Flip Camera
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The Flip Video cameras are an American series of pocket video cameras for
digital video Digital video is an electronic representation of moving visual images (video) in the form of encoded digital data. This is in contrast to analog video, which represents moving visual images in the form of analog signals. Digital video comprises ...
created by Pure Digital Technologies, a company bought by
Cisco Systems Cisco Systems, Inc. (using the trademark Cisco) is an American multinational corporation, multinational digital communications technology conglomerate (company), conglomerate corporation headquartered in San Jose, California. Cisco develops, m ...
in March 2009; variants include the UltraHD, the MinoHD, and the SlideHD. Flip Video cameras were known for their simple interface with few buttons, minimal menus and built in USB plugs (from which they derived the flip name), and were marketed as making video "simple to shoot, simple to share" Production of the line of Flip video cameras ran from 2006 until April 2011, when
Cisco Systems Cisco Systems, Inc. (using the trademark Cisco) is an American multinational corporation, multinational digital communications technology conglomerate (company), conglomerate corporation headquartered in San Jose, California. Cisco develops, m ...
discontinued them as to "exit aspects of tsconsumer businesses". Flip cameras contributed to an increase in the popularity of similar small
tapeless camcorder A camcorder is a self-contained portable electronic device with video camera, video and recording as its primary function. It is typically equipped with an articulating screen mounted on the left side, a belt to facilitate holding on the right s ...
s, although the inclusion of HD video cameras in many
smartphone A smartphone is a mobile phone with advanced computing capabilities. It typically has a touchscreen interface, allowing users to access a wide range of applications and services, such as web browsing, email, and social media, as well as multi ...
s has since made them a more niche product.


Features

Flip cameras' video quality was unusually good for their prices and sizes. They can record videos at different resolutions. FlipHD camcorders digitally record
high-definition video High-definition video (HD video) is video of higher resolution and quality than standard-definition. While there is no standardized meaning for ''high-definition'', generally any video image with considerably more than 480 vertical scan lines ( ...
at 1280 x 720 resolution using
H.264 Advanced Video Coding (AVC), also referred to as H.264 or MPEG-4 Part 10, is a video compression standard based on block-oriented, motion-compensated coding. It is by far the most commonly used format for the recording, compression, and d ...
video compression In information theory, data compression, source coding, or bit-rate reduction is the process of encoding information using fewer bits than the original representation. Any particular compression is either lossy or lossless. Lossless compression ...
,
Advanced Audio Coding Advanced Audio Coding (AAC) is an audio coding standard for lossy digital audio compression. It was developed by Dolby, AT&T, Fraunhofer and Sony, originally as part of the MPEG-2 specification but later improved under MPEG-4.ISO (2006ISO/ ...
(AAC)
audio compression Audio compression may refer to: *Audio compression (data), a type of lossy or lossless compression in which the amount of data in a recorded waveform is reduced to differing extents for transmission respectively with or without some loss of quality ...
and the
MP4 MP4 (formally MPEG-4 Part 14), is a digital multimedia container format most commonly used to store video and audio, but it can also be used to store other data such as subtitles and still images. Like most modern container formats, it allows ...
file format, while the older models used a 640 x 480 resolution. The MinoHD and SlideHD models have an internal lithium-ion rechargeable battery included, while the Ultra series included a removable battery that can be interchanged with standard AA or AAA batteries. All models lack memory card extension slots, though the Flip UltraHD(2 hr) can record to a storage device via FlipPort. Models can be connected to a computer with a flip-out
USB Universal Serial Bus (USB) is an industry standard, developed by USB Implementers Forum (USB-IF), for digital data transmission and power delivery between many types of electronics. It specifies the architecture, in particular the physical ...
connector, without the need for a USB cable. Flip Cameras record
monaural Monaural sound or monophonic sound (often shortened to mono) is sound intended to be heard as if it were emanating from one position. This contrasts with stereophonic sound or ''stereo'', which uses two separate audio channels to reproduce so ...
sound, and use a simple clip-navigation interface with a
D-pad The D-pad (short for directional pad) is a compact input method developed for video games, designed to translate thumb movement into directional control through a flat, cross-shaped surface that rests on four internal switches. Each switch corres ...
and two control buttons which allowed for viewing of recorded videos, starting and stopping recording, and
digital zoom Digital zoom is a method of decreasing the precise angle of view of a digital photograph or video image. It is accomplished by cropping an image down to an area with the same aspect ratio as the original, and scaling the image up to the dimens ...
. The third and final generation of Flip UltraHD cameras retailed for $149.99 and $199.99 for 4GB (1 hour) and 8GB (2 hour) models respectively, incorporate digital stabilization, and increased the frame rate from 30 to 60 frames per second. With FlipPort, users can plug in external accessories. All Flip cameras included the required video player and
3ivx 3ivx ( ) was an MPEG-4 compliant video codec suite, created by 3ivx Technologies, based in Sydney, Australia. 3ivx video codecs were released from 2001 to 2012, with releases of related technologies continuing until 2015. 3ivx provided plugins to ...
codec software, FlipShare, on the camera's internal storage. For all models after 2010, an
HDMI High-Definition Multimedia Interface (HDMI) is a proprietary digital interface used to transmit high-quality video and audio signals between devices. It is commonly used to connect devices such as televisions, computer monitors, projectors, gam ...
cable can stream videos to TV screens. Later Flip Video models came in a variety of colors, and could be custom ordered with designs digitally painted on. Accessories for the Flip Video camera include an underwater case, a mini-
tripod A tripod is a portable three-legged frame or stand, used as a platform for supporting the weight and maintaining the stability of some other object. The three-legged (triangular stance) design provides good stability against gravitational loads ...
, a
bicycle helmet A bicycle helmet is a type of helmet designed to attenuate impacts to the head of a cycling, cyclist in collisions while minimizing side effects such as interference with peripheral vision. History History of designs A cycle helme ...
attachment, and a wool case (Mino camcorders) or soft pouch (Flip UltraHD), rechargeable battery replacements for the UltraHD series, and an extension cable. Flip Video's accompanying software is called FlipShare, which facilitate downloads of videos, basic editing, and uploading to various websites. After the release of version 5.6, FlipShare no longer included a function to convert video to
WMV Windows Media Video (WMV) is a series of video codecs and their corresponding video coding formats developed by Microsoft. It is part of the Windows Media framework. WMV consists of three distinct codecs: the original video compression technolog ...
format.


History

The first version was originally released as the "Pure Digital Point & Shoot" video camcorder on May 1, 2006 as a reusable follow-on to the popular CVS One-Time-Use Camcorder, a Pure Digital product sold through
CVS/pharmacy #REDIRECT CVS Pharmacy #REDIRECT CVS Pharmacy {{R from other capitalisation Company now has a new name to go along with it's anti-tobacco changes. New name is CVS Health ...
{{R from other capitalisation Company now has a new name to go along ...
stores that was designed for direct conversion to
DVD The DVD (common abbreviation for digital video disc or digital versatile disc) is a digital optical disc data storage format. It was invented and developed in 1995 and first released on November 1, 1996, in Japan. The medium can store any ki ...
media. The CVS product was a line extension of previous digital
disposable camera A disposable or single-use camera is a simple box camera meant to be used once. Most use fixed-focus lenses. Some are equipped with an integrated flash unit, and there are even waterproof versions for underwater photography. Internally, the c ...
products, sold initially through
Ritz Camera Ritz Camera & Image (formerly Ritz Camera Centers) is a photographic retail and photofinishing specialty store, headquartered in Edison, New Jersey. The company owns and used to operate a chain throughout the United States under the names Wolf Ca ...
and associated brands under the Dakota Digital name. The camcorder was renamed as the Flip Video a year later. On September 12, 2007, the Flip Ultra was released. The Flip Ultra was the best-selling camcorder on
Amazon.com Amazon.com, Inc., doing business as Amazon, is an American multinational technology company engaged in e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. Founded in 1994 by Jeff Bezos in Bellevu ...
after its debut, capturing about 13% of the camcorder market. Flip products received an unusually large advertising campaign, including
product placement Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of t ...
, celebrity endorsements, and sponsoring of events such as concert tours during their introduction. From 2009, and through the Cisco takeover, the Flip range was sold in Europe by
Widget UK Widget UK was a consumer electronics distribution, based in Stevenage, England, which became part of CMS Distribution in 2016. Originally a distributor for UK handheld computer manufacturer Psion, it became an early distributor for GPS manufactu ...
.


Models

* Pure Digital One-Time-Use Camcorder (20 minutes – model 200) * Pure Digital Point & Shoot Video Camcorder (30 minutes – 225), Codenamed: Saturn 2.5 * Pure Digital Point & Shoot Video Camcorder (30 minutes – PSV-351; 60 minutes – PSV-352), Codenamed: Saturn 3.5 * Pure Digital Flip Video (30 minutes – F130/PSV-451; 60 minutes – F160/PSV-452), Codenamed: Austin * Flip Video Ultra (30 minutes – F230/PSV-551; 60 minutes – F260/PSV-552) Codenamed: Chicago * Flip Video Ultra II (2 hour – U1120), Codenamed: Phoenix SD * Flip Video UltraHD (2 hours – U2120), Codenamed: Phoenix HD * Flip Video UltraHD II (1 hour – U260) * Flip Video UltraHD III (2 hours – U32120) *
Flip Video Mino The Flip Video Mino was a smaller version of the Flip Video camcorder. The original Mino captured video in 640x480 resolution at 30 frames per second with later models featuring HD recording. The Mino had many features that the Flip Video did no ...
(1 hour – F360), Codenamed: Fremont * Flip Video MinoHD (1 hour – F460), Codenamed: Newton * Flip Video MinoHD II (2 hours – M2120), Codenamed: Quantico * Cisco Flip MinoPro (4 hours – MP2240) * Flip Video MinoHD III (1 hour – M3160; 2 hours – M31120) * Flip Video SlideHD (4 hours – S1240), Codenamed: Jamestown * Flip Video Ultra Live supposed to be launched April 12, 2011; only a limited amount was produced (2 hours)


Mino

A smaller version of the Flip, the Flip Video Mino, was released on June 4, 2008. The Mino captured
video Video is an Electronics, electronic medium for the recording, copying, playback, broadcasting, and display of moving picture, moving image, visual Media (communication), media. Video was first developed for mechanical television systems, whi ...
in 640x480 resolution at 30 frames per second. On launch it retailed for about US$180 in the United States, providing about 60 minutes of video recording capability with 2 GB
flash memory Flash memory is an Integrated circuit, electronic Non-volatile memory, non-volatile computer memory storage medium that can be electrically erased and reprogrammed. The two main types of flash memory, NOR flash and NAND flash, are named for t ...
capacity. The third and final Flip MinoHD was released on September 20, 2010. It featured HD recording capabilities in the same dimensions as the second generation MinoHD (1280/720 at 30 fps), The only major change in the MinoHD third generation was Image Stabilization. Also released on September 20, 2010 was a 4 GB MinoHD with one hour of recording capability. The one-hour version retailed for $179 and the two-hour version retailed for $229. Free Minos were made available to all audience members at
YouTube Live YouTube Live was a 2008 event streamed live on the Internet from San Francisco and Tokyo. It was launched November 22–23, 2008. It was hosted by a variety of YouTube celebrities, including The Black Eyed Peas rapper will.i.am, Tom Dickson of ...
due to Flip Video's sponsorship of the event. A station was set up so people could upload the videos to
YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
.


FlipShare TV

FlipShare TV was an accessory for the third-generation Flip UltraHD camera, allowing users to connect the TV base to their TV, plug in a USB transmitter key to their computer, and view their Flipshare library.


Acquisition and shutdown by Cisco

On May 21, 2009,
Cisco Systems Cisco Systems, Inc. (using the trademark Cisco) is an American multinational corporation, multinational digital communications technology conglomerate (company), conglomerate corporation headquartered in San Jose, California. Cisco develops, m ...
acquired Pure Digital Technologies for
US$ The United States dollar (Currency symbol, symbol: Dollar sign, $; ISO 4217, currency code: USD) is the official currency of the United States and International use of the U.S. dollar, several other countries. The Coinage Act of 1792 introdu ...
590 million in stock. On April 12, 2011, Cisco announced that it "will exit aspects of its consumer business", including shutting down the Flip Video division. Some observers suggested that the Flip was facing growing competition from
camera phone A camera phone is a mobile phone that is able to capture photographs and often record video using one or more built-in digital cameras. It can also send the resulting image wirelessly and conveniently. The first commercial phone with a color c ...
s, particularly
smartphones A smartphone is a mobile phone with advanced computing capabilities. It typically has a touchscreen interface, allowing users to access a wide range of applications and services, such as web browsing, email, and social media, as well as mult ...
(which disrupted consumer electronics trade such as point-and-shoot cameras, wristwatches, alarm clocks, portable music players and GPS devices) that had recently begun incorporating HD video cameras.
David Pogue David Welch Pogue (born March 9, 1963) is an American technology and science writer and TV presenter, and correspondent for ''CBS News Sunday Morning''. He has hosted 18 ''Nova'' specials on PBS, including '' Nova ScienceNow'', the ''Making Stu ...
of ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' disagreed with the camera phone-competition theory. He said that smartphones made up only a small fraction of overall worldwide sales of cell phones in 2011, and the Flip was still selling strongly when its discontinuation was announced. Other potential causes of the shutdown include the fact that consumer hardware was not part of Cisco's core businesses of services and software, and that their profit margins on consumer electronics were narrow. CNet reported that Flip's Christmas 2010 sales disappointed Cisco. Cisco shut down the Flip business instead of divesting of it, retaining its technology. It is possible that Cisco always intended the opposite of
acquihiring Acqui-hiring (a portmanteau of "acquisition" and "hiring") is the Mergers and acquisitions, acquisition of startups or other small companies primarily to acquire human capital. The term ''acqui-hire'' was coined in 2005. The phenomenon gained wides ...
; close the company, keeping Flip's patents and other intellectual property for Cisco's
videoconferencing Videotelephony (also known as videoconferencing or video calling) is the use of audio signal, audio and video for simultaneous two-way communication. Today, videotelephony is widespread. There are many terms to refer to videotelephony. ''Vide ...
business but not the consumer business or employees.


References


External links


Specifications of all 3 video cameras
of the final generation of flips

{{Webarchive, url=https://web.archive.org/web/20090625093954/http://news.cnet.com//8301-1023_3-10199960-93.html , date=2009-06-25

Video hardware Camcorders Cisco Systems Cisco acquisitions Cameras introduced in 2006 Products and services discontinued in 2011 Cisco products