''The Freeman'' is a daily
English-language
English is a West Germanic language that developed in early medieval England and has since become a English as a lingua franca, global lingua franca. The namesake of the language is the Angles (tribe), Angles, one of the Germanic peoples th ...
newspaper published in
Cebu
Cebu ( ; ), officially the Province of Cebu (; ), is a province of the Philippines located in the Central Visayas region, and consists of a main island and 167 surrounding islands and islets. The coastal zone of Cebu is identified as a ...
, Philippines. It is the longest-running newspaper in Cebu, first published on May 10, 1919. Since 2004, the newspaper has been published by the Philstar Media Group, publisher of the
Manila-based newspaper, ''
The Philippine STAR
''The Philippine Star'' (self-styled ''The Philippine STAR'') is an English-language newspaper in the Philippines and the flagship brand of the Philstar Media Group. First published on July 28, 1986, by veteran journalists Betty Go-Belmonte, ...
'', with former owner Jose "Dodong" Gullas retaining editorial control over the newspaper.
[ The motto of the newspaper is "Fair and fearless".
]
History
Background
''The Freemans beginnings can be traced back to the American colonial era in the Philippines
American(s) may refer to:
* American, something of, from, or related to the United States of America, commonly known as the "United States" or "America"
** Americans, citizens and nationals of the United States of America
** American ancestry, p ...
from 1898 to 1946. At the time, the Americans had just granted the Filipino people
Filipinos () are citizens or people identified with the country of the Philippines. Filipinos come from various Austronesian peoples, all typically speaking Filipino language, Filipino, Philippine English, English, or other Philippine language ...
several civil and political rights, including freedom of the press
Freedom of the press or freedom of the media is the fundamental principle that communication and expression through various media, including printed and electronic Media (communication), media, especially publication, published materials, shoul ...
, which encourage several enterprising individuals to establish various newspapers in English and the local languages.
In Cebu, several local newspapers emerged, such as the first Cebuano-owned newspapers ''La Justicia'' (1899) and ''El Nacional'' (1899), owned by politician, lawyer and journalist Vicente Sotto
Vicente Yap Sotto, Sr. (; April 18, 1877 – May 28, 1950) was a Filipino playwright, journalist, and politician who served as a Senate of the Philippines, senator from 1946 to 1950. He also served in the 6th Philippine Legislature, House of Rep ...
. He and his brother Filemon went on to establish other newspapers such as ''El Pueblo'' (1900), ''Ang Suga'' (1901–12), ''Ang Kaluwasan'' (1902–10), and ''La Revolucion'' (1910–41).
Other scions of political families also followed suit and published their own newspapers, such as Sergio Osmeña
Sergio Osmeña Sr. (, ; zh, c=吳文釗, poj=Gô͘ Bûn-chiau; September 9, 1878 – October 19, 1961) was a Filipino people, Filipino lawyer and politician who served as the List of presidents of the Philippines, fourth president of the Ph ...
’s ''El Nuevo Dia'' (1900–03), Mariano Cuenco's ''El Precursor'' (1907–41) and ''El Boletin Catolico'' (1915–30), and Vicente Rama's ''La Nueva Fuerza/Bag-ong Kusog'' (1915–40). Other newspapers include ''La Epoca'' (1922), owned by Jewish entrepreneur Leopoldo Falek, and the Catholic newspapers ''Ang Camatuoran'' (1902–11) and ''Atong Kabilin'' (1916).[
]
Early years
Inspired by the success of earlier newspapers and the increasing popularity of the English language among locals, lawyer, journalist and scion of the Gullas political family, Paulino Gullas
Paulino Arandia Gullas (29 April 1891 – 1945) was a Filipino Visayan lawyer, newspaper publisher, and legislator from Cebu, Philippines. He was the founder of The Freeman, Cebu's longest-running newspaper, served as member of the 7th Philippi ...
, decided to establish his own newspaper. A former correspondent for the Manila-based newspaper ''The Cablenews-American'', Paulino published the first issue of the English-language newspaper ''The Freeman'' on May 10, 1919.[
The newspaper was first published at its office along P. Lopez Street corner Colon Street in Cebu City, before moving to an office at the corner of Juan Luna and Colon Streets later on. The maiden issue consisted of 16 pages: 12 in English and four in Visayan. The next six issues equally divided its pages between English and Visayan sections. Over the years, the number of pages varied from 18, 20, 22, 24, 28, 40 and 32.]
The release of ''The Freeman'' soon gave rise to other English-language newspapers in Cebu, namely Jose Avila's ''The Advertiser'' (1922), Mariano Cuenco's ''Cebu Daily News
The ''Philippine Daily Inquirer'' (''PDI''), or simply the ''Inquirer'', is an English-language newspaper in the Philippines. Founded in 1985, it is often regarded as the Philippines' newspaper of record. The newspaper is the most awarded broad ...
'', Leopoldo Falek's ''Star'' (1927), Vicente Rama's ''Progress'' (1928), Cesar Mercader's ''The Cebu Herald'' (1938), Cornelio Faigao's ''The Challenger'' (1940), Pete Calomarde's ''Morning Times'' (1943), and Alfredo Cruz and Angel Anden's ''The Pioneer Press'' (1945).
''The Freeman'' became an important mouthpiece for the Gullas political family and was essential in Paulino's election as representative of Cebu City's Second District in the House of Representatives
House of Representatives is the name of legislative bodies in many countries and sub-national entities. In many countries, the House of Representatives is the lower house of a bicameral legislature, with the corresponding upper house often ...
from 1925 to 1927. However, the newspaper temporarily ceased publication in 1934 after Paulino was elected as Cebu's delegate to the 1934 Constitutional Convention from July 30, 1934, to February 8, 1935, that created the Commonwealth of the Philippines
The Commonwealth of the Philippines (; ) was an Territories of the United States, unincorporated territory and Commonwealth (U.S. insular area), commonwealth of the United States that existed from 1935 to 1946. It was established following the ...
.
The newspaper was not able to return to publication with the outbreak of World War II
World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
and the Japanese bombardment of Cebu in 1941.[ Paulino later joined the ]Kapisanan sa Paglilingkod sa Bagong Pilipinas
The Kapisanan sa Paglilingkod sa Bagong Pilipinas (), or KALIBAPI, was a fascist Filipino political party that served as the sole party of state during the Japanese occupation. It was intended to be a Filipino version of Japan's governing Imp ...
(KALIBAPI), the only Filipino political party recognized by the Japanese Military Administration and became commissioner of its Visayas
The Visayas ( ), or the Visayan Islands (Bisayan languages, Visayan: ''Kabisay-an'', ; Filipino language, Filipino: ''Kabisayaan'' ), are one of the three Island groups of the Philippines, principal geographical divisions of the Philippines, a ...
chapter. This led to his appointment as member of the National Assembly
In politics, a national assembly is either a unicameral legislature, the lower house of a bicameral legislature, or both houses of a bicameral legislature together. In the English language it generally means "an assembly composed of the repr ...
from 1943 to 1944 during the Second Philippine Republic
The Second Philippine Republic, officially the Republic of the Philippines and also known as the Japanese-sponsored Philippine Republic, was a Japanese-Axis powers, backed government established on October 14, 1943, during the Japanese occupatio ...
.[
]
Post-war revival
With Paulino's death during the American bombardment of Cebu in 1945, ''The Freeman'' would not return to newsstands until 1965 when his nephew Jose "Dodong'" Gullas revived the periodical as a weekly magazine, and then as a daily English newspaper in 1969.[ Dodong sought the advice of his father ]Vicente Gullas
Vicente Arandia Gullas (January 12, 1888 – December 22, 1970) was a Filipino writer, lawyer, and educator from Cebu, Philippines. Founder of the Visayan Institute, he introduced innovation in educational system through the establishment of wor ...
and Paulino's widow Hilda in reviving the paper. He also hired journalists Balt Quinain and Juanito Jabat to manage the paper, with Dodong serving as publisher, Quinain as editor-in-chief, and Jabat as associate editor.
Martial law
After dictator Ferdinand Marcos
Ferdinand Emmanuel Edralin Marcos Sr. (September 11, 1917 – September 28, 1989) was a Filipino lawyer, politician, dictator, and Kleptocracy, kleptocrat who served as the tenth president of the Philippines from 1965 to 1986. He ruled the c ...
placed the entire Philippines under martial law
Martial law is the replacement of civilian government by military rule and the suspension of civilian legal processes for military powers. Martial law can continue for a specified amount of time, or indefinitely, and standard civil liberties ...
in 1972, ''The Freeman'' and its printing press were shut down for a month, and one of its columnists, Resil Mojares
Resil Buagas Mojares (born September 4, 1943) is a Filipino historian and critic of Philippine literature best known as for his books on Philippine history. He is acclaimed by various writers and critics as the ''Visayan Titan of Letters'', due ...
(who would eventually be recognized as a National Artist of the Philippines
The Order of National Artists of the Philippines ( Tagalog: ''Orden ng mga Pambansang Alagad ng Sining ng Pilipinas'') is an order bestowed by the President of the Philippines on Philippine nationals who have made significant contributions to ...
for Literature) was jailed for several months because he had published columns which criticized the administration of dictator Ferdinand Marcos
Ferdinand Emmanuel Edralin Marcos Sr. (September 11, 1917 – September 28, 1989) was a Filipino lawyer, politician, dictator, and Kleptocracy, kleptocrat who served as the tenth president of the Philippines from 1965 to 1986. He ruled the c ...
.
''The Freeman'' was able to return to publication after a month, and was among the few Philippine community newspapers that remained in circulation and dared to publish news and accounts about the excesses and abuses of the regime.[
]
Establishment of ''Banat''
On August 23, 1994, ''The Freeman'' began publishing the Cebuano-language tabloid ''Banat'' as demand for printed news and content in the local language surged. In 2019, ''Banat'' celebrated 25 years in circulation as Cebu's leading tabloid newspaper in the vernacular language.[
]
Acquisition by the Philstar Media Group and by Mediaquest Holdings
''The Freeman'' is currently owned and operated by the Philstar Media Group, publisher of the Manila-based, nationally circulated broadsheet ''The Philippine STAR''. The media company, which is owned by the Belmonte family, acquired the newspaper along with its sister publication ''Banat'' on August 24, 2004, as part of its strategy of acquiring community newspapers to expand its reach and influence throughout the Philippines.[
In 2014, Philstar Media Group was acquired by Mediaquest Holdings Inc., the media conglomerate of ]PLDT
PLDT, Inc., formerly known as the Philippine Long Distance Telephone Company (), is a Philippine telecommunications, internet and digital service company.
PLDT is one of the Philippine's major telecommunications providers, along with Globe Te ...
chairman and CEO Manuel V. Pangilinan
Manuel Velez Pangilinan (born July 14, 1946), also known as Manny Pangilinan or by his initials MVP, is a Filipino people, Filipino businessman and sports patron. He is the managing director and CEO of First Pacific, a Hong Kong–based invest ...
, making ''The Freeman'' and ''Banat'' part of the MVP Group of Companies along with other publications such as ''The Philippine STAR'', ''Pilipino Star Ngayon
''Pilipino Star Ngayon'', self-styled as ''Pilipino Star NGAYON'' and first known as ''Ang Pilipino Ngayon'', is the leading tabloid newspaper of daily nationwide circulation in the Philippines. It is written and published in Filipino, the natio ...
'', ''Pang-Masa'', ''Starweek'' and ''BusinessWorld
''BusinessWorld'' is a business newspaper in the Philippines with a nationwide circulation of more than 117,000 (as of March 2014). Founded in 1967 as ''Business Day'', it is Southeast Asia's first daily business newspaper.
History
''Busin ...
''.
Aside from print, ''The Freeman'' also has an online presence via ''The Philippine STARs website, as well as in social media. In January 2011, the newspaper opened its official Facebook
Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
page, followed by a Twitter
Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
page in March. On May 10, 2019, ''The Freeman'' celebrated its 100th founding anniversary.[
]
Awards
In its more than a century of operation, ''The Freeman'' has received several accolades from different award-bodies due to its excellent reportage. The newspaper is a consistent award winner in various categories of the Philippine Press Institute (PPI) Civil Journalism Community Press Awards since its inception in 1996. The newspaper has won Best in Business and Economic Reporting (1996), Best in Photojournalism (1996, 1998, 2009), Best in Newspaper Design (1996, 1998), Best in Science and Technology Reporting (1996), Best Edited Newspaper (1998), Best in Environmental Reporting (1997, 2015), Best in Fisheries Reporting (2015), Best in Cultural-Historical Reporting (1998) and Best Editorial Page (1998, 2016). In 1999, PPI placed ''The Freeman'' in the awards' Hall of Fame for raking in numerous awards for three consecutive years.[
''The Freeman'' was also named by the ]Rotary Club of Manila
The Rotary Club of Manila is the first and oldest Rotary Club in Asia. After its establishment, the Rotary Club of Manila sponsored other organizations, including the Rotary Club of Cebu (1932), the Rotary Club of Iloilo (1933), the Community Ch ...
as the Best Regional Newspaper in 2014, 2015, 2017, and 2018.[ It has also received accolades from the Cebu Archdiocesan Mass Media Awards for Photojournalism (2017) and Column Writing (2011, 2015).][
In 2018, it received three Gawad Tugas awards—Environmental Story of the Year, Environmental Journalist of the Year, and Environmental Publisher of the Year—from the Department of Environment and Natural Resources Region 7.]
Notable columnists
See also
*''Cebu Daily News
The ''Philippine Daily Inquirer'' (''PDI''), or simply the ''Inquirer'', is an English-language newspaper in the Philippines. Founded in 1985, it is often regarded as the Philippines' newspaper of record. The newspaper is the most awarded broad ...
''
*''SunStar Cebu
''SunStar Cebu'', formerly stylized as ''Sun•Star Cebu'' (formerly ''Sun•Star Daily''), is a community newspaper in Cebu City, the Philippines. It is the flagship newspaper of the SunStar network of newspapers and is the leading newspaper ...
''
*''The Philippine Star
''The Philippine Star'' (self-styled ''The Philippine STAR'') is an English-language newspaper in the Philippines and the flagship brand of the Philstar Media Group. First published on July 28, 1986, by veteran journalists Betty Go-Belmonte, ...
''
References
External links
*
{{DEFAULTSORT:Freeman, The
The Philippine Star
Daily newspapers published in the Philippines
Newspapers published in Cebu
Newspapers established in 1919