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Thomas Hayo (born 1969 in Neunkirchen, Saarland) is a German creative director. He has worked with models such as 
Topmodel-Juror Thomas Hayo ist gebürtiger Saarländer
at saarbruecker-zeitung.de
Heidi-Klum-Juror Thomas Hayo: "Mein Hauptberuf bleibt die Werbung"
at wuv.de
Gisele Bündchen
Gisele Caroline Bündchen (, , born 20 July 1980) is a Brazilian fashion model. Since 2001, she has been one of the highest-paid models in the world. In 2007, Bündchen was the 16th-richest woman in the entertainment industry and earned the ...
, Naomi Campbell
Naomi Elaine Campbell (born 22 May 1970) is a British supermodel. Beginning her career at the age of eight, Campbell was one of six models of her generation declared supermodels by the fashion industry and the international press. She was th ...
, Toni Garrn
Antonia Garrn (; born 7 July 1992) is a German model. She rose to prominence in the fashion industry after signing an exclusive contract with Calvin Klein in 2008. She was married to British actor Alex Pettyfer, with whom she has a daughter.
...
, Doutzen Kroes
Doutzen Kroes (, ; born 23 January 1985) is a Dutch fashion model. She began her modelling career in 2003, in the Netherlands and was quickly sent by her agency to New York where she was cast by lingerie brand Victoria’s Secret. She was a ...
and Alessandra Ambrosio
Alessandra Corine Ambrósio (; born 11 April 1981) is a Brazilian model. She is known for her work with Victoria's Secret and was chosen as the first spokesmodel for the company's Pink (Victoria's Secret), PINK line. She was a Victoria's Secret A ...
.
Life
Thomas was born and raised in Germany, where he studiedvisual communication
Visual communication is the use of visual elements to convey ideas and information which include (but are not limited to) signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, and electronic resourc ...
s (Graphic design
Graphic design is a profession, academic discipline and applied art that involves creating visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdisciplinary branch of ...
, film and photography) at the Academy of Arts in Darmstadt
Darmstadt () is a city in the States of Germany, state of Hesse in Germany, located in the southern part of the Frankfurt Rhine Main Area, Rhine-Main-Area (Frankfurt Metropolitan Region). Darmstadt has around 160,000 inhabitants, making it the ...
, before starting his advertising career at Springer & Jacoby in Hamburg, where he worked on multiple accounts including Mercedes-Benz
Mercedes-Benz (), commonly referred to simply as Mercedes and occasionally as Benz, is a German automotive brand that was founded in 1926. Mercedes-Benz AG (a subsidiary of the Mercedes-Benz Group, established in 2019) is based in Stuttgart, ...
.
In 1993 he moved to New York City and soon became one of the youngest Associate Creative Directors at J. Walter Thompson looking after accounts such as Kodak
The Eastman Kodak Company, referred to simply as Kodak (), is an American public company that produces various products related to its historic basis in film photography. The company is headquartered in Rochester, New York, and is incorporated i ...
, Clairol
Clairol is the American personal care-product division of company Wella, specializing in hair coloring and hair care. Clairol was founded in 1931 by Americans Joan Gelb and her husband Lawrence M. Gelb, with business partner and lifelong frien ...
, Rolex
Rolex () is a Swiss watch brand and manufacturer based in Geneva, Switzerland. Founded in 1905 as ''Wilsdorf and Davis'' by German businessman Hans Wilsdorf and his eventual brother-in-law Alfred Davis in London, the company registered ''Rolex ...
, De Beers
The De Beers Group is a South African–British corporation that specializes in the diamond industry, including mining, exploitation, retail, inscription, grading, trading and industrial diamond manufacturing. The company is active in open-pi ...
, Pepsi
Pepsi is a Carbonated water, carbonated soft drink with a cola flavor, manufactured by PepsiCo which serves as its flagship product. In 2023, Pepsi was the second most valuable soft drink brand worldwide behind Coca-Cola; the two share a long ...
-Lotion, The Wall Street Journal
''The Wall Street Journal'' (''WSJ''), also referred to simply as the ''Journal,'' is an American newspaper based in New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscriptio ...
and Warner-Lambert International.
In 1999 he joined Bartle Bogle Hegarty
Bartle Bogle Hegarty (BBH) is a British global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New York City, Singapore, Shanghai, Mumbai, Stockholm and Los Angeles ...
, one of the most recognized creative agencies in the world, to help establishing their New York office.
During this time this office grew from 10 to 200 people while billings rose from 30 to, now, 600 million. Along the way he has been Creative Director on a wide variety of clients including Reebok
Reebok International Limited ( ) is an American footwear and clothing brand that is a part of Authentic Brands Group. It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company which had bee ...
, Sony-Ericsson
Sony Mobile Communications Inc., originally Sony Ericsson Mobile Communications AB, was a multinational consumer electronics and telecommunications company, best known for its mobile phone products. The company, originally a joint venture betw ...
, Axe
An axe (; sometimes spelled ax in American English; American and British English spelling differences#Miscellaneous spelling differences, see spelling differences) is an implement that has been used for thousands of years to shape, split, a ...
, Dyson Dyson may refer to:
* Dyson (surname), people with the surname Dyson
* Dyson (company), a Singaporean multinational home appliances company founded by James Dyson
* Dyson (crater), a crater on the Moon
* Dyson (operating system), a Unix general- ...
and Johnnie Walker
Johnnie Walker is a brand of Scotch whisky produced by Diageo in Scotland. It was established in the Scottish burgh of Kilmarnock, East Ayrshire in 1820, and continued to be produced and bottled at the town's Hill Street plant, once the world's ...
. In addition to that, he was in charge of the entire Levi's
Levi Strauss & Co. ( ) is an American clothing company known worldwide for its Levi's ( ) brand of denim jeans. It was founded in May 1853 when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, ...
account.
His creative responsibilities covered the entire spectrum of the marketing mix, from TV/Cinema commercials, print and outdoor, guerrilla and direct marketing, in-store, corporate design to all interactive and new media.
His work has been recognized by national and international award shows, including The Art Directors Club, The One Show
''The One Show'' is a British television magazine and chat show programme. Broadcast live on BBC One weekdays at 7:00 pm, it features topical stories and studio guests. It is currently co-hosted by Alex Jones, Roman Kemp, Ronan Keating ...
, D&AD
Design and Art Direction (D&AD), formerly known as British Design and Art Direction, is a British educational organisation that was created in 1962 to promote excellence in design and advertising. Its main offices are in Spitalfields in London. ...
, The International Andy Awards, The International Clio Awards, Communication Arts
''Communication Arts'' (acronym: CA) is the largest international trade journal of visual communication. Founded in 1959 by Richard Coyne and Robert Blanchard, the magazine's coverage includes graphic design, advertising, photography, illustra ...
as well as the International Advertising Festival in Cannes
Cannes (, ; , ; ) is a city located on the French Riviera. It is a communes of France, commune located in the Alpes-Maritimes departments of France, department, and host city of the annual Cannes Film Festival, Midem, and Cannes Lions Internatio ...
, where he has received multiple gold as well as silver and bronze lions. His work is also part of the Permanent Collection of the Museum of Modern Art
The Museum of Modern Art (MoMA) is an art museum located in Midtown Manhattan, New York City, on 53rd Street (Manhattan), 53rd Street between Fifth Avenue, Fifth and Sixth Avenues. MoMA's collection spans the late 19th century to the present, a ...
in New York City.
Furthermore, he has continuously produced award.winning work on many public service accounts throughout his career such as The American Red Cross
The American National Red Cross is a nonprofit humanitarian organization that provides emergency assistance, disaster relief, and disaster preparedness education in the United States. Clara Barton founded the organization in 1881 after initially ...
, Child-Hunger, SUV Safety Council and the Partnership for a Drug Free America, for which he has been personally recognized by former President Bill Clinton
William Jefferson Clinton (né Blythe III; born August 19, 1946) is an American politician and lawyer who was the 42nd president of the United States from 1993 to 2001. A member of the Democratic Party (United States), Democratic Party, ...
.
He has worked with some of the most respected directors such as Frank Budgen
Frank Spencer Curtis Budgen (1 March 1882 – 26 April 1971) was an English Painting, painter, writer and socialist activist acquainted with the author James Joyce.
Life
Born in Crowhurst, Surrey, Crowhurst, Surrey, Budgen spent six years at s ...
, Joe Pytka
Joe Pytka (born 1938) is an American film, television, commercial and music video director born in Pittsburgh, Pennsylvania. He holds the record for the most nominations for the Directors Guild of America Award for Outstanding Directing – Comm ...
, Ivan Zacharias, David Fincher
David Andrew Leo Fincher (born August 28, 1962) is an American film director. Often described as one of the preeminent directors of his generation, David Fincher filmography, his films, of which most are psychological thrillers, have collectiv ...
, Michel Gondry
Michel Gondry (; born 8 May 1963) is a French filmmaker and producer noted for his inventive visual style and distinctive manipulation of mise en scène. Along with Charlie Kaufman, he won an Academy Award for Best Original Screenplay as one o ...
and some of the highest regarded photographers such as Richard Avedon
Richard Avedon (May 15, 1923 – October 1, 2004) was an American fashion and portrait photographer. He worked for ''Harper's Bazaar'', '' Vogue'' and '' Elle'' specializing in capturing movement in still pictures of fashion, theater and ...
, Nick Knight, Solve Sundsbo, Glenn Luchford, Nadav Kander
Nadav Kander HonFRPS (; born 1961) is a London-based photographer, artist and director, known for his portraiture and landscapes. Kander has produced a number of books and had his work exhibited widely. He received an Honorary Fellowship from ...
and James Nachtwey
James Nachtwey (born March 14, 1948) is an American photojournalist and war photographer.
He has been awarded the Overseas Press Club's Robert Capa Gold Medal five times and two World Press Photo awards. In 2003, Nachtwey was injured in a gren ...
, as well as numerous musical artists ranging from The Chemical Brothers
The Chemical Brothers are an English electronic music duo formed by Ed Simons and Tom Rowlands in Manchester in 1992. They were pioneers in bringing the big beat genre to the forefront of pop culture.
Originally known as The Dust Brothers, th ...
to the London Symphony Orchestra
The London Symphony Orchestra (LSO) is a British symphony orchestra based in London. Founded in 1904, the LSO is the oldest of London's orchestras, symphony orchestras. The LSO was created by a group of players who left Henry Wood's Queen's ...
.
During the last two years he has worked as a freelance Creative Director on the most diverse projects, from re-launching Justin Timberlake
Justin Randall Timberlake (born January 31, 1981) is an American singer, songwriter, actor, record producer, and dancer. Dubbed the "Honorific nicknames in popular music, Prince of Pop", ''Billboard (magazine), Billboard'' honored him as the b ...
's clothing line „William Rast" to co-creating and directing a part of the Sundance Film Festival
The Sundance Film Festival is an annual film festival organized by the Sundance Institute. It is the largest independent film festival in the United States, with 423,234 combined in-person and online viewership in 2023.
The festival has acted ...
„New Frontiers" program. „New Frontiers" is the art part of the festival that focuses on new ways marrying the art of the moving image and storytelling with other art forms ad to propel both into the future.
Amongst many other projects, he is currently working as a Creative Director and Creative Consultant for the Japanese Clothing brand Uniqlo
( ; ) is a Japanese casual wear designer and retailer.
The company is a subsidiary of Fast Retailing, Fast Retailing Co., Ltd.
Clare Waight Keller is the creative director. History
Men's Shop OS was founded in Ube, Yamaguchi. It was rebrand ...
, for whom he has been overseeing various national and international campaigns as well as consulting on global strategies.
Since March 2011, Thomas Hayo is performing as one of the judges on the popular TV Show "Germany's Next Topmodel
''Germany's Next Topmodel'' (often abbreviated as ''GNTM'') is a German reality television series based on the concept introduced by Tyra Banks with ''America's Next Top Model''. The competition is hosted by Heidi Klum, who also serves as the ...
" by Heidi Klum
Heidi Klum (; born 1 June 1973) is a German and American model, television personality, producer, and businesswoman. She appeared on the cover of the ''Sports Illustrated Swimsuit Issue'' in 1998 and was the first German model to become a Vict ...
. More than 2.2 million viewers watch him every week and follow how he helps Heidi Klum to look for the next Topmodel. Through his longtime experience and knowledge in the fashion business, he is able to give the upcoming models good advice about the future in modeling. He also began to write a monthly fashion blog for the German magazine „Gala" where he reports about fashion and interesting facts about his journeys to the several different cities which he gets to visit surfing the shooting for „Germany's Next Topmodel".
External links
Topmodel-Juror Thomas Hayo ist gebürtiger Saarländer
at saarbruecker-zeitung.de
Heidi-Klum-Juror Thomas Hayo: "Mein Hauptberuf bleibt die Werbung"
at wuv.de
References