''Coke Studio Bangla'', also known as ''Coke Studio Bangladesh'', is a Bangladeshi television series which is the local installment of the Coke Studio franchise, featuring studio-recorded music performances by established and emerging

Bangladeshi artists Bangladeshis ( ) are the citizens and nationals of Bangladesh, a South Asian country centred on the transnational historical region of Bengal along the eponymous bay. Bangladeshi citizenship was formed in 1971, when the permanent residents ...

with the goal of promoting Bangladeshi music.

History

Coke Studio originated in Brazil back in 2007 as a unique fusion music initiative, aimed at blending the musical styles of two different Brazilian artists. Later, Nadeem Zaman, the Marketing Head of

The Coca-Cola Company The Coca-Cola Company is an American multinational corporation founded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is lis ...

, collaborated with Rohail Hyatt, a former member of

Vital Signs Vital signs (also known as vitals) are a group of the four to six most crucial medical signs that indicate the status of the body's vital (life-sustaining) functions. These measurements are taken to help assess the general physical health of ...

, to produce a Pakistani version of the show. The inaugural season premiered in June 2008, in front of a live audience. However, the format transitioned to a closed studio for subsequent seasons, which remains the current format of the show. In June 2012, the Indian version of Coke Studio, named Coke Studio @ MTV, debuted, with Leslie Lewis producing the first season and various producers helming subsequent ones. The show ran for four seasons. Coke Studio Bangla, the digital-first music platform under the Coke Studio franchise, was launched in

Bangladesh Bangladesh, officially the People's Republic of Bangladesh, is a country in South Asia. It is the List of countries and dependencies by population, eighth-most populous country in the world and among the List of countries and dependencies by ...

on 7 February 2022, and its second season began airing on 14 February 2023. The third season is scheduled to premiere on 13 April 2024.

Series overview

Seasons

Season 1

The series' first season was launched on 7 February 2022, taking inspiration from the success of the Coke Studio franchises in

Pakistan Pakistan, officially the Islamic Republic of Pakistan, is a country in South Asia. It is the List of countries and dependencies by population, fifth-most populous country, with a population of over 241.5 million, having the Islam by country# ...

and

India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...

. The first season ended on 1 September 2022 after airing ten consecutive songs, focused on the folk heritage of Bangladesh.

Season 2

The second season of the series made its official debut on 14 February 2023, the same day as Pahela Falgun, the first day of spring in the Bangladeshi calendar and

Valentine's Day Valentine's Day, also called Saint Valentine's Day or the Feast of Saint Valentine, is celebrated annually on February 14. It originated as a Christian feast day honoring a Christian martyrs, martyr named Saint Valentine, Valentine, and ...

and ended on 9 September 2023. The Season 2 ended with 'Dilaram', a song written by late Hason Raja

Season 3

Season 3 of Coke Studio Bangla premiered on 13 April 2024, boasting a diverse lineup of over 180 musicians and artists from Bangladesh and around the world. Scheduled for release throughout 2024, the season will unveil 11 new songs carefully curated under the guidance of Shayan Chowdhury Arnob, with contributions from producers such as Pritom Hasan, Emon Chowdhury, and Shuvendu Das Shuvo. This collaborative approach to music production, involving multiple producers, was initially introduced in

Season 2 Season 2 may refer to: * ''Season 2'' (Infinite album), 2014 * ''2econd Season'', an album by Unk, 2008 * "Season 2", a song by Phoenix from ''Alpha Zulu ''Alpha Zulu'' is the seventh studio album by French indie pop band Phoenix, released on 4 ...

of Coke Studio @ MTV and later adopted in Season 9 and Season 10 of

Coke Studio Pakistan ''Coke Studio Pakistan'' () is a Pakistani television programme and a part of the international music franchise, Coke Studio, which features studio-recorded music performances by established and emerging artists. It is the longest-running annua ...

Reception

The show has received positive feedback for its distinctive blend of traditional and contemporary Bangladeshi music, along with its impressive production quality. However, certain critics have expressed concerns about its originality, claiming that it resembles other Coke Studio shows from different countries. Notwithstanding the criticism, Coke Studio Bangla has achieved significant commercial success, as the first season surpassed several million views on YouTube. In an interview with the media, Arnab Roy, Vice President of Marketing for India and Southwest Asia at

Coca-Cola Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings ...

, said that the company launched Coke Studio Bangladesh in 2022 as a trial run before relaunching the India version. The success of the digital-only Coke Studio Bangladesh helped Roy and his team decide to make Coke Studio Bharat a digital-only production as well.

References

External links

* * {{Coke Studio Bangla Coke Studio Coke Studio Bangla Bangladeshi music television shows Musical television series Bangla