Hightimes Holding Corp.

''High Times'' was an American monthly magazine (and cannabis brand) that advocates the legalization of cannabis as well as other counterculture ideas. The magazine was founded in 1974 by Tom Forcade. The magazine had its own book publishing division, High Times Books, and its own record label, High Times Records.

From 1974 to 2016, ''High Times'' was published by Trans-High Corporation (THC). Hightimes Holding Corp. acquired THC and the magazine in 2017.

Overview

''High Times'' covers a wide range of topics, including politics, activism, drugs, education, sex, music, and film, as well as photography.

Like ''Playboy'', each issue of ''High Times'' contains a centerfold photo; however, instead of a nude woman, ''High Times'' typically features a cannabis plant. (The magazine, however, often featured women—occasionally crowned as "Ms. High Times"—on the cover to help newsstand sales.) In addition, the magazine "published writers like Hunter S. Thompson, William S. Burroughs, Charles Bukowski, Allen Ginsberg, and Truman Capote."

Publication history

Origins

Forçade's previous attempt—via the Underground Press Syndicate/Alternative Press Syndicate—to reach a wide counterculture audience of underground papers had failed, even though he had the support of several noteworthy writers, photographers, and artists. Through ''High Times'', Forçade was able to get his message to the masses without relying on mainstream media. Forçade was quoted as saying, "Those cavemen must've been stoned, no pun intended."

''High Times'' was originally meant to be a joke: a single-issue lampoon of ''Playboy'', substituting marijuana for sex. Brainstorming for the first issue's contents was conducted by a group that included Forcade, Rex Weiner, Ed Dwyer, Robert Singer, A. J. Weberman, Dana Beal, Ed Rosenthal, the underground cartoonist Yossarian a.k.a. Alan Shenker, and Cindy Ornsteen a.k.a. Anastasia Sirocco.

The first issue, 50 pages in total, with the tagline, "The Magazine of High Society," appeared in the summer of 1974. Advertising for the first issue had been pre-sold at that year's National Fashion and Boutique Show. "''High Times'' #1 made its debut at the June 1974 show and was an instant success, selling out its first run of 10,000 copies and getting reprinted twice."

The magazine's first editor was Ed Dwyer, who had earlier written the text of the Woodstock music festival program booklet (as well as the ''Woodstock'' film program booklet). The magazine was initially distributed by Homestead Book Company and Big Rapids Distribution.

''High Times'' was at the beginning funded by drug money from the sale of illegal marijuana, But the magazine found an audience, becoming a monthly publication with a growing circulation, and the staff quickly grew to 40 people. Marijuana hydroponics growers were a large part of the magazine's advertiser base.

Financial struggles and legal battles

''High Times'' founder Forçade committed suicide in November 1978. He bequeathed trusts to benefit ''High Times'' and the National Organization for the Reform of Marijuana Laws (NORML). (Forçade had been a supporter of NORML since the organization's founding in 1970.)

Following Forçade's death, the magazine was controlled by "mostly by Forçade’s relatives" and lawyer Michael John Kennedy.

Under the editorship of Larry Sloman (from 1979 to 1984),
the magazine consistently struggled against marijuana prohibition laws, and fought to keep itself alive and publishing in an anti-cannabis atmosphere. Reflecting the time period, ''High Times'' began to feature positive coverage of cocaine as a recreational drug.

The magazine's former associate publisher, Rick Cusick, said the only way ''High Times'' managed to stay in business and never miss a publication date for over four decades was, "Really, really good lawyers, even though everybody knew I was talking about just one—Michael Kennedy." Kennedy served as the general counsel and chairman of the board for ''High Times'' for over 40 years until his death in 2016, when his wife and board member, Eleanora Kennedy, took the reins.

Mainstream success and the Hager era

In 1987, ''High Times'' was audited by the Audit Bureau of Circulation as reaching 500,000 copies an issue, rivaling ''Rolling Stone'' and '' National Lampoon''.

In 1988, Steven Hager was hired as the magazine's editor. He changed the focus from the promotion of hard drugs (e.g., cocaine and heroin), and instead concentrated on advocating personal cultivation of cannabis. Hager became the first editor to publish and promote the work of hemp activist Jack Herer.Cizmar, Martin
"The Story of One of the Greatest Cannabis Advocates Who Ever Lived and the Strain That Bears His Name: With the closure of Third Eye, the Potlander wanted to revisit the life of Jack Herer,"
''Willamette Week'' (April 18, 2017).

In 1988, under Hager's leadership, the magazine created the Cannabis Cup, a cannabis awards ceremony held every Thanksgiving in Amsterdam that later expanded to a number of U.S. cities. He also formed the High Times Freedom Fighters, the first hemp legalization group. The High Times Freedom Fighters were famous for dressing up in Colonial outfits and organizing hemp rallies across the United States. One rally, the Boston Freedom Rally, quickly became the largest marijuana-related political event in the country, drawing an audience of over 30,00 to the Boston Common in 2013.

The magazine advocated for the widespread use of hemp in the 1990s, publishing a quarterly magazine called ''Hemp Times'' and operating a retail location in Manhattan called Planet Hemp.

In 1991, the magazine began featuring celebrities on the cover of the magazine. Over the years, these included Cypress Hill, The Black Crowes, Ziggy Marley, Beavis and Butt-Head, Milla Jovovich, Ice Cube, Wu-Tang Clan, George Carlin, Ozzy Osbourne, Kevin Smith, Frances McDormand, Pauly Shore, Sacha Baron Cohen, Willie Nelson, Woody Harrelson, and Snoop Dogg.

In 1997, the magazine and Hager founded the Counterculture Hall of Fame, with inductions held annually on Thanksgiving as part of the Amsterdam Cannabis Cup event.

In the late 1980s Mike Edison began writing "Shoot the Tube," a featured column about television and politics for ''High Times''. In 1998 Edison was named the magazine's publisher, and later took control of the editorial side of the magazine as well. As editor and publisher, he caused a furor among staffers by putting Black Sabbath singer Ozzy Osbourne on the cover, and then leaking to the ''New York Post''s Page Six gossip column that thousands of dollars of pot had gone missing from the photo shoot. After taking the magazine to new heights in sales and advertising, Edison was instrumental in producing ''High Times'' first feature film, '' High Times' Potluck''. Edison left ''High Times'' in 2001.

In 2000, the magazine established the Stony Awards to recognize and celebrate notable stoner films and television episodes about cannabis. Six ''High Times'' Stony Awards ceremonies were held in New York City beginning in 2000, before the Stonys moved to Los Angeles in 2007. Award winners received a bong-shaped trophy. Starting in 2002, the Stonys presented the Thomas King Forçade Award for "stony achievement" in film.

Later developments

In 2003, Steven Hager was fired, and ''High Times''' board of directors shifted the magazine's focus from marijuana to more literary content, hiring John Buffalo Mailer as executive editor. As a result, the magazine "lost a third of the circulation in nine months." Mailer left the magazine within a year—a succession of editors followed, including David Bienenstock, Rick Cusick, and Steve Bloom.

In 2004, ''High Times'' returned to its roots, releasing the CD ''High Volume: The Stoner Rock Collection''. Hager was rehired, first as the creative director, and then in 2006, back to the position of editor-in-chief, but by 2009 he had returned to the role of creative director.

In November 2009, ''High Times'' celebrated its 35th anniversary.

In the period 2010–2013, the magazine put out a standalone publication that advocated for medical marijuana.

Hager was again let go by the magazine in 2013, eventually successfully suing ''High Times'' for defrauding him of his ownership shares in the company. Hager subsequently released a 20-part series on YouTube, titled ''The Strategic Meeting'', showing the internal machinations inside the company. The video series asserts that Michael Kennedy stole the company from the rightful employees and subverted the original mission for his own private gain.

In October 2014, the magazine celebrated its 40th anniversary with a party attended by celebrities such as Susan Sarandon.Coscarelli, Joe
"WEED-STAINED WRETCHES: High Times Hits Middle Age: How the Marijuana Magazine Stays Relevant,"
''New York'' (Oct. 17, 2014). In 2014, the ''High Times'' website was read by 500,000 to five million users each month.

Relocation to L.A., sale

In January 2017, the magazine announced it would be permanently relocating from New York to Los Angeles. This followed the legalization of marijuana in several West Coast states, including California.

In the summer of 2017, ''High Times'' was sold to a group of investors led by Adam Levin of Oreva Capital for an amount estimated from $42 million to $70 million.

''High Times'' acquired cannabis media company Green Rush Daily, Inc. on April 5, 2018. The deal was valued at $6.9 million. Green Rush Daily founder Scott McGovern joined the magazine as senior executive vice president.

Columns

* "Almost Infamous" by Bobby Black (2004–2016)—lifestyle and entertainment
* “Ask Ed: Your Marijuana Questions Answered" by Ed Rosenthal (1980s–1990s)Zamora, Jim Herron
"Pot Growing Icon Takes Raid in Stride,"
. San Francisco Chronicle. 2002-02-25. Retrieved on 2007-08-11. ()
* "Brain Damage Report" by Paul Krassner (late 1970s–2000s)
* "Cannabis Column" by Jon Gettman
* "Chef Ra's Psychedelic Kitchen" by Chef Ra ( 1988– 2003)
* "Sex Pot" by Hyapatia Lee (from 2013)
* "The Stoned Gamer" by Alana Evans (from 2014)—gaming
* "Toasted Tweets" by Jessica Delfino (2016)—weekly cannabis-themed Twitter round-up
* "The Stone Cold Cop List" by Jon Cappetta (2020) - monthly collection of newly released products

Comics

By 1976, ''High Times'' was publishing comics in its pages, by the likes of underground comix creators such as Gilbert Shelton ("The Fabulous Furry Freak Brothers"), Kim Deitch, Josh Alan and Drew Friedman, Bill Griffith ("Zippy the Pinhead"), Paul Kirchner ("Dope Rider"), Milton Knight ("Zoe"), Spain Rodriguez (" Trashman"), Dave Sheridan, Frank Thorne

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