Destination America is an American
cable television
Cable television is a system of delivering television programming to consumers via radio frequency (RF) signals transmitted through coaxial cables, or in more recent systems, light pulses through fibre-optic cables. This contrasts with bro ...
channel owned by the
Warner Bros. Discovery Networks
Warner can refer to:
People
* Warner (writer)
* Warner (given name)
* Warner (surname)
Fictional characters
* Yakko, Wakko, and Dot Warner, stars of the animated television series ''Animaniacs''
* Aaron Warner, a character in '' Shatter M ...
unit of
Warner Bros. Discovery
Warner Bros. Discovery, Inc. (WBD) is an American Multinational corporation, multinational mass media and Outline of entertainment, entertainment Conglomerate (company), conglomerate headquartered in New York City. It was formed from WarnerMedi ...
. The network carries programming focused on the
culture of the United States
The culture of the United States encompasses various social behaviors, institutions, and Social norm, norms, including forms of Languages of the United States, speech, American literature, literature, Music of the United States, music, Visual a ...
—including food, lifestyles, and travel.
, Destination America is available to approximately 23,000,000 pay television households in the United States-down from its 2013 peak of 60,000,000 households. Along with
American Heroes Channel
American Heroes Channel (formerly Military Channel and originally Discovery Wings Channel) is an American multinational pay television television network, channel owned by the Warner Bros. Discovery Networks unit of Warner Bros. Discovery. The ...
,
Boomerang
A boomerang () is a thrown tool typically constructed with airfoil sections and designed to spin about an axis perpendicular to the direction of its flight, designed to return to the thrower. The origin of the word is from Australian Aborigin ...
,
Cooking Channel
Cooking Channel is an American basic cable channel owned by and spin-off of Food Network. Both are owned by Television Food Network, G.P., a joint venture and general partnership between Warner Bros. Discovery Networks (69%) and Nexstar Media ...
,
Discovery Family
Discovery Family (known on-air as Discovery Family Channel and abbreviated as DFC) is an American Specialty channel, cable television channel co-owned by The Cartoon Network, Inc. and Hasbro Entertainment, which are divisions of Warner Bros. Di ...
,
Discovery Life
Discovery Life is an American cable television network owned by Warner Bros. Discovery. Launched on February 1, 2011 as Discovery Fit & Health, it was the result of the merger of the Discovery Health Channel and FitTV, following the former's ...
, and
Science Channel
Science Channel (often simply branded as Science; abbreviated to SCI) is an American pay television channel owned by Warner Bros. Discovery. The channel features programming focusing on science related to wilderness survival, engineering, manu ...
, Destination America is among the less prevalent networks of Warner Bros. Discovery.
In recent years, Destination America has lost carriage with the growth of streaming alternatives including its parent company's
Max
Max or MAX may refer to:
Animals
* Max (American dog) (1983–2013), at one time purported to be the world's oldest living dog
* Max (British dog), the first pet dog to win the PDSA Order of Merit (animal equivalent of the OBE)
* Max (gorilla) ...
, and has generally been depreciated by Warner Bros. Discovery in current retransmission consent negotiations with cable and streaming providers.
History
The network was originally one of
four digital cable networks launched by Discovery Communications in 1996. The new networks were first announced in November 1994, with a launch planned for Spring 1995. At the time, the network had the working title Living and was described as "a home repair network". The launch was delayed, and the channel made its debut in October 1996, originally known as Discovery Travel & Living Network and offering programming including
do-it-yourself
"Do it yourself" ("DIY") is the method of building, modifying, or repairing things by oneself without the direct aid of professionals or certified experts. Academic research has described DIY as behaviors where "individuals use raw and semi- ...
projects,
cooking
Cooking, also known as cookery or professionally as the culinary arts, is the art, science and craft of using heat to make food more palatable, digestible, nutritious, or Food safety, safe. Cooking techniques and ingredients vary widely, from ...
,
interior design
Interior design is the art and science of enhancing the interior of a building to achieve a healthier and more aesthetically pleasing environment for the people using the space. With a keen eye for detail and a Creativity, creative flair, an ...
and
landscaping
Landscaping refers to any activity that modifies the visible features of an area of land, including the following:
# Living elements, such as flora or fauna; or what is commonly called gardening, the art and craft of growing plants with a goal ...
, and party planning.
By 1998, it had settled on the name Discovery Home & Leisure, but the "Leisure" part of the name was dropped on March 29, 2004, when the channel became Discovery Home Channel. Much of the travel-related programming was dropped in the process to provide more focus on home improvement and cooking.
Planet Green
In April 2007, during its
upfronts, Discovery announced that Discovery Home would re-launch in 2008 as a new channel focused on
environmentalism
Environmentalism is a broad philosophy, ideology, and social movement about supporting life, habitats, and surroundings. While environmentalism focuses more on the environmental and nature-related aspects of green ideology and politics, ecolog ...
and
sustainable living
Sustainable living describes a lifestyle (sociology), lifestyle that attempts to reduce the use of Earth's natural resources by an individual or society. Its practitioners often attempt to reduce their ecological footprint (including their carbo ...
as part of the growing trend of public awareness on global warming, climate change, and other environmental issues. The channel itself was announced as part of a $50 million corporate initiative known as "Planet Green", undertaken under Discovery's new CEO
David Zaslav, which would include the production of programming on other Discovery channels (such as the Discovery Channel series ''Ten Ways to Save the Planet'') that appeal to these themes, an "innovation conference", and making its headquarters
carbon neutral
Global net-zero emissions is reached when greenhouse gas emissions and Greenhouse gas removal, removals due to human activities are in balance. It is often called simply net zero. ''Emissions'' can refer to all greenhouse gases or only carbon diox ...
. Zaslav stated that Discovery Home had been economically sound, but wasn't "serving this higher purpose".
On August 1, 2007, Discovery announced its acquisition of ''
TreeHugger
''TreeHugger'' is a sustainability website that reports on news, and other subjects like eco-friendly design, homes, and gardens. It was rated the top sustainability blog of 2007 by Nielsen Netratings,
and was included in ''Time'' Magazine's ...
'', a
blog
A blog (a Clipping (morphology), truncation of "weblog") is an informational website consisting of discrete, often informal diary-style text entries also known as posts. Posts are typically displayed in Reverse chronology, reverse chronologic ...
focusing on sustainable living. The site was to be positioned as a digital companion to the new channel.
In October 2007, Discovery hired veteran producer Andy Friendly as a consultant for Planet Green's programming, and to executive produce a series for the channel.
The new series, ''Supper Club'', was announced in January 2008, and would be hosted by
Tom Bergeron (whom Friendly had helped cast as host for the 1998 syndicated version of ''
Hollywood Squares
''Hollywood Squares'' (originally ''The Hollywood Squares'', later stylized as ''H2: Hollywood Squares'') is an American game show in which two contestants compete in a game of tic-tac-toe to win cash and prizes. The show originally aired as a ...
'').
Further programming details were announced in Discovery's April 2008 upfronts, including specials hosted by
NBC News
NBC News is the news division of the American broadcast television network NBC. The division operates under NBCUniversal Media Group, a division of NBCUniversal, which is itself a subsidiary of Comcast. The news division's various operations r ...
correspondent
Tom Brokaw
Thomas John Brokaw (; born February 6, 1940) is an American author and retired network television journalist. He first served as the co-anchor of Today (American TV program), ''The Today Show'' from 1976 to 1981 with Jane Pauley, then as the anch ...
, the reality show ''
Battleground Earth'' with
Ludacris
Christopher Brian Bridges (born September 11, 1977), known professionally as Ludacris (, spoken as "ludicrous" in American English), is an American rapper and songwriter. Born in Champaign, Illinois, Ludacris moved to Atlanta, Georgia, at age ...
and
Tommy Lee
Thomas Lee (born Thomas Lee Bass; October 3, 1962) is an American musician who co-founded and plays drums for the heavy metal band Mötley Crüe. He also founded rap metal band Methods of Mayhem and has pursued solo musical projects.
Early ...
, ''
Emeril Green'', ''Hollywood Green with
Maria Menounos'', and the
Bill Nye
William Sanford Nye (; born November 27, 1955) is an American science communicator, television presenter, and former mechanical engineer. He is best known as the host of the science education television show '' Bill Nye the Science Guy'' (1 ...
-hosted ''
Stuff Happens
''Stuff Happens'' is a play by David Hare, written in response to the Iraq War. Hare describes it as "a history play" that deals with recent history. The title is inspired by Donald Rumsfeld's response to widespread looting in Baghdad: "Stuff h ...
'', among other series. It was announced that the network would launch on June 4, 2008, and that a "sneak peek" of the network's programming would become available via
video on demand
Video on demand (VOD) is a media distribution system that allows users to access videos, television shows and films Digital distribution, digitally on request. These multimedia are accessed without a traditional video playback device and a typica ...
on April 17. Later that month, Planet Green ordered ''Focus Earth'', a weekly environmental newsmagazine produced by
ABC News ABC News most commonly refers to:
* ABC News (Australia), a national news service of the Australian Broadcasting Corporation
* ABC News (United States), a news-gathering and broadcasting division of the American Broadcasting Company
ABC News may a ...
and hosted by
Bob Woodruff
Robert Warren Woodruff (born August 18, 1961) is an American television journalist. Since 1996, he has served as a reporter for ABC News (United States), ABC News. Woodruff co-anchored ''ABC World News Tonight'' in 2006 with journalist Elizabeth ...
.
Planet Green was one of the two highly anticipated Discovery network re-launches spearheaded by Zaslav, the other being the
Oprah Winfrey Network
The Oprah Winfrey Network (OWN, also known as the OWN Network) is an American multinational basic cable television network which launched on January 1, 2011, effectively replacing the Discovery Health Channel, which one month later merged with ...
—a relaunch of Discovery Health that was ultimately delayed to January 2011.
Despite high expectations, the network's launch was unsuccessful;
writing for NPR, Mark Hemingway observed that besides ''Focus Earth'' and ''Stuff Happens'' (praising the former as being "informative and shockingly fair to business interests"), the majority of Planet Green's programs involved either home renovations or "self-righteous" celebrities, and demonstrated that environmentalism was "pretty much a
luxury item
In economics, a luxury good (or upmarket good) is a good for which demand increases more than what is proportional as income rises, so that expenditures on the good become a more significant proportion of overall spending. Luxury goods are in con ...
". He felt that ''Emeril Green'' was "indistinguishable from much of what's already on the
Food Network
Food Network is an American basic cable channel owned by Television Food Network, G.P., a unit of Warner Bros. Discovery, who manages and operates it as a division of the Warner Bros. Discovery U.S. Networks Group. The channel airs both televi ...
", albeit with an emphasis on "
buying local". Another issue was a lack of available content. Few television programs which were focused on environmentalism were available at that time, which resulted in the same programs being aired over and over again, and audiences gradually became disinterested.
By March 2010, Planet Green's programming had broadened to include
programs unrelated to its original concept, such as ''
The Fabulous Beekman Boys''. In February 2011, Discovery Communications executives were acknowledging the channel's failure. Zaslav stated in a conference call with investors that Discovery "can probably do something else with that that would be more meaningful."
Shortly thereafter the channel had abandoned its theme, rerunning programs from other Discovery Communications channels and featuring programming blocks such as "Paranormal Fridays". Discovery announced a probable rebranding of the channel by the start of the summer of 2012.
Destination America
On April 4, 2012, Discovery announced through the early release of an article in ''
USA Today
''USA Today'' (often stylized in all caps) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth in 1980 and launched on September 14, 1982, the newspaper operates from Gannett's corporate headq ...
'' that Planet Green would be re-branded as Destination America, a network focusing primarily on cuisine, natural history, and travel programming, appealing primarily towards
Middle America. The launch lineup also featured programs that had previously aired on
Travel Channel
Travel Channel (stylized as Trvl Channel since 2018) is an American pay television television channel, channel owned by Warner Bros. Discovery, who previously owned the channel from 1997 to 2007. The channel is headquartered in Manhattan, with ...
before its sale to
Cox Communications
Cox Communications, Inc. (also known as Cox Cable and formerly Cox Broadcasting Corporation, Dimension Cable Services and Times-Mirror Cable), is an American digital cable television provider, telecommunications and home automation services comp ...
. The channel was originally expected to have a
Memorial Day
Memorial Day (originally known as Decoration Day) is a federal holiday in the United States for mourning the U.S. military personnel who died while serving in the United States Armed Forces. It is observed on the last Monday of May.
It i ...
launch on May 28, 2012.
In 2015, the network began to experiment with
professional wrestling
Professional wrestling, often shortened to either pro wrestling or wrestling,The term "wrestling" is most often widely used to specifically refer to modern scripted professional wrestling, though it is also used to refer to Real life, real- ...
by picking up
TNA programming (which had recently been dropped by
Spike), including its flagship weekly program ''
Impact Wrestling
Total Nonstop Action Wrestling (abbreviated as TNA Wrestling or TNA) is an American professional wrestling promotion based in Nashville, Tennessee. It is a subsidiary of Anthem Sports & Entertainment, a Canadian media company owned by busine ...
''. Later that year, the network also announced that it had signed a 26-week television deal for
Ring of Honor
Ring of Honor (ROH) is an American professional wrestling promotion based in Jacksonville, Florida. The promotion was founded by Rob Feinstein on February 23, 2002, and was operated by Cary Silkin from 2004 until 2011; the promotion was subs ...
's weekly show, ''
Ring of Honor Wrestling'', which would begin on June 3, 2015. ''Impact'' moved to
Pop in January 2016.
The network also began to increase its focus on programs dealing with paranormal topics and investigations; on October 30, 2015, it aired ''Exorcism Live''—a live special broadcast from the
St. Louis
St. Louis ( , sometimes referred to as St. Louis City, Saint Louis or STL) is an independent city in the U.S. state of Missouri. It lies near the confluence of the Mississippi and the Missouri rivers. In 2020, the city proper had a populatio ...
site of the
exorcism of Roland Doe, featuring the cast of ''
Ghost Asylum'' and
Chip Coffey. The March 4, 2016 premiere of ''
Paranormal Lockdown'' was among the highest-rated series premieres in the channel's history, which prompted further growth in the channel's focus on paranormal series. Destination America underwent a rebranding in 2017, with
on-air presentation carrying a darker and "uneasy" atmosphere (including a signature "glitch" effect) to reflect its change in programming direction.
Discovery's 2018 acquisition of
Scripps Networks Interactive
Scripps Networks Interactive, Inc. (SNI) was an American mass media company, which was formed on July 1, 2008, and acquired by and merged into Discovery Communications on March 6, 2018. It was formed in 2008, through the spin-off of the E. ...
brought Travel Channel back under its ownership; a rebranding of Travel Channel in October 2018 repositioned the network to focus more on paranormal programming. Since then, Destination America's schedule has largely shifted back towards its original format, drawing from Discovery and SNI's program libraries.
Programming
Planet Green
Planet Green programming included ecologically themed shows built around celebrities including
Ed Begley Jr.,
Emeril Lagasse,
Adrian Grenier
Adrian Sean Grenier (born July 10, 1976) is an American actor. He is best known for his portrayal of Vincent Chase in the television series '' Entourage'' (2004–2011). He has appeared in films such as '' Drive Me Crazy'' (1999), '' The Devil ...
,
Leonardo DiCaprio
Leonardo Wilhelm DiCaprio (; ; born November 11, 1974) is an American actor and film producer. Known for Leonardo DiCaprio filmography, his work in biographical and period films, he is the recipient of List of awards and nominations received ...
,
Ludacris
Christopher Brian Bridges (born September 11, 1977), known professionally as Ludacris (, spoken as "ludicrous" in American English), is an American rapper and songwriter. Born in Champaign, Illinois, Ludacris moved to Atlanta, Georgia, at age ...
,
Tommy Lee
Thomas Lee (born Thomas Lee Bass; October 3, 1962) is an American musician who co-founded and plays drums for the heavy metal band Mötley Crüe. He also founded rap metal band Methods of Mayhem and has pursued solo musical projects.
Early ...
,
Tom Bergeron,
SuChin Pak,
Maria Menounos, Bob Woodruff, and Discovery Channel producer Tom Golden. In addition, celebrities gave 'green' tips within network
bumpers that transitioned into and out of commercial breaks. The channel was programmed in eight-hour blocks, which repeated three times per day until April 2010. Lacking separate satellite feeds for the East and West coasts of the United States, prime-time programs ran from 8p.m. to 11p.m.
Eastern Time
The Eastern Time Zone (ET) is a time zone encompassing part or all of 23 states in the eastern part of the United States, parts of eastern Canada, and the state of Quintana Roo in Mexico.
* Eastern Standard Time (EST) is five hours behi ...
and were then repeated.
Shows previously seen on Planet Green include:
:
1 ''originally shown on
Discovery Channel
Discovery Channel, known as The Discovery Channel from 1985 to 1995, and often referred to as simply Discovery, is an American cable channel that is best known for its ongoing reality television shows and promotion of pseudoscience.
It init ...
''
:
2 ''originally shown on
Animal Planet
Animal Planet (stylized in all lowercase since 2018) is an American multinational pay television channel focusing on the animal kingdom owned by the Warner Bros. Discovery Networks unit of Warner Bros. Discovery. First established on June 1 ...
''
:
3 ''originally shown on
TLC
TLC may refer to:
Arts and entertainment Television
* ''TLC'' (TV series), a 2002 British situational comedy television series that aired on BBC2
* TLC (TV network), formerly the Learning Channel, an American cable TV network
** TLC (Asia), an A ...
''
:
4 ''originally shown on
FX''
*''
A Haunting
''A Haunting'' is an American paranormal drama anthology television series that depicts eyewitness accounts of alleged possession, exorcism, and ghostly encounters. The program features narrations, interviews, and dramatic re-enactments based ...
''
1
*''Airplane Repo''
*''Alter Eco''
*''Blood Sweat and T-Shirts''
*''Born Dealers''
*''Coastwatch''
*''Cool Fuel''
*''Dean of Invention''
*''Dresscue Me''
*''Emeril Green''
*''
The Fabulous Beekman Boys''
*''Famous, Rich and Homeless''
*''Fast Forward''
*''Future Food''
*''G Word''
*''Go for the Green''
*''Gutted''
*''In Search of Perfection''
*''
Living with Ed''
*''Operation Wild''
*''Planet Mechanics''
*''Prehistoric''
1
*''
Renovation Nation''
*''
Stuff Happens
''Stuff Happens'' is a play by David Hare, written in response to the Iraq War. Hare describes it as "a history play" that deals with recent history. The title is inspired by Donald Rumsfeld's response to widespread looting in Baghdad: "Stuff h ...
''
*''The Manic Organic''
*''Total Wrecklamation''
*''Treehugger TV''
*''
Wa$ted!''
3
*''What Sank Titanic?''
1
Former programming
* ''Alaska Haunting: Dead of Winter''
* ''Alaska Monsters''
* ''Alaska Monsters: Bigfoot Edition''
* ''Alaska Wildlife Troopers''
* ''
Alaska: The Last Frontier''
* ''
Alien Mysteries''
* ''Aliens on the Moon''
* ''America: Facts vs. Fiction''
* ''America's Most Haunted Asylum''
* ''American Factory''
* ''
American Loggers''
1
* ''Amish Haunting''
* ''Armageddon Arsenals''
* ''Auction Kings''
* ''
Babe Winkelman's Outdoor Secrets''
* ''Babies, Babies, Babies''
* ''
BBQ Pitmasters''
* ''BBQ Pitmasters: Father vs. Son''
* ''BBQ Pit Wars''
* ''Beach Hunters''
* ''Big Beach Builds''
*''
Bill Dance Outdoors''
* ''Buying Alaska''
* ''Buying Hawaii''
* ''Buying the Bayou''
* ''Buying the Beach''
* ''Buying Rockies''
* ''Buying the Yukon''
* ''Carnival Eats''
* ''
Cheating Vegas''
* ''Chopped Junior''
* ''
Crikey! It's the Irwins''
2
* ''The Demon Files''
* ''
Destroyed in Seconds''
1
* ''
Disney's Animal Kingdom
Disney's Animal Kingdom Theme Park is a zoological theme park at Walt Disney World in Bay Lake, Florida, near Orlando. Owned and operated by the Walt Disney Company through its Experiences division, it is the largest theme park in the worl ...
''
* ''
Disney Cruise Line
Disney Cruise Line is a cruise line operation that is a subsidiary of The Walt Disney Company. The company was incorporated in 1996 as Magical Cruise Company Limited, through its first vessel ''Disney Magic,'' and is domiciled in London, Englan ...
: Behind the Magic''
* ''
Disneyland Resort
The Disneyland Resort is an entertainment resort in Anaheim, California, United States. It is owned and operated by the Walt Disney Company through its Disney Experiences, Experiences division and is home to two theme parks (Disneyland and Dis ...
: Behind the Scenes''
* ''Epic Homes''
* ''Epic Log Homes''
* ''Evil Things''
* ''Exorcism: Live!''
* ''The Exorcist File: Haunted Boy''
* ''
Expedition Unknown''
* ''Extreme Homes''
* ''Fact or Faked: Paranormal Files''
* ''
Fast Food Mania''
* ''
Flip That House
''Flip That House'' is an American television series created by the Discovery Home Channel and also broadcast on TLC. Each episode showed a different individual (or group of people) flipping a house. The show was produced by R. J. Cutler, who w ...
''
* ''
Food Factory''
* ''
Ghost Asylum''
* ''Ghost Brothers''
* ''Ghosts in My House''
* ''Ghosts of Shepherdstown''
* ''
Ghost Stalkers''
* ''Haunted Case Files''
* ''The Haunted: Death Rises''
* ''
Haunted Towns''
* ''
A Haunting
''A Haunting'' is an American paranormal drama anthology television series that depicts eyewitness accounts of alleged possession, exorcism, and ghostly encounters. The program features narrations, interviews, and dramatic re-enactments based ...
''
* ''
Hauntings and Horrors''
* ''Helltown''
* ''
Hometime''
* ''Hidden in America''
* ''Hooked on the Palm Beaches''
* ''House Hunters Family''
* ''
How the Universe Works''
1
* ''
Impact Wrestling: Unlocked''
* ''Incredible Inventions''
* ''Kids Baking Championship''
* ''Killing Bigfoot''
* ''Kindred Spirits''
* ''Lakefront Bargain Hunt''
* ''Last Call Food Brawl''
* ''
Little People, Big World''
3
* ''Log Cabin Living''
* ''Maine Cabin Masters''
* ''Man, Fire, Food''
* ''Man vs. Bear''
* ''Man's Greatest Food''
* ''Mega Engineering''
* ''
Mighty Ships''
* ''
Monsters and Mysteries in America
''Monsters and Mysteries in America'' is an American documentary television series that premiered March 24, 2013 to April 1, 2015 on Destination America. Repeats air on the network's sister-station, the Discovery Channel. It also sometimes airs ...
''
* ''Monsters and Mysteries Unsolved''
* ''Moonshiners''
1
* ''
Mountain Monsters''
* ''
MythBusters Jr.''
* ''On Location''
* ''OutDaughtered''
* ''
Paranormal Lockdown''
* ''Paranormal Lockdown UK''
* ''Passport to the Palm Beaches''
* ''Pool Kings''
* ''Project Afterlife''
* ''Railroad Alaska''
* ''
Ring of Honor Wrestling''
* ''Road Trip Masters''
* ''The Scott Martin Challenge''
* ''Steak Out with Kix Brooks''
* ''
Swamp Loggers''
1
* ''These Woods are Haunted''
* ''Tiny House Big Living''
* ''Tiny Luxury''
* ''
TNA:
Impact Wrestling
Total Nonstop Action Wrestling (abbreviated as TNA Wrestling or TNA) is an American professional wrestling promotion based in Nashville, Tennessee. It is a subsidiary of Anthem Sports & Entertainment, a Canadian media company owned by busine ...
''
* ''
Too Cute''
2
* ''The Treehouse Guys''
* ''UFOs Over Earth''
* ''UFOs: The Untold Stories''
* ''UFOs: Uncovering the Truth''
* ''Ultimate
Walt Disney World
The Walt Disney World Resort is an destination resort, entertainment resort complex located about southwest of Orlando, Florida, United States. Opened on October 1, 1971, the resort is operated by Disney Experiences, a division of the Wa ...
''
* ''United States of Bacon''
* ''Walt Disney World Resort: Behind the Scenes''
* ''What History Forgot''
* ''When Ghosts Attack''
* ''Wild Food''
* ''The World's Strangest UFO Stories''
* ''Xtreme Waterparks''
* ''The Zoo''
2
References
External links
*
{{Warner Bros. Discovery Networks
1996 establishments in Maryland
English-language television stations in the United States
Television channels and stations established in 1996
Warner Bros. Discovery networks