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New Coke
New Coke was the unofficial name of a reformulation of the soft drink Coca-Cola, introduced by the Coca-Cola Company in April 1985. It was renamed Coke II in 1990, and discontinued in July 2002. By 1985, Coca-Cola had been losing market share to diet soft drinks and non-cola beverages for several years. Blind taste tests suggested that consumers preferred the sweeter taste of the competing product Pepsi-Cola, and so the Coca-Cola recipe was reformulated. The American public reacted negatively, and New Coke was considered a major failure. The company reintroduced the original formula within three months, rebranded "Coca-Cola Classic", resulting in a significant sales boost. This led to speculation that the New Coke formula had been a ploy to stimulate sales of the original Coca-Cola, which the company has vehemently denied. The story of New Coke remains influential as a cautionary tale against tampering with an established successful brand. Background After World War II, Coca ...
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Cola
Cola is a Carbonation, carbonated soft drink flavored with vanilla, cinnamon, citrus essential oil, oils, and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked brand, in 1886, which was imitated by other manufacturers. Most colas originally contained caffeine from the kola nut (''Cola acuminata''), leading to the drink's name, though other sources of caffeine are generally used in modern formulations. The Pemberton cola drink also contained a coca leaves, coca plant extract. His non-alcoholic Coca-Cola formula, recipe was inspired by the coca wine of pharmacist Angelo Mariani (chemist), Angelo Mariani, created in 1863. Most modern colas have a dark caramel color and are sweetened with sugar, high-fructose corn syrup or artificial sweeteners. There are numerous different brands of cola, with Coca-Cola and Pepsi-Cola being among the most popular. These two colas have been competitors since the 1890s, ...
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Roberto Goizueta
Roberto Críspulo Goizueta Cantera (November 18, 1931 – October 18, 1997) was a Cuban-born American business executive who served as the chairman, president, and chief executive officer (CEO) of The Coca-Cola Company from August 1980 until his death in October 1997. Early life Goizueta was born on November 18, 1931, in Havana, Cuba. He was the only son of Críspulo Goizueta and Aída Cantera. His grandparents on both sides of his family had emigrated from Spain to Cuba in the late 19th century. His mother's father, Marcelo Cantera, owned a portion of a profitable, local sugar mill. His father, Críspulo, was an architect and a real estate investor who inherited Cantera's sugar interests. Goizueta attended Colegio de Belén in Havana, a Jesuit secondary school and later studied for a year in the United States at the Cheshire Academy, a preparatory school in Connecticut. He graduated from Yale University with a bachelor's degree in chemical engineering in 1953. Career Goizueta ...
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Cherry Coke
Coca-Cola Cherry (originally marketed and still commonly referred to as Cherry Coke) is a cherry-flavored version of Coca-Cola. It is produced and distributed by the Coca-Cola Company and its bottlers in the United States and some international markets. History Long before its official introduction in stores in 1985, many diners, drugstore soda fountains and movie theaters dispensed an unofficial version by adding cherry-flavored syrup to Coca-Cola. The Coca-Cola Company first began testing its official Cherry flavored version of Coke along with other flavors on visitors to the 1982 World's Fair in Knoxville, Tennessee. Following further tests in various markets, Cherry Coke then entered mainstream production in the U.S. during the summer of 1985. Cherry Coke was the third variation of Coca-Cola at that time – the others being regular Coca-Cola and Diet Coke – as well as the first flavored Coke. Cherry Coke was released nationally around the same time as New Coke, the ...
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Diet Coke
Diet Coke (also branded as Coca-Cola Light, Coca-Cola Diet or Coca-Cola Light Taste) is a sugar-free and low-calorie soft drink produced and distributed by the Coca-Cola Company. It contains artificial sweeteners instead of sugar. Unveiled on July 8, 1982, and introduced in the United States one month later, it was the first new brand since Coca-Cola's creation in 1886 to use the Coca-Cola trademark, although Diet Coke is not listed as a Coca-Cola variant on the Coca-Cola Company’s website. The product quickly overtook the company's existing diet cola, Tab, in sales. History When diet colas first entered the market, beginning with Diet Rite in 1958, the Coca-Cola Company had a long-standing policy to use the Coca-Cola name only on its flagship cola, and so its diet cola was named Tab when it was released in 1963. Its rival Pepsi had no such qualms, and after the long-term success of its sugar-free Diet Pepsi (launched in 1964) became clear, Coca-Cola decided to laun ...
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Century
A century is a period of 100 years or 10 decades. Centuries are numbered ordinally in English and many other languages. The word ''century'' comes from the Latin ''centum'', meaning ''one hundred''. ''Century'' is sometimes abbreviated as c. A centennial or centenary is a hundredth anniversary, or a celebration of this, typically the remembrance of an event which took place a hundred years earlier. Start and end of centuries Although a century can mean any arbitrary period of 100 years, there are two viewpoints on the nature of standard centuries. One is based on strict construction, while the other is based on popular perception. According to the strict construction, the 1st century AD, which began with AD 1, ended with AD 100, and the 2nd century with AD 200; in this model, the ''n''-th century starts with a year that follows a year with a multiple of 100 (except the first century as it began after the year 1 BC) and ends with the next coming year with a multiple o ...
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Peer Pressure
Peer pressure is a direct or indirect influence on peers, i.e., members of social groups with similar interests and experiences, or social statuses. Members of a peer group are more likely to influence a person's beliefs, values, religion and behavior. A group or individual may be encouraged and want to follow their peers by changing their Attitude (psychology), attitudes, Value (ethics), values or behaviors to conform to those of the influencing group or individual. For the individual affected by peer pressure, this can have both a positive or negative effect on them. Social groups include both ''membership groups'' in which individuals hold "formal" membership (e.g. political parties, trade unions, schools) and cliques in which membership is less clearly defined. However, a person does not need to be a member or be seeking membership of a group to be affected by peer pressure. An individual may be in a crowd, a group of many cliques, and still be affected by peer pressure. Resea ...
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Mother Jones (magazine)
''Mother Jones'' (abbreviated ''MoJo'') is a nonprofit American Left-wing politics in the United States, left-wing magazine that focuses on news, commentary, and investigative journalism on topics including politics, Biophysical environment, environment, human rights, health and culture. Clara Jeffery serves as editor-in-chief of the magazine. Monika Bauerlein has been the CEO since 2015. ''Mother Jones'' was published by the Foundation for National Progress, a 501(c)(3) nonprofit, until 2024, when it merged with The Center for Investigative Reporting, now its publisher. The magazine is named after Mary Harris Jones, known as Mother Jones, an Irish-American trade union activist, socialist advocate, and ardent opponent of child labor. History For the first five years after its inception in 1976, ''Mother Jones'' operated with an editorial board, and members of the board took turns serving as managing editor for one-year terms. People who served on the editorial team during those ...
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Bottling Company
A bottling company is a commercial enterprise whose output is the bottling of beverages for distribution. Many bottling companies are franchisees of corporations such as Coca-Cola and PepsiCo who distribute the beverage in a specific geographic region. Some bottling companies may also bottle other local beverages such as regional beers or wines. A bottler is a company which mixes drink ingredients and fills up cans and bottles with the drink. The bottler then distributes the final product to the wholesale sellers in a geographic area. Large companies like The Coca-Cola Company sell their product to bottlers like the Coca-Cola Bottling Co. Consolidated, who then bottle and distribute it. Usually, a type of ionizing radiation called gamma radiation A gamma ray, also known as gamma radiation (symbol ), is a penetrating form of electromagnetic radiation arising from high energy interactions like the radioactive decay of atomic nuclei or astronomical events like solar ...
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Southeastern United States
The Southeastern United States, also known as the American Southeast or simply the Southeast, is a geographical List of regions in the United States, region of the United States located in the eastern portion of the Southern United States and the southern portion of the East Coast of the United States, Eastern United States. The region includes a core of states that reaches north to Maryland and West Virginia, bordering the Ohio River and Mason–Dixon line, and stretches west to Arkansas and Louisiana. There is no official Federal government of the United States, U.S. government definition for the region, and it is defined variably among agencies and organizations. History The history of the present-day Southeastern United States dates to the dawn of civilization in approximately 11,000 BC or 13,000 BC. The earliest artifacts from the region were from the Clovis culture. Prior to the arrival of Colonial history of the United States, European colonialists, Native Americans in ...
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Focus Group
A focus group is a group interview involving a small number (sometimes up to ten) of demographically predefined participants. Their reactions to specific researcher/evaluator-posed questions are studied. Focus groups are used in market research to better understand people's reactions to products or services or participants' perceptions of shared experiences. The discussions can be guided or open. In market research, focus groups can explore a group's response to a new product or service. As a program evaluation tool, they can elicit lessons learned and recommendations for performance improvement. The idea is for the researcher to understand participants' reactions. If group members are representative of a larger population, those reactions may be expected to reflect the views of that larger population. Thus, focus groups constitute a research or evaluation method that researchers organize to collect qualitative data through interactive and directed discussions. A focus group is ...
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Statistical Survey
Survey methodology is "the study of survey methods". As a field of applied statistics concentrating on human-research surveys, survey methodology studies the sampling of individual units from a population and associated techniques of survey data collection, such as questionnaire construction and methods for improving the number and accuracy of responses to surveys. Survey methodology targets instruments or procedures that ask one or more questions that may or may not be answered. Researchers carry out statistical surveys with a view towards making statistical inferences about the population being studied; such inferences depend strongly on the survey questions used. Polls about public opinion, public-health surveys, market-research surveys, government surveys and censuses all exemplify quantitative research that uses survey methodology to answer questions about a population. Although censuses do not include a "sample", they do include other aspects of survey methodolog ...
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William Allen White
William Allen White (February 10, 1868 – January 29, 1944) was an American newspaper editor, politician, author, and leader of the Progressive movement. Between 1896 and his death, White became a spokesman for Middle America (United States), middle America. At a 1937 banquet held in his honor by the Kansas Editorial Association, he was called "the most loved and most distinguished member" of the Kansas press. Early life White was born in Emporia, Kansas and moved to El Dorado, Kansas, with his parents, Allen and Mary Ann Hatten White, where he spent the majority of his childhood. He loved animals and reading books. He attended the College of Emporia and the University of Kansas, and in 1889 started work at ''The Kansas City Star'' as an editorial writer. ''The Emporia Gazette'' In 1895, White bought the ''Emporia Gazette'' for $3,000 from William Yoast Morgan and became its editor. What's the matter with Kansas? – 1896 White was a political Conservatism in the United Stat ...
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