Geoblogging
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Geotagging, or GeoTagging, is the process of adding geographical identification
metadata Metadata (or metainformation) is "data that provides information about other data", but not the content of the data itself, such as the text of a message or the image itself. There are many distinct types of metadata, including: * Descriptive ...
to various media such as a
geotagged photograph A geotagged photograph is a photograph which is associated with a geographic position by geotagging. Usually this is done by assigning at least a latitude and longitude to the image, and optionally elevation, compass bearing and other fields may ...
or video, websites, SMS messages, QR Codes or RgSSfeeds and is a form of
geospatial metadata Geospatial metadata (also geographic metadata) is a type of metadata applicable to geographic data and information. Such objects may be stored in a geographic information system (GIS) or may simply be documents, data-sets, images or other objects, ...
. This data usually consists of latitude and longitude coordinates, though they can also include
altitude Altitude is a distance measurement, usually in the vertical or "up" direction, between a reference datum (geodesy), datum and a point or object. The exact definition and reference datum varies according to the context (e.g., aviation, geometr ...
, bearing, distance, accuracy data, and place names, and perhaps a
time stamp A timestamp is a sequence of characters or encoded information identifying when a certain event occurred, usually giving date and time of day, sometimes accurate to a small fraction of a second. Timestamps do not have to be based on some absolu ...
. Geotagging can help users find a wide variety of location-specific information from a device. For instance, someone can find images taken near a given location by entering latitude and longitude coordinates into a suitable image
search engine A search engine is a software system that provides hyperlinks to web pages, and other relevant information on World Wide Web, the Web in response to a user's web query, query. The user enters a query in a web browser or a mobile app, and the sea ...
. Geotagging-enabled information services can also potentially be used to find location-based news, websites, or other resources. Geotagging can tell users the location of the content of a given picture or other media or the
point of view Point of View or Points of View may refer to: Concept and technique * Point of view (literature) or narrative mode, the perspective of the narrative voice; the pronoun used in narration * Point of view (philosophy), an attitude how one sees or ...
, and conversely on some media platforms show media relevant to a given location. The geographical location data used in geotagging can, in almost every case, be derived from the
global positioning system The Global Positioning System (GPS) is a satellite-based hyperbolic navigation system owned by the United States Space Force and operated by Mission Delta 31. It is one of the global navigation satellite systems (GNSS) that provide ge ...
, and based on a
latitude In geography, latitude is a geographic coordinate system, geographic coordinate that specifies the north-south position of a point on the surface of the Earth or another celestial body. Latitude is given as an angle that ranges from −90° at t ...
/
longitude Longitude (, ) is a geographic coordinate that specifies the east- west position of a point on the surface of the Earth, or another celestial body. It is an angular measurement, usually expressed in degrees and denoted by the Greek lett ...
-coordinate system that presents each location on the earth from 180° west through 180° east along the
Equator The equator is the circle of latitude that divides Earth into the Northern Hemisphere, Northern and Southern Hemisphere, Southern Hemispheres of Earth, hemispheres. It is an imaginary line located at 0 degrees latitude, about in circumferen ...
and 90° north through 90° south along the
prime meridian A prime meridian is an arbitrarily chosen meridian (geography), meridian (a line of longitude) in a geographic coordinate system at which longitude is defined to be 0°. On a spheroid, a prime meridian and its anti-meridian (the 180th meridian ...
. The related term
geocoding Address geocoding, or simply geocoding, is the process of taking a text-based description of a location, such as an address or the name of a place, and returning geographic coordinates, frequently latitude/longitude pair, to identify a locati ...
refers to the process of taking non-coordinate-based geographical identifiers, such as a street address, and finding associated
geographic coordinates A geographic coordinate system (GCS) is a spherical or geodetic coordinate system for measuring and communicating positions directly on Earth as latitude and longitude. It is the simplest, oldest, and most widely used type of the various ...
(or vice versa for
reverse geocoding Reverse geocoding is the process of converting a location as described by geographic coordinates (latitude, longitude) to a human-readable address or place name. It is the opposite of forward geocoding (often referred to as address geocoding or ...
). Such techniques can be used together with geotagging to provide alternative search techniques.


Applications


In social media

Geotagging is a popular feature on several social media platforms, such as Facebook and Instagram.
Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
users can geotag photos that can be added to the page of the location they are tagging. Users may also use a feature that allows them to find nearby Facebook friends by generating a list of people according to the location tracker in their mobile devices.
Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...
uses a map feature that allows users to geotag photos. The map layout pin points specific photos that the user has taken on a world map.


Photos

Two main options can be used to geotag photos: capturing GPS information at the time the photo is taken or "attaching" geocoordinates to the photograph after the picture is taken. In order to capture GPS data at the time the photograph is captured, the user must have a camera with built in GPS or a standalone GPS along with a digital camera. Because of the requirement for wireless service providers in United States to supply more precise location information for 911 calls by September 11, 2012, more and more cell phones have built-in GPS chips. Most smart phones already use a GPS chip along with built-in cameras to allow users to automatically geotag photos. Others may have the GPS chip and camera but do not have internal software needed to embed the GPS information within the picture. A few digital cameras also have built-on or built-in GPS that allow for automatic geotagging. Devices use GPS, A-GPS or both.
A-GPS Assisted GNSS (A-GNSS) is a GNSS augmentation system that often significantly improves the startup performance—i.e., time-to-first-fix (TTFF)—of a global navigation satellite system (GNSS). A-GNSS works by providing the necessary data to the ...
can be faster getting an initial fix if within range of a cell phone tower, and may work better inside buildings. Traditional GPS does not need cell phone towers and uses standard GPS signals outside of urban areas. Traditional GPS tends to use more battery power. Almost any digital camera can be coupled with a stand-alone GPS and post processed with photo mapping software, to write the location information to the image's
exif Exchangeable image file format (officially Exif, according to JEIDA/JEITA/CIPA specifications) is a standard that specifies formats for images, sound, and ancillary tags used by digital cameras (including smartphones), scanners and other system ...
header.


Remote sensing data

In the field of
remote sensing Remote sensing is the acquisition of information about an physical object, object or phenomenon without making physical contact with the object, in contrast to in situ or on-site observation. The term is applied especially to acquiring inform ...
the geotagging goal is to store coordinates of every pixel in the image. One approach is used with the
orthophoto An orthophoto, orthophotograph, orthoimage or orthoimagery is an Aerial photography, aerial photograph or satellite imagery geometrically corrected ("orthorectified") such that the scale is uniform: the photo or image follows a given map p ...
s where we store coordinates of four corners and all the other pixels can be georeferenced by
interpolation In the mathematics, mathematical field of numerical analysis, interpolation is a type of estimation, a method of constructing (finding) new data points based on the range of a discrete set of known data points. In engineering and science, one ...
. The four corners are stored using
GeoTIFF GeoTIFF is a public domain metadata standard which allows georeferencing information to be embedded within a TIFF file. The potential additional information includes map projection, coordinate systems, ellipsoids, datums, and everything else nec ...
or
World file A world file is a six line plain text sidecar file used by geographic information systems (GIS) to georeference raster map images. The file specification was introduced by Esri. Filename extension The base filename of a world file matches the r ...
standards. Hyperspectral images take a different approach defining a separate file of the same spatial dimensions as the image where
latitude In geography, latitude is a geographic coordinate system, geographic coordinate that specifies the north-south position of a point on the surface of the Earth or another celestial body. Latitude is given as an angle that ranges from −90° at t ...
and
longitude Longitude (, ) is a geographic coordinate that specifies the east- west position of a point on the surface of the Earth, or another celestial body. It is an angular measurement, usually expressed in degrees and denoted by the Greek lett ...
of each pixel are stored as two 2D layers in so called ''Input geometry data'' (IGM) files, also known as GEO files.


Audio/video files

Audio/video files can be geotagged via: metadata, audio encoding, overlay, or with companion files. Metadata records the geospatial data in the encoded video file to be decoded for later analysis. One of the standards used with
unmanned aerial vehicle An unmanned aerial vehicle (UAV) or unmanned aircraft system (UAS), commonly known as a drone, is an aircraft with no human pilot, crew, or passengers onboard, but rather is controlled remotely or is autonomous.De Gruyter Handbook of Dron ...
is MISB Standard 0601 which allows geocoding of corner points and horizon lines in individual video frames. Audio encoding involves a process of converting gps data into audio data such as modem squawk. Overlay involves overlaying GPS data as text on the recorded video. Companion files are separate data files which correspond to respective audio/video files. Companion files are typically found in the .KML and .GPX data formats. For audio and video files which use the vorbiscomment metadata format (including
Opus Opus (: opera Opera is a form of History of theatre#European theatre, Western theatre in which music is a fundamental component and dramatic roles are taken by Singing, singers. Such a "work" (the literal translation of the Italian word "opera ...
,
Ogg Vorbis Vorbis is a free and open-source software project headed by the Xiph.Org Foundation. The project produces an audio coding format and software reference encoder/decoder (codec) for lossy audio compression, libvorbis. Vorbis is most common ...
,
FLAC FLAC (; Free Lossless Audio Codec) is an audio coding format for lossless compression of digital audio, developed by the Xiph.Org Foundation, and is also the name of the free software project producing the FLAC tools, the reference software ...
,
Speex {{More citations needed, date=May 2025 The Speex project is an attempt to create a free software speech codec, unencumbered by patent restrictions. Speex is licensed under the BSD License and is used with the Xiph.org Foundation's Ogg containe ...
, and
Ogg Theora Theora is a free lossy video compression format. It was developed by the Xiph.Org Foundation and distributed without licensing fees alongside their other free and open media projects, including the Vorbis audio format and the Ogg contain ...
), there is a proposed GEO LOCATION field which can be used. Like all vorbis comments, it is plain text, and it takes the form: GEO_LOCATION=(decimal latitude);(decimal longitude);( ptionallevation in meters) for example: GEO_LOCATION=35.1592;-98.4422;410


SMS messages

The GeoSMS standard works by embedding one or more 'geo' URIs in the body of an SMS, for example: :I'm at the pub geo:-37.801631,144.980294;u=16


DNS entries

RFC 1876 defines a means for expressing location information in the
Domain Name System The Domain Name System (DNS) is a hierarchical and distributed name service that provides a naming system for computers, services, and other resources on the Internet or other Internet Protocol (IP) networks. It associates various information ...
. LOC resources records can specify the latitude, longitude, altitude, precision of the location, and the physical size of on entity attached to an IP address. However, in practice not all IP addresses have such a record, so it is more common to use
geolocation Geopositioning is the process of determining or estimating the geographic position of an object or a person. Geopositioning yields a set of Geographic coordinate system, geographic coordinates (such as latitude and longitude) in a given map datum ...
services to find the physical location of an IP address.


HTML pages


ICBM method

The GeoURL method requires the
ICBM An intercontinental ballistic missile (ICBM) is a ballistic missile with a range (aeronautics), range greater than , primarily designed for nuclear weapons delivery (delivering one or more Thermonuclear weapon, thermonuclear warheads). Conven ...
tag (plus optional
Dublin Core 140px, Logo of DCMI, maintenance agency for Dublin Core Terms The Dublin Core vocabulary, also known as the Dublin Core Metadata Terms (DCMT), is a general purpose metadata vocabulary for describing resources of any type. It was first developed ...
metadata), which is used to geotag standard web pages in
HTML Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It defines the content and structure of web content. It is often assisted by technologies such as Cascading Style Sheets ( ...
format: The similar Geotag format allows the addition of place name and region tags:


RDF feeds

The RDF method is defined by W3 Group and presents the information in RDF tags: 55.701 12.552


Microformat

The Geo microformat allows coordinates within HyperText Markup Language pages to be marked up in such a way that they can be "discovered" by software tools. Example: 50.167958; -97.133185 A proposal has been developed to extend Geo to cover other bodies, such as
Mars Mars is the fourth planet from the Sun. It is also known as the "Red Planet", because of its orange-red appearance. Mars is a desert-like rocky planet with a tenuous carbon dioxide () atmosphere. At the average surface level the atmosph ...
and the
Moon The Moon is Earth's only natural satellite. It Orbit of the Moon, orbits around Earth at Lunar distance, an average distance of (; about 30 times Earth diameter, Earth's diameter). The Moon rotation, rotates, with a rotation period (lunar ...
. An example is the
Flickr Flickr ( ) is an image hosting service, image and Online video platform, video hosting service, as well as an online community, founded in Canada and headquartered in the United States. It was created by Ludicorp in 2004 and was previously a co ...
photo-sharing Web site, which provides geographic data for any geotagged photo in all of the above-mentioned formats.


In tag-based systems

No industry standards exist, however there are a variety of techniques for adding geographical identification metadata to an information resource. One convention, established by the website Geobloggers and used by more and more sites, e.g. photo sharing sites
Panoramio Panoramio was a geo-located tagging, photo sharing mashup active between 2005 and 2016. Photos uploaded to the site were accessible as a layer in Google Earth and Google Maps. The site's goal was to allow Google Earth users to learn more about ...
and
Flickr Flickr ( ) is an image hosting service, image and Online video platform, video hosting service, as well as an online community, founded in Canada and headquartered in the United States. It was created by Ludicorp in 2004 and was previously a co ...
, and the social bookmarking site
del.icio.us Delicious (stylized del.icio.us) was a social bookmarking web service for storing, sharing, and discovering web bookmarks. The site was founded by Joshua Schachter and Peter Gadjokov in 2003 and acquired by Yahoo! in 2005. By the end of 2008, ...
, enables content to be found via a location search. Such sites allow users to add metadata to an information resource via a set of so-called ''machine tags'' (see
folksonomy Folksonomy is a classification system in which end users apply public tags to online items, typically to make those items easier for themselves or others to find later. Over time, this can give rise to a classification system based on those tag ...
). geotagged geo:lat=57.64911 geo:lon=10.40744 This describes the geographic coordinates of a particular location in terms of
latitude In geography, latitude is a geographic coordinate system, geographic coordinate that specifies the north-south position of a point on the surface of the Earth or another celestial body. Latitude is given as an angle that ranges from −90° at t ...
(geo:lat) and
longitude Longitude (, ) is a geographic coordinate that specifies the east- west position of a point on the surface of the Earth, or another celestial body. It is an angular measurement, usually expressed in degrees and denoted by the Greek lett ...
(geo:lon). These are expressed in decimal degrees in the
WGS84 The World Geodetic System (WGS) is a standard used in cartography, geodesy, and satellite navigation including GPS. The current version, WGS 84, defines an Earth-centered, Earth-fixed coordinate system and a geodetic datum, and also descri ...
datum Data ( , ) are a collection of discrete or continuous value (semiotics), values that convey information, describing the quantity, qualitative property, quality, fact, statistics, other basic units of meaning, or simply sequences of symbols t ...
, which has become something of a default geodetic datum with the advent of
GPS The Global Positioning System (GPS) is a satellite-based hyperbolic navigation system owned by the United States Space Force and operated by Mission Delta 31. It is one of the global navigation satellite systems (GNSS) that provide geol ...
. Using three tags works within the constraint of having tags that can only be single 'words'. Identifying geotagged information resources on sites like
Flickr Flickr ( ) is an image hosting service, image and Online video platform, video hosting service, as well as an online community, founded in Canada and headquartered in the United States. It was created by Ludicorp in 2004 and was previously a co ...
and
del.icio.us Delicious (stylized del.icio.us) was a social bookmarking web service for storing, sharing, and discovering web bookmarks. The site was founded by Joshua Schachter and Peter Gadjokov in 2003 and acquired by Yahoo! in 2005. By the end of 2008, ...
is done by searching for the 'geotagged' tag, since the tags beginning geo:lat= and geo:lon= are necessarily very variable. Another option is to tag with a
Geohash Geohash is a public domain geocode system invented in 2008 by Gustavo Niemeyer * * * which encodes a geographic location into a short string of letters and digits. Similar ideas were introduced by G.M. Morton in 1966. It is a hierarchical spat ...
: geo:hash=u4pruydqqvj A further convention proposed by FlickrFly adds tags to specify the suggested viewing angle and range when the geotagged location is viewed in
Google Earth Google Earth is a web mapping, web and computer program created by Google that renders a 3D computer graphics, 3D representation of Earth based primarily on satellite imagery. The program maps the Earth by superimposition, superimposing satelli ...
: ge:head=225.00 ge:tilt=45.00 ge:range=560.00 These three tags would indicate that the camera is pointed heading 225° (south west), has a 45° tilt and is 560 metres from the subject. Where the above methods are in use, their coordinates may differ from those specified by the photo's internal Exif data, for example because of a correction or a difference between the camera's location and the subject's. In order to integrate geotags in social media and enhance text readability or oral use, the concept of 'meetag' or tag-to-meet has been proposed. Differing from hashtag construction, meetag includes the geolocation information after an underscore. A meetag is therefore a word or an unspaced phrase prefixed with an underscore ("_"). Words in messages on microblogging and social networking services may be tagged by putting "_" before them, either as they appear in a sentence, (e.g. "There is a concert going _montreuxjazzfestival", "the world wide web was invented _cern _geneve", ...) or appended to it.


Geoblogging

Geoblogging attaches specific geographic location information to
blog A blog (a Clipping (morphology), truncation of "weblog") is an informational website consisting of discrete, often informal diary-style text entries also known as posts. Posts are typically displayed in Reverse chronology, reverse chronologic ...
entries via ''geotags''. Searching a list of blogs and pictures tagged using geotag technology allows users to select areas of specific interest to them on interactive maps. The progression of
GPS The Global Positioning System (GPS) is a satellite-based hyperbolic navigation system owned by the United States Space Force and operated by Mission Delta 31. It is one of the global navigation satellite systems (GNSS) that provide geol ...
technology, along with the development of various online applications, has fueled the popularity of such tagged blogging, and the combination of
GPS phone A satellite navigation (satnav) device or GPS device is a device that uses satellites of the Global Positioning System (GPS) or similar global navigation satellite systems (GNSS). A satnav device can determine the user's geographic coordinates ...
s and
GSM localization The Global System for Mobile Communications (GSM) is a family of standards to describe the protocols for second-generation ( 2G) digital cellular networks, as used by mobile devices such as mobile phones and mobile broadband modems. GSM is also ...
, has led to the
moblog Mobile blogging (also known as mobloggingIto, M. (2002) 'Mobiles and the appropriation of place', receiver magazine, 8, www.receiver.vodafone.com) is a method of publishing to a website or blog from a mobile phone or other handheld device. A moblog ...
ging, where blog posts are tagged with exact position of the user. Real-time geotagging relays automatically geotagged media such as photos or video to be published and shared immediately. For better integration and readability of geotags into blog texts, the meetag syntax has been proposed, which transforms any word, sentence, or precise geolocalization coordinates prefixed with an underscore into a 'meetag'. It not only lets one express a precise location but also takes in account dynamically changing geolocations.


Wikipedia article geosearching apps

One of the first attempts to initiate the geotagging aspect of searching and locating articles seems to be the now-inoperative site Wikinear.com, launched in 2008, which showed the user Wikipedia pages that are geographically closest to one's current location. The 2009 app Cyclopedia works relatively well showing geotagged Wikipedia articles located within several miles of ones location, integrated with a street-view mode, and 360-degree mode. The app Respotter Wiki, launched in 2009, claims to feature Wikipedia searching via a map, also allowing users to interact with people around them, via messaging and reviews, etc. The app, in its current function, however, seems to give only geotagged photo results. As of 2017, the Wikipedia-World Project provides a simple map search tool which can display tagged articles near to a particular location, as well as a variety of more sophisticated tools integrated with external mapping services.


Dangers

Following a scientific study and several demonstrative websites, a discussion on the privacy implications of geotagging has raised public attention. In particular, the automatic embedding of geotags in pictures taken with smartphones is often ignored by cell-phone users. As a result, people are often not aware that the photos they publish on the Internet have been geotagged. Many celebrities reportedly gave away their home location without knowing it. According to the study, a significant number of for-sale advertisements on
Craigslist Craigslist (stylized as craigslist) is a privately held American company operating a classified advertisements website with sections devoted to jobs, housing, for sale, items wanted, services, community service, gigs, résumés, and discussi ...
, that were otherwise anonymized, contained geotags, thereby revealing the location of high-valued goods—sometimes in combination with clear hints to the absence of the offerer at certain times. Publishing photos and other media tagged with exact geolocation on the Internet allows random people to track an individual's location and correlate it with other information. Therefore, criminals could find out when homes are empty because their inhabitants posted geotagged and timestamped information both about their home address and their vacation residence. These dangers can be avoided by removing geotags with a
metadata removal tool Metadata removal tool or metadata scrubber is a type of privacy software built to protect the privacy of its users by removing potentially privacy-compromising metadata from files before they are shared with others, e.g., by sending them as e-mai ...
for photos before publishing them on the
Internet The Internet (or internet) is the Global network, global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a internetworking, network of networks ...
. In 2007, four
United States Army The United States Army (USA) is the primary Land warfare, land service branch of the United States Department of Defense. It is designated as the Army of the United States in the United States Constitution.Article II, section 2, clause 1 of th ...
Apache helicopters were destroyed on the ground by Iraqi insurgent mortar fire; the insurgents had made use of embedded coordinates in web-published photographs (geotagging) taken of the helicopters by soldiers. Another newly realized danger of geotagging is the location information provided to criminal gangs and poachers on the whereabouts of often endangered animals. This can effectively make tourists scouts for these poachers, so geotagging should be turned off when photographing these animals. According to Chinoitezvi Honour, some phones automatically geotag pictures hence location should be turned off when taking pictures.


See also

*
Geocaching Geocaching (, ) is an outdoor recreational activity, in which participants use a Global Positioning System (GPS) receiver or mobile device and other navigational techniques to hide and seek containers, called ''geocaches'' or ''caches'', at sp ...
*
Geographic information system A geographic information system (GIS) consists of integrated computer hardware and Geographic information system software, software that store, manage, Spatial analysis, analyze, edit, output, and Cartographic design, visualize Geographic data ...
(GIS) *
Georeferencing Georeferencing or georegistration is a type of coordinate transformation that binds a digital raster image or vector database that represents a geographic space (usually a scanned map or aerial photograph) to a spatial reference system, thus loca ...
*
Geomessaging Geomessaging is a technology that allows a person or system to send a message based on any media to a device that enters or exits one or more regions. Those regions can be created by using geofences, based on Latitude and Longitude, or adding beac ...
*
GeoRSS GeoRSS is a specification for encoding location as part of a Web feed. ''(Web feeds are used to describe feeds ("channels") of content, such as news articles, Audio blogs, video blogs and text blog entries. These web feeds are rendered by prog ...
*
geo URI scheme The geo URI scheme is a Uniform Resource Identifier (URI) scheme defined by the Internet Engineering Task Force's RFC 5870 (published 8 June 2010) as: a Uniform Resource Identifier (URI) for geographic locations using the 'geo' scheme name. A ...
*
ISO 6709 ISO 6709, ''Standard representation of geographic point location by coordinates'', is the international standard for representation of latitude, longitude and altitude for geographic point locations. The first edition () was developed by ISO/I ...
, standard representation of geographic point location by coordinates *
Tag (metadata) In information systems, a tag is a keyword or term assigned to a piece of information (such as an Internet bookmark, multimedia, database record, or computer file). This kind of metadata helps describe an item and allows it to be found again ...
* Toponym resolution


References


Further reading

*


External links

* {{Web syndication Volunteered geographic information Geocodes Global Positioning System