The Coca-Cola Classic was a regular season

National Collegiate Athletic Association The National Collegiate Athletic Association (NCAA) is a nonprofit organization that regulates College athletics in the United States, student athletics among about 1,100 schools in the United States, and Simon Fraser University, 1 in Canada. ...

(NCAA)

college football College football is gridiron football that is played by teams of amateur Student athlete, student-athletes at universities and colleges. It was through collegiate competition that gridiron football American football in the United States, firs ...

game played in

Tokyo Tokyo, officially the Tokyo Metropolis, is the capital of Japan, capital and List of cities in Japan, most populous city in Japan. With a population of over 14 million in the city proper in 2023, it is List of largest cities, one of the most ...

Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...

, from

1977 Events January * January 8 – 1977 Moscow bombings, Three bombs explode in Moscow within 37 minutes, killing seven. The bombings are attributed to an Armenian separatist group. * January 10 – Mount Nyiragongo erupts in eastern Zaire (no ...

1993 The United Nations General Assembly, General Assembly of the United Nations designated 1993 as: * International Year for the World's Indigenous People The year 1993 in the Kwajalein Atoll in the Marshall Islands had only 364 days, since its ...

. It was originally sponsored by Mitsubishi and known as the Mirage Bowl, and later sponsored by

The Coca-Cola Company The Coca-Cola Company is an American multinational corporation founded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is lis ...

and renamed for the soft drink Coca-Cola Classic. Because the game was merely a re-location of a late regular season game, it was not considered a traditional postseason

bowl game In North America, a bowl game, or simply bowl, is one of a number of postseason college football games primarily played by NCAA Division I Football Bowl Subdivision (FBS) teams. For most of its history, the FBS did not use a playoff tourname ...

Background

Japan universities began forming their own college football teams since 1934.History of American Football in Japan
Japan American Football Association, accessed May 28, 2024. In 1971, the

Utah State Aggies The Utah State Aggies are the college athletics in the United States, intercollegiate athletic teams that represent Utah State University, located in Logan, Utah. Utah State fields 16 – seven men and nine women – National Collegiate Athletic ...

became the first American college football team to play in Japan, in a series of games against teams of Japan's college all-stars.Kaz Nagastuka
Coaches recall trail-blazing '71 Utah State visit
''The Japan Times'', January 20, 2016. January 1976 saw the beginning of the

Japan Bowl The Japan Bowl (in Japanese, ジャパンボウル) was a post-season college football all-star game played in Japan each January from 1976 to 1993, which showcased East and West all-star teams made up of college football players from the United ...

, a post-season college football all-star game played in Japan each January from 1976 to 1993. In September 1976, Grambling State and Morgan State played a regular-season game at

Korakuen Stadium was a stadium in Tokyo, Japan. Completed in 1937, it was originally used for baseball, and was home to the Yomiuri Giants for nearly fifty years. For various periods of time, it was also the home stadium of six other professional Japanese baseba ...

, Japan. Won by Grambling State, 42–16, it was the first regular-season NCAA game played in Japan. Referred to as the "Pioneer Bowl" in some sources, the game was unrelated to the postseason

Pioneer Bowl Pioneer Bowl may refer to one of the following college football bowl games: * Pioneer Bowl (1971–1982), played in Wichita Falls, Texas, first as an NCAA College Division regional bowl game, then as a Division II postseason game, and finally as the ...

played in

Wichita Falls, Texas Wichita Falls ( ) is a city in and the county seat of Wichita County, Texas, United States. It is the principal city of the Wichita Falls metropolitan area, Wichita Falls metropolitan statistical area, which encompasses all of Archer County, Tex ...

, during 1971–1982, or the later

contested between

historically black colleges and universities Historically Black colleges and universities (HBCUs) are institutions of higher education in the United States that were established before the Civil Rights Act of 1964 with the intention of serving African Americans. Most are in the Southern U ...

(HBCUs) during 1997–2012.

Corporate sponsorship

Mitsubishi

The Mirage Bowl was hosted by Mitsubishi Motors in Japan from its inception through 1985. The name refers to Mitsubishi's

Mirage A mirage is a naturally-occurring optical phenomenon in which light rays bend via refraction to produce a displaced image of distant objects or the sky. The word comes to English via the French ''(se) mirer'', from the Latin ''mirari'', mean ...

line of subcompact cars.

Chrysler FCA US, LLC, Trade name, doing business as Stellantis North America and known historically as Chrysler ( ), is one of the "Big Three (automobile manufacturers), Big Three" automobile manufacturers in the United States, headquartered in Auburn H ...

imported the Mirage and sold it in the US as the

Dodge Colt The Dodge Colt is a subcompact car manufactured by Mitsubishi Motors and marketed by Dodge for model years 1971 to 1994 as a captive import. Rebadged variants included the Plymouth Champ and Plymouth Colt, both were marketed by Plymouth. The ...

and the

Plymouth Champ Plymouth ( ) is a port city and unitary authority in Devon, South West England. It is located on Devon's south coast between the rivers Plym and Tamar, about southwest of Exeter and southwest of London. It is the most populous city in Dev ...

Coca-Cola Company

The Coca-Cola Company took over corporate sponsorship from Mitsubishi in 1986, renaming it the "Coca-Cola Classic". Other sports contests sponsored by Coca-Cola have also been called "Coca-Cola Classic", for example, in

college basketball College basketball is basketball that is played by teams of Student athlete, student-athletes at universities and colleges. In the Higher education in the United States, United States, colleges and universities are governed by collegiate athle ...

and

volleyball Volleyball is a team sport in which two teams of six players are separated by a net. Each team tries to score points by grounding a ball on the other team's court under organized rules. It has been a part of the official program of the Summ ...

. The company's flagship beverage, itself, was re-branded " Coca-Cola Classic" in the wake of the "

New Coke New Coke was the unofficial name of a reformulation of the soft drink Coca-Cola, introduced by the Coca-Cola Company in April 1985. It was renamed Coke II in 1990, and discontinued in July 2002. By 1985, Coca-Cola had been losing market share to ...

" fiasco.

Game results

Notable games

1977

The inaugural Mirage Bowl was played in

on December 11, between

Grambling Grambling State University (GSU, Grambling, or Grambling State) is a public historically black university in Grambling, Louisiana, United States. Grambling State is home of the Eddie G. Robinson Museum and is listed on the Louisiana African A ...

and

Temple A temple (from the Latin ) is a place of worship, a building used for spiritual rituals and activities such as prayer and sacrifice. By convention, the specially built places of worship of some religions are commonly called "temples" in Engli ...

. Grambling rallied to win 35–32 with a last-minute touchdown, and

All-American The All-America designation is an annual honor bestowed on outstanding athletes in the United States who are considered to be among the best athletes in their respective sport. Individuals receiving this distinction are typically added to an Al ...

quarterback The quarterback (QB) is a position in gridiron football who are members of the offensive side of the ball and mostly line up directly behind the Lineman (football), offensive line. In modern American football, the quarterback is usually consider ...

Doug Williams was named MVP.

1984

The eighth edition, between

Army An army, ground force or land force is an armed force that fights primarily on land. In the broadest sense, it is the land-based military branch, service branch or armed service of a nation or country. It may also include aviation assets by ...

and

Montana Montana ( ) is a landlocked U.S. state, state in the Mountain states, Mountain West subregion of the Western United States. It is bordered by Idaho to the west, North Dakota to the east, South Dakota to the southeast, Wyoming to the south, an ...

, marked the introduction of " The Wave" to Japan. A line of Army and Montana cheerleaders on the playing field demonstrated the concept of The Wave, and it was quickly adopted by spectators in the stands.

1988

Heisman Trophy The Heisman Memorial Trophy ( ; also known simply as the Heisman) is awarded annually since 1935 to the top player in college football. It is considered the most prestigious award in the sport and is presented by the Heisman Trophy Trust followin ...

winning

running back A running back (RB) is a member of the offensive backfield in gridiron football. The primary roles of a running back are to receive American football plays#Offensive terminology, handoffs from the quarterback to Rush (American football)#Offense ...

Barry Sanders Barry Sanders (born July 16, 1968) is an American former professional football running back who played for the Detroit Lions of the National Football League (NFL) for 10 seasons. Sanders led the league in rushing yards four times and in rushin ...

concluded his

Division I-A The NCAA Division I Football Bowl Subdivision (FBS), formerly known as Division I-A, is the highest level of college football in the United States. The FBS consists of the largest schools in the National Collegiate Athletic Association (NCAA). As ...

(now FBS) record-setting rushing season in this game, since the NCAA did not begin counting

statistics until

2002 The effects of the September 11 attacks of the previous year had a significant impact on the affairs of 2002. The war on terror was a major political focus. Without settled international law, several nations engaged in anti-terror operation ...

(four weeks later, he gained 222 yards in the

Holiday Bowl The Holiday Bowl is an annual college football bowl game held in San Diego, California. Operating since 1978, its current conference tie-ins are with the Pac-12 Conference and the Atlantic Coast Conference (ACC). The bowl is held at Snapdragon S ...

, which are not included in his record-setting total). He watched the Heisman Trophy announcement in a Tokyo television studio at five o'clock in the morning. Sanders rushed for more than 300 yards in

Oklahoma State Oklahoma State University (informally Oklahoma State or OSU) is a public land-grant research university in Stillwater, Oklahoma, United States. The university was established in 1890 under the legislation of the Morrill Act. Originally known ...

's 45–42 win against

Texas Tech Texas Tech University (Texas Tech, Tech, or TTU) is a public research university in Lubbock, Texas, United States. Established on February 10, 1923, and called Texas Technological College until 1969, it is the flagship institution of the five- ...

to finish the season with 2,628 yards.

1990

Houston Houston ( ) is the List of cities in Texas by population, most populous city in the U.S. state of Texas and in the Southern United States. Located in Southeast Texas near Galveston Bay and the Gulf of Mexico, it is the county seat, seat of ...

quarterback David Klingler passed for 716 yards against

Arizona State Arizona State University (Arizona State or ASU) is a public research university in Tempe, Arizona, United States. Founded in 1885 as Territorial Normal School by the 13th Arizona Territorial Legislature, the university is one of the largest ...

, a Division I-A (now FBS) single-game passing yardage record that stood for over two decades, broken by Connor Halliday in 2014.

1992

Nebraska Nebraska ( ) is a landlocked U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders South Dakota to the north; Iowa to the east and Missouri to the southeast, both across the Missouri River; Ka ...

won the Big Eight conference title, edging out runner-up

Colorado Colorado is a U.S. state, state in the Western United States. It is one of the Mountain states, sharing the Four Corners region with Arizona, New Mexico, and Utah. It is also bordered by Wyoming to the north, Nebraska to the northeast, Kansas ...

with the win. It was the finale of

Kansas State Kansas State University (KSU, Kansas State, or K-State) is a public land-grant research university with its main campus in Manhattan, Kansas, United States. It was opened as the state's land-grant college in 1863 and was the first public inst ...

's last non-bowl season until

2004 2004 was designated as an International Year of Rice by the United Nations, and the International Year to Commemorate the Struggle Against Slavery and Its Abolition (by UNESCO). Events January * January 3 – Flash Airlines Flight 60 ...

1993

With their 21-point win over

Michigan State Michigan State University (Michigan State or MSU) is a public land-grant research university in East Lansing, Michigan, United States. It was founded in 1855 as the Agricultural College of the State of Michigan, the first of its kind in the ...

Wisconsin Wisconsin ( ) is a U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest of the United States. It borders Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake Michigan to the east, Michig ...

became co-champions of the

Big Ten The Big Ten Conference (stylized B1G, formerly the Western Conference and the Big Nine Conference, among others) is a collegiate athletic conference in the United States. Founded as the Intercollegiate Conference of Faculty Representatives in 1 ...

(with

Ohio State The Ohio State University (Ohio State or OSU) is a public land-grant research university in Columbus, Ohio, United States. A member of the University System of Ohio, it was founded in 1870. It is one of the largest universities by enrollme ...

, who they had tied earlier in the season) and received the invitation to the Rose Bowl, the program's first

New Year's Day In the Gregorian calendar, New Year's Day is the first day of the calendar year, January 1, 1 January. Most solar calendars, such as the Gregorian and Julian calendars, begin the year regularly at or near the December solstice, northern winter ...

appearance Appearance may refer to: * Visual appearance, the way in which objects reflect and transmit light * Human physical appearance, what someone looks like * ''Appearances'' (film), a 1921 film directed by Donald Crisp * Appearance (philosophy), or ...

in 31 years.

References

{{Collegiate American Football in Japan navbox College football games Defunct college football bowls American football in Japan Coca-Cola Recurring sporting events established in 1977 Recurring sporting events disestablished in 1993 1977 establishments in Japan 1993 disestablishments in Japan