between acts of a theatrical production *a section in a movement of a musical piece, se ...
", was released on May 7. ''The Off-Season'' was released on May 14, 2021. The album was co-executively produced by T-Minus and featured guest appearances from
Morray Morae Ebony Ruffin (born November 10, 1992), known professionally as Morray, is an American rapper and singer-songwriter. He first saw recognition for his 2020 single "Quicksand", which led him to sign with Interscope Records and release his debu ...
,
21 Savage Shéyaa Bin Abraham-Joseph (born October 22, 1992), known professionally as 21 Savage, is an American-British rapper. Born in London and raised in Atlanta, he began his recording career in 2013 and released three independent mixtapes to regiona ...
,
Lil Baby Dominique Armani Jones (born December 3, 1994), known professionally as Lil Baby, is an American rapper, singer, and songwriter. He rose to prominence following the release of his 2017 mixtapes ''Harder than Hard'' and ''Too Hard'' — the for ...
,
Bas Bas may refer to: People * Bas (name), a given name and a surname * Bas (rapper) (born 1987) Chemistry * Boron arsenide (BAs), a chemical compound * Barium sulfide (BaS), a chemical compound Other uses * ''bas'' (French for "low"), as in bas ...
, and
6LACK Ricardo Valdez Valentine Jr. (born June 24, 1992), known professionally as 6lack (stylized as 6LACK, pronounced "black"), is an American R&B singer and songwriter. Born in Baltimore, Maryland and raised in Atlanta, Georgia, he gained recognitio ...
. It received positive reviews from critics and topped the US ''Billboard'' 200, selling 282,000
album-equivalent units The album-equivalent unit, or album equivalent, often shortened to just unit, is a sales metric in the music industry that defines the number of streaming media, songs streamed and music download, songs downloaded equal to one Record sales, tradi ...
in its first week, earning Cole his sixth consecutive number-one album in the country. Four songs from ''The Off-Season'' debuted in the top ten on the US ''Billboard'' Hot 100, with " My Life" (at 2), " Amari" (at 5), "
Pride Is the Devil "Pride Is the Devil" (stylized as "p r i d e . i s . t h e . d e v i l") is a song written and performed by American rappers J. Cole and Lil Baby. Produced by T-Minus, it was released on May 14, 2021, as part of the former's sixth studio album, ...
" (at 7), and "
95 South 95 South are an American hip hop group from Jacksonville, Florida. They started as a Miami bass group of Artice "AB" Bartley, Carlos "Daddy Black" Spencer and Jay "Ski" McGowan. The group's name is a reference to Interstate 95 Interstate ...
" (at 8). "
Interlude Interlude may refer to: *a short play or, in general, any representation between parts of a larger stage production *''Entr'acte'', a piece of music performed between acts of a theatrical production *a section in a movement of a musical piece, se ...
" debuted at number eight the previous week giving the album five top ten singles. On September 21, 2021, J. Cole released a freestyle titled "Heaven's EP", remixing the beat of "Pipe Down" from
Drake Drake may refer to: Animals and creatures * A male duck * Drake (mythology), a term related to and often synonymous with dragon People and fictional characters * Drake (surname), a list of people and fictional characters with the family ...
's ''
Certified Lover Boy ''Certified Lover Boy'' is the sixth studio album by Canadian rapper Drake, released on September 3, 2021, by OVO Sound and Republic Records. Its production was handled by frequent collaborators 40, Nineteen85, PartyNextDoor, OZ, and Vinylz, a ...
''. On March 31, 2022, the song later appeared on the Dreamville compilation '' D-Day: A Gangsta Grillz Mixtape'', with Cole also appearing on the songs "Stick" and "Freedom of Speech". On October 6, 2023, Drake's album ''
For All The Dogs ''For All the Dogs'' is the eighth studio album by the Canadian rapper Drake. It was released by OVO Sound and Republic Records on October 6, 2023. The album features guest appearances from Teezo Touchdown, 21 Savage, J. Cole, Yeat, SZA, Par ...
'' was released; on it, J. Cole was featured on the eventual single "
First Person Shooter A first-person shooter (FPS) is a video game centered on gun fighting and other weapon-based combat seen from a first-person perspective, with the player experiencing the action directly through the eyes of the main character. This genre sha ...
", which would debut at number one on the ''Billboard'' Hot 100, becoming his first song to top the chart. On April 5, 2024, Cole released the mixtape ''
Might Delete Later ''Might Delete Later'' is the fourth mixtape by the American rapper J. Cole. It was released through Dreamville and Interscope Records on April 5, 2024. The mixtape features guest appearances from Young Dro, Gucci Mane, Ari Lennox, Cam'ron, Centr ...
'' after teasing the project through a series of vlogs posted on a YouTube channel with the same name. On the song "
7 Minute Drill "7 Minute Drill" is a diss track written and recorded by the American rapper J. Cole for his fourth mixtape, '' Might Delete Later'' (2024). It was his response to fellow American rapper Kendrick Lamar's diss verse on his single " Like That" (w ...
", J. Cole retaliated
Kendrick Lamar Kendrick Lamar Duckworth (born June 17, 1987) is an American rapper, singer, songwriter and record producer. Regarded as one of the greatest rappers of all time, he was awarded the 2018 Pulitzer Prize for Music, becoming the first music ...
in response to his song " Like That" with Future & Metro Boomin in which Lamar raps "motherfuck the big three, nigga, it's just big me", which in itself was a response to "
First Person Shooter A first-person shooter (FPS) is a video game centered on gun fighting and other weapon-based combat seen from a first-person perspective, with the player experiencing the action directly through the eyes of the main character. This genre sha ...
" in which Cole raps "Love when they argue the hardest MC / Is it K-Dot (Lamar) is it Aubrey (Drake) or me / We the big three like we started a league", amidst the Drake-Kendrick Lamar feud. Two days after the album's release, Cole apologized for the diss track at Dreamville Festival, and the track was subsequently removed from streaming platforms. On November 17, 2024, Cole announced the limited podcast series ''Inevitable'', hosted by Cole himself, alongside his longtime manager Ibrahim Hamad and frequent collaborator Scott Lazer. The first season of the podcast consisted of 10 episodes, with the debut episode premiering on November 18, 2025, and subsequent episodes releasing in every two days on the Inevitable website. The podcast's release was accompanied by the release of the Cole's mixtapes, ''The Come Up'', ''The Warm Up'', and ''Friday Night Lights'' on streaming platforms, along with some unreleased material being played in episodes of the podcast.


Basketball career

Cole played
basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular Basketball court, court, compete with the primary objective of #Shooting, shooting a basketball (ball), basketball (appro ...
at
Terry Sanford High School Terry Sanford High School (formerly known as Fayetteville Senior High School) is a public high school in Fayetteville, North Carolina. It is named after Terry Sanford, who was a North Carolina state senator, Governor of North Carolina, and United ...
in
North Carolina North Carolina ( ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It is bordered by Virginia to the north, the Atlantic Ocean to the east, South Carolina to the south, Georgia (U.S. stat ...
. With an academic scholarship, he tried out as a walk-on at St. John's University and was one of 10 call-back players during his sophomore year. In 2012, Cole played for the Eastern Team during the NBA All-Star Weekend Celebrity Game. In 2013, Cole told ''
Sports Illustrated ''Sports Illustrated'' (''SI'') is an American sports magazine first published in August 1954. Founded by Stuart Scheftel, it was the first magazine with a circulation of over one million to win the National Magazine Award for General Excellen ...
'', "Sports is where it started for me. It parallels my life. Rap is such a competitive thing. That's why I have to watch sports. I got to keep up. It's my life in just another form." On July 20, 2020, Cole released an article for ''
The Players' Tribune ''The Players' Tribune'' is a new media platform that produces daily sports conversation and publishes first-person stories from professional athletes. The platform was founded by former professional Major League Baseball player Derek Jeter in ...
'', writing about his goals after graduating college to eventually playing professional basketball saying "if I can blow up in the next three years, that means I'll only be 27. That still might give me enough time to train and pursue a professional basketball career. I'll work hard enough to go play overseas and then try to work my way to the NBA." On July 31, 2020, Cole released his debut signature shoe in collaboration with Puma called the PUMA RS-Dreamer. In August 2020, it was also reported by
Master P Percy Robert Miller (born April 29, 1967), better known by his stage name Master P, is an American rapper, record producer, record executive, dancer, actor and entrepreneur. He founded the record label No Limit Records in 1991, which was relau ...
that Cole was training to tryout for the
NBA The National Basketball Association (NBA) is a professional basketball league in North America composed of 30 teams (29 in the United States and 1 in Canada). The NBA is one of the major professional sports leagues in the United States and Ca ...
. In September 2022, J. Cole was named as the cover athlete for '' NBA 2K23'' on the ''Dreamer Edition'', and was featured in the game, as well as a character in the game's "MyCareer" mode. Cole said in a press release, "NBA 2K has long been a place to discover new musical talent through their game and continues to be a gold standard for showcasing all things basketball culture. It's been an amazing journey to not only appear on a cover of this year's game, but to be part of the MyCareer storyline, soundtrack and bring the Dreamer brand into NBA 2K."


Patriots Basketball Club (2021)

On May 10, 2021, Cole signed a contract with the
Rwanda Rwanda, officially the Republic of Rwanda, is a landlocked country in the Great Rift Valley of East Africa, where the African Great Lakes region and Southeast Africa converge. Located a few degrees south of the Equator, Rwanda is bordered by ...
-based Patriots Basketball Club in the
Basketball Africa League The Basketball Africa League (BAL) is the premier men's basketball league in Africa. Founded in 2019, the league was established and is co-organized by NBA Africa and the FIBA, International Basketball Federation (FIBA). Each season typically r ...
. Cole was also featured on the cover of the American basketball magazine ''
SLAM Slam, SLAM or SLAMS may refer to: Arts, entertainment, and media Fictional elements * S.L.A.M. (Strategic Long-Range Artillery Machine), a fictional weapon in the ''G.I. Joe'' universe * SLAMS (Space-Land-Air Missile Shield), a fictional anti-ball ...
'', for their May 2021 issue. Cole made his professional debut on May 16 against the
Rivers Hoopers Rivers Hoopers is a Nigerian professional basketball team based in Port Harcourt, Rivers State. The team plays in the Nigerian Premier League (NPL) and currently in the Basketball Africa League (BAL). Established in 2005 as Royal Hoopers, the ...
, finishing with three points, three rebounds and two assists in 17 minutes. In three games with the team, he scored five points, had three assists and five rebounds in 45 minutes of gameplay. He was only under contract for a minimum of three games. He left the team after playing the three games.


Scarborough Shooting Stars (2022)

On May 19, 2022, Cole signed with the
Scarborough Shooting Stars The Scarborough Shooting Stars are a Canadian professional basketball team based in Toronto, Ontario, Canada. They compete in the Canadian Elite Basketball League (CEBL) and play their home games at the Toronto Pan Am Sports Centre in the eastern ...
of the
Canadian Elite Basketball League The Canadian Elite Basketball League (CEBL; ) is the premier men's professional basketball league in Canada, as recognized by Canada Basketball. The CEBL was founded in 2017 and began play in 2019 with six teams all owned and operated by owner ...
. On June 8, 2022, in a social media interview released by the Shooting Stars, it was announced that Cole would take an indefinite leave from the team to fulfill his concert tour commitments. In 4 games with the Shooting Stars, Cole averaged 2.4 points, 0.6 rebounds, and 0.4 assists, while shooting 50% from 3-point range.


Career statistics


BAL

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2021 Like the year 2020, 2021 was also heavily defined by the COVID-19 pandemic, due to the emergence of multiple Variants of SARS-CoV-2, COVID-19 variants. The major global rollout of COVID-19 vaccines, which began at the end of 2020, continued ...
, style="text-align:left;",
Patriots BBC Patriots Basketball Club, also known as Patriots, is a professional basketball club based in Kigali, Rwanda. Established in 2014, it plays its home games at Amahoro Indoor Stadium. The team is a four-time champion of the Rwanda Basketball League ( ...
, 3 , , 0 , , 15.2 , , .286 , , .000 , , 1.000 , , 1.7 , , 1.0 , , .3 , , .3 , , 1.7


Artistic influences

Cole has cited several hip-hop artists as influencing his rapping style, including
Tupac Tupac Amaru Shakur (; born Lesane Parish Crooks; June 16, 1971 – September 13, 1996), also known by his stage names 2Pac and Makaveli, was an American rapper and actor, regarded as one of the greatest and most influential rappers of all tim ...
,
Jay-Z Shawn Corey Carter (born December 4, 1969), known professionally as Jay-Z, is an American Rapping, rapper, businessman, and record executive. Rooted in East Coast hip-hop, he was named Billboard and Vibe's 50 Greatest Rappers of All Time, the ...
,
Eminem Marshall Bruce Mathers III (born October 17, 1972), known professionally as Eminem, is an American rapper, songwriter, and record producer. Regarded as one of the greatest and most influential rappers of all time, he is credited with popula ...
,
Nas Nas (born 1973) is the stage name of American rapper Nasir Jones. Nas, NaS, or NAS may also refer to: Aviation * Nasair, a low-cost airline carrier and subsidiary based in Eritrea * National Air Services, an airline in Saudi Arabia ** Nas Air (S ...
, and Andre 3000. He described in an interview with Steve Lobel, "Jay was a mentor before I ever signed to him." "I studied his moves that much. ... I got to go on tour with him and steal a lot of gems. That's how you supposed to do it. You're supposed to learn and take pieces from the greatest. So, Jay was my mentor before I ever signed to him. And now that I signed to him it's just a blessing to be able to hit him for advice and get that real 20 years of experience or however long he been in the game. It's priceless." "My favorite rapper was
Pac Pac or PAC may refer to: Aviation * IATA code PAC Albrook "Marcos A. Gelabert" International Airport in Panama City, Panama * Pacific Aerospace Corporation, New Zealand, manufacturer of aircraft: ** PAC 750XL ** PAC Cresco ** PAC CT/4 ** PA ...
," he said. "He was my favorite rapper before I even started rapping. Before I even thought of—It went from
Michael Jackson Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American singer, songwriter, dancer, and philanthropist. Dubbed the "King of Pop", he is regarded as Cultural impact of Michael Jackson, one of the most culturally significan ...
,
Bobby Brown Robert Barisford Brown Sr. (born February 5, 1969) is an American singer, songwriter, rapper, and dancer. Alongside frequent collaborator Teddy Riley, he is recognized as a pioneer of new jack swing: a fusion of hip-hop and Contemporary R&B, R ...
as a kid and artists like that. Even
Kool Moe Dee Mohandas Dewese (born August 8, 1962), better known by his stage name Kool Moe Dee, is an American rapper, songwriter and actor. Considered one of the forerunners of the new jack swing sound in hip hop, he gained fame in the 1980s as a member of ...
. Just the cool dude that I looked up to. And then one day my stepfather came home from—I don't know if he was back from
Desert Storm , combatant2 = , commander1 = , commander2 = , strength1 = Over 950,000 soldiers3,113 tanks1,800 aircraft2,200 artillery systems , page = https://www.govinfo.gov/content/pkg/GAOREPORTS-PEMD-96- ...
. ... I remember him coming home with that first Pac album. With ' Brenda's Got a Baby'. It was ''
2Pacalypse Now ''2Pacalypse Now'' is the debut solo studio album by American rapper 2Pac. It was released on November 12, 1991, through TNT Recordings and Interscope Records, while EastWest Records America, a division of Atlantic distributed the album. The recor ...
''. And since then—When I was too young to know what he was talking about, but it connected. Cause that's the thing about art. It's just truth. It's straight–Whatever you feel. So, even as a seven-year-old kid, eight-year-old kid I could hear Pac's early albums and feel the truth." Cole drew comparisons to Nas following the release of '' Friday Night Lights'', stating that Nas served as the primary inspiration behind the creation of the mixtape. Cole later addressed their musical similarities on "
Let Nas Down "Let Nas Down" is a song by American hip hop recording artist J. Cole, taken from his second studio album ''Born Sinner'' (2013). The song was produced by Cole himself as a dedication to one of his idols, fellow American rapper Nas, with whom C ...
", a song written and composed due to his disparaging comments towards " Work Out". As a response to this record, Nas came out with the song "Made Nas Proud" shortly after. In 2014, in an interview with
Angie Martinez Angela "Angie" Martinez (born January 9, 1971) is an American radio personality, podcaster, singer, former rapper and actress. Dubbed "The Voice of New York", Martinez is widely known for her 28-year run at New York City station WQHT, Hot 97 ( ...
, Cole listed Tupac,
The Notorious B.I.G. Christopher George Latore Wallace (May 21, 1972 – March 9, 1997), better known by his stage names the Notorious B.I.G., Biggie Smalls, or simply Biggie, was an American rapper. Rooted in the New York rap scene and gangsta rap tradi ...
, Nas, and Jay-Z as his top four rappers of all time, with
André 3000 André Lauren Benjamin (born May 27, 1975), known professionally as André 3000, is an American rapper. Born and raised in Atlanta, Georgia, he was one half of the hip-hop duo Outkast along with rapper Big Boi, which the two formed in 1992. Benj ...
and Eminem being a toss-up for fifth.


Feuds


Puff Daddy

In August 2013, Cole and
Puff Daddy Sean John Combs (born November 4, 1969), better known by his stage name Diddy, and formerly Puff Daddy and P. Diddy, is an American rapper, record producer, and record executive. Born in Harlem and raised in Mount Vernon, Combs worked as a ...
were reportedly involved in an altercation at a
2013 MTV Video Music Awards The 2013 MTV Video Music Awards were held on August 25, 2013, at the Barclays Center in Brooklyn, New York. Marking the 30th installment of the award show, they were the first to be held in New York City not to use a venue within the borough of ...
after party in
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
. Reports said the incident started when Puff tried to confront rapper
Kendrick Lamar Kendrick Lamar Duckworth (born June 17, 1987) is an American rapper, singer, songwriter and record producer. Regarded as one of the greatest rappers of all time, he was awarded the 2018 Pulitzer Prize for Music, becoming the first music ...
over the "King of New York" claim in his "
Control Control may refer to: Basic meanings Economics and business * Control (management), an element of management * Control, an element of management accounting * Comptroller (or controller), a senior financial officer in an organization * Controlling ...
" verse. Puff allegedly attempted to pour a drink on Lamar, and Cole intervened. The two started arguing and Cole and Puff allegedly got into an altercation, which then led to problems between their respective crews. After a brief scuffle, both crews separated. Ibrahim Hamad, a close friend of Cole's and president of
Dreamville Records Dreamville Records is an American record label founded by American rapper J. Cole and his manager Ibrahim Hamad. The label is currently distributed through Interscope Records, a unit of Universal Music Group. The roster includes Bas, Cozz, O ...
took to Twitter to address the rumors saying: "The Internet is a crazy place you niggaz reporting shit with no facts, Cole ain't get thrown out no party and he damn sure aint get beat up", he continued saying, "Ain't gon go into details about last night but get the facts right first before you rush to report some shit for some extra blog clicks". A few months after the incident, Cole and Puff were seen in a video promoting
Revolt Rebellion is an uprising that resists and is organized against one's government. A rebel is a person who engages in a rebellion. A rebel group is a consciously coordinated group that seeks to gain political control over an entire state or a ...
, joking about the incident.


Reactions to "False Prophets"

Upon the release of ''Eyez'' documentary in 2016, the songs "Everybody Dies" and "False Prophets" caused controversy within the
hip hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hip- ...
community, as many assumed that "Everybody Dies" contained shots aimed at fellow rappers
Lil Uzi Vert Symere Bysil Woods ( ; born July 31, 1995), known professionally as Lil Uzi Vert, is an American rapper, singer, and songwriter. Born and raised in Philadelphia, Pennsylvania, they gained initial recognition following the release of the commer ...
and
Lil Yachty Miles Parks McCollum (born August 23, 1997), known professionally as Lil Yachty, is an American rapper. He first gained recognition in August 2015 for his viral hit "One Night (Lil Yachty song), One Night", the lead single from his debut extend ...
. During an interview with
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
' radio station
Power 106 KPWR (105.9 FM) – branded as ''Power 106'' – is a commercial radio station in Los Angeles, California, broadcasting to the Greater Los Angeles area. KPWR is owned and operated by Alex Meruelo's Meruelo Group, through licensee KPWR Radio Ho ...
, Lil Yachty responded, saying: "I don't listen to J. Cole utI definitely listened to it ndpeople said he was talking about me. He said 'Lil.' I'm not little. My name has 'Lil' in it but there's a lot of 'Lil' rappers. t'seither me or Uzi. Honestly, I don't give a fuck." Lil Uzi Vert acknowledged the track, responding via
Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
on December 2, 2016, by simply tweeting, "Heard some beautiful shit today @JColeNC". People also argued that the first verse on "False Prophets" consisted of direct shots at rapper
Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer and record producer. One of the most prominent figures in hip-hop, he is known for his varying musical style and polarizing cultural and political commentary. After ...
, due to Cole's referencing to West's altering public perception by the media and fans; as well as Kanye's recent hospitalization. Many also presumed that the second verse was directed at rapper
Wale Wale or WALE may refer to: Places * Wale, Devon, a hamlet in England * Wale, Tomaszów Mazowiecki County, a village in Poland People * Wale (surname) *Wale (rapper), stage name of American rapper Olubowale Victor Akintimehin Radio and televisi ...
, with Cole saying that despite Wale's fourth album receiving fairly positive critical and commercial success, Wale remains misunderstood and slighted by some of his peers. On December 3, Wale released a track, called "Groundhog Day" as a response to "False Prophets", and the pair were spotted together in
Raleigh, North Carolina Raleigh ( ) is the List of capitals in the United States, capital city of the U.S. state of North Carolina. It is the List of municipalities in North Carolina, second-most populous city in the state (after Charlotte, North Carolina, Charlotte) ...
at a
North Carolina State University North Carolina State University (NC State, North Carolina State, NC State University, or NCSU) is a public university, public Land-grant university, land-grant research university in Raleigh, North Carolina, United States. Founded in 1887 and p ...
basketball game later that day. Cole spoke on "False Prophets" in an interview with ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'', he said:


Lil Pump

In April 2018, rapper
Lil Pump Gazzy Fabio Garcia (born August 17, 2000), known professionally as Lil Pump, is an American rapper. He rose to prominence as part of the SoundCloud rap scene in the late 2010s, gaining distinction for his minimalist music and rambunctious pu ...
teased a song titled "Fuck J. Cole" produced by fellow rapper
Smokepurpp Omar Jeffery Pineiro (born May 15, 1997), known professionally as Smokepurpp, is an American rapper. He first became known in the SoundCloud rap scene for his 2017 single "Audi (song), Audi", which received RIAA certification, platinum certificat ...
. Media outlets and rappers speculated that the song "
1985 The year 1985 was designated as the International Youth Year by the United Nations. Events January * January 1 ** The Internet's Domain Name System is created. ** Greenland withdraws from the European Economic Community as a result of a n ...
" from '' KOD'' was a response to the two, while Cole said in a ''
Vulture A vulture is a bird of prey that scavenges on carrion. There are 23 extant species of vulture (including condors). Old World vultures include 16 living species native to Europe, Africa, and Asia; New World vultures are restricted to Nort ...
'' interview that "It's really a 'shoe fits' situation—several people can wear that shoe." Lil Pump reacted to the song hours after the album's release via
Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...
saying, "Wow, you get so much props. You dissed a 17 year old, lame ass jit." Later that day during a concert in
Atlanta Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...
, Smokepurpp, along with his fans erupted in a chant of "fuck J. Cole". According to Cole, the target of the song is more general. He said it takes aim at what he sees as the cartoon version of hip hop, he explained: "If you exclude the top three rappers in the game, the most popping rappers all are exaggerated versions of black stereotypes; extremely tatted up, colorful hair, flamboyant, brand names. It's caricatures, and still the dominant representation of black people on the most popular entertainment format for black people, period." On May 4, 2018, as Cole was performing at JMBLYA festival in
Dallas Dallas () is a city in the U.S. state of Texas and the most populous city in the Dallas–Fort Worth metroplex, the List of Texas metropolitan areas, most populous metropolitan area in Texas and the Metropolitan statistical area, fourth-most ...
, he performed "1985", cutting off the backing track so he could rap his verse a cappella. The crowd erupted in chants of "fuck Lil Pump" and "fuck
6ix9ine Daniel Hernandez (born May 8, 1996), known professionally as 6ix9ine (stylized in all caps and pronounced "six nine") and also as Tekashi 6ix9ine or Tekashi69, is an American rapper. His music has been marked by an aggressive style of rapping ...
". Cole immediately shut down the chants telling the crowd, "Don't do that." Cole performed "1985" during his Rolling Loud Festival performance on May 11, 2018, in Miami. During the performance Lil Pump was seen dancing to the song near the stage. On May 25, after Rolling Loud, J. Cole and Lil Pump sat down for an hour-long interview indicating that a supposed beef between the two is over. Cole asked Pump about his "fuck J. Cole" comments in his music and social media. Pump responds by claiming he had seen his fans commenting it on social media and didn't know why. "But now I kinda get it", he says. "We make different types of music, so people, like... People just like doing that shit." He continues, "It wasn't even serious... I fuck with your shit. It's hard."


Noname

In May 2020, in the midst of the
George Floyd protests The George Floyd protests were a series of protests, riots, and demonstrations against police brutality that began in Minneapolis in the United States on May 26, 2020. The protests and civil unrest began in Minneapolis as Reactions to the mu ...
, rapper Noname made a tweet panning rappers who discussed the struggles of black people in their music but had yet to publicly speak out on social media regarding the protests or
Black Lives Matter Black Lives Matter (BLM) is a Decentralization, decentralized political and social movement that aims to highlight racism, discrimination and Racial inequality in the United States, racial inequality experienced by black people, and to pro ...
. The tweet read:
"Poor black folks all over the country are putting their bodies on the line in protest for our collective safety and y’all favorite top selling rappers not even willing to put a tweet up. niggas whole discographies be about black plight and they no where to be found".
Many assumed her tweet was aimed at Cole and Kendrick Lamar, both of whom had yet to post on social media about the protests at the time of her tweet. On June 16, 2020, Cole released a song titled, " Snow on tha Bluff" addressing an unnamed woman, assumed to be Noname, while also touching on
police brutality Police brutality is the excessive and unwarranted use of force by law enforcement against an individual or Public order policing, a group. It is an extreme form of police misconduct and is a civil rights violation. Police brutality includes, b ...
and
race relations Race relations is a sociological concept that emerged in Chicago in connection with the work of sociologist Robert E. Park and the Chicago race riot of 1919. Race relations designates a paradigm or field in sociology and a legal concept in th ...
during the George Floyd protests. Shortly after the song's release, Noname tweeted "QUEEN TONE!!!!!!", referencing a lyric from the song. She later deleted the tweet. Many other artists defended Noname, including
Ari Lennox Courtney Shanade Salter (born March 26, 1991), known professionally as Ari Lennox, is an American R&B singer-songwriter from Washington, D.C. She signed with J. Cole's Dreamville Records, an imprint of Interscope Records as the former label's ...
, who is signed to Cole's Dreamville label. Lennox thanked Noname "for giving fuckabout us constantly and endlessly", saying she appreciates "everything you onameput out to the world". Rapper
Chance the Rapper Chancelor Johnathan Bennett (born April 16, 1993), known professionally as Chance the Rapper, is an American rapper. Born and raised in Chicago, Illinois, he released his debut mixtape '' 10 Day'' (2012) during one of his high school suspension ...
, criticized Cole, calling the song "not constructive" and saying it "undermines all the work Noname has done". Cole eventually addressed backlash in a series of tweets, defending his statements in the song and encouraging listeners to follow Noname on social media. Two days after the release of "Snow on tha Bluff", Noname released " Song 33", in which she alluded to Cole writing about her in the wake of the protests, rapping: "I guess the ego hurt now / It's time to go to work, wow, look at him go / He really 'bout to write about me when the world is in smokes? When there's people in trees? When George was beggin' for his mother sayin' he couldn't breathe? He thought to write about me?". Cole acknowledged the track shortly after its release, sharing a link to the song on Twitter. Cole and Noname previously collaborated in 2015, on the song "Warm Enough" from Donnie Trumpet and The Social Experiment's '' Surf'' album.


Business ventures


Dreamville Records

During the composition of ''
The Come Up ''The Come Up Mixtape Vol. 1'' (simply known as ''The Come Up'') is the debut mixtape by rapper J. Cole released on May 4, 2007, hosted by DJ OnPoint. The mixtape was downloaded and streamed over 500,000 times, while being viewed over 1,800,000 ...
'', Cole started his own record label in early 2007 with current label president Ibrahim Hamad. Cole sought for an avenue to release his own music, while Hamad yearned to start a record label, prompting the two to team up to form
Dreamville Records Dreamville Records is an American record label founded by American rapper J. Cole and his manager Ibrahim Hamad. The label is currently distributed through Interscope Records, a unit of Universal Music Group. The roster includes Bas, Cozz, O ...
. The label is currently distributed by
Interscope Records Interscope Records is an American record label based in Santa Monica, California, owned by Universal Music Group through its Interscope Geffen A&M imprint. Founded in late 1990 by Jimmy Iovine and Ted Field as a $20 million joint venture ...
. Cole,
Omen An omen (also called ''portent'') is a phenomenon that is believed to foretell the future, often signifying the advent of change. It was commonly believed in ancient history, and still believed by some today, that omens bring divine messages ...
, and
Bas Bas may refer to: People * Bas (name), a given name and a surname * Bas (rapper) (born 1987) Chemistry * Boron arsenide (BAs), a chemical compound * Barium sulfide (BaS), a chemical compound Other uses * ''bas'' (French for "low"), as in bas ...
were the label's inaugural artists. The label houses artists including Cole, Omen, Bas,
Cozz Cody Rashad Osagie, better known by his stage name Cozz, is an American rapper. He is signed to J. Cole's label Dreamville Records and Interscope Records. His debut studio album ''Cozz & Effect'', was released in October 2014. He has since rele ...
,
Lute A lute ( or ) is any plucked string instrument with a neck (music), neck and a deep round back enclosing a hollow cavity, usually with a sound hole or opening in the body. It may be either fretted or unfretted. More specifically, the term "lu ...
,
Ari Lennox Courtney Shanade Salter (born March 26, 1991), known professionally as Ari Lennox, is an American R&B singer-songwriter from Washington, D.C. She signed with J. Cole's Dreamville Records, an imprint of Interscope Records as the former label's ...
,
JID Destin Choice Route (born October 31, 1990), better known by his stage name JID (also stylized J.I.D), is an American rapper, singer and songwriter. Born and raised in Atlanta, he signed with J. Cole's Dreamville Records, an imprint of Interscop ...
, and duo
EarthGang EarthGang (stylized EARTHGANG) is an American hip hop duo from Atlanta, Georgia, composed of Olu (aka Johnny Venus; born Olu Onyemachi Dakarai Fann) and WowGr8 (aka Doctur Dot; born Eian Parker). They are co-founders of the musical collective S ...
. In-house producers include
Elite In political and sociological theory, the elite (, from , to select or to sort out) are a small group of powerful or wealthy people who hold a disproportionate amount of wealth, privilege, political power, or skill in a group. Defined by the ...
, Ron Gilmore, Cedric Brown, and Meez. Dreamville Records has released nine albums, with three certified platinum or higher by the
Recording Industry Association of America The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/o ...
(RIAA).


The Dreamville Foundation

In October 2011, Cole established The Dreamville Foundation, a 501(c)(3) non-profit organization. The Foundation says that it was "created to 'bridge the gap' between the worlds of opportunity and the urban youth" of Cole's hometown of Fayetteville, North Carolina. With volunteers, the Foundation conducts philanthropic activities, such as an annual "Back To School Supply Giveaway" to provide supplies to schoolchildren. The Foundation also launched a book club for young men and sponsored "The Nobody's Perfect Writing Contest and Mother's Day Brunch" for students. It sponsors an annual weekend of Fayetteville community events called the "Dreamville Weekend" that features a discussion with the Young Men's Book Club and Appreciation Dinner and a Career Day panel of African-American professionals in a variety of fields. In 2014, Cole purchased his childhood home in Fayetteville, North Carolina, for $120,000 through the Dreamville Foundation. The home had been repossessed from his mother years earlier, while Jermaine was attending college in New York. His plan is to turn the house into a homestead for single mothers and their children to live rent-free.


Tidal

In March 2015, Project Panther, the business of Cole's mentor
Jay-Z Shawn Corey Carter (born December 4, 1969), known professionally as Jay-Z, is an American Rapping, rapper, businessman, and record executive. Rooted in East Coast hip-hop, he was named Billboard and Vibe's 50 Greatest Rappers of All Time, the ...
, acquired
Aspiro Aspiro AB was a Norwegian-based, legally Swedish-domiciled technology company founded in 1998. The company mainly provided subscription-based lossless music streaming services under its two brands, Tidal and WiMP. The company was headquartered ...
, the owner of the music streaming service
Tidal Tidal is the adjectival form of tide. Tidal may also refer to: * ''Tidal'' (album), a 1996 album by Fiona Apple * Tidal (king), a king involved in the Battle of the Vale of Siddim * TidalCycles, a live coding environment for music * Tidal (servic ...
, for a reported $56 million. J. Cole is a minor shareholder of the service, along with 15 other artist stakeholders, including
Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer and record producer. One of the most prominent figures in hip-hop, he is known for his varying musical style and polarizing cultural and political commentary. After ...
, Usher,
Alicia Keys Alicia Augello Cook (born January 25, 1981), known professionally as Alicia Keys, is an American singer and songwriter. A classically trained pianist, Keys began composing songs at the age of 12 and was signed by Columbia Records at 15. After d ...
,
Beyoncé Beyoncé Giselle Knowles-Carter ( ; born September 4, 1981) is an American singer, songwriter, actress, and businesswoman. With a career spanning over three decades, she has established herself as one of the most Cultural impact of Beyoncé, ...
,
Rihanna Robyn Rihanna Fenty ( ; born February 20, 1988) is a Barbadian singer, businesswoman, and actress. One of the List of music artists by net worth, wealthiest musicians in the world, List of awards and nominations received by Rihanna, her vario ...
,
Madonna Madonna Louise Ciccone ( ; born August 16, 1958) is an American singer, songwriter, record producer, and actress. Referred to as the "Queen of Pop", she has been recognized for her continual reinvention and versatility in music production, ...
,
Daft Punk Daft Punk were a French electronic music duo formed in 1993 in Paris by Thomas Bangalter and Guy-Manuel de Homem-Christo. They achieved popularity in the late 1990s as part of the French house movement, combining house music, funk, disco, tech ...
,
deadmau5 Joel Thomas Zimmerman (born January 5, 1981), known professionally as deadmau5 (pronounced "dead-mouse"), is a Canadian electronic music producer and disc jockey, DJ. His musical style mostly includes progressive house and electro house music, ...
, and
Nicki Minaj Onika Tanya Maraj-Petty (born December 8, 1982), known professionally as Nicki Minaj ( ), is a Trinidadian rapper, singer, and songwriter. Regarded as the "Queen of Rap" and one of the most influential rappers of all time, she is noted for her ...
.


Dreamville Festival

On April 27, 2018, J. Cole announced the Dreamville Festival, the festival featuring local music, culture, food and art, and also include a mix of up-and-comers and national acts. It is expected to be an annual festival. However, in the wake of
Hurricane Florence Hurricane Florence was a powerful and long-lived tropical cyclone that caused catastrophic damage in the Carolinas in September 2018, primarily as a result of freshwater flooding due to torrential rain. The sixth named storm, third hurri ...
, the event was postponed from its original date. The festival was rescheduled and held at the historic Dorothea Dix Park in
Raleigh, North Carolina Raleigh ( ) is the List of capitals in the United States, capital city of the U.S. state of North Carolina. It is the List of municipalities in North Carolina, second-most populous city in the state (after Charlotte, North Carolina, Charlotte) ...
on April 6, 2019. The lineup included all of Dreamville's artists as well as
SZA Solána Imani Rowe (born November 8, 1989), known professionally as SZA ( ), is an American singer-songwriter. Known for her diaristic lyrics and genre explorations, she has been credited as a prominent figure in influencing contemporary R& ...
,
Big Sean Sean Michael Leonard Anderson (born March 25, 1988), known professionally as Big Sean, is an American rapper. He met Kanye West as a teenager, and signed with his record label GOOD Music, an imprint of Def Jam Recordings in 2007. He gained popul ...
,
Nelly Cornell Iral Haynes Jr. (born November 2, 1974), better known by his stage name Nelly, is an American rapper, singer, and actor. He grew up in St. Louis, Missouri, and embarked on his musical career in 1993 as a member of the Midwest hip hop g ...
,
21 Savage Shéyaa Bin Abraham-Joseph (born October 22, 1992), known professionally as 21 Savage, is an American-British rapper. Born in London and raised in Atlanta, he began his recording career in 2013 and released three independent mixtapes to regiona ...
,
6LACK Ricardo Valdez Valentine Jr. (born June 24, 1992), known professionally as 6lack (stylized as 6LACK, pronounced "black"), is an American R&B singer and songwriter. Born in Baltimore, Maryland and raised in Atlanta, Georgia, he gained recognitio ...
,
Davido David Adedeji Adeleke (born November 21, 1992), known professionally as Davido, is a Nigerian American, Nigerian-American singer, songwriter and record producer. Davido was born in Atlanta, U.S, and raised in Lagos, Nigeria. He made his mus ...
,
Teyana Taylor Teyana Me Shay Jacqueli Taylor (born December 10, 1990) is an American singer, songwriter, actress, model, dancer, choreographer, and music video director. After choreographing the video for Beyoncé's 2006 single " Ring the Alarm," she signed ...
,
Saba Saba may refer to: Places * Saba (island), an island of the Netherlands located in the Caribbean Sea * Sabá, a municipality in the department of Colón, Honduras * Șaba or Șaba-Târg, the Romanian name for Shabo, a village in Ukraine * Saba, ...
,
Rapsody Marlanna Evans (born January 21, 1983), better known by her stage name Rapsody, is an American rapper. After signing with music producer 9th Wonder's music label It's a Wonderful World Music Group, she released a series of mixtapes and collab ...
, and Mez. The Dreamville Festival plans to donate proceeds to the Dorothea Dix Park Convervancy and the Dreamville Foundation.


Fashion

In February 2020, J. Cole announced a multi-year footwear and apparel partnership with Puma as an ambassador for the brand. According to the global director of Puma, Cole is involved in product creation, marketing campaigns and cultural guidance. With the announcement, Puma and Cole released a short film for the reimagined "Sky Dreamer" shoes, which debuted during the
2020 NBA All-Star Game The 2020 NBA All-Star Game was an Exhibition game, exhibition basketball game that was played on February 16, 2020, during the National Basketball Association's (NBA) 2019–20 NBA season, 2019–20 season. It was the 69th edition of the NBA All- ...
. On July 31, 2020, PUMA and J. Cole released their debut collaboration shoe, the PUMA RS-Dreamer. Cole commented on the signature shoe saying: "Over the years, basketball shoes have progressed greatly in their level of technology and comfort but have strayed too far away from designs stylish enough for cultural relevancy. The Dreamer hopes to change that reality. The highest level of on-court performance meets the highest level of aesthetic design for daily wear. Once again, you can hoop in the same shoes you wore outside." The launch of the shoe coincided with the restart of the
2019–20 NBA season The 2019–20 NBA season was the 74th season of the National Basketball Association (NBA). The regular season began on October 22, 2019, and originally was supposed to end on April 15, 2020. The 2020 NBA All-Star Game was played on February 16, ...
.


Personal life

In a January 2016 interview with director
Ryan Coogler Ryan Coogler (born May 23, 1986) is an American film director, producer, and screenwriter. He is a recipient of ten NAACP Image Awards and four Black Reel Awards, and has been nominated for two Academy Awards, a Golden Globe Awards, Golden Globe ...
, Cole revealed that he was married. His wife, Melissa Heholt, who met Cole while they were students at St. John’s University, is the Executive Director of the Dreamville Foundation. Also in a May 2018 interview with radio host Angie Martinez, Cole stated that he and his wife have a son together. In 2019, he publicly spoke about his son. On July 20, 2020, Cole revealed he has two children.


Discography

Studio albums * '' Cole World: The Sideline Story'' (2011) * ''
Born Sinner ''Born Sinner'' is the second studio album by American rapper J. Cole. It was released on June 18, 2013, by ByStorm Entertainment, Columbia Records, Dreamville Records and Roc Nation. The album serves as the follow-up to his debut album, ''Cole Wo ...
'' (2013) * ''
2014 Forest Hills Drive ''2014 Forest Hills Drive'' is the third studio album by American rapper J. Cole, released on December 9, 2014, by ByStorm Entertainment, Columbia Records, Dreamville Records and Roc Nation. Recording sessions took place over the whole year, whi ...
'' (2014) * ''
4 Your Eyez Only ''4 Your Eyez Only'' is the fourth studio album by American rapper J. Cole. It was released on December 9, 2016, by Dreamville Records, Roc Nation and Interscope Records. The album was Cole's first release with Interscope—his previous albums w ...
'' (2016) * '' KOD'' (2018) * ''
The Off-Season ''The Off-Season'' is the sixth studio album by American rapper J. Cole. It was released on May 14, 2021, by Dreamville Records, Roc Nation and Interscope Records. The album was executive produced by Cole, Ibrahim Hamad (music executive), Ibrah ...
'' (2021) * ''The Fall Off'' (TBA)


Concert tours

Headlining * Cole World... World Tour (2011) * What Dreams May Come Tour (2013–14) * Dollar & A Dream Tour (2013) * Dollar & A Dream Tour 2014: ''
The Warm Up ''The Warm Up'' is the second official mixtape from American rapper J. Cole. It was released on June 15, 2009. J. Cole produced the majority of the mixtape with help from Elite, and Syience. The mixtape has been viewed over 3,100,000 times, st ...
'' (2014) * Forest Hills Drive Tour (2015) * Dollar & A Dream Tour III: '' Friday Night Lights'' (2015) *
4 Your Eyez Only World Tour 4 Your Eyez Only World Tour was a concert tour by American recording artist J. Cole, to support his fourth studio album ''4 Your Eyez Only'' (2016). Dreamville artists J.I.D, Ari Lennox and Lute served as opening acts on the first leg of the tou ...
(2017) *
KOD Tour ''KOD'' (an Acronym and initialism, initialism for ''Kids on Drugs'', ''King Overdosed'' and ''Kill Our Demons'') is the fifth studio album by American rapper J. Cole. It was released on April 20, 2018 through Dreamville Records, Roc Nation and I ...
(2018) Co-headlining * The Campus Consciousness Tour (2012) * Revenge of the Dreamers NYC Crawl (2015) * The Off-Season Tour (2021) * It's All A Blur Tour - Big As the What? (with
Drake Drake may refer to: Animals and creatures * A male duck * Drake (mythology), a term related to and often synonymous with dragon People and fictional characters * Drake (surname), a list of people and fictional characters with the family ...
) (2024) Supporting act *
Jay-Z Fall Tour The Jay-Z Fall Tour 2009 was a concert tour by American rapper Jay-Z in support of his eleventh studio album '' The Blueprint 3''. The routing took the rap mogul to 18 cities in the U.S. and 7 in Canada, kicking off with a 9/11 benefit concert o ...
(2009) * Attention Deficit Tour (2009) *
Loud Tour The Loud Tour was the fourth overall and third world concert tour by Barbadian recording artist Rihanna. Performing in over twenty countries in the Americas and Europe, the tour was launched in support of Rihanna's fifth studio album '' Loud'' ...
(2011) *
Club Paradise Tour The Club Paradise Tour was the second headlining tour by the Canadian recording artist Drake. The tour came following the release of Drake's second studio album, ''Take Care''. The tour's name spins off from the 2011 song " Club Paradise", a prom ...
(2012) * Rapture Tour (2014)


Filmography


Awards and nominations


References


External links

*
J. Cole
on
MTV MTV (an initialism of Music Television) is an American cable television television channel, channel and the flagship property of the MTV Entertainment Group sub-division of the Paramount Media Networks division of Paramount Global. Launched on ...
.com
Basketball Africa League profile

Proballers profile
{{DEFAULTSORT:Cole, J. 1985 births Living people 21st-century African-American male singers 21st-century American rappers African-American male rappers 20th-century American male rappers 21st-century American male rappers African-American male singer-songwriters American male singer-songwriters African-American record producers American expatriate basketball people in Rwanda American expatriate basketball people in Canada American hip-hop record producers American hip-hop singers American men's basketball players American music industry executives American salespeople Basketball players from North Carolina Businesspeople from North Carolina Columbia Records artists Dreamville Records artists Grammy Award winners for rap music Musicians from Fayetteville, North Carolina Patriots BBC players Rappers from North Carolina Roc Nation artists Scarborough Shooting Stars players Shooting guards Singer-songwriters from North Carolina St. John's University (New York City) alumni