
Cuteness is a subjective term describing a type of
attractiveness
Attraction may refer to:
* Interpersonal attraction, the attraction between people which leads to friendships, platonic and romantic relationships
** Physical attractiveness, attraction on the basis of beauty
** Sexual attraction
* Object or event ...
commonly associated with
youth
Youth is the time of life when one is young. The word, youth, can also mean the time between childhood and adulthood ( maturity), but it can also refer to one's peak, in terms of health or the period of life known as being a young adult. Y ...
and
appearance
Appearance may refer to:
* Visual appearance, the way in which objects reflect and transmit light
* Human physical appearance, what someone looks like
* ''Appearances'' (film), a 1921 film directed by Donald Crisp
* Appearance (philosophy), or ...
, as well as a scientific concept and analytical model in
ethology
Ethology is the scientific study of animal behaviour, usually with a focus on behaviour under natural conditions, and viewing behaviour as an evolutionarily adaptive trait. Behaviourism as a term also describes the scientific and objective ...
, first introduced by
Konrad Lorenz
Konrad Zacharias Lorenz (; 7 November 1903 – 27 February 1989) was an Austrian zoologist, ethologist, and ornithologist. He shared the 1973 Nobel Prize in Physiology or Medicine with Nikolaas Tinbergen and Karl von Frisch. He is often rega ...
. Lorenz proposed the concept of baby schema (''Kindchenschema''), a set of facial and body features that make a creature appear "cute" and activate ("release") in others the motivation to care for it.
[Glocker ML, Langleben DD, Ruparel K, Loughead JW, Valdez JN, Griffin MD, Sachser N, Gur RC]
"Baby schema modulates the brain reward system in nulliparous women."
''Proceedings of the National Academy of Sciences – U.S.A'' 2009 June 2;106(22):9115–9119. Cuteness may be ascribed to people as well as things that are regarded as attractive or charming.
Juvenile traits

Doug Jones, a
visiting scholar
In academia, a visiting scholar, visiting researcher, visiting fellow, visiting lecturer, or visiting professor is a scholar from an institution who visits a host university to teach, lecture, or perform research on a topic for which the visitor ...
in anthropology at
Cornell University
Cornell University is a private statutory land-grant research university based in Ithaca, New York. It is a member of the Ivy League. Founded in 1865 by Ezra Cornell and Andrew Dickson White, Cornell was founded with the intention to ...
, said that the proportions of facial features change with age due to changes in hard tissue and soft tissue, and Jones said that these "age-related changes" cause juvenile animals to have the "characteristic 'cute' appearance" of proportionately smaller snouts, higher foreheads and larger eyes than their adult counterparts. In terms of hard tissue, Jones said that the
neurocranium
In human anatomy, the neurocranium, also known as the braincase, brainpan, or brain-pan is the upper and back part of the skull, which forms a protective case around the brain. In the human skull, the neurocranium includes the calvaria or sk ...
grows a lot in juveniles while the bones for the nose and the parts of the skull involved in chewing food only reach maximum growth later. In terms of soft tissue, Jones said that the
cartilaginous
Cartilage is a resilient and smooth type of connective tissue. In tetrapods, it covers and protects the ends of long bones at the joints as articular cartilage, and is a structural component of many body parts including the rib cage, the neck a ...
tissues of the ears and nose continue to grow throughout a person's lifetime, starting at age twenty-five the eyebrows descend on the "
supraorbital rim" from a position above the supraorbital rim to a position below it, the "lateral aspect of the eyebrows" sags with age, making the eyes appear smaller, and the red part of the lips gets thinner with age due to loss of connective tissue.
A study found that the faces of "attractive"
Northern Italian
Northern Italy ( it, Italia settentrionale, it, Nord Italia, label=none, it, Alta Italia, label=none or just it, Nord, label=none) is a geographical and cultural region in the northern part of Italy. It consists of eight administrative region ...
Caucasian children have "characteristics of babyness" such as a "larger forehead", a smaller jaw, "a proportionately larger and more prominent
maxilla
The maxilla (plural: ''maxillae'' ) in vertebrates is the upper fixed (not fixed in Neopterygii) bone of the jaw formed from the fusion of two maxillary bones. In humans, the upper jaw includes the hard palate in the front of the mouth. The ...
", a wider face, a flatter face and larger "
anteroposterior
Standard anatomical terms of location are used to unambiguously describe the anatomy of animals, including humans. The terms, typically derived from Latin or Greek roots, describe something in its standard anatomical position. This position prov ...
" facial dimensions than the Northern Italian Caucasian children used as a
reference
Reference is a relationship between objects in which one object designates, or acts as a means by which to connect to or link to, another object. The first object in this relation is said to ''refer to'' the second object. It is called a '' name'' ...
.
Biological function
Konrad Lorenz argued in 1949 that infantile features triggered nurturing responses in adults and that this was an evolutionary adaptation which helped ensure that adults cared for their children, ultimately securing the survival of the species. Some later scientific studies have provided further evidence for Lorenz's theory. For example, it has been shown that human adults react positively to infants who are
stereotypically
In social psychology, a stereotype is a generalized belief about a particular category of people. It is an expectation that people might have about every person of a particular group. The type of expectation can vary; it can be, for example ...
cute. Studies have also shown that responses to cuteness—and to facial attractiveness in general—seem to be similar across and within cultures. In a study conducted by Stephan Hamann of
Emory University
Emory University is a private research university in Atlanta, Georgia. Founded in 1836 as "Emory College" by the Methodist Episcopal Church and named in honor of Methodist bishop John Emory, Emory is the second-oldest private institution of h ...
, he found using an
fMRI
Functional magnetic resonance imaging or functional MRI (fMRI) measures brain activity by detecting changes associated with blood flow. This technique relies on the fact that cerebral blood flow and neuronal activation are coupled. When an area o ...
, that cute pictures increased brain activity in the
orbital frontal cortex.
Growth pattern of children
Desmond Collins, who was an Extension Lecturer of Archaeology at
London University
The University of London (UoL; abbreviated as Lond or more rarely Londin in post-nominals) is a federal public research university located in London, England, United Kingdom. The university was established by royal charter in 1836 as a degr ...
, said that the lengthened youth period of humans is part of
neoteny
Neoteny (), also called juvenilization,Montagu, A. (1989). Growing Young. Bergin & Garvey: CT. is the delaying or slowing of the physiological, or somatic, development of an organism, typically an animal. Neoteny is found in modern humans compar ...
.
[Collins, D. et al. (1973). Background to archaeology: Britain in its European setting. Cambridge: Cambridge University Press. hard cover]
Physical anthropologist
Barry Bogin said that the pattern of children's growth may intentionally increase the duration of their cuteness. Bogin said that the human brain reaches adult size when the body is only 40 percent complete, when "dental maturation is only 58 percent complete" and when "reproductive maturation is only 10 percent complete". Bogin said that this
allometry
Allometry is the study of the relationship of body size to shape, anatomy, physiology and finally behaviour, first outlined by Otto Snell in 1892, by D'Arcy Thompson in 1917 in ''On Growth and Form'' and by Julian Huxley in 1932.
Overview
Allom ...
of human growth allows children to have a "superficially infantile" appearance (large
skull
The skull is a bone protective cavity for the brain. The skull is composed of four types of bone i.e., cranial bones, facial bones, ear ossicles and hyoid bone. However two parts are more prominent: the cranium and the mandible. In humans, t ...
, small face, small body and sexual underdevelopment) longer than in other "
mammalian species". Bogin said that this cute appearance causes a "nurturing" and "care-giving" response in "older individuals".
Gender differences
The perceived cuteness of an infant is influenced by the
gender
Gender is the range of characteristics pertaining to femininity and masculinity and differentiating between them. Depending on the context, this may include sex-based social structures (i.e. gender roles) and gender identity. Most cultures us ...
and behavior of the infant.
In the Koyama et al. (2006) research, female infants are seen as cute for the physical attraction that female infants display more than male infants;
whereas research by Karraker (1990) demonstrates that a caregiver's attention and involvement in the male infant's protection could be solely based on the perception of happiness and attractiveness of the child.
The gender of an observer can determine their perception of the difference in cuteness. In a study by Sprengelmeyer et al. (2009) it was suggested that women were more sensitive to small differences in cuteness than the same aged men. This suggests that reproductive
hormone
A hormone (from the Greek participle , "setting in motion") is a class of signaling molecules in multicellular organisms that are sent to distant organs by complex biological processes to regulate physiology and behavior. Hormones are required ...
s in women are important for determining cuteness.
This finding has also been demonstrated in a study conducted by T.R. Alley in which he had 25 undergraduate students (consisting of 7 men and 18 women) rate cuteness of infants depending on different characteristics such as age, behavioral traits, and physical characteristics such as head shape, and facial feature configuration.
Preference in young children
Borgi et al. stated that young children demonstrate a preference for faces with a more "infantile facial" arrangement i.e. a rounder face, a higher forehead, bigger eyes, a smaller nose and a smaller mouth. In a study that used three- to six-year-old children, Borgi et al. (2014) asserted that the children showed a viewing time preference toward the eyes of "high infantile" faces of dogs, cats and humans as opposed to "low infantile" faces of those three species.
Hormones and cuteness variation
There are suggestions that hormone levels can affect a person's perception of cuteness. Konrad Lorenz suggests that "caretaking behaviour and affective orientation" towards infants as an innate mechanism, and this is triggered by cute characteristics such as "chubby cheeks" and large eyes. The Sprengelmeyer et al. (2009) study expands on this claim by manipulating baby pictures to test groups on their ability to detect differences in cuteness. The studies show that
premenopausal women detected cuteness better than same aged postmenopausal women. Furthermore, to support this claim, women taking
birth control pill
The combined oral contraceptive pill (COCP), often referred to as the birth control pill or colloquially as "the pill", is a type of birth control that is designed to be taken orally by women. The pill contains two important hormones: progest ...
s that raise levels of reproductive hormones detect cuteness better than same aged women not taking the pill.
Sprengelmeyer gathered 24 young women, 24 young men, and 24 older women to participate in his study. He ran three studies in which images of white European babies were shown, and the participants were asked to rate them on a cuteness scale of one to seven. The study found differences among the groups in cuteness discrimination, which ruled out
cohort and social influences on perceived cuteness. In the second study it was found that premenopausal women discriminated cuteness at a higher level than their postmenopausal female peers. This finding suggested a biological factor, which was then investigated further in the third study. Here, Sprengelmeyer compared cuteness sensitivity between premenopausal women who were, and were not taking oral contraceptives. The study concluded that post-perceptual processes were impacted by hormone levels (
progesterone
Progesterone (P4) is an endogenous steroid and progestogen sex hormone involved in the menstrual cycle, pregnancy, and embryogenesis of humans and other species. It belongs to a group of steroid hormones called the progestogens and is the ma ...
and
estrogen
Estrogen or oestrogen is a category of sex hormone responsible for the development and regulation of the female reproductive system and secondary sex characteristics. There are three major endogenous estrogens that have estrogenic hormonal a ...
specifically) in females, and thus impacted sensitivity to cuteness.
Caregiving correlates
A study by Konrad Lorenz in the early 1940s found that the shape of an infant's head positively correlated with adult caregiving and an increased perception of "cute". However a study by Thomas Alley found no such correlation and pointed out faulty procedures in that study. Alley's study found that cephalic head shape of an infant did induce a positive response from adults, and these children were considered to be more "cute". In his study, Alley had 25 undergraduate students rate line drawings of an infant's face. The same drawing was used each time, however the cephalic head shape was changed using a cardioidal transformation (a transformation that models cephalic growth in relation to ageing process) to adjust the perceived age; other features of the face were not changed. The study concluded that a large head shape increased perceived cuteness, which then elicited a positive response in adult caretaking. The study also noted that perceived cuteness was also dependent on other physical and behavioural characteristics of the child, including age.
In a study by McCabe (1984) of children whose ages ranged from toddlers to teenagers, the children with more "adult-like" facial proportions were more likely to have experienced physical abuse than children of the same age who had less "adult-like" facial proportions.
A study by Karraker (1990) suggested that "an adult's beliefs about the
personality
Personality is the characteristic sets of behaviors, cognitions, and emotional patterns that are formed from biological and environmental factors, and which change over time. While there is no generally agreed-upon definition of personality, mos ...
and expected behavior of an infant can influence the adult's interaction with the infant", and gave evidence that in this way "basic cuteness effects may occasionally be obscured in particular infants".
Koyama (2006) said that an adult caregiver's perception of an infant's cuteness can motivate the amount of care and protection the caregiver provides, and the admiration demonstrated toward the infant, and concluded that "the adults' protective feeling for children appeared to be a more important criterion for the judgment of a boy's cuteness."
Melanie Glocker (2009) provided experimental evidence that infants' cuteness motivates caretaking in adults, even if they are not related to the infant.
Glocker asked individuals to rate the level of cuteness of pictured infants and noted the motivation that these participants had to care for the infants. The research suggested that individuals' rating of the perceived cuteness of an infant corresponded to the level of motivation an individual had to care for this infant.
Glocker and colleagues then used
functional magnetic resonance imaging (fMRI), to demonstrate that baby faces with higher content of baby schema features, generated more activation in the
nucleus accumbens
The nucleus accumbens (NAc or NAcc; also known as the accumbens nucleus, or formerly as the ''nucleus accumbens septi'', Latin for "nucleus adjacent to the septum") is a region in the basal forebrain rostral to the preoptic area of the hypot ...
, a small brain area central to motivation and reward.
This work elucidated the neural mechanism through which baby schema (''Kindchenschema'') may motivate ("release") caretaking behavior. Furthermore, cute infants were more likely to be
adopted
Adoption is a process whereby a person assumes the parenting of another, usually a child, from that person's biological or legal parent or parents. Legal adoptions permanently transfer all rights and responsibilities, along with filiation, from ...
and rated as more "likeable, friendly, healthy and competent" than infants who were less cute. There is an implication that baby schema response is crucial to human development because it lays the foundation for caregiving and the relationship between child and caretaker.
[
Sherman, Haidt, & Coan (2009), in two ]experiment
An experiment is a procedure carried out to support or refute a hypothesis, or determine the efficacy or likelihood of something previously untried. Experiments provide insight into cause-and-effect by demonstrating what outcome occurs wh ...
s, found that exposure to high cuteness stimuli increased performance when playing the Operation
Operation or Operations may refer to:
Arts, entertainment and media
* ''Operation'' (game), a battery-operated board game that challenges dexterity
* Operation (music), a term used in musical set theory
* ''Operations'' (magazine), Multi-Man ...
game, a task that requires extreme carefulness. The study said that the shift in behavior toward greater carefulness is consistent with the viewpoint that cuteness is something that releases the human caregiving system. The study said that the shift in behavior toward greater carefulness also makes sense as an adaptation for caring for small children.[Sherman, G. D., Haidt, J., & Coan, J.A. (2009). Viewing Cute Images Increases Behavioral Carefulness. ''Emotion, 9''(2). Pages 283 - 285]
Link
Cultural significance
Doug Jones, a visiting scholar
In academia, a visiting scholar, visiting researcher, visiting fellow, visiting lecturer, or visiting professor is a scholar from an institution who visits a host university to teach, lecture, or perform research on a topic for which the visitor ...
in anthropology at Cornell University
Cornell University is a private statutory land-grant research university based in Ithaca, New York. It is a member of the Ivy League. Founded in 1865 by Ezra Cornell and Andrew Dickson White, Cornell was founded with the intention to ...
, said that the faces of monkeys, dogs, birds and even the fronts of cars can be made to appear cuter by morphing them with a "cardioid
In geometry, a cardioid () is a plane curve traced by a point on the perimeter of a circle that is rolling around a fixed circle of the same radius. It can also be defined as an epicycloid having a single cusp. It is also a type of sinusoida ...
al" ( heart-shaped) mathematical transformation
In mathematics, a transformation is a function ''f'', usually with some geometrical underpinning, that maps a set ''X'' to itself, i.e. .
Examples include linear transformations of vector spaces and geometric transformations, which include pro ...
. Jones said that negative cardioidal strain results in faces appearing less mature and cuter by causing facial features at the top of the face to expand outward and upward while causing features at the bottom of the face to contract inward and upward.
Stephen Jay Gould
Stephen Jay Gould (; September 10, 1941 – May 20, 2002) was an American paleontologist, evolutionary biologist, and historian of science. He was one of the most influential and widely read authors of popular science of his generation. Gould s ...
said that over time Mickey Mouse had been drawn to resemble a juvenile more with a relatively larger head, larger eyes, a larger and more bulging cranium
The skull is a bone protective cavity for the brain. The skull is composed of four types of bone i.e., cranial bones, facial bones, ear ossicles and hyoid bone. However two parts are more prominent: the cranium and the mandible. In humans, ...
, a less sloping and more rounded forehead, shorter, thicker and "pudgier" legs, thicker arms and a thicker snout which gave the appearance of being less protrusive. Gould suggested that this change in Mickey's image was intended to increase his popularity by making him appear cuter and "inoffensive". Gould said that the neotenous changes to Mickey's form were similar to the neotenous changes that occurred in human evolution.[Gould, S.J. (1980]
"A Biological Homage to Mickey Mouse"
in ''The Panda's Thumb: More Reflections in Natural History''. W.W. Norton & Company.
Nancy Etcoff, Ph.D. in psychology from Boston University
Boston University (BU) is a private research university in Boston, Massachusetts. The university is nonsectarian, but has a historical affiliation with the United Methodist Church. It was founded in 1839 by Methodists with its original c ...
, said "cartoonists capitalize on our innate preferences for juvenile features", and she mentioned Mickey Mouse and Bambi
''Bambi'' is a 1942 American animated drama film directed by David Hand (supervising a team of sequence directors), produced by Walt Disney and based on the 1923 book '' Bambi, a Life in the Woods'' by Austrian author and hunter Felix Sal ...
as examples of this trend. She said Mickey Mouse's bodily proportions "aged in reverse" since his inception, because " s eyes and head kept getting bigger while his limbs kept getting shorter and thicker", culminating in him resembling a "human infant". She further mentioned the "exaggerated high forehead" and the " doe eyes" of Bambi as another example of this trend.
Mark J. Estren, Ph.D. in psychology from the University at Buffalo
The State University of New York at Buffalo, commonly called the University at Buffalo (UB) and sometimes called SUNY Buffalo, is a public research university with campuses in Buffalo and Amherst, New York. The university was founded in 1 ...
, said cute animals get more public attention and scientific study due to having physical characteristics that would be considered neotenous
Neoteny (), also called juvenilization,Montagu, A. (1989). Growing Young. Bergin & Garvey: CT. is the delaying or slowing of the physiological, or somatic, development of an organism, typically an animal. Neoteny is found in modern humans compared ...
from the perspective of human development Human development may refer to:
* Development of the human body
* Developmental psychology
* Human development (economics)
* Human Development Index, an index used to rank countries by level of human development
* Human evolution, the prehistoric ...
. Estren said that humans should be mindful of their bias for cute animals, so animals that would not be considered cute are also valued in addition to cute animals.
The perception of cuteness is culturally diverse. The differences across cultures can be significantly associated to the need to be socially accepted.
Cute animals
Sherman, Haidt, & Coan (2009) used images of puppies and kitten
A kitten is a juvenile cat. After being born, kittens display primary altriciality and are totally dependent on their mothers for survival. They normally do not open their eyes for seven to ten days. After about two weeks, kittens develop qu ...
s for the study's "high cuteness" stimuli in two experiment
An experiment is a procedure carried out to support or refute a hypothesis, or determine the efficacy or likelihood of something previously untried. Experiments provide insight into cause-and-effect by demonstrating what outcome occurs wh ...
s.
William R. Miller, assistant professor of biology
Biology is the scientific study of life. It is a natural science with a broad scope but has several unifying themes that tie it together as a single, coherent field. For instance, all organisms are made up of cells that process hereditar ...
at Baker University
Baker University is a private university in Baldwin City, Kansas. Founded in 1858, it was the first four-year university in Kansas and is affiliated with the United Methodist Church. Baker University is made up of four schools. The College of Ar ...
in Kansas
Kansas () is a state in the Midwestern United States. Its capital is Topeka, and its largest city is Wichita. Kansas is a landlocked state bordered by Nebraska to the north; Missouri to the east; Oklahoma to the south; and Colorado to ...
, said that most people, upon seeing tardigrades
Tardigrades (), known colloquially as water bears or moss piglets, are a phylum of eight-legged segmented micro-animals. They were first described by the German zoologist Johann August Ephraim Goeze in 1773, who called them Kleiner Wasserbär ...
, say that they are the cutest invertebrate
Invertebrates are a paraphyletic group of animals that neither possess nor develop a vertebral column (commonly known as a ''backbone'' or ''spine''), derived from the notochord. This is a grouping including all animals apart from the chordate ...
s.
Kenta Takada (2016) said that Miyanoshita (2008) said that the design of chocolate
Chocolate is a food made from roasted and ground cacao seed kernels that is available as a liquid, solid, or paste, either on its own or as a flavoring agent in other foods. Cacao has been consumed in some form since at least the Olmec civil ...
s made to look like rhinoceros beetle
Dynastinae or rhinoceros beetles are a subfamily of the scarab beetle family (Scarabaeidae). Other common names – some for particular groups of rhinoceros beetles – include Hercules beetles, unicorn beetles or horn beetles. Over ...
larvae
A larva (; plural larvae ) is a distinct juvenile form many animals undergo before metamorphosis into adults. Animals with indirect development such as insects, amphibians, or cnidarians typically have a larval phase of their life cycle.
T ...
is a design that is both cute and disgusting.
Evolutionary biologists suspect that "puppy dog eyes", a trait absent from wild wolves, were unintentionally selected for by humans during the domestication of dogs. In order to obtain pets with particularly cute faces, some breeds of dogs have been bred with increasingly severe cranial deformities called brachycephaly
Brachycephaly (derived from the Ancient Greek '' βραχύς'', 'short' and '' κεφαλή'', 'head') is the shape of a skull shorter than typical for its species. It is perceived as a desirable trait in some domesticated dog and cat breeds, ...
, for example, the French bulldog who consequently suffer from Brachycephalic airway obstructive syndrome.
What Unethical Breeding Has Done To Bulldogs
'
See also
* Beauty
Beauty is commonly described as a feature of objects that makes these objects pleasurable to perceive. Such objects include landscapes, sunsets, humans and works of art. Beauty, together with art and taste, is the main subject of aesthetics, o ...
* Cute cat theory of digital activism
* and — Japanese concepts related to cuteness
* Kewpie doll effect
The Kewpie doll effect is a term used in developmental psychology derived from research in ethology to help explain how a child's physical features, such as lengthened forehead and rounded face, motivate the infant's caregiver to take care of them ...
* Neoteny
Neoteny (), also called juvenilization,Montagu, A. (1989). Growing Young. Bergin & Garvey: CT. is the delaying or slowing of the physiological, or somatic, development of an organism, typically an animal. Neoteny is found in modern humans compar ...
References
External links
*
*
{{aesthetics
Ethology
Animal developmental biology
Physical attractiveness
Concepts in aesthetics