Communication Arts Guild or CAG is an organisation dedicated to the Indian

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

industry. Located in

Mumbai Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the secon ...

, this is the only organisation which has the complete record of the growth of Indian Advertising since

Independence Independence is a condition of a person, nation, country, or state in which residents and population, or some portion thereof, exercise self-government, and usually sovereignty, over its territory. The opposite of independence is the s ...

History

CAG was founded in 1948. It created its own Constitution, in 1950, registered under the

Indian Societies Registration Act The Societies Registration Act, 1860 is a legislation in India which allows the registration of entities generally involved in the benefit of society – education, health, employment etc. The British Indian Empire, with a wish to encourage such ...

XXI of 1860. The vision was to create a networking platform within the fraternity of Visual Communication Industry.

Cag awards

CAG distributes a number of awards, including: the Cub Trophies for communication arts and design students; scholarships for pre-final year Art students; the Guru of the Year award; and the CAG Hall of Fame. Hall of Fame members include: *1980–1981 – P.N.Sharma, S.Das Gupta and Umesh Rao *1981–1982 – Waghulkar *1982–1983 –

Kishore Parekh Kishor Parekh (1930-1982) was an Indian photojournalist. He was born in Bhavnagar, Gujarat, and studied filmmaking and documentary photography at the University of Southern California. His work as a student won him numerous awards. He returne ...

and Victor Fernandes *1983–1984 – Mitter Bedi and Hasan Taj *1984–1985 – Nagendra Parmar and R.R.Prabhu *1985–1986 – Kersy Katrak *1986–1987 –

Frank Simoes Frank Simoes (1937–2002) was an Indian writer and pioneering advertising executive who was the first Indian to set up his own advertising agency. He initially worked for advertising agency Ogilvy & Mather before setting up his own company; h ...

*1987–1988 –

Alyque Padamsee Alyque Padamsee (5 March 1928 – 17 November 2018) was an Indian theatre personality and ad film maker. He played Muhammad Ali Jinnah in the 1982 British period film ''Gandhi''. Besides being involved in Indian theatre as an actor and producer ...

*1988–1989 –

Arun Kolatkar Arun Balkrishna Kolatkar (Marathi: अरुण बालकृष्ण कोलटकर) (1 November 1932 – 25 September 2004) was an Indian poet who wrote in both Marathi and English. His poems found humour in everyday matters. Kolatkar i ...

*1989–1990 – R K Joshi *1990–1991 – Vilas Bhende *1991–1992 – Sylvester DaCunha *1992–1993 – Ivan Arthur *1993–1994 –

Brendan Pereira Brendan Conan Pereira, also known as "BCP", is an Indian advertising executive. Early life and education Brendan Pereira was born on 23 November 1928, to Albert and Louise Pereira. He attended St. Isabel's and St. Mary's High School, both in Maz ...

*1994–1995 – Mohammad Khan *1995–1996 – Ravi Paranjpe *1996–1997 –

Ram Mohan Ram Mohan (26 August 1931 – 11 October 2019) was an Indian animator, title designer and design educator, who was also known as father of Indian Animation and was a veteran in the Indian animation industry, who started his career at the Carto ...

*1997–1998 – Avinash Godbole *1998–1999 – Ravi Gupta *1999–2000 –

Gerson da Cunha Gerson da Cunha (16 June 1929 – 7 January 2022) was an Indian advertising professional who was also a stage and film actor, social worker, and author. He headed the Indian market communications agency Lintas and also worked for J. Walter Th ...

*2000–2001 – Sudarshan Dheer *2001–2002 – S.A.Sabir *2002–2003 – Panna Jain *2003–2004 – Arun Kale *2004–2005 – Samir Khanzode *2005–2006 – Kamlesh Pandey *2006–2007 – Viru Hiremath *2007–2008 –

Piyush Pandey Piyush Pandey is an advertising professional and the Chief Creative Officer Worldwide (2019) and Executive Chairman India of Ogilvy (agency). He is the recipient of the Padma Shri award (2016). Pandey is also credited with shaping a distinct ind ...

*2008–2009 – Sheila Syed *2009–2010 – Bhai Patki *2010–2011 – Roby D'Silva *2011–2012 – Sagar Gadve

Cag Shield Cricket Tournament

The Cag Shield is a cordial play of short matches between different agencies within the advertising fraternity. Cag developed a connection with individual designers by the awards and workshops or seminars but they wanted to grow bigger. To get agencies' interaction, with each other and Cag, they started this sporty tradition and is continuing even today. This brings the agencies to interact and open up to each other in a group activity apart from advertising.

''Cag Annuals''

First published in 1950, ''Cag Annuals'' were design magazines published yearly. They showcased advertising works in that particular year and also mentioned the Cag winners, Hall of Fame and Young Cags of that year. They also had the photographic record of the events in that year, especially the award show.

References

Cag Winner – Amar Deb (Channel V)commercial&sort=alpha,desc Cag award winner – Vishal Solanki
* ttp://www.afaqs.com/news/story.html?sid=6174_Remembering+Larry+Grant Larry Grant cofounded T&PD Committee at AAAI with late Govind Sajnani of Cagbr>ART00001.html Yearly Participation in Cag AwardsCag Award Night
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External links

*Official Website &ndash
CAG
Indian design