Apple Inc. Apple Inc. is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley. It is best known for its consumer electronics, software, and services. Founded in 1976 as Apple Comput ...

has announced major new and redesigned products and upgrades through press conferences, while minor updates often happen through press releases on Apple Newsroom. The press conferences have historically garnered a significant following in traditional and online media. The detailed agenda of the event is often kept as a secret to create buzz, and only unveiled during the event, though event taglines sometimes give hints. These events are usually streamed live on Apple's website and, in recent years, YouTube channel. Video replays of most Apple events since 2007 are available on Apple's "Apple Events" podcast. Apple has often announced new products at the annual

Worldwide Developers Conference The Worldwide Developers Conference (WWDC) is an information technology conference held annually by Apple Inc. The conference is currently held at Apple Park in California. The event is used to showcase new software and technologies in the macO ...

(WWDC), despite it being mainly software-focused. Apple has held events at the following venues: * Moscone West,

San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...

* Yerba Buena Center for the Arts,

* Bill Graham Civic Auditorium,

* Flint Center, Cupertino * McEnery Convention Center, San Jose * Steve Jobs Theater (

Apple Park Apple Park, also known as Apple Campus 2, is the corporate headquarters of Apple Inc., located in Cupertino, California, United States. It was opened to employees in April 2017, while construction was still underway. It replaced Apple Campus as ...

), Cupertino *

Brooklyn Academy of Music The Brooklyn Academy of Music (BAM) is a multi-arts center in Brooklyn, New York City. It hosts progressive and avant-garde performances, with theater, dance, music, opera, film programming across multiple nearby venues. BAM was chartered in 18 ...

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

* Online-only (2020–March 2022, due to the

COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...

) * Both online and in-person (June 2022–present)

1984

Macintosh event (January 24, 1984)

The Macintosh was shown to shareholders at the Flint Center in Cupertino.

Macintosh event (Boston Computer Society)

The Macintosh was shown for a second time less than a week after the first event.

Apple II Forever event (April 1984)

The Apple II Forever Event was held in April 1984. Apple introduced the

Apple IIc The Apple IIc is a personal computer introduced by Apple Inc. shortly after the launch of the Macintosh 128K, original Macintosh in 1984. It is essentially a compact and portable version of the Apple IIe. The IIc has a built-in floppy disk driv ...

1994

WWDC 1994 (May 1994)

Apple's 5th annual Worldwide Developers Conference, held from May 15 to 20, 1994.

1995

WWDC 1995 (May 1995)

Apple's 6th annual Worldwide Developers Conference, held from May 8 to 12, 1995.

1996

WWDC 1996 (May 1996)

Apple's 7th annual Worldwide Developers Conference, held from May 13 to 17, 1996.

1997

MacWorld Expo and NeXT technology announcement (January 7, 1997)

Gil Amelio announced that Apple would be integrating operating system technology from NeXT Software into future Apple operating systems. (Apple had purchased NeXT a few weeks beforehand.) Steve Jobs spoke about the technology NeXT was bringing to Apple.

WWDC 1997

Apple's 8th annual Worldwide Developers Conference, held from May 13 to 16, 1997.

1998

Seybold Seminars New York (1998)

Steve Jobs introduced the first

Apple Studio Display The Apple Studio Display (marketed as Studio Display) is a 27-inch flat panel computer monitor developed and sold by Apple Inc. It was announced on March 8, 2022, alongside the Mac Studio desktop, and was released on March 18, 2022. It is Ap ...

. It was Apple's first desktop monitor to use LCD technology instead of CRT technology.

Apple event (May 1998)

Steve Jobs introduced the original iMac. The event was held at the Flint Center.

WWDC 1998 (May 1998)

Apple's 9th annual Worldwide Developers Conference, held from May 11 to 15, 1998. In an unusual move, Apple announced the first iMac just days before WWDC. During the keynote, interim CEO Steve Jobs briefly recapped the iMac announcement before focusing on technical topics, primarily related to QuickTime and the transition strategy from the classic Mac OS to what would become Mac OS X.

1999

Macworld San Francisco (January 5, 1999)

Macworld San Francisco was held on January 5, 1999. During the keynote on January 5, Steve Jobs presented the newly redesigned Power Macintosh G3, and previewed Mac OS X Server.

WWDC 1999 (May 1999)

WWDC 1999 was held in May 1999.

Macworld Expo NY '99 (July 21, 1999)

Macworld New York 1999 was held on July 21, 1999. Apple launched the iBook with optional wireless networking.

Seybold (1999)

Seybold 1999 was held in the late summer. Steve Jobs announced the PowerPC G4 chip, the Power Mac G4 and the first Apple Cinema Display, a 22-inch LCD display.

Apple special event (October 5, 1999)

The event was held at the Flint Center.

Mac OS 9 Mac OS 9 is the ninth and final major release of the classic Mac OS operating system for Macintosh computers, made by Apple Computer. Introduced on October 23, 1999, it was promoted by Apple as "The Best Internet Operating System Ever", highlight ...

was shown, the iMac DV was unveiled, and

iMovie iMovie is a free video editing software, video editing application made by Apple Inc., Apple for the Mac (computer), Mac, the iPhone, and the iPad. It includes a range of video effects and tools like color correction and image stabilization, b ...

was introduced. A significant proportion of the audience was made up of Apple employees.

2000

There were multiple Macworld events in 2000:

Macworld 2000 (San Francisco, January 5, 2000)

Macworld 2000 was held on January 5, 2000, in San Francisco. Macworld 2000 in San Francisco featured the unveiling of the new " Aqua" user interface and "

Quartz Quartz is a hard, crystalline mineral composed of silica (silicon dioxide). The Atom, atoms are linked in a continuous framework of SiO4 silicon–oxygen Tetrahedral molecular geometry, tetrahedra, with each oxygen being shared between two tet ...

" graphics engine of

Mac OS X macOS, previously OS X and originally Mac OS X, is a Unix, Unix-based operating system developed and marketed by Apple Inc., Apple since 2001. It is the current operating system for Apple's Mac (computer), Mac computers. With ...

, and Jobs' announcement that its first version would be released in January 2001 after a final preview release. Jobs also announced that he had been promoted to full-time CEO of Apple.

WWDC 2000 (May 2000)

Apple's 11th annual Worldwide Developers Conference, held from May 15 to 19, 2000 at the San Jose Convention Center in San Jose, California.

Macworld Expo, New York (July 19, 2000)

On July 19, 2000, at the Macworld Expo New York held at the Jacob K. Javits Convention Center, Steve Jobs delivered a keynote introducing several new products. Key announcements included the iMac DV Special Edition, the Power Mac G4 Cube, three new display models, and a full-surface optical mouse, which was gifted to all attendees. Apple also launched new displays, including a new version of the 22-inch Cinema Display that had an Apple Display Connector (ADC) connector.

2001

Macworld 2001 (San Francisco)

* The PowerBook G4 was announced, featuring a titanium design. * Updates to Mac OS X were shown.

2002

Macworld 2002 (San Francisco, January 7, 2002)

Steve Jobs announced: * The iMac G4, featuring an LCD display for the first time in an iMac. * A new iBook with a 14" screen for $1799, alongside price and spec changes in the existing 12-inch models. *

iPhoto iPhoto is a discontinued image editing software application developed by Apple Inc. for use on its Mac OS X operating system. It was included with every Mac computer from 2002 to 2015, when it was replaced with Apple's Photos application in ...

During the keynote, there was a demonstration of new versions of Adobe software including

Adobe Illustrator Adobe Illustrator is a vector graphics editor and Computer-aided design, design software developed and marketed by Adobe Inc., Adobe. Originally designed for the Apple Inc., Apple Mac (computer), Macintosh, development of Adobe Illustrator began ...

and

Adobe Photoshop Adobe Photoshop is a raster graphics editor developed and published by Adobe Inc., Adobe for Microsoft Windows, Windows and macOS. It was created in 1987 by Thomas Knoll, Thomas and John Knoll. It is the most used tool for professional digital ...

. The keynote was announced to be streamed live over the internet via QuickTime. The iMac G4 was leaked the night before the event from

Time Magazine ''Time'' (stylized in all caps as ''TIME'') is an American news magazine based in New York City. It was published weekly for nearly a century. Starting in March 2020, it transitioned to every other week. It was first published in New York Cit ...

Macworld 2002 New York (July 17, 2002)

Steve Jobs introduced: * Mac OS X 10.2 Jaguar, including

iCal Calendar is a personal calendar app made by Apple Inc. for its macOS, iOS, iPadOS, watchOS and visionOS operating systems. It offers online cloud backup of calendars using Apple's iCloud service, or can synchronize with other calendar service ...

, iSync, .Mac, and iTunes 3. * New iPods at lower prices, both 5GB and 10GB models, with the 10GB model having a solid state click wheel. A 20GB model was also introduced. Versions of the iPods for Windows were also announced. * A new version of the iMac G4 with a 17-inch screen.

Apple Expo 2002, Paris (September 10, 2002)

Much of the keynote consisted of a demo of Apple's new Mac OS X v10.2 operating system. It was announced that as of January 2003 all new Mac models would boot only into Mac OS X. Steve Jobs also overviewed iCal and iSync and announced the availability of iCal on that day.

2003

Macworld 2003 (San Francisco, January 20, 2003)

Steve Jobs demoed iLife and introduced the 17-inch PowerBook G4.

WWDC 2003 (June 23, 2003)

Steve Jobs introduces XCode, the

Power Mac G5 The Power Mac G5 is a series of personal computers designed, manufactured, and sold by Apple Computer, Inc. from 2003 to 2006 as part of the Power Mac series. When introduced, it was the most powerful computer in Apple's Macintosh lineup, a ...

, and Mac OS X 10.3 Panther.

Apple Expo 2003, Paris (September 16, 2003)

Steve Jobs announced: * An updated 17 inch and 12 inch Powerbook G4. * The first Aluminum 15 inch Powerbook G4. * A new wireless keyboard and mouse.

2004

Macworld 2004 (January 6-9, 2004)

Macworld 2004 was held at the Moscone Center, San Francisco.

Apple music event, London (June 15, 2004)

Steve Jobs announced that the iTunes music store would expand to Europe.

WWDC 2004 (June 28, 2004)

New Cinema Displays with DVI connectors were announced. Mac OS X Tiger was also announced.

Apple music event (October 26, 2004)

Steve Jobs introduced the iPod Photo line and a U2 iPod.

2005

Macworld 2005 (January 17, 2005, San Francisco)

The

iPod Shuffle The iPod Shuffle (stylized and marketed as iPod shuffle) is a discontinued digital audio player designed and formerly marketed by Apple Inc. It was the smallest model in Apple's iPod family, and was the first iPod to use flash memory. The firs ...

was announced. The Mac Mini, iLife '05, and iWork were announced. Steve Jobs announced that Apple sold more than 4.5 million iPods in the 2004 holiday quarter, compared to 733,000 iPods in the 2003 Holiday quarter. At the event, Steve Jobs referred to 2005 as the "year of HD video editing."

WWDC 2005 (June 6–10, 2005)

After a basic market update, Jobs announced that Apple would transition the Macintosh platform to

Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California, and Delaware General Corporation Law, incorporated in Delaware. Intel designs, manufactures, and sells computer compo ...

x86 x86 (also known as 80x86 or the 8086 family) is a family of complex instruction set computer (CISC) instruction set architectures initially developed by Intel, based on the 8086 microprocessor and its 8-bit-external-bus variant, the 8088. Th ...

processors after using

PowerPC PowerPC (with the backronym Performance Optimization With Enhanced RISC – Performance Computing, sometimes abbreviated as PPC) is a reduced instruction set computer (RISC) instruction set architecture (ISA) created by the 1991 Apple Inc., App ...

for more than a decade. The keynote featured developers from

Wolfram Research Wolfram Research, Inc. ( ) is an American Multinational corporation, multinational company that creates computational technology. Wolfram's flagship product is the technical computing program Wolfram Mathematica, first released on June 23, 1988. ...

, who discussed their experience porting

Mathematica Wolfram (previously known as Mathematica and Wolfram Mathematica) is a software system with built-in libraries for several areas of technical computing that allows machine learning, statistics, symbolic computation, data manipulation, network ...

on the Intel platform. The conference consisted of 110 lab sessions and 95 presentation sessions, while more than 500 Apple engineers were on site alongside 3,800 attendees from 45 countries. The band

The Wallflowers The Wallflowers are an American rock music, rock solo project of American singer-songwriter and multi-instrumentalist Jakob Dylan. The Wallflowers were originally a roots rock band formed in Los Angeles by Dylan and guitarist Tobi Miller. It ha ...

played at the Apple campus.

Apple music event (September 7, 2005)

The event was at the Moscone Convention Center in San Francisco. Steve Jobs announced: * The

iPod Nano The iPod Nano (stylized and marketed as iPod nano) is a discontinued portable media player designed and formerly marketed by Apple Inc. The first-generation model was introduced on September 7, 2005, as a replacement for the iPod Mini, using ...

. * Details about the Motorola ROKR iTunes phone. * iTunes 5 Jobs also announced that the

Harry Potter ''Harry Potter'' is a series of seven Fantasy literature, fantasy novels written by British author J. K. Rowling. The novels chronicle the lives of a young Magician (fantasy), wizard, Harry Potter (character), Harry Potter, and his friends ...

series of books would be available on the iTunes store as audiobooks.

Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer and record producer. One of the most prominent figures in hip-hop, he is known for his varying musical style and polarizing cultural and political commentary. After ...

gave a performance. His performance was given after the product announcements. He performed

Gold Digger A gold digger is a person, typically a woman, who engages in a type of transactional sexual relationship for money rather than love. If it turns into marriage, it is a type of marriage of convenience. Etymology and usage The term "gold di ...

and one other song. The performance was later removed from Apple's online Quicktime stream.

Apple special event (October 2005)

Steve Jobs announced: * A new iMac G5 with a front-facing camera built in. * Photo Booth * The iPod Video (also known as the fifth-generation iPod)

2006

Macworld 2006 (January 10, 2006)

Apple introduced its first Intel-based computers, the

iMac The iMac is a series of all-in-one computers from Apple Inc., sold as part of the company's Mac (computer), Mac family of computers. First introduced in 1998, it has remained a primary part of Apple's consumer desktop offerings since and evol ...

and

MacBook Pro The MacBook Pro is a line of Mac laptop computers developed and manufactured by Apple. Introduced in 2006, it is the high-end sibling of the MacBook family, sitting above the ultra-portable MacBook Air and previously the low-end MacBook li ...

. Apple also announced new versions of iLife and iWork: iLife '06 and iWork '06. Apple released the first universal binary version of Mac OS X on the same day (version 10.4.4).

Apple special event (February 28, 2006)

At the Apple Special Event on February 28, 2006, Steve Jobs announced the iPod Hi-Fi speaker system at the Town Hall conference center in Cupertino.

WWDC 2006 (August 7–11, 2006)

In 2006, Steve Jobs once again delivered the keynote presentation at the WWDC, which was held from August 7 to August 11 in Moscone Center West, San Francisco. The

Mac Pro Mac Pro is a series of workstations and servers for professionals made by Apple Inc. since 2006. The Mac Pro, by some performance benchmarks, is the most powerful computer that Apple offers. It is one of four desktop computers in the current ...

was announced as a replacement for the

, which was Apple's prior pro desktop computer and the last remaining

-based Mac. The standard Mac Pro featured two 2.66 GHz dual core Xeon (Woodcrest) processors, 1 GB RAM, 250 GB hard drive, and a 256 MB video card. An Xserve update, based on the dual core Xeons, was also announced. Redundant power and Lights Out Management were further product improvements to Apple's server lineup. While certain key

improvements were undisclosed, there were 10 improvements in the next iteration,

Mac OS X Leopard Mac OS X Leopard (version 10.5) is the sixth software versioning, major release of macOS, Apple Inc., Apple's desktop and server operating system for Macintosh computers. Leopard was released on October 26, 2007, as the successor of Mac OS X Ti ...

(10.5), including: full 64-bit app support, Time Machine, Boot Camp, Front Row, Photo Booth, Spaces (Virtual Desktops), Spotlight enhancements, Core Animation, Universal Access enhancements,

Mail The mail or post is a system for physically transporting postcards, letter (message), letters, and parcel (package), parcels. A postal service can be private or public, though many governments place restrictions on private systems. Since the mid ...

enhancements, and

Dashboard A dashboard (also called dash, instrument panel or IP, or fascia) is a control panel (engineering), control panel set within the central console of a vehicle, boat, or cockpit of an aircraft or spacecraft. Usually located directly ahead of the ...

enhancements (including Dashcode), and

iChat iChat (previously iChat AV) is a discontinued instant messaging software application developed by Apple Inc. for use on its Mac OS X operating system. It supported instant text messaging over XMPP/Jingle or OSCAR ( AIM) protocol, audio and video ...

enhancements. Along with the Leopard features that were announced, a major revision to the Mac OS X Server product was announced. New features to the Server included: a simplified set-up process, iCal Server (based on the

CalDAV Calendaring Extensions to WebDAV, or CalDAV, is an Internet standard allowing a client to access and manage calendar data along with the ability to schedule meetings with users on the same or on remote servers. It lets multiple users in differe ...

standard), Apple Teams (a set of web-based collaborative services), Spotlight Server, and Podcast Producer. The 2006 WWDC attracted 4,200 developers from 48 countries, while there were 140 sessions and 100 hands-on labs for developers. More than 1,000 Apple engineers were present at the event, and the DJ BT performed at the Apple Campus in Cupertino.

Apple special event (September 12, 2006)

The event was titled, "It's Showtime". Apple announced the

Apple TV Apple TV is a digital media player and a microconsole developed and marketed by Apple. It is a small piece of networking hardware that sends received media data such as video and audio to a TV or external display. Its media services include ...

(code-named iTV at the time), along with refreshes to the iPod line, including the 2nd generation iPod nano and a revised iPod Shuffle.

2007

Macworld Conference & Expo San Francisco 2007 (January 9, 2007)

Venue: Moscone West, San Francisco, California Host: Steve Jobs, Apple's CEO Presenters: * Phil Schiller, Senior Vice President Worldwide Product Marketing, Apple Inc. * Dr. Eric Schmidt, CEO, Google * Jerry Yang, co-founder and Chief Yahoo!, Yahoo! * Stan Sigman, CEO, Cingular Podcast Episode Description: ''"Watch Apple CEO Steve Jobs kick off the Macworld Conference & Expo 2007 with a keynote address from San Francisco's Moscone West. Check out the exciting new developments at Apple, which include the addition of Paramount movies to iTunes, Apple TV, which allows you to wirelessly play all of your iTunes content from your Mac or PC on your television, and the pioneering iPhone. This revolutionary product is a widescreen iPod with touch controls, a mobile phone, and an Internet communications device all in one."'' Notable Information: * One year after the announcement of the transition from PowerPC to Intel processors Jobs calls the transition "the smoothest and most successful transition that we've ever seen in the history of our industry". * Jobs announces that over half of all new Mac sales are to "switchers" - users who have never before owned a Mac. * Ad: "I'm a Mac, I'm a PC" ad about Windows upgrading to Vista. * Jobs announces the iPod has become "the world's most popular video player" and the iPod nano is "the world's most popular MP3 player" and the iPod shuffle is "the world's most wearable MP3 player". * 2 billion (cumulative) songs purchased and downloaded from iTunes. * 5 million songs purchased and downloaded every day from iTunes. * Apple becomes the 4th largest retailer of music behind Walmart, Best Buy, and Target - pulling ahead of Amazon. * Over 350 TV shows now offered on iTunes with 50 million TV shows purchased and downloaded. 1.3 million movies purchased and downloaded. * Jobs announces Paramount will join as a partner to sell movies on iTunes. A total of 250 movies now offered on iTunes. * Jobs announces that as of November 2006 NPD reports iPod has 62% share of portable music device market share. * Ads: 2 versions of iPod "silhouette" commercial featuring ''Flathead'' by The Fratellis. * Update on Apple TV (formerly iTV) with demo. Priced at $299 and set to ship the following month ("February"). Orders available following the keynote. * Introduction of the iPhone, "a revolutionary product that changes everything". "Today Apple is going to reinvent the phone." * Introduction of "Multi-Touch", a patented user interface used on the iPhone. * First iPhone 4 GB model to launch at $499 with a 2-year contract. 8 GB model to launch at $599 with a 2-year contract. * First iPhones to ship in the United States in June. * Apple partnering with Cingular as an exclusive partner for the iPhone. * Renaming of "Apple Computer, Inc" to "Apple Inc." to recognize the shift from being a computer company to a broader technology company. The following day, Apple shares hit $97.80, an all-time high at that point. In May, Apple's share price passed the $100 mark.

WWDC 2007 (June 11–15, 2007)

WWDC 2007 was held from June 11 to June 15. During the event, Apple announced the release of iPhone OS 1, as well as

iPhone (1st generation) The first-generation iPhone is the first smartphone developed and marketed by Apple Inc. After years of rumors and speculation, it was officially announced on January 9, 2007, and was released in the United States on June 29, 2007. Devel ...

Apple special event (August 7, 2007)

Apple presented the first iMacs made from aluminum instead of plastic. The Mac Mini was also refreshed. iLife '08 and iWork '08 were also announced.

Apple music event (September 5, 2007)

The event was called "The Beat Goes On". Apple announced a new lineup of iPods, including the first generation iPod touch and third generation iPod nano. Custom ringtones, the discontinuation of the 4 GB model, and a price drop from $599 to $399 for the 8 GB model were also announced for the iPhone

2008

Macworld Conference & Expo San Francisco 2008 (January 16, 2008)

Venue: Moscone West, San Francisco, California Host: Steve Jobs, Apple's CEO Presenters: * Jim Gianopulos, Chairman & CEO, 20th Century Fox * Paul Otellini, CEO, Intel Podcast Episode Description: ''"Watch Apple CEO Steve Jobs kick off the Macworld Conference & Expo 2008 with a keynote address that covers exciting developments at Apple, including the MacBook Air and the addition of movie rentals to iTunes and on Apple TV."'' Notable Information: * Microsoft has begun shipping Microsoft Office for Mac 2008. * Jobs introduced Time Capsule, a wireless Time Machine back-up appliance based on and including AirPort Extreme. * Jobs reports 4 million iPhones have sold in the 200 days they've been shipping. * Gartner report for Q3 2007 shows iPhone #2 (19.5%) in US SmartPhone Marketshare, behind RIM (Blackberry) (39.0%). * Jobs mentions the Software Developer Kit (SDK) for iPhone. * Jobs spoke to new features in iPhone software release that was released day-of. iPod Touch to get new apps and software update for $20. * Jobs introduced iTunes movie rentals. Launching with over 1000 movies. New movies available 30 days after DVD release. Rentals between $2.99 and $3.99. * Jobs introduced an updated Apple TV "Take 2", a free software upgrade, that no longer required a computer. Price dropped from $299 to $229. * Jobs introduced the MacBook Air - "the world's thinnest notebook". MacBook Air launched with an 80 GB HDD standard or an optional 64 GB SSD. MacBook Air will launch at $1799. Shipping starts 2 weeks from the keynote. * Ad: MacBook Air "envelope" ad featuring ''New Soul'' by Yael Naïm.

iPhone Software Roadmap event (March 6, 2008)

Apple announced push technology in iPhone OS, the iPhone SDK and iPhoneOS 2.0.

WWDC 2008 (June 9–13, 2008)

Announcements at the keynote included the

App Store An app store, also called an app marketplace or app catalog, is a type of digital distribution platform for computer software called applications, often in a mobile context. Apps provide a specific set of functions which, by definition, do not i ...

for iPhone and

iPod Touch The iPod Touch (stylized as iPod touch) is a discontinued line of iOS-based mobile devices designed and formerly marketed by Apple Inc. with a touchscreen-controlled user interface. As with other iPod models, the iPod Touch can be used as a po ...

, the stable version of the iPhone SDK, a subsidized 3G version of the iPhone for Worldwide markets, version 2.0 of iPhone OS,

Mac OS X Snow Leopard Mac OS X Snow Leopard (version 10.6) (also referred to as OS X Snow Leopard) is the seventh major release of macOS, Apple's desktop and server operating system for Macintosh computers. Snow Leopard was publicly unveiled on June 8, 2009, at A ...

(10.6), and the replacement/rebranding of .Mac as

MobileMe MobileMe (branded iTools between 2000 and 2002; .Mac until 2008) is a discontinued subscription business model, subscription-based collection of online services and software offered by Apple Inc. All services were gradually transitioned to and e ...

Apple special event (September 9, 2008)

Updates on iTunes and music from Jobs, retirement of the larger form-factor iPod Classic with hard drive capacity increased on the remaining iPod Classic, and a new iPod Nano. At this event Jobs also joked "the reports of my death are greatly exaggerated".

Apple special event (October 14, 2008)

The Unibody Macbook Pro was announced. A teaser for the event had the title "The spotlight turns to notebooks."

2009

Macworld SF (January 6, 2009)

Phil Schiller presented the event. Steve Jobs was not at the event. * Phil Schiller announced that the iTunes Store would start to sell DRM-free tracks. * The 17-inch unibody Macbook Pro was announced. * iLife '09 and iWork '09 were announced.

WWDC 2009 (June 8–12, 2009)

Announcements at the keynote included the release of the iPhone OS 3.0 software announced to developers in March, a demonstration of

(10.6), the new 13"

, updates to the 15" and 17" MacBook Pros, and the new

iPhone 3GS The iPhone 3GS, stylized as , is a smartphone that was developed and marketed by Apple Inc. It is the List of iPhone models, third generation of the iPhone and the successor to the iPhone 3G. It was unveiled on June 8, 2009 at the Apple Worldw ...

Apple special event (September 9, 2009)

Announcements at the keynote included the release of

iTunes iTunes is a media player, media library, and mobile device management (MDM) utility developed by Apple. It is used to purchase, play, download and organize digital multimedia on personal computers running the macOS and Windows operating s ...

9, ability to purchase Ringtones for

iPhone The iPhone is a line of smartphones developed and marketed by Apple that run iOS, the company's own mobile operating system. The first-generation iPhone was announced by then–Apple CEO and co-founder Steve Jobs on January 9, 2007, at ...

, iTunes LP, the 5th-generation iPod nano, 3rd-generation iPod touch, and a thinner 160GB 6th-generation iPod classic.

2010

Apple special event (January 27, 2010)

The

iPad The iPad is a brand of tablet computers developed and marketed by Apple Inc., Apple that run the company's mobile operating systems iOS and later iPadOS. The IPad (1st generation), first-generation iPad was introduced on January 27, 2010. ...

was announced on January 27, 2010, by

Steve Jobs Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American businessman, inventor, and investor best known for co-founding the technology company Apple Inc. Jobs was also the founder of NeXT and chairman and majority shareholder o ...

at an Apple press conference at the Yerba Buena Center for the Arts in San Francisco. Jobs later said that Apple began developing the

before the

, but temporarily shelved the effort upon realizing that its ideas would work just as well in a mobile phone. The iPad's internal codename was K48, which was revealed in the court case surrounding leaking of iPad information before launch.

Apple special event (April 8, 2010)

Steve Jobs presented the event. Apple revealed

iOS 4 iOS 4 is the fourth major release of the iOS mobile operating system developed by Apple Inc., being the successor to iPhone OS 3. It was announced at the Apple Special Event on April 8, 2010, and released on June 21, 2010. iOS 4 was the first ...

(then known as iPhone OS 4). In Apple's description, it includes "over 100 new user features for

and

owners to enjoy. And for developers, a new software development kit (SDK) offers over 1500 new APIs to create apps that are even more powerful, innovative, and amazing."

WWDC 2010 (June 7–11, 2010)

On June 7, 2010, Jobs announced the

iPhone 4 The iPhone 4 is a smartphone that was developed and marketed by Apple Inc. It is the List of iPhone models, fourth generation of the iPhone lineup, succeeding the iPhone 3GS and preceding the iPhone 4s. Following a number of notable leaks, ...

. Also, iPhone OS was renamed to

iOS Ios, Io or Nio (, ; ; locally Nios, Νιός) is a Greek island in the Cyclades group in the Aegean Sea. Ios is a hilly island with cliffs down to the sea on most sides. It is situated halfway between Naxos and Santorini. It is about long an ...

. The

FaceTime FaceTime is a proprietary videotelephony product developed by Apple. FaceTime is available on supported iOS mobile devices running iOS 4 and later and Mac computers that run and later. FaceTime supports any iOS device with a forward-facin ...

and

app for iPhone applications were also announced.

Apple special event (September 1, 2010)

Steve Jobs opened iOS 4.1, iOS 4.2 Preview, 4th gen Shuffle, 6th gen Nano, 4th gen iPod Touch, iTunes 10 with Ping. and 2nd gen Apple TV.

Apple's 'Back to the Mac' event (October 20, 2010)

A preview of Mac OS X Lion was shown, featuring updated design elements that took inspiration from the iPad. Steve Jobs opened the event. iLife '11 was announced, featuring updated versions iPhoto, iMovie, and Garageband. Gerhard Lengeling, Senior Director of Music Creation Applications at Apple helped to give a demo of the new version of Garageband. iLife '11 was announced to be free with every new Mac, and $49 for existing Macs. Attention was given to FaceTime; Steve Jobs announced that Apple had shipped 19 million FaceTime-capable devices (iPod touches and iPhones) since June 2010, when FaceTime was first launched. FaceTime for the Mac was announced.

2011

Apple special event (March 2, 2011)

Apple sent invitations to journalists on February 23, 2011, for a media event on March 2. Apple CEO

revealed the

iPad 2 The iPad 2 is a tablet computer, tablet developed and marketed by Apple Inc. Compared to IPad (1st generation), the first iPad, as the second model in the iPad line, it gained a faster multi-core processor, dual core Apple A5, A5 processor, a ...

device at the Yerba Buena Center for the Arts on March 2, 2011, despite being on medical leave.

WWDC 2011 (June 6–10, 2011)

Mac OS X Lion,

iOS 5 iOS 5 is the iOS version history, fifth major release of the iOS mobile operating system developed by Apple Inc., being the successor to iOS 4. It was announced at the company's Worldwide Developers Conference on June 6, 2011, and was released ...

, the cloud service

iCloud iCloud is the personal cloud service of Apple Inc. Launched on October 12, 2011, iCloud enables users to store and Data synchronization, sync data across devices, including Apple Mail, Calendar (Apple), Apple Calendar, Photos (Apple), Apple Ph ...

and

iTunes Match iCloud is the personal cloud service of Apple Inc. Launched on October 12, 2011, iCloud enables users to store and sync data across devices, including Apple Mail, Apple Calendar, Apple Photos, Apple Notes, contacts, settings, backups, and ...

were announced. This keynote was not streamed live. Steve Jobs opened the event. Phil Schiller covered new features of Mac OS X Lion such as new multitouch scrolling and a change in how full-screen applications could be handled. It was the last event to be held by Steve Jobs.

Apple special event (October 4, 2011)

On October 4, 2011, Apple held a media event in which it introduced Find My Friends, refreshed the

and

, and revealed the

iPhone 4s The is a smartphone that was developed and marketed by Apple Inc. It is the List of iPhone models, fifth generation of the iPhone, succeeding the iPhone 4 and preceding the iPhone 5. It was announced on October 4, 2011, at Apple's Cupertino ...

with its all-new

Siri Siri ( , backronym: Speech Interpretation and Recognition Interface) is a digital assistant purchased, developed, and popularized by Apple Inc., which is included in the iOS, iPadOS, watchOS, macOS, Apple TV, audioOS, and visionOS operating sys ...

voice assistant. The event was led by

Tim Cook Timothy Donald Cook (born November 1, 1960) is an American business executive who is the current chief executive officer of Apple Inc. Cook had previously been the company's chief operating officer under its co-founder Steve Jobs. Cook joined ...

2012

Apple special event (March 7, 2012)

On February 28, 2012, Apple announced a media event scheduled for March 7, 2012, at the Yerba Buena Center. Apple didn't disclose in advance what would be announced at the event, but it was widely expected to be a new version of the

. It was also rumored that Apple might release a new

television Television (TV) is a telecommunication medium for transmitting moving images and sound. Additionally, the term can refer to a physical television set rather than the medium of transmission. Television is a mass medium for advertising, ...

set top box. The announcement affected the tablet resale market, and Apple's stock price reached a record closing figure on the same day that the

Dow Jones Industrial Average The Dow Jones Industrial Average (DJIA), Dow Jones, or simply the Dow (), is a stock market index of 30 prominent companies listed on stock exchanges in the United States. The DJIA is one of the oldest and most commonly followed equity indice ...

reached a closing figure of above 13,000 for the first time since the

2008 financial crisis The 2008 financial crisis, also known as the global financial crisis (GFC), was a major worldwide financial crisis centered in the United States. The causes of the 2008 crisis included excessive speculation on housing values by both homeowners ...

. (Apple is not a Dow Jones component.) The keynote began 10 AM PST (18:00 UTC) with Cook introducing iOS 5.1, a Japanese version of

, and the 3rd generation

before the 3rd generation iPad.

Eddy Cue Eduardo H. Cue (born October 23, 1964) is Apple Inc., Apple's senior vice president of Services, reporting to CEO Tim Cook. Cue oversees Apple's numerous content stores and products including the iTunes Store, the Apple Books Store, and Apple ...

gave a demo of the new Apple TV interface. At the media event, Cook talked about a 'post-PC world', a world where the personal computer is no longer the center of one's digital life, and of how the 3rd generation iPad will be one of the main contributors of the 'post-PC world'.

WWDC 2012 (June 11–15, 2012)

WWDC 2012 was held in Moscone Center West from June 11 to June 15. The ticket price remained the same as the 2010 WWDC, selling at US$1,599. Apple changed the purchasing process by requiring purchases to be made using an Apple ID associated with a paid Apple developer account. Tickets went on sale shortly after 8:30 am Eastern Time on April 25, 2012, and were sold out within 1 hour and 43 minutes. The keynote highlighted the launch of

Apple Maps Apple Maps is a web mapping service developed by Apple Inc. As the default map system of iOS, iPadOS, macOS, tvOS, visionOS, and watchOS, it provides directions and estimated times of arrival for driving, walking, cycling, and public trans ...

, and also announced new models of the

MacBook Air The MacBook Air is a line of Mac (computer), Mac laptop computers developed and manufactured by Apple Inc., Apple since 2008. It features a thin, light structure in a machining, machined aluminum case and currently either a 13-inch or 15-inch ...

and

including one with

Retina Display Retina display is a branded series of LCDs and OLED displays by Apple Inc. that have a higher pixel density than their traditional displays. Apple has registered the term "Retina" as a trademark with regard to computers and mobile devices with t ...

. Apple also showcased

OS X Mountain Lion OS X Mountain Lion (version 10.8) is the ninth major release of macOS, Apple Inc.'s desktop and server operating system for Macintosh computers. OS X Mountain Lion was released on July 25, 2012, for purchase and download through the Mac App S ...

and

iOS 6 iOS 6 is the sixth major release of the iOS mobile operating system developed by Apple Inc, being the successor to iOS 5. It was announced at the company's Worldwide Developers Conference on June 11, 2012, and was released on September 19, 2012 ...

. This keynote was streamed live exclusively on iOS devices and OS X, through the

Safari A safari (; originally ) is an overland journey to observe wildlife, wild animals, especially in East Africa. The so-called big five game, "Big Five" game animals of Africa – lion, African leopard, leopard, rhinoceros, African elephant, elep ...

web browser on June 11, 2012.

Apple special event (September 12, 2012)

Phil Schiller, Apple's senior vice president of worldwide marketing, took the wraps off the new

for press gathered at the company's San Francisco event, calling the device "the most beautiful product we've ever made, bar none." The

iPhone 5 The iPhone 5 is a smartphone that was developed and marketed by Apple Inc. It is the List of iPhone models, 6th generation iPhone, succeeding the iPhone 4s, and preceding both the iPhone 5s and iPhone 5c. It was formally unveiled as part of ...

is made entirely of glass and aluminum, Schiller said, adding that the "exacting level of standards" exhibited by the phone is Apple's best hardware engineering to date. It's the thinnest and lightest iPhone, at 7.6mm thin, and 112 grams. Schiller said those measurements make it the world's thinnest smartphone. The

was also volumetrically smaller than the previous model, the

iPhone 4S The is a smartphone that was developed and marketed by Apple Inc. It is the List of iPhone models, fifth generation of the iPhone, succeeding the iPhone 4 and preceding the iPhone 5. It was announced on October 4, 2011, at Apple's Cupertino ...

Apple special event (October 23, 2012)

On October 23, 2012, Apple CEO Tim Cook unveiled the new iPad Mini, fourth generation iPad with Retina display, new

, and the 13-inch

with Retina display.

2013

WWDC 2013 (June 10–14, 2013)

In 2013, WWDC 2013 was held from June 10 to June 14 at Moscone West in San Francisco – the same venue as in previous years. Tickets went on sale at 10 am PDT on April 25, 2013, selling out within 71 seconds (1 minute and 11 seconds). Apple also announced that it will award 150 free WWDC 2013 Student Scholarship tickets to those who want to attend in order to benefit from the conference's many workshops, with applications for a scholarship starting 9am PDT on April 29, 2013, and deadline slated for 5pm PDT on May 2, 2013. Winning applicants were notified by May 16, 2013, though Apple states that it won't reimburse winners for travel or hotel expenses. In the keynote, Apple unveiled a redesigned model of the

, AirPort Time Capsule, and AirPort Extreme as well as updated models of the

. Apple also showcased

OS X Mavericks OS X Mavericks (version 10.9) is the 10th major release of macOS, Apple Inc.'s desktop and server operating system for Macintosh computers. OS X Mavericks was announced on June 10, 2013, at WWDC 2013, and was released on October 22, 2013, wo ...

iOS 7 iOS 7 is the seventh major release of the iOS mobile operating system developed by Apple Inc., being the successor to iOS 6. It was announced at the company's Worldwide Developers Conference on June 10, 2013, and was released on September 18 ...

, iWork for iCloud and a new music streaming service named iTunes Radio.

Vampire Weekend Vampire Weekend are an American Rock music, rock band formed in New York City in 2006 and currently signed to Columbia Records. The band was formed by lead vocalist and guitarist Ezra Koenig, multi-instrumentalist Rostam Batmanglij, drummer Chr ...

performed at the Bash on June 13 at the Yerba Buena Gardens. This keynote was streamed live on June 10, 2013.

Apple special event (September 10, 2013)

Apple announced the iPhone 5C and iPhone 5S during a media event called "This should brighten everyone's day." at its Cupertino headquarters on September 10, 2013. While the iPhone 5C became available for preorder on September 13, 2013, the iPhone 5S first became available on September 20, 2013. While most of the promotion focused on

Touch ID Touch ID is an electronic fingerprint recognition feature designed and released by Apple Inc. History In 2012, Apple acquired AuthenTec, a company focused on fingerprint-reading and identification management software, for $356 million. The acq ...

, the 64-bit Apple A7 was also a highlight during the event: Schiller then showed demos of '' Infinity Blade III'' to demonstrate the A7's processing power and the iPhone 5S camera using unretouched photographs. The release of

on September 18, 2013, was also announced during the keynote.

Apple special event (October 22, 2013)

Apple held a second Fall event in 2013 under the name of "We still have a lot to cover." This event saw the unveiling of the iPad Air, the second-generation iPad mini with Retina display, and updates to the

line. Tim Cook also announced that

would be available for free.

2014

WWDC 2014 (June 2–6, 2014)

At Moscone West, Apple presented the new version of

OS X macOS, previously OS X and originally Mac OS X, is a Unix, Unix-based operating system developed and marketed by Apple Inc., Apple since 2001. It is the current operating system for Apple's Mac (computer), Mac computers. With ...

named

Yosemite Yosemite National Park ( ) is a national park of the United States in California. It is bordered on the southeast by Sierra National Forest and on the northwest by Stanislaus National Forest. The park is managed by the National Park Service ...

as well as the new

version,

iOS 8 iOS 8 is the eighth major release of the iOS mobile operating system developed by Apple Inc., being the successor to iOS 7. It was announced at the company's Worldwide Developers Conference on June 2, 2014, and was released on September 17 ...

. The biggest news however was the completely new programming language for Mac and iOS called

Swift Swift or SWIFT most commonly refers to: * SWIFT, an international organization facilitating transactions between banks ** SWIFT code * Swift (programming language) * Swift (bird), a family of birds It may also refer to: Organizations * SWIF ...

. This keynote was streamed live on June 2, 2014.

Apple special event (September 9, 2014)

Presented on the "Wish we could say more" event was the most anticipated iPhone 6 and 6 Plus as well as a new payment system called

Apple Pay Apple Pay is a mobile payment service by Apple Inc. that allows users to make payments in person, in iOS apps, and on the web. Supported on iPhone, Apple Watch, iPad, Mac, and Vision Pro, Apple Pay digitizes and can replace a credit or debi ...

. Also, the

Apple Watch The Apple Watch is a brand of smartwatch products developed and marketed by Apple Inc., Apple. It incorporates activity tracker, fitness tracking, Health (Apple), health-oriented capabilities, and wireless telecommunication, and integrates wit ...

, the company's first

smartwatch A smartwatch is a portable wearable computer that resembles a wristwatch. Most modern smartwatches are operated via a touchscreen, and rely on mobile apps that run on a connected device (such as a smartphone) in order to provide core functions. ...

, was introduced. The event took place at Flint Center, in Cupertino.

Apple special event (October 16, 2014)

Apple's "It's been way too long" media event took place on October 16, 2014. The company used this event to unveil the iPad Air 2,

iPad mini 3 The iPad Mini 3 (stylized and marketed as iPad mini 3) is the third-generation iPad Mini tablet computer developed and marketed by Apple Inc. It was announced alongside the iPad Air 2 on October 16, 2014 and released on October 22. It uses pri ...

, and an updated

with a 5K

. This keynote was streamed live on October 16, 2014.

2015

Apple special event (March 9, 2015)

Apple Special Event 2015 had the tagline "Spring Forward" and was broadcast live from Cupertino on

Apple An apple is a round, edible fruit produced by an apple tree (''Malus'' spp.). Fruit trees of the orchard or domestic apple (''Malus domestica''), the most widely grown in the genus, are agriculture, cultivated worldwide. The tree originated ...

's website on March 9, 2015. It announced the release date and pricing for the anticipated

, the

MacBook MacBook is a type of Mac laptop computer that is developed and marketed by Apple that use Apple's macOS operating system since 2006. The MacBook brand replaced the PowerBook and iBook brands during the Mac transition to Intel processors, ann ...

's fourth redesign and iOS 8.2's same day release. Apple also announced ResearchKit, a library designed to enable researchers to make study applications where participants can download them on their phones, electronic enroll & consent, and send survey and sensor data. Five launch studies were introduced, including My Heart Counts, which enrolled over 11,000 participants in a single day.

WWDC 2015 (June 8–12, 2015)

WWDC 2015 was held from June 8 to June 12 in Moscone Center West in San Francisco. The major announcements were the new features of

iOS 9 iOS 9 is the ninth major release of the iOS mobile operating system developed by Apple Inc., being the successor to iOS 8. It was announced at the company's Worldwide Developers Conference on June 8, 2015, and was released on September 16, ...

, the next version of OS X called

OS X El Capitan OS X El Capitan ( ) () is the twelfth major release of macOS (named OS X at the time of El Capitan's release), Apple Inc.'s desktop and server operating system for Macintosh. It focuses mainly on performance, stability, and security. Followi ...

, the first major software update to the

, the June 30 debut of

Apple Music Apple Music is an audio and video streaming service developed by Apple Inc. Users can select music to stream to their device on-demand, or listen to existing playlists. The service also includes the sister internet radio stations Apple Musi ...

, and news that the programming language

was becoming

open-source software Open-source software (OSS) is Software, computer software that is released under a Open-source license, license in which the copyright holder grants users the rights to use, study, change, and Software distribution, distribute the software an ...

supporting

, and

Linux Linux ( ) is a family of open source Unix-like operating systems based on the Linux kernel, an kernel (operating system), operating system kernel first released on September 17, 1991, by Linus Torvalds. Linux is typically package manager, pac ...

. The Beer Bash was held at the Yerba Buena Gardens on June 11. Walk the Moon performed there. This keynote was streamed live on June 8, 2015.

Apple special event (September 9, 2015)

The "Hey Siri, give us a hint" event was held at the 7,000-seat Bill Graham Civic Auditorium in

. Apple announced and previewed

watchOS watchOS is the operating system of the Apple Watch, developed by Apple Inc., Apple. It is based on iOS, the operating system used by the iPhone, and has many similar features. It was released on April 24, 2015, along with the Apple Watch, the o ...

2 with native apps; the long-anticipated

update - with

, Siri Remote and

tvOS tvOS (formerly Apple TV Software) is an operating system developed by Apple for the Apple TV, a digital media player. In the first-generation Apple TV, Apple TV Software was based on Mac OS X. The software for the second-generation and later ...

; iPhone 6S and iPhone 6S Plus with the Apple A9,

3D Touch Force Touch is a haptic pressure-sensing technology developed by Apple Inc. that enables trackpads and touchscreens to sense the amount of force being applied to their surfaces. Software that uses Force Touch can distinguish between various ...

, 12MP camera;

update coming September 16; and iPad Mini 4 together with

iPad Pro The iPad Pro is a series of tablet computers, positioned as the premium line of Apple Inc., Apple's iPad brand. It runs iPadOS, a tablet-optimized Fork (software development), fork of the iOS operating system. Early models were distinguished f ...

with 12.9" Retina display, optional keyboard/cover, and the

Apple Pencil Apple Pencil is a line of wireless stylus pen accessories designed and developed by Apple Inc. for use with supported iPad tablets. The first-generation Apple Pencil was announced alongside the first iPad Pro on September 9, 2015. It communi ...

stylus.

OneRepublic OneRepublic is an American pop rock band from Colorado Springs, Colorado, formed in 2002. The lineup currently consists of Ryan Tedder (lead vocals, piano), Zach Filkins (guitar, viola), Drew Brown (musician), Drew Brown (guitar), Brent Kutzle ( ...

performed at the event. This keynote was streamed live on September 9, 2015. For the first time,

Windows Windows is a Product lining, product line of Proprietary software, proprietary graphical user interface, graphical operating systems developed and marketed by Microsoft. It is grouped into families and subfamilies that cater to particular sec ...

users were able to watch it live using Microsoft Edge, the native

Windows 10 Windows 10 is a major release of Microsoft's Windows NT operating system. The successor to Windows 8.1, it was Software release cycle#Release to manufacturing (RTM), released to manufacturing on July 15, 2015, and later to retail on July 2 ...

browser.

2016

Apple special event (March 21, 2016)

Apple invited the press media for its event "Let us loop you in" on March 21, 2016, in their own theatre "Town Hall" (at 1 Infinite Loop). iPad Pro (9.7-inch), the first-generation iPhone SE, CareKit and updates to

, HealthKit, ResearchKit and

were released.

WWDC 2016 (June 13–17, 2016)

Apple invited the press media and developers for its event on June 13, 2016, at Moscone West to unveil new versions of

, and

macOS macOS, previously OS X and originally Mac OS X, is a Unix, Unix-based operating system developed and marketed by Apple Inc., Apple since 2001. It is the current operating system for Apple's Mac (computer), Mac computers. With ...

, a revamped

design, and the Swift Playgrounds app - a learning tool for programming. This keynote was streamed live on June 13, 2016.

Apple special event (September 7, 2016)

Apple hosted a media event on September 7, 2016, with the invitation's tagline "See you on the 7th". iPhone 7 and 7 Plus were announced at the event along with Apple's new wireless

AirPods AirPods are wireless Bluetooth earbuds designed by Apple. They were first announced on September 7, 2016, alongside the iPhone 7. Within two years, they became Apple's most popular accessory. AirPods are Apple's entry-level wireless headpho ...

iOS 10 iOS 10 is the iOS version history, tenth major release of the iOS mobile operating system developed by Apple Inc., being the successor to iOS 9. It was announced at the company's Worldwide Developers Conference on June 13, 2016, and was release ...

, watchOS 3 and tvOS 10 were released six days later. Sia performed at the event.

Apple special event (October 27, 2016)

Apple hosted another media event on October 27, 2016, with the tagline "hello again". A new generation of

and a new TV app was announced at the event.

2017

WWDC 2017 (June 5–9, 2017)

The 2017 Apple WWDC was held from June 5 to June 9 in

San Jose, California San Jose, officially the City of San José ( ; ), is a cultural, commercial, and political center within Silicon Valley and the San Francisco Bay Area. With a city population of 997,368 and a metropolitan area population of 1.95 million, it is ...

, at its

Convention Center A convention center (American and British English spelling differences, American English; or conference centre in British English) is a large building that is designed to hold a Convention (meeting), convention, where individuals and groups ...

. There were multiple hardware announcements at the event. Software announcements included

iOS 11 iOS 11 is the iOS version history, eleventh major release of the iOS mobile operating system developed by Apple Inc., Apple, being the successor to iOS 10. It was announced at the company's Worldwide Developers Conference on June 5, 2017, and w ...

, watchOS 4,

tvOS 11 tvOS (formerly Apple TV Software) is an operating system developed by Apple for the Apple TV, a digital media player. In the first-generation Apple TV, Apple TV Software was based on Mac OS X. The software for the second-generation and later ...

and macOS High Sierra. An all-new second generation iPad Pro model was introduced with thinner bezels and a 10.5-inch screen size. It acquired many of the specs from the

iPhone 7 The iPhone 7 and iPhone 7 Plus are smartphones that were developed and marketed by Apple Inc. They are the List of iPhone models, tenth generation of the iPhone. They were announced on September 7, 2016, at the Bill Graham Civic Auditorium i ...

and an A10X chip. The iPad Pro 12.9-inch was also refreshed with updated internals. Apple previewed several new Mac models, such as the

, and an all-new iMac Pro and all-new

HomePod The HomePod is a series of smart speakers developed by Apple Inc., Apple. Designed to work with the Apple Music subscription service, the HomePod incorporates beamforming and eight speakers and is sold in two colors: white and midnight. It is s ...

Apple special event (September 12, 2017)

Apple hosted a media event on September 12, 2017, with the tagline "Let's meet at our place". The tagline was a reference to Apple holding its first-ever event at the newly completed Steve Jobs Theater in the

campus. At the event, Apple Watch Series 3, Apple TV 4K, iPhone 8 and 8 Plus, and

iPhone X The iPhone X (Roman numerals, Roman numeral "X" pronounced "ten") is a smartphone that was developed and marketed by Apple Inc. It is part of the List of iPhone models, 11th generation of the iPhone. Available for pre-order from September 26, 2 ...

were announced at the event.

4 and

11 were released a week later.

2018

Apple special event (March 27, 2018)

Apple hosted a media event on March 27, 2018, with the tagline "Let's take a field trip". It was held at the Lane Technical College Prep High School in

Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...

. The

iPad (6th generation) The iPad (6th generation) (also referred to as the iPad 9.7-inch) is a tablet computer developed and marketed by Apple Inc. It was announced on March 27, 2018, during an education-focused event at Lane Tech High School in Chicago and is the ...

was announced at the education-focused event.

WWDC 2018 (June 4–8, 2018)

WWDC 2018 was held from June 4 to June 8 at the San Jose Convention Center in

California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...

. The announcements at the event included

iOS 12 iOS 12 is the iOS version history, twelfth major release of the iOS mobile operating system developed by Apple Inc., Apple. Aesthetically similar to its predecessor, iOS 11, it focuses more on performance than on new features, quality improvemen ...

macOS Mojave macOS Mojave ( ; version 10.14) is the fifteenth major release of macOS, Apple Inc.'s desktop operating system for Macintosh computers. Mojave was announced at Apple's Worldwide Developers Conference on June 4, 2018, and was released to the ...

, watchOS 5, and tvOS 12.

Panic! at the Disco Panic! at the Disco was an American pop rock band formed in Las Vegas, Las Vegas, Nevada, in 2004 by high school friends Ryan Ross (guitar) and Spencer Smith (musician), Spencer Smith (drums), who recruited classmates Brendon Urie (vocals and ...

performed at the Bash at Discovery Meadow Park.

Apple special event (September 12, 2018)

Apple hosted another media event on September 12, 2018, with the tagline "Gather round". It was held at the Steve Jobs Theater in the

campus. The

Apple Watch Series 4 The Apple Watch is a brand of smartwatch products developed and marketed by Apple. It incorporates fitness tracking, health-oriented capabilities, and wireless telecommunication, and integrates with watchOS and other Apple products and serv ...

, the iPhone XS and XS Max, and the iPhone XR were announced at the event.

5 and

12 were released five days later.

Apple special event (October 30, 2018)

Apple hosted another media event on October 30, 2018, with the tagline "There's more in the making". It was held at the

Brooklyn Brooklyn is a Boroughs of New York City, borough of New York City located at the westernmost end of Long Island in the New York (state), State of New York. Formerly an independent city, the borough is coextensive with Kings County, one of twelv ...

. The new

2018 model,

Mac Mini Mac Mini (stylized as Mac mini) is a small form factor (desktop and motherboard), small form factor desktop computer developed and marketed by Apple Inc. It is one of the company's four current Mac (computer), Mac desktop computers, positioned ...

2018 model, and the 11-inch and 12.9-inch third generation iPad Pro were announced at the event. The event closed with a live performance of

Lana Del Rey Elizabeth Woolridge Grant (born June 21, 1985), known professionally as Lana Del Rey, is an American singer-songwriter. Lana Del Rey discography, Her music is noted for its melancholic exploration of Glamour (presentation), glamor and Romanc ...

singing ''How to Disappear'' and an edited version of '' Venice Bitch'' from her upcoming album '' Norman Fucking Rockwell!''

2019

Apple special event (March 25, 2019)

Apple hosted a media event on March 25, 2019, with the tagline "It's show time". It was held at the Steve Jobs Theater in the

campus. Apple News+,

Apple Card Apple Card is a credit card created by Apple Inc. and issued by Goldman Sachs, designed primarily to be used with Apple Pay on an Apple device such as an iPhone, iPad, Apple Watch, or Macintosh, Mac. Apple Card is available only in the United Sta ...

Apple Arcade Apple Arcade is a video game subscription service offered by Apple Inc. It is available through a dedicated tab of the App Store on devices running iOS 13, visionOS, tvOS 13, iPadOS 13, and macOS Catalina or later. The service launched o ...

and

Apple TV+ Apple TV+ is an American subscription over-the-top streaming service owned by Apple. The service launched on November 1, 2019, and it offers a selection of original production film and television series called Apple Originals. The service w ...

were announced at this event.

WWDC 2019 (June 3–7, 2019)

WWDC 2019 was held from June 3 to June 7 at the San Jose Convention Center in California. At the keynote that kicked off the event, Apple announced

iOS 13 iOS 13 is the thirteenth major release of the iOS mobile operating system developed by Apple for the iPhone, iPod Touch and HomePod. The successor to iOS 12, it was announced at the company's Worldwide Developers Conference (WWDC) on June ...

iPadOS iPadOS is a mobile operating system developed by Apple for its iPad line of tablet computers. It was given a name distinct from iOS, the operating system used by Apple's iPhones to reflect the diverging features of the two product lines, suc ...

macOS Catalina macOS Catalina (version 10.15) is the sixteenth software versioning, major release of macOS, Apple Inc.'s desktop operating system for Macintosh computers. It is the successor to macOS Mojave and was announced at WWDC 2019 on June 3, 2019 and ...

, tvOS 13, watchOS 6, a redesigned

, the

Pro Display XDR The Pro Display XDR is a 32-inch flat panel computer monitor created by Apple Inc., Apple, based on an LG Corporation, LG supplied display, that was released on December 10, 2019. It was announced at the Apple Worldwide Developers Conference on ...

, and the new SwiftUI framework. WWDC19 hosted over 5,500 attendees, including 350 winners of Apple's student challenge. For the latter, a separate "Scholarship Kickoff" was organized on June 2, before the conference start.

Weezer Weezer is an American rock band formed in Los Angeles, California, in 1992. Since 2001, the band has consisted of Rivers Cuomo (lead vocals, guitar, keyboards), Patrick Wilson (drums, backing vocals), Brian Bell (guitar, keyboards, backing ...

performed at the "Bash" meetup organized as part of WWDC at Discovery Meadow (located about half a kilometer from the convention center).

Apple special event (September 10, 2019)

Apple hosted a special event on September 10, 2019, with the tagline "By innovation only". It was held at the Steve Jobs Theater in the

campus.

updates, Apple Watch Series 5, iPhone 11, iPhone 11 Pro and 11 Pro Max, and the iPad (7th generation) were announced at the event.

and

6 were released nine days later.

and

13 were also released the following five days. The event was streamed live on

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

for the first time, in addition to the usual streaming on Apple's website and through an

channel.

2020

WWDC 2020 (June 22–26, 2020)

WWDC 2020 was held from June 22 to June 26. Due to the

, the entire event took place as a virtual conference for the first time. The announcements at the online special event keynote on June 22 included

iOS 14 iOS 14 is the fourteenth major release of the iOS mobile operating system developed by Apple for the iPhone and iPod touch lines. Announced at the company's Worldwide Developers Conference on June 22, 2020 as the successor to iOS 13, it was rel ...

iPadOS 14 iPadOS 14 is the second major release of the iPadOS operating system developed by Apple for their iPad line of tablet computers. It was announced on June 22, 2020 at the company's Worldwide Developers Conference (WWDC) as the successor to ...

, watchOS 7, tvOS 14,

macOS Big Sur macOS Big Sur (version 11) is the seventeenth software versioning, major release of macOS, Apple Inc., Apple's operating system for Macintosh computers. It was announced at Apple's Worldwide Developers Conference (WWDC) on June 22, 2020, and w ...

and the

Mac transition to Apple silicon The Mac transition to Apple silicon was the process of switching the central processing units (CPUs) of Apple's line of Mac computers from Intel's x86-64 processors to Apple-designed Apple silicon ARM64 systems-on-a-chip. Apple CEO Tim Coo ...

. The keynote was recorded at

Cupertino, California Cupertino ( ) is a city in Santa Clara County, California, United States, directly west of San Jose, California, San Jose on the western edge of the Santa Clara Valley with portions extending into the foothills of the Santa Cruz Mountains. The ...

Apple event (September 15, 2020)

An Apple Event was held on September 15, 2020, with the tagline "Time flies". It took place as a virtual event, pre-recorded at

. Amongst the many announcements include the Apple Watch Series 6, the Apple Watch SE, the fourth-generation iPad Air, and the iPad (8th generation).

7 and

14 were released a day later.

Apple event (October 13, 2020)

An Apple Event was held on October 13, 2020, with the tagline "Hi, Speed". It also took place as a virtual event at

, just like the previous one held on September 15. The

HomePod mini The HomePod Mini (stylized as HomePod mini) is a smart speaker developed by Apple. It utilizes Apple's Siri digital assistant. Roughly a 10 cm sphere, it was released on November 16, 2020 as a smaller and less expensive version of Apple's Home ...

, iPhone 12 mini,

iPhone 12 The iPhone 12 and iPhone 12 Mini (stylized and marketed as iPhone 12 mini) are smartphones developed and marketed by Apple Inc. They are the fourteenth-generation iPhones, succeeding the iPhone 11. They were unveiled at a virtually held Ap ...

iPhone 12 Pro The iPhone 12 Pro and iPhone 12 Pro Max are smartphones developed and marketed by Apple Inc. They are the flagship smartphones in the List of iPhone models, fourteenth generation of the iPhone, succeeding the iPhone 11 Pro and iPhone 11 Pro M ...

, and iPhone 12 Pro Max were announced at the event. Preorders for iPhone 12 and iPhone 12 Pro began on October 16 and shipping began on October 23. The iPhone 12 mini and iPhone 12 Pro Max were available for preorder on November 6, and started shipping on November 13.

Verizon Verizon Communications Inc. ( ), is an American telecommunications company headquartered in New York City. It is the world's second-largest telecommunications company by revenue and its mobile network is the largest wireless carrier in the ...

CEO Hans Vestberg appeared alongside

to discuss 5G.

Apple event (November 10, 2020)

An Apple Event was held on November 10, 2020, with the tagline "One more thing". It also took place as a virtual event at

, just like the previous two held on September 15 and October 13. It focused on the

Apple M1 Apple M1 is a series of ARM-based system-on-a-chip (SoC) designed by Apple Inc., launched 2020 to 2022. It is part of the Apple silicon series, as a central processing unit (CPU) and graphics processing unit (GPU) for its Mac desktops and no ...

, the new Apple silicon chip, and the new

Apple silicon Apple silicon is a series of system on a chip (SoC) and system in a package (SiP) processors designed by Apple Inc., mainly using the ARM architecture family, ARM architecture. They are used in nearly all of the company's devices including Mac ...

-powered models of the

Mac mini Mac Mini (stylized as Mac mini) is a small form factor (desktop and motherboard), small form factor desktop computer developed and marketed by Apple Inc. It is one of the company's four current Mac (computer), Mac desktop computers, positioned ...

, and 13"

was released two days later.

John Hodgman John Kellogg Hodgman (born June 3, 1971) is an American author, actor, and humorist. In addition to his published written works, such as his satirical trilogy '' The Areas of My Expertise'', '' More Information Than You Require'', and '' That Is ...

appeared in a cameo at the end of the event.

2021

Apple event (April 20, 2021)

An Apple Event was held on April 20, 2021, with the tagline "Spring Loaded". It took place as a

virtual event A virtual event is an online event that involves people interacting in a virtual environment on the web, rather than meeting in a physical location. Virtual events are typically multi-session online events that often feature webinars and webca ...

. It revealed a new

and

with the

chip, Apple TV 4K, AirTag, and a new purple color option for

and 12 Mini, and announced new features for

.7.

WWDC 2021 (June 7–11, 2021)

WWDC 2021 was held from June 7 to June 11. As with the previous WWDC in 2020, it took place as a virtual event, with its keynote pre-recorded at

. The announcements at the online special event keynote on June 7 included iOS 15,

iPadOS 15 iPadOS 15 is the third major release of the iPadOS operating system developed by Apple for its iPad line of tablet computers. The successor to iPadOS 14, it was announced at the company's Worldwide Developers Conference (WWDC) on June 7, 2021 alo ...

, watchOS 8, tvOS 15 and

macOS Monterey macOS Monterey (version 12) is the eighteenth major release of macOS, Apple's desktop operating system for Macintosh computers. The successor to macOS Big Sur, it was announced at WWDC 2021 on June 7, 2021, and released on October 25, 2021. ...

Apple event (September 14, 2021)

An Apple Event was held on September 14, 2021, with the tagline "California streaming". It also took place as a virtual event at

and at locations across California. During the event, it revealed the iPad (9th generation) with the Apple A13 chip, the new iPad mini with the

Apple A15 The Apple A15 Bionic is a 64-bit ARM-based system on a chip (SoC) designed by Apple Inc., part of the Apple silicon series. It is used in the iPhone 13 and 13 Mini, iPhone 13 Pro and 13 Pro Max, iPad Mini (6th generation), iPhone SE (3rd ge ...

chip, the Apple Watch Series 7, and the iPhone 13 mini,

iPhone 13 The iPhone 13 and iPhone 13 Mini (stylized as iPhone 13 mini) are smartphones developed and marketed by Apple. They are the fifteenth generation of iPhones, succeeding the iPhone 12 and 12 Mini. They were unveiled at an Apple Event in Apple ...

iPhone 13 Pro The iPhone 13 Pro and iPhone 13 Pro Max are smartphones developed and marketed by Apple Inc. They were the flagship smartphones in the fifteenth generation of the iPhone, succeeding the iPhone 12 Pro and iPhone 12 Pro Max respectively. The ...

, and

iPhone 13 Pro Max The iPhone 13 Pro and iPhone 13 Pro Max are smartphones developed and marketed by Apple Inc. They were the flagship smartphones in the fifteenth generation of the iPhone, succeeding the iPhone 12 Pro and iPhone 12 Pro Max respectively. The d ...

. iOS 15,

, watchOS 8, and tvOS 15 were released six days later. Pre-orders for iPhone 13, iPhone 13 mini, iPhone 13 Pro, and iPhone 13 Pro Max began on September 17 and shipping began on September 24.

Apple event (October 18, 2021)

An Apple Event was held on October 18, 2021, with the tagline "Unleashed". It again took place as a virtual event and was livestreamed from

. During the event, Apple announced an

Voice Plan, new color options for

(blue, yellow, and orange, which became available in November), AirPods (3rd generation), and new MacBook Pro 14" and 16".

MacOS Monterey macOS Monterey (version 12) is the eighteenth major release of macOS, Apple's desktop operating system for Macintosh computers. The successor to macOS Big Sur, it was announced at WWDC 2021 on June 7, 2021, and released on October 25, 2021. ...

was released a week later. The new MacBook models have a new design, bringing back previously removed ports, and are powered by Apple's M1 Pro and M1 Max processors, which replaced the

processors in the previous 16" model.

2022

Apple event (March 8, 2022)

An Apple Event was held on March 8, 2022, with the tagline "Peek Performance". It was once again held as a virtual event. A new iPhone SE with 5G capabilities and an enhanced camera was announced, as well as new "Green/Alpine Green" color options for the

and

. A new iPad Air with the M1 chip and 5G was also announced at the event. A new desktop computer, the

Mac Studio The Mac Studio is a small form factor (desktop and motherboard), small-form-factor workstation computer developed and marketed by Apple Inc. It is one of four desktop computers in the Mac (computer), Mac lineup, sitting above the consumer-range M ...

, was also announced, along with the M1 Ultra chip and the new

, Apple's first consumer-grade monitor since the discontinuation of the Apple Thunderbolt Display in 2016.

WWDC 2022 (June 6–10, 2022)

WWDC 2022 was held from June 6 to June 10. It took place as a virtual event, although there was a special day at Apple Park on June 6, allowing developers and students to watch the online events together. Software announcements at the online special event keynote on June 6 included

iOS 16 iOS 16 is the iOS version history, sixteenth major release of Apple Inc., Apple's iOS mobile operating system for the iPhone. It is the successor of iOS 15, and was announced at the company's Worldwide Developers Conference (WWDC) on June 6, 202 ...

, iPadOS 16, watchOS 9, tvOS 16 and

macOS Ventura macOS Ventura (version 13) is the nineteenth major release of macOS, Apple's operating system for Macintosh computers. The successor to macOS Monterey, it was announced at WWDC 2022 on June 6, 2022, and launched on October 24, 2022. macOS V ...

. Hardware announcements included the M2 chip and two Macs based on it, a redesigned

and an updated 13-inch

. After two years of online only events due to the

, WWDC 2022 was the first in-person Apple Event since WWDC 2019. The opening keynote was still pre-recorded, with a limited number of developers and members of the press invited to

. The viewing occurred at Caffè Macs inside Apple Park, with seating extending outside.

Apple event (September 7, 2022)

An Apple Event was held on September 7, 2022, with the tagline "Far out". It took place as an in-person event at the Steve Jobs Theater at 10 a.m. PDT, making it the first event conducted in-person since the September 10, 2019 event. It also took place as a virtual event at

and at locations across California, just like the previous one held on March 8. Apple announced the Apple Watch Series 8, the second-generation Apple Watch SE, the new

Apple Watch Ultra Apple Watch Ultra is a line of sport smartwatches produced by Apple Inc. as part of the Apple Watch product line. Introduced in September 2022, they are marketed towards endurance athletes and outdoor recreation, and carry a Rugged computer, rug ...

, the second-generation AirPods Pro, the

iPhone 14 The iPhone 14 and iPhone 14 Plus are smartphones developed and marketed by Apple Inc. They are the List of iPhone models, sixteenth-generation iPhones, succeeding the iPhone 13, iPhone 13 and iPhone 13 Mini, and were announced during List of Ap ...

and iPhone 14 Plus with the

chip, and the

iPhone 14 Pro The iPhone 14 Pro and iPhone 14 Pro Max are smartphones that were developed and marketed by Apple Inc. They are the List of iPhone models, sixteenth generation flagship iPhones, succeeding the iPhone 13 Pro and Pro Max. The devices were unveil ...

and iPhone 14 Pro Max with the Apple A16 chip.

2023

WWDC 2023 (June 5–9, 2023)

WWDC 2023 was held from June 5 to June 9. It took place online with an in-person experience at Apple Park. Hardware announcements at the online special event keynote on June 5 included the 15-inch

, the next-generation Mac Studio with dual chips M2 Max and M2 Ultra, a newly upgraded

with an M2 Ultra chip, and

Apple Vision Pro The Apple Vision Pro is a mixed reality, mixed-reality headset developed by Apple Inc., Apple. It was announced on June 5, 2023, at Apple's Worldwide Developers Conference (WWDC) and was released first in the US, then in global territories thr ...

, the new

augmented reality Augmented reality (AR), also known as mixed reality (MR), is a technology that overlays real-time 3D computer graphics, 3D-rendered computer graphics onto a portion of the real world through a display, such as a handheld device or head-mounted ...

headset which also has dual chips

Apple M2 Apple M2 is a series of ARM architecture family, ARM-based system on a chip (SoC) designed by Apple Inc., launched 2022 to 2023. It is part of the Apple silicon series, as a central processing unit (CPU) and graphics processing unit (GPU) for ...

, and Apple R1. Software announcements also included

iOS 17 iOS 17 is the seventeenth major release of Apple's iOS operating system for the iPhone. It is the direct successor to iOS 16. It was announced on June 5, 2023, at Apple's annual Worldwide Developers Conference alongside watchOS 10, iPadOS 1 ...

iPadOS 17 iPadOS 17 is the fifth major release of the iPadOS operating system developed by Apple for its iPad line of tablet computers. The successor to iPadOS 16, it was announced at the company's Worldwide Developers Conference (WWDC) on June 5, 2023 ...

macOS Sonoma macOS Sonoma (version 14) is the twentieth Software versioning, major release of macOS, Apple Inc., Apple's operating system for Mac (computer), Mac computers. The successor to macOS Ventura, it was announced at WWDC 2023 on June 5, 2023, and ...

, watchOS 10,

tvOS 17 tvOS (formerly Apple TV Software) is an operating system developed by Apple for the Apple TV, a digital media player. In the first-generation Apple TV, Apple TV Software was based on Mac OS X. The software for the second-generation and later A ...

, and the

visionOS visionOS is a mixed reality operating system derived primarily from iPadOS and its core frameworks (including UIKit, SwiftUI, ARKit and RealityKit), and MR-specific frameworks for foveated rendering and real-time interaction. It was develope ...

operating system for the Apple Vision Pro.

Apple event (September 12, 2023)

An Apple event was held on September 12, 2023, with the tagline "Wonderlust". It took place online with an in-person experience at Apple Park on September 12, 2023, at 10 a.m. PT. Apple announced Apple Watch Series 9, Apple Watch Series Ultra 2,

iPhone 15 The iPhone 15 and iPhone 15 Plus are smartphones developed and marketed by Apple. They are the seventeenth generation of iPhones, succeeding the iPhone 14 and iPhone 14 Plus. The devices were announced on September 12, 2023, during the App ...

, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. The entire iPhone 15 lineup switched to

USB-C USB-C, or USB Type-C, is a 24-pin reversible Electrical connector, connector (not a Communication protocol, protocol) that supersedes previous USB hardware#Connectors, USB connectors (also supersedes Mini DisplayPort and Lightning (connector) ...

, replacing the

Lightning Lightning is a natural phenomenon consisting of electrostatic discharges occurring through the atmosphere between two electrically charged regions. One or both regions are within the atmosphere, with the second region sometimes occurring on ...

port (originally introduced in 2012) which started off with iPhone 5 and ended with the iPhone 14 series making them the last iPhones to use the Lightning port, being said in October 2022 to comply with the new EU regulations.

, watchOS 10 and

were released six days later, on September 18.

Apple event (October 30, 2023)

An Apple event was held on October 30, 2023, with the tagline "Scary fast", at 5 p.m.

Pacific Standard Time The Pacific Time Zone (PT) is a time zone encompassing parts of western Canada, the western United States, and western Mexico. Places in this zone observe standard time by subtracting eight hours from Coordinated Universal Time ( UTC−08:00). ...

, making it Apple's first nighttime event. It introduced MacBook Pro models and an iMac with

Apple M3 Apple M3 is a series of ARM architecture family, ARM-based system on a chip (SoC) designed by Apple Inc., part of the Apple silicon series, as a central processing unit (CPU) and graphics processing unit (GPU) for its Mac (computer), Mac deskto ...

family chips. It was Apple's first digital event to be shot on

2024

Apple event (May 7, 2024)

An Apple event was held on May 7, 2024 at 7:00 am

with the tagline "Let Loose." The event focused mainly on

s, including the introduction of the iPad Pro (7th generation) with the new M4 chip, the iPad Air (6th generation), Magic Keyboard 2 and Apple Pencil Pro.

WWDC 2024 (June 10–14, 2024)

WWDC 2024 was held from June 10 to June 14. It took place online with an in-person experience at Apple Park. Apple announced

iOS 18 iOS 18 is the eighteenth and current major release of Apple's iOS operating system for the iPhone. It was announced on June 10, 2024, at the 2024 Worldwide Developers Conference (WWDC). It was made publicly available on September 16, 2024, as ...

iPadOS 18 iPadOS 18 is the sixth and current major release of Apple's iPadOS operating system for the iPad. It was revealed at the 2024 Worldwide Developers Conference (WWDC). It is the direct successor to iPadOS 17 and was announced alongside iOS 18 ...

, watchOS 11, tvOS 18, visionOS 2,

macOS Sequoia macOS Sequoia (version 15) is the twenty-first and current major release of Apple Inc., Apple's macOS operating system, the successor to macOS Sonoma. It was announced at Worldwide Developers Conference#2024, WWDC 2024 on June 10, 2024. In li ...

, and its

Apple Intelligence Apple Intelligence is an artificial intelligence system developed by Apple Inc. Relying on a combination of on-device and server processing, it was announced on June 10, 2024, at Worldwide Developers Conference#2024, WWDC 2024, as a built-in fe ...

system for artificial intelligence.

Apple event (September 9, 2024)

An Apple event was held on September 9 at 10:00 am Pacific Time with the tagline "It's Glowtime." Apple unveiled the iPhone 16 with the A18 chip, the

iPhone 16 Pro The iPhone 16 Pro and iPhone 16 Pro Max are high-end smartphones developed and marketed by Apple Inc. Alongside the iPhone 16 and iPhone 16 Plus, they form the eighteenth generation of the iPhone, succeeding the iPhone 15 Pro and iPhone 15 ...

with the A18 Pro chip, AirPods 4, Apple Watch Series 10 and other products at their event.

2025

WWDC 2025 (June 9–13, 2025)

WWDC 2025 was held from June 9 to June 13, with an online event and an in-person experience from Apple Park. Apple announced iOS 26, iPadOS 26,

macOS Tahoe macOS Tahoe (version 26) is the upcoming twenty-second major release of Apple's macOS operating system. The successor to macOS Sequoia (macOS 15), it was first announced at WWDC 2025 on June 9, 2025, with its first developer beta released the ...

, watchOS 26, tvOS 26 and visionOS 26. These new updates all have the version number 26, being named after the next year, and the new Liquid Glass redesign.

References

{{Apple Inc. Media events * *