Geely Automobile Holdings Limited, commonly known as Geely Auto ( ; ), is a

publicly traded A public company is a company whose ownership is organized via shares of share capital, stock which are intended to be freely traded on a stock exchange or in over-the-counter (finance), over-the-counter markets. A public (publicly traded) co ...

automotive company predominantly owned by the Zhejiang Geely Holding (ZGH) group. It owns the eponymous Geely Auto brand and partly owns Lynk & Co, Proton Cars and Zeekr brands. The company is incorporated in the

Cayman Islands The Cayman Islands () is a self-governing British Overseas Territories, British Overseas Territory, and the largest by population. The territory comprises the three islands of Grand Cayman, Cayman Brac and Little Cayman, which are located so ...

and listed on the

Hong Kong Stock Exchange The Stock Exchange of Hong Kong (, SEHK, also known as Hong Kong Stock Exchange) is a stock exchange based in Hong Kong. It is one of the largest stock exchanges in Asia and the List of major stock exchanges, 9th largest globally by market ...

. Established in 1986 by Li Shufu in Ningbo, Zhejiang, China, Geely initially focused on

refrigerators A refrigerator, commonly shortened to fridge, is a commercial and home appliance consisting of a thermally insulated compartment and a heat pump (mechanical, electronic or chemical) that transfers heat from its inside to its external envir ...

before transitioning to

motorcycles A motorcycle (motorbike, bike; uni (if one-wheeled); trike (if three-wheeled); quad (if four-wheeled)) is a lightweight private 1-to-2 passenger personal motor vehicle Steering, steered by a Motorcycle handlebar, handlebar from a saddle-style ...

in 1994. In 1997, Geely entered the automotive industry, becoming China's first

privately-owned A privately held company (or simply a private company) is a company whose Stock, shares and related rights or obligations are not offered for public subscription or publicly negotiated in their respective listed markets. Instead, the Private equi ...

car manufacturer. Its first product, the Geely Haoqing rolled off the production line in 1998. In 2004, the company went public on the Hong Kong Stock Exchange. The company is the largest subsidiary of Zhejiang Geely Holding, producing over 2.17 million out of the 3.33 million vehicles produced by the group in 2024. Around 888,000 were new energy vehicles (

plug-in hybrid A plug-in hybrid electric vehicle (PHEV) or simply plug-in hybrid is a type of hybrid electric vehicle equipped with a rechargeable battery pack that can be directly replenished via a charging cable plugged into an external electric power so ...

and battery electric vehicles). It also has the largest number of employees, with 60,000 out of the group's total of over 130,000 employees. Geely is a phonetic

transliteration Transliteration is a type of conversion of a text from one script to another that involves swapping letters (thus '' trans-'' + '' liter-'') in predictable ways, such as Greek → and → the digraph , Cyrillic → , Armenian → or L ...

of the company's native name (), which means "auspicious" or "propitious" in Chinese.

Structure

Geely Automobile Holdings or hereinafter Geely Auto is a publicly listed company within Zhejiang Geely Holding, a conglomerate largely owned by Li Shufu. Since February 2017, Geely Auto became a constituent of the

Hang Seng Index The Hang Seng Index (HSI) is a market-Capitalization-weighted index, capitalisation-weighted stock market index in Hong Kong adjusted for free float. It tracks and records daily changes in the largest stock listings on the Hong Kong Stock Exch ...

. , Zhejiang Geely Holding is the largest shareholder of Geely Auto by holding 39.94% stake, followed by Proper Glory Holding Inc., a holding company partly owned by Zhejiang Geely Holding that held 26.2%. At least 76% of Geely Auto's stake is held by companies connected to Li Shufu. Geely Auto fully owns Geely, Geely Galaxy, and Radar Auto (Riddara) brands. Lynk & Co ownership is shared with Zeekr, another Geely Auto subsidiary.

Proton Holdings Proton Holdings Berhad, commonly known as Proton (stylised PROTON), is a Malaysian multinational Automotive industry, automotive company. Proton was established on 7 May 1983, as Malaysia's sole national budget car company until the advent o ...

is jointly owned (via subsidiary Linkstate Overseas Limited) with long-time Malaysian owner

DRB-HICOM DRB-HICOM Berhad () is one of Malaysia's leading corporations, involved in the automotive manufacturing, assembly and distribution industry through its involvement in the passenger car and four wheel drive vehicle market segment, the national ...

. In February 2024, Geely Auto sold its 45% stake in

battery swapping Battery swapping or battery switching is an electric vehicle technology that allows battery electric vehicles to quickly exchange a discharged electric vehicle battery, battery pack for a fully charged one, rather than recharging the vehicle via a ...

joint venture brand Livan Automotive to Geely Qizheng, another company under Zhejiang Geely Holding. Since May 2024, Zeekr became a

NYSE The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District, Manhattan, Financial District of Lower Manhattan in New York City. It is the List of stock exchanges, largest stock excha ...

-listed company with Geely Auto retaining 62.8% stake. The company also controls 75% of Geely's financing arm, Genius Auto Finance Co., Ltd. Zhejiang Geely Holding only considers Geely, Lynk & Co, Proton, and Livan (until 2024) as part of the "Geely Auto Group" business unit, while Zeekr is considered a standalone business unit. ''References: ''

History

Geely was established in 1986 in Ningbo, Zhejiang by Li Shufu. Initially, the company entered the refrigerator manufacturing industry in

Taizhou, Zhejiang Taizhou is a city located at the middle of the East China Sea coast of Zhejiang province. It is located south of Shanghai and southeast of Hangzhou, the provincial capital. It is bordered by Ningbo to the north, Wenzhou to the south, and Shao ...

. To start the company, Li Shufu had to borrow funds from his family.McGregor, R. (April 2002) "Geely gears up china's first home-grown car" ''Financial Times'' In 1994, Geely transitioned into the

motorcycle A motorcycle (motorbike, bike; uni (if one-wheeled); trike (if three-wheeled); quad (if four-wheeled)) is a lightweight private 1-to-2 passenger personal motor vehicle Steering, steered by a Motorcycle handlebar, handlebar from a saddle-style ...

industry by acquiring a state-run firm, and started producing China's first scooter. Li Shufu has described the company's development as encompassing three eras: the "1.0era" of machinery, the "2.0era" of electronics, and the "3.0era" of intelligence.

19972007

In 1996, Geely Group Co., Ltd. was formally established as a private company. The very first car made by Geely was completed in 1996, which is called the "Geely Number 01". It is a clone of a Mercedes-Benz E-Class (W210) with a chassis taken from a Hongqi CA7200, which in turn is based on the

Audi 100 The Audi 100 and Audi 200 (and sometimes called Audi 5000 in North America) are primarily mid-size/executive cars manufactured and marketed by the Audi division of the Volkswagen Group. The car was made from 1968 to 1997 across four generations (C ...

. The prototype was conceived from Li Shufu's frustration over China's lack of a luxury carmaker. He wanted to prove that a Chinese company has the ability to produce luxury cars, according to his interview with

CCTV Closed-circuit television (CCTV), also known as video surveillance, is the use of closed-circuit television cameras to transmit a signal to a specific place on a limited set of monitors. It differs from broadcast television in that the signa ...

in 2009. The car remained a single prototype and was never produced. By 1997, the company had completed the construction of relevant factories and initial investment preparations to enter the automobile industry. This made Geely the first private automobile company in China, whereas other carmakers are

state-owned State ownership, also called public ownership or government ownership, is the ownership of an industry, asset, property, or enterprise by the national government of a country or state, or a public body representing a community, as opposed to ...

enterprises such as

Chery Chery Automobile Co. Ltd., Doing business as, trading as Chery (), is a Chinese automobile manufacturer owned by Chery Holding Group Co., Ltd. Founded in 1997, it is currently the fourth largest automobile manufacturer group in China, with 2,6 ...

. Geely's first car, the Geely Haoqing, rolled off the assembly line in Linhai, Zhejiang on 8 August 1998. The Haoqing is similar to the small Japanese car

Daihatsu Charade The Daihatsu Charade is a supermini car produced by the Japanese manufacturer Daihatsu from 1977 to 2000. It is considered by Daihatsu as a "large compact" or "supermini" car, to differentiate it from the smaller ''kei car'' compacts in its line ...

and is powered by a Daihatsu three-cylinder engine. However, Geely did not obtain its national production license until 9 November 2001, which delayed mass production until 2002. By 2002, the brand was ranked among the top ten in the Chinese automobile market. It also ranked 421st among the "Top 500 Companies in China" and 28th among the "Top 100 Companies in Zhejiang Province". Geely was known for imbuing a sense of humor in the names of some of its vehicles. One of the early Geely brand sedan is called the "

King Kong King Kong, also referred to simply as Kong, is a fictional giant monster resembling a gorilla, who has appeared in various media since 1933. The character has since become an international pop culture icon,Erb, Cynthia, 1998, ''Tracking Kin ...

" and its early model was named Uliou (Chinese: ''优利欧,'' ''You Li Ou)'', a play on words that literally means "better than the Tianjin Xiali ''(''Chinese: 夏利, ''Xia Li)'' or the Buick Sail (Chinese: 赛欧, ''Sai Ou''), two of its competitors. In 2002, Geely shifted from being a family-operated entity to a

joint-stock company A joint-stock company (JSC) is a business entity in which shares of the company's stock can be bought and sold by shareholders. Each shareholder owns company stock in proportion, evidenced by their shares (certificates of ownership). Shareho ...

managed by professional management. Zhejiang Geely Holding Group Co., Ltd. (ZGH) was established on 24 March 2003. In April 2003, Zhejiang Geely Holding entered a joint venture agreement with Guorun Holdings Co., Ltd., a company listed on the Hong Kong Stock Exchange, to expand Geely's automotive business. Geely and Guorun later created several other joint ventures. In January 2004, Li Shufu bought controlling shares in Guorun, and in March 2004, the company was renamed Geely Automobile Holdings Limited. This strategy was seen as a "backdoor" entry into the Hong Kong stock market, providing a means for the company to raise funds. In August 2002, Geely Auto acquired Shanghai Jiashida Automobile Group Co., Ltd. to form the

Shanghai Maple Shanghai Maple Guorun Automobile Co., Ltd. (Shanghai Maple) was a Chinese automobile manufacturing company based in Fengjing, Shanghai, and a subsidiary of Zhejiang Geely Holding Group. History Originally Shanghai Maple (SMA, Shanghai Maple Autom ...

vehicle manufacturing base. In August 2003, the first car from Shanghai Maple called Maple Biaofeng rolled off the assembly line. In January 2003, Geely launched its first sports car, the Geely BL, which went on sale in November 2003. In the second half of 2003, the Chinese government initiated macro-control measures on the automobile industry and ended its micromanagement policies, which caused a sharp decline in the automotive market following years of growth. Geely took advantage of the situation by starting its independent

research and development Research and development (R&D or R+D), known in some countries as OKB, experiment and design, is the set of innovative activities undertaken by corporations or governments in developing new services or products. R&D constitutes the first stage ...

effort, investing hundreds of millions of yuan in technological upgrades of its factory. As a result of these changes, the quality of Geely cars improved, and sales increased, particularly in the economy car segment from 2003 to 2004. In August 2003, the first batch of Geely cars were exported overseas. Geely began to expand its presence in international markets by participating in the Frankfurt Auto Show in 2005 and the Detroit Auto Show in 2006. In a 2012 report,

Reuters Reuters ( ) is a news agency owned by Thomson Reuters. It employs around 2,500 journalists and 600 photojournalists in about 200 locations worldwide writing in 16 languages. Reuters is one of the largest news agencies in the world. The agency ...

detailed how Geely, through its subcontracted local engineering partner CH-Auto, reverse engineered a Toyota Aygo city car in 2005 to develop the similar Geely LC.

20072014

From 2007 to 2008, Geely Auto shifted its strategy to focus on technology, quality, and service rather than competing on price. This new direction was outlined in their "Ningbo Declaration". This approach helped Geely navigate the

2008 financial crisis The 2008 financial crisis, also known as the global financial crisis (GFC), was a major worldwide financial crisis centered in the United States. The causes of the 2008 crisis included excessive speculation on housing values by both homeowners ...

. In January 2007, Geely Auto launched its Ukrainian semi-knock down (SKD) exports, by shipping the first batch of 300 sets of knock-down parts that would be assembled in Ukraine. By 2012, Geely became the second largest car exporter from China after

by exporting 100,300 vehicles. CKD facilities was also established with local partners in Russia, Indonesia and Egypt. Geely Auto started developing its own turbocharged petrol engines, which it introduced in 2008. The engines helped Geely vehicles to compete in terms of power performance and fuel economy. In 2008, Geely Auto founded a new brand named Gleagle, followed by the Emgrand and Englon brands in 2010. The Englon brand was aimed to emulate a classic British brand. Its model line also included the London black cab model, the TX4 that Geely acquired while taking a stake in British company Manganese Bronze Holdings. In late 2011, Geely appointed former Volvo designer

Peter Horbury Peter Douglas Horbury (27 January 1950 – 29 June 2023) was a British car designer widely known for his design work for Volvo and his roles as Executive Design Director, Americas for Ford Motor Company, Ford (2004-2009), Chief Designer at Ford's ...

as Senior Vice President of Design. He led the development of the Geely Borui sedan, which is considered as the company's first "3.0 era" car.

2014present

Between 2013 and 2014, Geely Auto faced declining sales and outdated technology. The company undertook major restructuring in 2014 by merging its Emgrand, Haoqing, and Englon brands into a unified Geely brand, streamlining its product lineup. This restructuring paved the way for successful launches that the company describes as the "Era of Premium Cars 3.0", which include the Geely Borui in 2015, Geely Boyue in 2016, the Emgrand GS and Emgrand GL. In October 2016, Geely Auto released its new brand called Lynk & Co in

Berlin Berlin ( ; ) is the Capital of Germany, capital and largest city of Germany, by both area and List of cities in Germany by population, population. With 3.7 million inhabitants, it has the List of cities in the European Union by population withi ...

, Germany. The brand was launched with three production models, all based on the Compact Modular Architecture (CMA) developed by China Euro Vehicle Technology (CEVT). Lynk & Co as a brand is positioned between Geely and Volvo. The brand also adopts innovative sales models such as

direct-to-consumer Direct-to-consumer (DTC or D2C) or business-to-consumer (B2C) is the business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or middlemen. Direct-to-consumer sales are usually transa ...

sales model and subscription model. In August 2017, Zhejiang Geely Holding, Geely Automobile Holdings and Volvo Car Group signed an agreement at Geely Auto's Hangzhou Bay R&D Center to establish the Lynk & Co joint venture. Under this agreement, Geely Auto controls 50% of Lynk & Co, Volvo Cars held 30%, and Zhejiang Geely Holding held the remaining 20%. Geely Manila 16

In 2018, Geely Auto entered a period that it describes as a "new phase", with the introduction of the "Technology Geely 4.0" architecture. This included the introduction of high-quality products dubbed the "Refined Vehicle Series" which includes the "Star" series such as the Geely Xingrui and Geely Xingyue, and the implementation of the NordThor E-Hybrid powertrain. Starting in 2018, Geely Auto saw increasing market share despite a declining market. By the end of that year, it had produced and sold over 1.5 million units with a diverse lineup of over 10 models, including models using the BMA platform. Despite challenges in 2019 such as trade tensions and new emission standards, Geely maintained strong growth by selling 651,680 vehicles in the first half of 2019, and enjoyed higher average selling prices with more high-end products. In April 2019, Geely Auto launched its battery electric brand,

Geometry Geometry (; ) is a branch of mathematics concerned with properties of space such as the distance, shape, size, and relative position of figures. Geometry is, along with arithmetic, one of the oldest branches of mathematics. A mathematician w ...

. The brand was consolidated into Geely Auto in March 2023 as Geely Geometry, becoming its entry-level electric product series. In March 2021, Zeekr was founded the company's premium brand for battery electric vehicles. The company also released the "Smart Geely 2025 Strategy" focusing on intelligent and electrified vehicle development, and targeting an annual sales of 3.65 million vehicles under the Geely Auto, Lynk & Co, Geometry and Zeekr brands by 2025. In November 2022, Geely Auto unveiled a new logo in conjunction with the 2022 Asian Games in Hangzhou. The brand also became the official automotive service partner for the sport event. The new logo is based on its old logo, but inverted and simplified. In February 2023, Geely Auto unveiled its mass-market new energy vehicle product line, the Geely Galaxy. The first product of this series is the Geely Galaxy L7

SUV which uses the NordThor E-Hybrid 8848 powertrain, along with the innovative Galaxy N-OS technology. Geely Auto reached its record sales in 2023, selling more than 1.6 million vehicles.

2024 restructuring

In November 2024,

Geely Holding Group Zhejiang Geely Holding Group Co., Ltd. (ZGH), commonly known as Geely Holding ( ; ), is a Chinese multinational automotive conglomerate headquartered in Hangzhou, China. The company was founded by, and is privately owned by Chinese entrepre ...

refined the equity structures of its subsidiaries as part of a broader restructuring strategy. Geely transferred its 11.3% stake in Zeekr Intelligent Technology (Zeekr) to Geely Automobile Holdings (Geely Auto), increasing Geely Auto's ownership in Zeekr to 62.8%. Zeekr then acquired a 20% stake in Lynk & Co from Geely Auto for 3.6 billion yuan and an additional 30% from Volvo Cars for 5.4 billion yuan, securing a 51% majority stake in Lynk & Co while Geely Auto retained 49%. Additionally, the electric pickup brand Radar Auto (Riddara) and Livan was integrated into Geely Auto.

Assembly plants

, Geely Auto controls 10 manufacturing plants with a total annual capacity of 2.11 million vehicles, all located in mainland China.

Brands and models

Geely Automobile Holdings owns the main Geely Auto brand and its sub-brand Geely Galaxy. The company partly owns Lynk & Co, Proton Cars, Radar Auto, London EV Company and Zeekr brands, and a former owner of joint venture brand Livan Automotive. The brands formerly used by the company include Geely Geometry, Emgrand, Englon, and Gleagle.

Geely Auto

Geely is the main brand of the company. The brand mostly sells petrol-powered cars, with several hybrid and battery electric offering.

Cars

* Geely Emgrand (2010–present), compact sedan * Geely Emgrand EV Pro (2020–present), compact sedan * Geely Emgrand L (2019–present), compact sedan * Geely Binrui/Binray (2018–present), compact sedan * Geely Xingrui/Preface (2020–present), mid-size sedan File:Geely Emgrand IV 004 (cropped).jpg, Geely Emgrand File:2022 Geely Emgrand L Hi-P (front).jpg, Geely Emgrand L File:Geely Binrui Cool IMG01 (cropped).jpg, Geely Binrui File:2021 Geely Preface (front).jpg, Geely Xingrui/Preface

SUVs

* Geely Xingyue L / Monjaro (2021–present), mid-size SUV * Geely Xingyue S / Tugella (2019–present, export-only since 2023), compact coupe SUV * Geely Haoyue/Okavango (2020–present), mid-size SUV * Geely Boyue/Atlas/Azkarra (2016–present), compact SUV * Geely Boyue/Cityray (2023–present), compact SUV * Geely Boyue L / Starray / Atlas (2023–present), compact SUV * Geely Binyue/Coolray (2018–present), subcompact SUV * Geely Icon/Cowboy (2020–present), subcompact SUV * Geely Vision X3/GX3 Pro (2017–present, export-only since 2023), subcompact SUV * Geely Haoyue Pro (2024–present), compact SUV File:2021 Geely Xingyue L (front).jpg, Geely Xingyue L File:2019 Geely Xingyue (front).jpg, Geely Xingyue File:2023 Geely Haoyue L.jpg, Geely Haoyue L File:2023 Geely Boyue L (2), front 8.3.23.jpg, Geely Boyue L File:2023 Geely Boyue Cool.jpg, Geely Boyue File:Geely Icon 007.jpg, Geely Icon File:Geely Binyue Sport 01 China 2019-03-14.jpg, Geely Binyue File:Geely Vision X3 Pro IMG001.jpg, Geely Vision X3 File:Geely Haoyue Pro China 2024-03-28 (cropped).jpg, Geely Haoyue Pro

MPV

* Geely Jiaji (2019–present) File:Geely Jiaji L on display 01.jpg, Geely Jiaji

Geely Galaxy

Geely Galaxy () was originally Geely's product line of new energy vehicles (

and battery electric vehicles) that was established in February 2023. In October 2024, the Geely Geometry line was merged with Geely Galaxy. In March 2025, Geely Galaxy was upgraded into an independent brand. File:Geely Galaxy L7 001.jpg, Geely Galaxy L7 File:Geely Galaxy L6 001.jpg, Geely Galaxy L6 File:Geely Galaxy E8 20231120 (cropped).jpg, Geely Galaxy E8

Proton

Proton is a national car brand of Malaysia that is partly managed by Geely Automobile Holdings. Since 2017, the brand is owned 49.9% by Zhejiang Geely Holding and 50.1% by DRB-HICOM. Its first Geely-based vehicle, also the carmaker's first-ever SUV, the Proton X70 was introduced in Malaysia in December 2018. It is based on first-generation Geely Boyue. File:Proton S70 1.5 T Flagship – f 13032025.jpg, Proton S70 File:Proton X50 1.5 TGDi Flagship – f 13032025.jpg, Proton X50 File:2020 Proton X70 Premium (CKD) front view 01.png, Proton X70

Geely Radar

Radar Auto (), or Riddara outside China, is a battery electric pick-up truck brand. Previously owned by

, the brand was consolidated into Geely Auto in November 2024. The brand's first vehicle, the Radar RD6, was unveiled in 2022. File:2022_Radar_RD6_(front).jpg,

Radar Horizon The radar horizon is a critical area of performance for air traffic, aircraft detection systems, defined by the distance at which the radar beam rises enough above the Earth's surface to make detection of a target at the lowest level possible. I ...

Zeekr

Zeekr () is a premium battery electric vehicle brand of ZGH owned by Geely Automobile Holdings. The company is listed on the

New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District, Manhattan, Financial District of Lower Manhattan in New York City. It is the List of stock exchanges, largest stock excha ...

since May 2024. The brand was founded in 2021 as an offshoot of Lynk & Co, as its first vehicles were meant to be Lynk & Co models. After a major shareholding restructuring in late 2024, Zeekr holds 51% of Lynk & Co shares. The company also controls 75% of Geely's financing arm, Genius Auto Finance Co., Ltd. While it is 62.8% owned by Geely Automobile Holdings, it is not part of the Geely Auto Group business unit. File:2023 Zеekr X (front).jpg, Zeekr X File:Zeekr 009 003.jpg, Zeekr 009 File:Zeekr 7X 005.jpg, Zeekr 7X

Lynk & Co

Lynk & Co () was established in 2017 that uses technology developed jointly by Volvo Cars and Geely Auto. Before 2024, It was owned 50% by Geely Auto, 30% by Volvo Cars, and 20% by ZGH. It currently 51% owned by Zeekr and 49% owned by Geely Auto after restructuring. File:Lynk_&_Co_03_facelift_006.jpg,

Lynk & Co 03 The Lynk & Co 03 () is a compact sedan manufactured by Chinese-Swedish automaker Lynk & Co as the sedan version of Lynk & Co 02. The Lynk & Co 03 sedan went on sale in October 2018 and was developed by China Euro Vehicle Technology AB (CEVT) ...

File:Lynk_&_Co_08_003.jpg, Lynk & Co 08 File:Lynk_&_Co_09_008.jpg,

Lynk & Co 09 The Lynk & Co 09 () is a Executive car, mid-size luxury Crossover (automobile), crossover SUV manufactured by Geely-owned Chinese-Swedish automaker Lynk & Co. The model has been developed in conjunction with Volvo Cars and shares the Volvo Scalab ...

LEVC

London Electric Vehicle Company (LEVC) is a brand owned by ZGH that produces and sells electric black cabs and vans. It adopted its current name in 2017 to reflect its new mission of developing and producing electric commercial vehicles. It was previously known as The London Taxi Company, which has roots from Manganese Bronze Holdings, the original manufacturer of black cabs that Geely acquired in 2013.For 2007 joint venture, see For 2013 purchase of company, see In January 2025, LEVC was consolidated into Geely Auto. For the Chinese market, the brand was merged into Geely Galaxy dealership network. File:2019_LEVC_TX_Vista_Comfort_Plus_1.5.jpg, LEVC TX File:LEVC_VN5_Classic-Gala_2021_1X7A0300.jpg, LEVC VN5 File:LEVC_L380_005.jpg, Geely Galaxy LEVC L380

Livan/Maple

The Maple brand name originated with Shanghai Maple Automobile, a Geely subsidiary established in 1999 and phased out in 2010. The brand was temporarily revived in 2020 by launching its first EV, the Maple 30X. In 2022, Geely launched the joint venture between Lifan and Maple called Livan (), and the previous Maple products were reconsolidated into Livan. File:2023_Livan_7_(front).jpg, Livan 7 File:Livan_8_001.jpg, Livan 8 File:Livan_9_001.jpg, Livan 9

Discontinued brands

Geely Geometry

Geely Geometry () is the battery electric vehicle range of Geely-based cars. Previously independent, the Geometry brand that was established in 2019 was consolidated into Geely Auto as an entry-level battery electric product series in March 2023. In October 2024, the brand was merged into Geely Galaxy, becoming a "smart boutique small car series" within Geely Galaxy. File:2019 Geely Geometry A (front).jpg, Geometry A File:Geometry C 012.jpg, Geometry C File:2022 Geely Geometry E (front).jpg, Geometry E

Emgrand

Emgrand () was launched in 2009 as a medium- to high-end luxury brand. In 2014, Emgrand ceased to be a standalone brand, and Emgrand became a sub-brand of Geely, which itself adopted an updated version of the Emgrand logo. File:Emgrand_EC7_01_China_2012-04-15.jpg, Emgrand EC7 File:Emgrand_EC7-RV_China_2012-05-18.jpg, Emgrand EC7-RV File:Emgrand EC820 001.jpg, Emgrand EC8

Englon

Englon () was launched in 2010 to replace the

brand. Geely claimed Englon emulated classic, British styled cars. Some of its cars were built by Geely subsidiary Shanghai LTI. As Geely fully acquired The London Taxi Company in 2013, the emblem of Englon also became the new logo of The London Taxi Company. File:2013 Geely-Shanghai Englon SC5-RV 1.5L, front 8.16.18.jpg, Englon SC5-RV File:Englon SC7 Haijing Shishi 01 2022-09-10.jpg, Englon SC7 File:Englon TX4.jpg, Englon TX4

Gleagle

Gleagle () was Geely's entry-level brand sold between 2010 and 2015. Some Gleagle cars, such as the Gleagle Panda, were available for sale on the internet in China via the Taobao Mall, a popular

e-commerce E-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet. E-commerce draws on technologies such as mobile co ...

site. While Geely would deliver the car to the customer's address, buying one of the Panda models on offer did necessitate a trip to a traditional dealer. This sub-brand was discontinued in 2015. Most Gleagle products continued to be sold directly under the Geely brand. File:2011 Geely-Gleagle Yuanjing (Vision), front 8.14.18.jpg, Gleagle GC7 File:Gleagle GX7 facelift -- Auto China -- 2014-04-23.jpg, Gleagle GX7 File:2009_Geely_Gleagle_Panda.jpg, Gleagle Panda

Controversies

The 2009 Geely GE concept received criticism for looking like a

Rolls-Royce Rolls-Royce (always hyphenated) may refer to: * Rolls-Royce Limited, a British manufacturer of cars and later aero engines, founded in 1906, now defunct Automobiles * Rolls-Royce Motor Cars, the current car manufacturing company incorporated in ...

Sales

References

External links

* {{Authority control Chinese brands Geely brands 1997 establishments in China Chinese companies established in 2004 Automotive industry in China Electric vehicle manufacturers of China Companies listed on the Hong Kong Stock Exchange Publicly traded companies of China Offshore companies of the Cayman Islands