Alex Tronic Records (ATR) is a

record label A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the prod ...

based in

Scotland Scotland (, ) is a country that is part of the United Kingdom. Covering the northern third of the island of Great Britain, mainland Scotland has a border with England to the southeast and is otherwise surrounded by the Atlantic Ocean to th ...

who primarily release

electronic music Electronic music is a Music genre, genre of music that employs electronic musical instruments, digital instruments, or electronics, circuitry-based music technology in its creation. It includes both music made using electronic and electromech ...

. Their current artists include

Alex Tronic Alex Tronic is Scottish electronic musician, DJ, producer and label owner Paul Croan, who is based in Leith, Edinburgh, Scotland. Croan works from his private recording studio also based in Edinburgh. ''MusicTech'' magazine describe the studio ...

, ÅsA, Becki Bardot,

Keser Keser are a Scottish band from Edinburgh and Glasgow, Scotland. Keser are signed to UK indie label Alex Tronic Records, and have released three albums to date, '' Esoteric Escape'', '' Robo Ghost'' and Audeamus. The first two albums were reco ...

, Pockets of Resistance, Binary Zero, Iain Carnegie, Marvin Wilson, Matthew Leigh Embleton (aka Snakestyle), Minnie Rogers,

Neu Gestalt Neu! (; German for "New!"; styled in block capitals) were a West German krautrock band formed in Düsseldorf in 1971 by Klaus Dinger and Michael Rother following their departure from Kraftwerk. The group's albums were produced by Conny Plank ...

, The Psychedelic Manifesto, Roys Iron DNA, 30K, Integra TV, Forward Play, Metaltech, Pixlface, Melvitronica and Fiolent V.

Artists

*ÅsA *Becki Bardot *Binary Zero *Cosway *Dirt Diamond *Drupad *Fiolent V *Forward Play *Iain Carnegie *Integra TV *

*Marvin Wilson * Matthew Leigh Embleton *Melvitronica * Metaltech *Minnie Rogers *Neu Gestalt *Pandacetamol *Pixlface *Pockets of Resistance *The Psychedelic Manifesto * Roys Iron DNA *Snakestyle (aka Matthew Leigh Embleton) *Synthologist *30K

Catalogue

Albums Compilations ATR Classical

Background

Label founder

- (Paul Croan) had previously released and licensed music to many labels notably Koyote/Peyote Records and

Cherry Red Records Cherry Red Records is a British independent record label founded in Malvern, Worcestershire by Iain McNay in 1978. The label has released recordings by Dead Kennedys, Everything But the Girl, The Monochrome Set, and Felt, among others, as we ...

in 2000. He also scored music for film and TV. Alex Tronic Records was created in 2005 and their debut release was ÅsA - On/Off which was released to widespread acclaim. Other signings followed including

, Roys Iron DNA and Pockets of Resistance.

and ÅsA went on to tour in

Scandinavia Scandinavia; Sámi languages: /. ( ) is a subregion in Northern Europe, with strong historical, cultural, and linguistic ties between its constituent peoples. In English usage, ''Scandinavia'' most commonly refers to Denmark, Norway, and Swe ...

after their releases. Roys Iron DNA toured with the Lo-Fidelity Allstars and

The Go! Team The Go! Team are an English six-piece band from Brighton, England. The band initially began as a solo project conceived by Ian Parton; however, after the unexpected success of The Go! Team's debut album, ''Thunder, Lightning, Strike'', Parton re ...

. Alex Tronic Records' own

Recording Studio A recording studio is a specialized facility for sound recording, mixing, and audio production of instrumental or vocal musical performances, spoken words, and other sounds. They range in size from a small in-home project studio large en ...

in central

Edinburgh Edinburgh ( ; gd, Dùn Èideann ) is the capital city of Scotland and one of its 32 Council areas of Scotland, council areas. Historically part of the county of Midlothian (interchangeably Edinburghshire before 1921), it is located in Lothian ...

was proving to be pivotal in discovering newly emerging talent as well as developing their current artists. The label's first compilation album brought these talents together and was a successful venture. The Skinny magazine described the album as "a brilliant exhibition of talent... On the whole the album is extremely varied. The only thing which doesn’t change is the production quality and raw talent, which is consistent throughout."

Future Music ''Future Music'' (stylised as ''FutureMusic'') is a monthly magazine published by Future plc in the UK. It was founded in 1992 and is aimed primarily at record producers working in the electronic music field. ''Future Music'' includes hardware a ...

magazine awarded the Alex Tronic Volume 1 compilation album 7/10 and described it as "an eclectic and engaging debut...well worth checking out" ATR Volume 1 gained radio play worldwide including

BBC Radio 1 BBC Radio 1 is a British national radio station owned and operated by the BBC. It specialises in modern popular music and current chart hits throughout the day. The station provides alternative genres at night, including electronica, dance, ...

. In 2007 Alex Tronic Records signed distribution deals with Cargo Records in the U.K. and

Arabesque The arabesque is a form of artistic decoration consisting of "surface decorations based on rhythmic linear patterns of scrolling and interlacing foliage, tendrils" or plain lines, often combined with other elements. Another definition is "Foli ...

which covers European territories, and more signings soon followed. Croan's own album '

- To Infinity' was released on ATR in February 2009, and features contributions from artists on ATR. A follow up was released in 2010 entitled 'Back in the Room', and another entitled 'Shifting Sands' in 2011. Alex Tronic's Electricals EP (2012) features vocalist Kirsty Brown and also includes remixes by ATR artist Snakestyle. The ideas and recordings for the EP began during Summer 2011, when Croan relocated to Ibiza to DJ and record. The EP was completed in Edinburgh during winter 2011/2012. Alex Tronic and Becki Bardot's Balearica sessions EP features vocals from Sally Stapleton and was also released in 2012.

Artists

Catalogue

Background

See also

References

External links