ASUSTeK Computer Inc. (, , , ; stylized as ASUSTeK or ASUS) is a Taiwanese multinational computer, phone hardware and electronics manufacturer headquartered in

Beitou District Beitou District is the northernmost of the twelve districts of Taipei City, Taiwan. The historical spelling of the district is Peitou. The name originates from the Ketagalan word ''Kipatauw'', meaning witch. Beitou is the most mountainous and ...

, Taipei, Taiwan. Its products include

desktop computers A desktop computer, often abbreviated as desktop, is a personal computer designed for regular use at a stationary location on or near a desk (as opposed to a portable computer) due to its size and power requirements. The most common configurati ...

laptops A laptop computer or notebook computer, also known as a laptop or notebook, is a small, portable personal computer (PC). Laptops typically have a clamshell form factor with a flat-panel screen on the inside of the upper lid and an alpha ...

netbook A netbook is a small-sized laptop computer; they were primarily sold from 2007 until around 2013, designed mostly as a means of accessing the Internet and being significantly less expensive than regular-sized laptops. At their inception in l ...

mobile phones A mobile phone or cell phone is a portable telephone that allows users to make and receive calls over a radio frequency link while moving within a designated telephone service area, unlike fixed-location phones ( landline phones). This radio ...

, networking equipment, monitors, Wi-Fi routers,

projectors A projector or image projector is an optical device that projects an image (or moving images) onto a surface, commonly a projection screen. Most projectors create an image by shining a light through a small transparent lens, but some newer typ ...

motherboards A motherboard, also called a mainboard, a system board, a logic board, and informally a mobo (see "Nomenclature" section), is the main printed circuit board (PCB) in general-purpose computers and other expandable systems. It holds and allow ...

graphics cards A graphics card (also called a video card, display card, graphics accelerator, graphics adapter, VGA card/VGA, video adapter, display adapter, or colloquially GPU) is a computer expansion card that generates a feed of graphics output to a displa ...

optical storage Optical storage refers to a class of data storage systems that use light to read or write data to an underlying optical media. Although a number of optical formats have been used over time, the most common examples are optical disks like th ...

, multimedia products, peripherals,

wearables A wearable computer, also known as a body-borne computer, is a computing device worn on the body. The definition of 'wearable computer' may be narrow or broad, extending to smartphones or even ordinary wristwatches. Wearables may be for general ...

, servers,

workstation A workstation is a special computer designed for technical or computational science, scientific applications. Intended primarily to be used by a single user, they are commonly connected to a local area network and run multi-user operating syste ...

s and tablet PCs. The company is also an original equipment manufacturer (OEM). Asus is the world's fifth-largest personal computer vendor by unit sales. Asus has a primary listing on the

Taiwan Stock Exchange The Taiwan Stock Exchange Corporation (TWSE; ) is a financial institution, located in Taipei 101, in Taipei, Taiwan. The TWSE was established in 1961 and began operating as a stock exchange on 9 February 1962. It is regulated by the Financial S ...

under the ticker code ''2357'' and formerly had a secondary listing on the

London Stock Exchange The London Stock Exchange (LSE) is a stock exchange based in London, England. the total market value of all companies trading on the LSE stood at US$3.42 trillion. Its current premises are situated in Paternoster Square close to St Paul's Cath ...

under the ticker code ''ASKD''.

Name

The company is usually referred to as ''ASUS'' or ''Huáshuò'' in Chinese ( zh , t = 華碩 , first = t, literally "Eminence" in Chinese). According to the company website, the name ''ASUS'' originates from

Pegasus Pegasus (; ) is a winged horse in Greek mythology, usually depicted as a white stallion. He was sired by Poseidon, in his role as horse-god, and foaled by the Gorgon Medusa. Pegasus was the brother of Chrysaor, both born from Medusa's blood w ...

, the winged horse of Greek mythology. Only the last four letters of the word were used to give the name a high position in alphabetical listings. As its marketing

tagline In entertainment, a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, so ...

s, Asus has used ''Rock Solid. Heart Touching'' (2003–2009) and subsequently ''Inspiring Innovation Persistent Perfection'' (2009–2013). Since 2013, the company's tagline has been ''In Search of Incredible.''

History

Asus was founded in

Taipei , nickname = The City of Azaleas , image_map = , map_caption = , pushpin_map = Taiwan#Asia#Pacific Ocean#Earth , coordinates = , subdivision_type = Country ...

in 1989 by

Tzu-Hsien Tung Tzu-Hsien Tung ( zh, t=童子賢, p=Tóng Zǐxián; born c. 1960) is a Taiwanese businessman and philanthropist. He is a co-founder and former vice chairman of Asus. Currently, he serves as the chairman of Pegatron. Tung received an honorary Doct ...

, Ted Hsu, Wayne Hsieh and M.T. Liao, all four having previously worked at Acer as hardware engineers. At this time, Taiwan had yet to establish a leading position in the computer hardware business.

Intel Corporation Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California, and incorporated in Delaware. Intel designs, manufactures, and sells computer components such as central processing ...

would supply any new processors to more established companies like

IBM International Business Machines Corporation (using the trademark IBM), nicknamed Big Blue, is an American Multinational corporation, multinational technology company headquartered in Armonk, New York, and present in over 175 countries. It is ...

first, and Taiwanese companies would have to wait for approximately six months after IBM received their engineering

prototype A prototype is an early sample, model, or release of a product built to test a concept or process. It is a term used in a variety of contexts, including semantics, design, electronics, and Software prototyping, software programming. A prototype ...

s. According to company history, Asus created a motherboard prototype for using an

Intel 486 The Intel 486, officially named i486 and also known as 80486, is a microprocessor introduced in 1989. It is a higher-performance follow-up to the Intel 386. It represents the fourth generation of binary compatible CPUs following the 8086 of ...

, but it had to do so without access to the actual processor. When Asus approached Intel to request a processor to test it, Intel itself had a problem with its own 486 motherboard. Asus solved Intel's problem and it turned out that Asus's motherboard worked correctly without the need for further modification. Since then, Asus was receiving Intel engineering samples ahead of its competitors. In September 2005, Asus released the first

PhysX PhysX is an Open-source software, open-source Real-time computer graphics, realtime physics engine middleware Software development kit, SDK developed by Nvidia as part of the Nvidia GameWorks software suite. Initially, video games supporting Ph ...

accelerator card. In December 2005, Asus entered the LCD TV market with the TLW32001 model. In January 2006, Asus announced that it would cooperate with

Lamborghini Automobili Lamborghini S.p.A. ( , ), usually referred to as Lamborghini or colloquially Lambo, is an Italian manufacturer of luxury sports cars and SUVs based in Sant'Agata Bolognese. The company is owned by the Volkswagen Group through its su ...

to develop the VX laptop series. On 9 March 2006, Asus was confirmed as one of the manufacturers of the first Microsoft Origami models, together with

Samsung Samsung Group (; stylised as SΛMSUNG) is a South Korean Multinational corporation, multinational manufacturing Conglomerate (company), conglomerate headquartered in the Samsung Town office complex in Seoul. The group consists of numerous a ...

and Founder Technology. On 8 August 2006, Asus announced a joint venture with

Gigabyte Technology GIGA-BYTE Technology Co., Ltd. (commonly referred to as Gigabyte Technology or simply Gigabyte) is a Taiwanese manufacturer and distributor of computer hardware. Gigabyte's principal business is motherboards, It shipped 4.8 million motherboards i ...

. On 5 June 2007, Asus announced the launch of the

Eee PC The ASUS Eee PC is a netbook computer line from Asus, and a part of the ASUS Eee product family. At the time of its introduction in late 2007, it was noted for its combination of a lightweight, Linux-based operating system, solid-state drive (SS ...

netbook computer line at the

Computex COMPUTEX Taipei, or Taipei International Information Technology Show (), is a computer expo held annually in Taipei, Taiwan. Since the early 2000s, it is one of the largest computer and technology trade shows in the world. The most recent COMP ...

trade fair. On 9 September 2007, Asus indicated support for

Blu-ray Blu-ray (Blu-ray Disc or BD) is a digital optical disc data storage format designed to supersede the DVD format. It was invented and developed in 2005 and released worldwide on June 20, 2006, capable of storing several hours of high-defin ...

, announcing the release of a BD-ROM/DVD writer PC drive, BC-1205PT. Asus subsequently released several Blu-ray based notebooks. In January 2008, Asus began a major restructuring of its operations, splitting into three independent companies: Asus (focused on applied first-party branded computers and electronics);

Pegatron PEGATRON Corporation is a Taiwanese electronics manufacturing company that mainly develops computing, communications and consumer electronics for branded vendors. It also develops, designs and manufactures computer peripherals and components. ...

(focused on OEM manufacturing of motherboards and components); and

Unihan Corporation PEGATRON Corporation is a Taiwanese electronics manufacturing company that mainly develops computing, communications and consumer electronics for branded vendors. It also develops, designs and manufactures computer peripherals and components. P ...

(focused on non-PC manufacturing such as cases and molding). In the process of the restructuring, a highly criticized pension-plan restructuring effectively zeroed out the existing pension balances. The company paid out all contributions previously made by employees. On 9 December 2008, the

Open Handset Alliance The Open Handset Alliance (OHA) is a consortium led by Google that develops the Android (operating system), Android mobile operating system. Its member firms included HTC, Sony, Dell, Intel, Motorola, Qualcomm, Texas Instruments, Samsung Electr ...

announced that Asus had become one of 14 new members of the organization. These "new members will either deploy compatible Android devices, contribute significant code to the Android Open-Source Project, or support the ecosystem through products and services that will accelerate the availability of Android-based devices." On 1 June 2010, Asus spun off Pegatron. In October 2010, Asus and

Garmin Garmin Ltd. is an American multinational technology company based in Olathe, Kansas. The company designs, develops, manufactures, markets, and distributes GPS-enabled products and other navigation, communication, sensor-based, and information ...

announced that they would be ending their smartphone partnership as a result of Garmin deciding to exit the product category. The two companies had produced six Garmin-Asus branded smartphones over the prior two years. In December 2010, Asus launched the world's thinnest notebook, the Asus U36, with Intel processor voltage standard (not low voltage) Intel Core i3 or i5 with a thickness of only 19 mm. In January 2013, Asus officially ended production of its Eee PC series due to declining sales caused by consumers increasingly switching to tablets and

Ultrabook Ultrabook is a class of premium consumer-grade notebook computers. The term was originated by and is trademarked by Intel, replacing the earlier Centrino mobile platform. Introduced in 2011, they were originally marketed as featuring ultra thi ...

s. In April 2022, the company unveiled its new logo.

Corporate affairs

The key trends for Asus are (as of the financial year ending 31 December):

Operations

Asus has its headquarters in

, Taipei, Taiwan. , Asus had manufacturing facilities in Taiwan (Taipei, Luzhu, Nangang, Guishan),

China China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...

(

Suzhou Suzhou is a major prefecture-level city in southern Jiangsu province, China. As part of the Yangtze Delta megalopolis, it is a major economic center and focal point of trade and commerce. Founded in 514 BC, Suzhou rapidly grew in size by the ...

Chongqing ChongqingPostal Romanization, Previously romanized as Chungking ();. is a direct-administered municipality in Southwestern China. Chongqing is one of the four direct-administered municipalities under the State Council of the People's Republi ...

), Mexico (

Ciudad Juárez Ciudad Juárez ( , ; "Juárez City"), commonly referred to as just Juárez (Lipan language, Lipan: ''Tsé Táhú'ayá''), is the most populous city in the Administrative divisions of Mexico, Mexican state of Chihuahua (state), Chihuahua. It was k ...

) and the Czech Republic (

Ostrava Ostrava (; ; ) is a city in the north-east of the Czech Republic and the capital of the Moravian-Silesian Region. It has about 283,000 inhabitants. It lies from the border with Poland, at the confluences of four rivers: Oder, Opava (river), Opa ...

). The Asus Hi-Tech Park, located in

, covers .

Products

Asus's products include 2-in-1s, laptops, tablet computers, desktop computers,

smartphone A smartphone is a mobile phone with advanced computing capabilities. It typically has a touchscreen interface, allowing users to access a wide range of applications and services, such as web browsing, email, and social media, as well as multi ...

personal digital assistant A personal digital assistant (PDA) is a multi-purpose mobile device which functions as a personal information manager. Following a boom in the 1990s and 2000s, PDAs were mostly displaced by the widespread adoption of more highly capable smar ...

s (PDAs), servers,

computer monitor A computer monitor is an output device that displays information in pictorial or textual form. A discrete monitor comprises a electronic visual display, visual display, support electronics, power supply, Housing (engineering), housing, electri ...

motherboard A motherboard, also called a mainboard, a system board, a logic board, and informally a mobo (see #Nomenclature, "Nomenclature" section), is the main printed circuit board (PCB) in general-purpose computers and other expandable systems. It ho ...

s, graphics cards, sound cards, DVD drives,

computer networking device Networking hardware, also known as network equipment or computer networking devices, are electronic devices that are required for communication and interaction between devices on a computer network. Specifically, they mediate data transmission in ...

computer case A computer case, also known as a computer chassis, is the enclosure that contains most of the hardware of a personal computer. The components housed inside the case (such as the CPU, motherboard, memory, mass storage devices, power supply unit ...

s, computer components and

computer cooling Computer cooling is required to remove the waste heat produced by computer components, to keep components within permissible operating temperature limits. Components that are susceptible to temporary malfunction or permanent failure if overhe ...

systems. One of Asus main lineup is the Vivo lineup consisting of laptops (VivoBooks), All-in-Ones (Vivo AiO), desktops (VivoPC), Stick PCs (VivoStick), Mini PCs (VivoMini), smartwatches (VivoWatch), computer mouse (VivoMouse) and tablets (VivoTab). File:ASUS ZE620KL face 20181125a.jpg, Asus ZenFone File:ASUS ROG STRIX-GTX1080-O8G-GAMING 20160614.jpg, An Asus Nvidia GeForce GTX 1080 graphics card File:Asus x21 ultrabook.jpg, An Asus x21 ultrabook File:Mainboard asus pbh 67-v IMGP9330 wp.jpg, An Asus motherboard File:ASUSmouse.jpg, An Asus mouse

Smartphones

Asus also launched many Android-based smartphones, predominantly with

Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California, and Delaware General Corporation Law, incorporated in Delaware. Intel designs, manufactures, and sells computer compo ...

rather than ARM processors and often with two sim slots. Asus is currently very influential in big mobile markets like

India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...

, and other

Asia Asia ( , ) is the largest continent in the world by both land area and population. It covers an area of more than 44 million square kilometres, about 30% of Earth's total land area and 8% of Earth's total surface area. The continent, which ...

n countries. It is known as the ZenFone series. Before the ZenFone line, Asus released feature phones such as the Asus v70 and smartphones running on

Windows Mobile Windows Mobile is a discontinued mobile operating system developed by Microsoft for smartphones and personal digital assistants (PDA). Designed to be the portable equivalent of the Windows desktop OS in the emerging Mobile device, mobile/port ...

during the mid-2000s. First Generation (2014) * ZenFone 4 (available in either 4-inch or 4.5-inch variant) * ZenFone 5 * ZenFone 6 Second Generation (2015) * ZenFone Zoom * ZenFone C * ZenFone 2 * ZenFone 2 Laser * ZenFone Max * ZenFone Selfie * ZenFone Go * ZenFone 2E – made specifically for

AT&T AT&T Inc., an abbreviation for its predecessor's former name, the American Telephone and Telegraph Company, is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the w ...

and released in 2015"ZenFone 2E : US AT&T Exclusive"
, ''asus.com'' Third Generation (2016) * ZenFone AR * ZenFone 3 series Fourth Generation (2017) * ZenFone 4 series Fifth Generation (2018) * ZenFone 5 series * ZenFone Max series (M1 and M2) * ZenFone Live series (L1 and L2) * ROG Phone series Sixth Generation (2019) * ZenFone 6 series * ROG Phone 2 series Additionally, Asus also produced some hybrid devices with smartphones that can be docked in a tablet screen, known as PadFone series. The product lineups are: * PadFone (A66) * PadFone 2 (A68) * PadFone Infinity (A80) * PadFone Infinity Lite (A80C) * new PadFone Infinity (A86) * PadFone E (A68M) * PadFone X (A91) * PadFone S (PF500KL) * PadFone Mini (PF400GC) * PadFone Mini 4.3 (A11) * PadFone X Mini (PF450CL, US only) Most of Asus's smartphones are powered by

Intel Atom Intel Atom is a line of IA-32 and x86-64 instruction set ultra-low-voltage processors by Intel Corporation designed to reduce electric consumption and power dissipation in comparison with ordinary processors of the Intel Core series. Atom is m ...

processors with the exceptions of a few Padfone series and some ZenFone 2 models that use

Qualcomm Snapdragon Snapdragon is a suite of system-on-chip (SoC) semiconductor products for mobile devices designed and marketed by Qualcomm, who often refers to these SoCs as "mobile platforms". They typically integrate central processing units (CPU) based o ...

, though later phones in the series now either use Qualcomm Snapdragon or MediaTek systems-on-chip. Seventh Generation (2020) * ZenFone 7 series * ROG Phone 3 series Eighth Generation (2021) * ZenFone 8 series * ROG Phone 5 series Ninth Generation (2022) * ZenFone 9 * ROG Phone 6 series * ROG Phone 6D series Tenth Generation (2023) * ZenFone 10 * ROG Phone 7 series Eleventh Generation (2024) * ZenFone 11 Ultra * ROG Phone 8 series * ROG Phone 9 series

2-in-1s

Asus Transformer Asus Transformer is a series of 2-in-1 convertibles, detachables and hybrid tablet computers, designed and manufactured by Asus, consisting of three major lineups. Asus Transformer Pad Asus Transformer Book Asus Transformer Book is a line o ...

* Asus Vivobook Flip * Zenbook Flip * ExpertBook Flip * Chromebook Flip

Laptops

Zenbook Asus Zenbook is a line of notebook computers produced by Asus. The first Zenbooks were released in October 2011 as Ultrabooks, and the original range of products has since been expanded to models ranging from smaller and power efficient no ...

* Asus Vivobook * AsusPro * ExpertBook * ProArt StudioBook * The Ultimate Force (TUF Gaming) * Republic Of Gamers (ROG Gaming) * Chromebook * EeeBook * G Series * N Series * K Series * X Series * E Series * Q Series * U Series * B Series * V Series * F Series * A Series * T Series Discontinued series previously offered by Asus includes the EeeBook Series, K Series, X Series, E Series, Q Series, B Series, V Series, P Series, F Series, A Series, u2e Series and G Series.

Tablets

Two generations of the Nexus 7, manufactured for and branded as

Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...

, were announced on 27 June 2012 for release in July 2012. On 24 July 2013, Asus announced a successor to the Google Nexus 7. Two days later, it was released. Asus has also been working with

Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...

in developing

Windows 8 Windows 8 is a major release of the Windows NT operating system developed by Microsoft. It was Software release life cycle#Release to manufacturing (RTM), released to manufacturing on August 1, 2012, made available for download via Microsoft ...

convertible tablets. In 2013, Asus revealed an Android-based tablet computer that, when attached to a keyboard, becomes a Windows 8 device, which it called the Transformer Book Trio. The keyboard can be attached to a third-party monitor, creating a desktop-like experience. Asus is also known for the following tablet computer lines: * Eee Pad Transformer * Eee Pad Slider * Eee Slate * Memo Pad 8 * VivoTab * ZenPad: 7.0 Z370CG, C 7.0 Z170MG/Z170CG, 8.0 Z380KL, 8.0 Z380C*, S 8.0 Z580CA*, 10 Z300C* (Released 2015); 8.0 Z380M*, Z8 ZT581KL, 3 8.0 Z581KL, 10 Z300M*, 3S 10 Z500M*, Z10 ZT500KL (2016); 3S 8.0 Z582KL, Z8s ZT582KL, 3S 10 Z500KL (2017) (* no SIM)

Asus Server

;GPU Rack Server * ESC8000 G3 (Up to 8 GPU high density & hybrid computing) * ESC4000 G3/G3s ;2-Way Rack Server * RS720Q-E8-RS8-P * RS720Q-E8-RS12 * RS700-E8-RS8 V2 * RS700-E8-RS4 V2 * RS500-E8-RS4 V2 * RS500-E8-RS4 V2 * RS400-E8-PS2-F * RS400-E8-PS2 * RS720-E8-RS24-ECP * RS540-E8-RS36-ECP * RS520-E8-RS12-E V2 * RS520-E8-RS8-E V2 ;1-Way Rack Server * RS300-E9-PS4 * RS300-E9-RS4 * RS200-E9-PS2-F * RS200-E9-PS2 * RS100-E9-PI2 ;2-Way Tower Server * TS700-E8 V3 Series * TS500-E8-PS4 V2 ;1-Way Tower Server * TS300-E9-PS4 * TS100-E9-PI4

Desktop & All-in-One PCs

; Tower PCs * VivoPC * ROG series * Gaming series ; Mini PCs * Asus Tinker Board * VivoMini ; Chrome Devices *

Chromebox A Chromebox is a small form-factor PC that runs Google's ChromeOS operating system. The first device debuted in May 2012. History Chromeboxes, like other ChromeOS devices including Chromebook laptops, primarily support web applications, ther ...

Chromebit The Chromebit is a stick PC running Google's ChromeOS. It is able to be plugged into any display via HDMI to act as a personal computer. Keyboards and mice are able to be connected over Bluetooth or Wi-Fi. The device was announced in April 2015 a ...

; All-in-One PCs * Zen AiO * Vivo AiO * Portable AiO

Eee line

From its launch in October 2007 and until the line was discontinued in January 2013, the

garnered numerous awards, including

Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...

Asia's Product of the Year, Stuff Magazine's Gadget of the Year and Computer of the Year, NBC.com's Best Travel Gadget, Computer Shopper's Best Netbook of 2008, PC Pro's Hardware of the Year, PC World's Best Netbook, and DIME magazine's 2008 Trend Award Winner. Asus subsequently added several products to its Eee lineup, including: * Eee Box PC, a compact

nettop A mini PC (or miniature PC, nettop, or Smart Micro PC) is a small-sized, inexpensive, low-power, Legacy free PC, legacy-free desktop computer, desktop computer designed for basic tasks such as Web navigation, web browsing, accessing web appl ...

* Eee Top, an all-in-one touchscreen computer housed in an LCD monitor enclosure, * Eee Stick, a plug-and-play wireless controller for the PC platform that translates users' physical hand motions into corresponding movements onscreen * Eee Pad Transformer, is a tablet computer that runs the Android operating system. * Eee Pad Transformer Prime, the successor to the original Transformer. On 6 March 2009, Asus debuted its Eee Box B202, which

PCMag ''PC Magazine'' (shortened as ''PCMag'') is an American computer magazine published by Ziff Davis. A print edition was published from 1982 to January 2009. Publication of online editions started in late 1994 and continues . Overview ''PC Magaz ...

saw as "the desktop equivalent of the Asus Eee PC", (the "Asus Eee Box" computer line was later renamed in 2010 to "Asus Eee Box PC").

Essentio Series

Essentio is a line of desktop PCs. the line consisted of the CG Series (designed for gaming), the CM series (for entertainment and home use) and the CS and CP slimline series.

Digital media receivers

Asus sells

digital media receiver A digital media player (also known as a streaming device or streaming box) is a type of consumer electronics device designed for the storage, playback, or viewing of digital media content. They are typically designed to be integrated into a h ...

s under the name Asus O!Play.

GPS devices

Asus produces the R700T GPS device, which incorporates Traffic Message Channel.

Republic of Gamers

Republic of Gamers (ROG) is a brand used by Asus since 2006, encompassing a range of computer hardware, personal computers, peripherals, and accessories.

AMD Advanced Micro Devices, Inc. (AMD) is an American multinational corporation and technology company headquartered in Santa Clara, California and maintains significant operations in Austin, Texas. AMD is a hardware and fabless company that de ...

graphics cards were marketed under the ''Arez'' brand due to the

Nvidia Nvidia Corporation ( ) is an American multinational corporation and technology company headquartered in Santa Clara, California, and incorporated in Delaware. Founded in 1993 by Jensen Huang (president and CEO), Chris Malachowsky, and Curti ...

's GeForce Partner Program. In 2013 Asus launched the RAIDR Express, a PCI express-based

RAID 0 In computer storage, the standard RAID levels comprise a basic set of RAID ("redundant array of independent disks" or "redundant array of inexpensive disks") configurations that employ the techniques of striping, mirroring, or parity to create la ...

SSD subsystem with two SSDs on one PCB. In January 2022, Asus announced the ROG Flow Z13 during ROG's CES 2022 launch event. Equipped with the high-performance Intel's Core i9 processor and Nvidia's GeForce RTX 3050 Ti graphic performance, making the biggest innovation breakthroughs in tablet markets. It is the world's first RTX 30 series computer in tablet form factor. ROG ALLY - 2

In June 2023, Asus released the

ROG Ally The Asus ROG Ally is a handheld gaming computer developed and manufactured by Asus as part of their Republic of Gamers (ROG) brand. Released on June 13, 2023, the device competes with Valve's Steam Deck. The ROG Ally runs the Windows 11 operatin ...

, a handheld device designed to compete with the

Steam Deck The Steam Deck is a handheld gaming computer produced by Valve Corporation, designed to run a portion of games available on the Steam storefront client. Built upon the experiences gained from Valve's earlier ventures with Steam Machine and th ...

. The Ally possesses a 7-inch (diagonal),

1080p 1080p (1920 × 1080 progressively displayed pixels; also known as Full HD or FHD, and BT.709) is a set of HDTV high-definition video modes characterized by 1,920 pixels displayed across the screen horizontally and 1,080 pixels down the sc ...

touchscreen display with a 120 Hz refresh rate capability and a 16:9 aspect ratio, versus the Steam Deck's panel that only manages 800p and 60 Hz with a 16:10 aspect ratio.

The Ultimate Force

The Ultimate Force (TUF) is a brand used by Asus since about 2010. The brand is for Asus affordable, mid-range gaming products focusing on performance and durability.

Sound cards

Asus released its first sound card, the Xonar DX, in February 2008. The Xonar DX was able to emulate the EAX 5.0 effects through the Asus GX software while also supporting Open AL and DTS-connect. In July 2008 Asus launched the Xonar D1, which offered largely similar features to the Xonar DX but connected to the motherboard through the PCI interface instead of the PCI-E ×1 connection of the Xonar DX. Asus then released the Xonar HDAV 1.3, which was the first solution enabling loss-less HD audio bit streaming to AV receivers. In May 2009, Asus launched the Essence ST sound card, targeted at high-end audiophiles, and featuring 124dB SNR rating and precision audio clock tuning. In the same month, Asus refreshed the HDAV family by releasing the HDAV 1.3 slim, a card targeted for HTPC users offering similar functionality to HDAV 1.3 but in a smaller form. During Computex 2010, Asus introduced its Xonar Xense, an audio bundle composed of the Xense sound card and a special edition of the Sennheiser PC350 headset. In August 2010, Asus released the Xonar DG sound card targeted at budget buyers and offering 5.1 surround sound support, 105dB SNR rating, support for Dolby headphone and GX 2.5 support for emulating EAX 5.0 technology.

Asus Vivo PC line

Asus entered the box-PC market with the Vivo PC line in November 2013. Asus Vivo PCs come without a pre-installed Windows operating system. On 23 October 2013, Asus launched two models of VivoPCs in India. VivoPC was initially announced with Intel Celeron processor equipped VM40B model. But in India, the company released VivoPC along with a new model called VC60 which is equipped with Intel Core series processors.

Portable monitors

In 2013, Asus released the MB168B, a USB 3.0-powered, portable external monitor. The base model shipped with a resolution of , while the MB168B+ had a resolution of . At the time of its release, the MB168B+ was the only 1080p portable monitor. According to Asus, it is the "world's slimmest and lightest USB monitor".

Desktop monitors

* ROG Swift OLED PG27AQDM * ROG Swift OLED PG42UQ * ROG Swift OLED PG48UQ * ROG Swift PG279QM (2560x1440, 240 Hz, IPS) * ROG Swift PG27AQN (2560x1440, 360 Hz, IPS) * ROG Swift PG279Q * ROG Swift PG348Q * ROG Swift PG35VQ * ROG Swift PB27UQ * ROG Strix XG27AQ * ROG Strix XG27AQM * ROG Strix XG27AQMR * ROG Strix XG27AQV * MX34VQ * VZ279Q

Motherboards

Asus motherboards sometimes include a Q-Connector which sits in between the

front panel connectors and the front panel cables. The Q-Connector is marked with bigger text than the front panel connectors on the motherboard, as well as protruding from the motherboard, limiting obstruction from heatsinks and other connectors. The Q-connector allows the many front-panel connections to be removed as a single unit for maintenance. This greatly reduces the risk of incorrect connections when reassembling.

Other initiatives

Esports

Asus ROG has been an active advocate for

esports Esports (), short for electronic sports, is a form of competition using video games. Esports often takes the form of organized, multiplayer video game competitions, particularly between professional players, played individually or as teams. ...

, having established some of their very own professional gaming teams. In January 2021, ROG announced the establishment of a new esports academy in

, with plans to scout and train professional gamers for the Counter-Strike: Global Offensive (CS:GO) PC game. The initiative will provide shortlisted gamers with coaching, gaming equipment, and

stipend A stipend is a regular fixed sum of money paid for services or to defray expenses, such as for scholarship, internship, or apprenticeship. It is often distinct from an income or a salary because it does not necessarily represent payment for work pe ...

s to prepare them for competitive

esports tournaments Esports (), short for electronic sports, is a form of competition using video games. Esports often takes the form of organized, multiplayer video game competitions, particularly between professional players, played individually or as teams. ...

on both the national and international levels.

Environmental record

GreenAsus

In 2000, Asus launched GreenAsus, a company-wide sustainable computing initiative overseen by a steering committee led by Jonney Shih, the Chairman of Asus. According to the company, Asus pursues green policies in "Design, Procurement, Manufacturing, and Marketing."

Recognition

In 2006, Asus obtained IECQ (IEC Quality Assessment System for Electronic Components) and HSPM (Hazardous Substance Process Management) certification for its headquarters and all of its manufacturing sites. In 2007, Oekom Research, an independent research institute specializing in corporate responsibility assessment, recognized Asus as a "highly environmental friendly company" in the "Computers, Peripherals and Office Electronics Industry". In October 2008, Asus received 11 Electronic Product Environmental Assessment Tool ( EPEAT) Gold Awards for its products, including four of its N-Series notebooks, namely the N10, N20, N50, and N80. In the following month, it received EU Flower certification for the same N-Series notebooks at an award ceremony held in Prague. In December 2008,

Det Norske Veritas Det Norske Veritas (DNV), formerly DNV GL, is an international accredited registrar and classification society headquartered in Høvik, Norway. DNV provides services for several industries, including maritime, oil and gas, renewable energy, e ...

conferred the world's first EuP (Energy-using Product) certification for portable notebooks on these machines.

Recycling campaign

In April 2008, Asus launched its "PC Recycling for a Brighter Future" program in collaboration with Intel and with Tsann Kuen Enterprise Co. The program collected more than 1,200 desktop computers, notebooks and CRT/

LCD A liquid-crystal display (LCD) is a flat-panel display or other electronically modulated optical device that uses the light-modulating properties of liquid crystals combined with polarizers to display information. Liquid crystals do not em ...

monitors, refurbished them and donated them to 122 elementary and junior high schools, five aboriginal communities and the

Tzu Chi The Buddhist Tzu Chi Charity Foundation ( zh, t=佛教慈濟慈善事業基金會, l=Buddhist Compassionate Relief Charitable Foundation) is a Taiwanese international humanitarian and nongovernmental organization. Its work includes medical ai ...

Stem Cell Center.

Controversies

In September 2008, ''

PC Pro ''PC Pro'' is one of several computer magazines published monthly in the United Kingdom by Future plc. Its headquarters is in London. ''PC Pro'' also licenses individual articles (or even the whole magazine) for republication in various countri ...

'' discovered through a reader that Asus had accidentally shipped laptops that contained cracked and unlicensed software. Both physical machines and recovery CDs contained confidential documents from

and other organizations, internal Asus documents, and sensitive personal information including CVs. At the time, an Asus spokesperson promised an investigation at "quite a high level", but declined to comment on how the files got on the machines and recovery media. It was demonstrated that an unattended installation of Windows Vista could accidentally copy material from a flash drive with a parameter in the "unattend.xml" file on the personal flash drive being used to script the installation. In February 2014, a security vulnerability in the AiCloud functions on a number of Asus routers was compromised to distribute a text file warning of a vulnerability, disclosed in June 2013, allowing the ability to "traverse to any external storage plugged in through the USB ports on the back of the router" via the open internet. Before making the vulnerability public, the researcher was told by Asus that the behavior was "not an issue", but the vulnerability was reportedly patched shortly before the breach. The IP addresses of 12,937 routers, and 3,131 AiCloud accounts were also leaked by the hackers. The U.S.

Federal Trade Commission The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) United States antitrust law, antitrust law and the promotion of consumer protection. It ...

issued a complaint about the breach for the company's "failure to employ reasonable security practices has subjected consumers to substantial injury", alleging that Asus had also failed to perform basic

penetration test A penetration test, colloquially known as a pentest, is an authorized simulated cyberattack on a computer system, performed to evaluate the security of the system; this is not to be confused with a vulnerability assessment. The test is perform ...

s, allowed users to maintain a default admin password for the AiDisk feature and failed to notify users of security updates in a timely fashion. As a result, it was also deemed that Asus had misled consumers over the security and protection that its routers provided. In February 2016, Asus settled the complaint, agreeing to implement a "comprehensive security program", including independent audits every two years for the next 20 years. In March 2019,

Kaspersky Lab Kaspersky Lab (; ) is a Russian multinational cybersecurity and anti-virus provider headquartered in Moscow, Russia, and operated by a holding company in the United Kingdom. It was founded in 1997 by Eugene Kaspersky, Natalya Kaspersky a ...

researchers disclosed a

supply chain attack A supply chain attack is a cyber-attack that seeks to damage an organization by targeting less secure elements in the supply chain. A supply chain attack can occur in any industry, from the financial sector, oil industry, to a government sector. ...

that affected the Asus Live Update software bundled on its laptops, dubbed ShadowHammer. Kaspersky stated that between June and November 2018, Asus servers had been compromised to distribute a modified version of Live Update, signed with an Asus

signature A signature (; from , "to sign") is a depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on documents as a proof of identity and intent. Signatures are often, but not always, Handwriting, handwritt ...

, that contained a backdoor. It deployed a further payload if the device's network adapter matched an entry on an internal target list of around 600

MAC address A MAC address (short for medium access control address or media access control address) is a unique identifier assigned to a network interface controller (NIC) for use as a network address in communications within a network segment. This use i ...

es. In response to ShadowHammer, Asus released a patched version of Live Update with improved security measures. Kaspersky and Symantec estimated that between 500,000 and 1 million devices were infected with the backdoor, although Asus attempted to downplay the severity of the breach by noting the extremely targeted nature of the attack. The breach did not affect the similar, identically named software associated with its motherboards. In April 2019,

ESET ESET, s.r.o., is a software company specializing in cybersecurity, founded in 1992 in Bratislava, Slovakia. ESET's security products are made in Europe and provides security software in over 200 countries and territories worldwide. Its softwa ...

disclosed that a group known as BlackTech had performed targeted attacks with malware known as Plead, distributed via the updater for the Asus WebStorage service. ESET stated that the group was likely using a

man-in-the-middle attack In cryptography and computer security, a man-in-the-middle (MITM) attack, or on-path attack, is a cyberattack where the attacker secretly relays and possibly alters the communications between two parties who believe that they are directly communi ...

via a vulnerability in routers, in combination with the updater using an unencrypted

HTTP HTTP (Hypertext Transfer Protocol) is an application layer protocol in the Internet protocol suite model for distributed, collaborative, hypermedia information systems. HTTP is the foundation of data communication for the World Wide Web, wher ...

connection. In January 2022, Asus recalled some of its Z690 Maximus Hero motherboards due to a manufacturing flaw, where a RAM

capacitor In electrical engineering, a capacitor is a device that stores electrical energy by accumulating electric charges on two closely spaced surfaces that are insulated from each other. The capacitor was originally known as the condenser, a term st ...

was installed backward—causing them to burn out associated

MOSFET upright=1.3, Two power MOSFETs in amperes">A in the ''on'' state, dissipating up to about 100 watt">W and controlling a load of over 2000 W. A matchstick is pictured for scale. In electronics, the metal–oxide–semiconductor field- ...

s and prevent the motherboard from detecting memory. Following the Russian invasion of Ukraine in 2022, Asus initially refused to join a widespread withdrawal of businesses from the Russian market. In mid-March, the company did announce it was halting its operations in Russia, following a social media boycott and government pressure. In April 2023, a post on the PCMasterRace

subreddit Reddit ( ) is an American Proprietary software, proprietary social news news aggregator, aggregation and Internet forum, forum Social media, social media platform. Registered users (commonly referred to as "redditors") submit content to the ...

began gaining popularity regarding the user's AMD Ryzen 7 7800X3D CPU, which had visible burning, along with the

socket Socket may refer to: Mechanics * Socket wrench, a type of wrench that uses separate, removable sockets to fit different sizes of nuts and bolts * Socket head screw, a screw (or bolt) with a cylindrical head containing a socket into which the hexag ...

of the Asus motherboard. This sparked the attention of both people interested in PCs, who initially thought it was an issue with the 3D V-Cache Technology (as there had been previous user reports similar to this incident), as well as enthusiast YouTube channels such as Gamers Nexus, who ran tests to successfully recreate the burning of their CPU. They realised that the cause of the burning was due to a voltage error in the BIOS. In May, Asus responded to the incidents by releasing a

Beta Beta (, ; uppercase , lowercase , or cursive ; or ) is the second letter of the Greek alphabet. In the system of Greek numerals, it has a value of 2. In Ancient Greek, beta represented the voiced bilabial plosive . In Modern Greek, it represe ...

BIOS, which was supposed to fix the error. However, not only did the new BIOS not fix the issue; by installing it, the user voided their warranty as it was a Beta BIOS, which Asus clearly stated in the BIOS's description. Later that month, Asus responded to the public backlash by reversing course, releasing a statement informing users that they will continue to honor warranty on motherboards that have been updated to beta BIOS versions, as well as extend motherboard warranty coverage to uses of

AMD EXPO In computing, serial presence detect (SPD) is a standardized way to automatically access information about a memory module. Earlier 72-pin SIMMs included five pins that provided five bits of ''parallel presence detect'' (PPD) data, but the 168-pi ...

Intel XMP In computing, serial presence detect (SPD) is a standardized way to automatically access information about a memory module. Earlier 72-pin SIMMs included five pins that provided five bits of ''parallel presence detect'' (PPD) data, but the 168-pi ...

, and

DOCP In computing, serial presence detect (SPD) is a standardized way to automatically access information about a memory module. Earlier 72-pin SIMMs included five pins that provided five bits of ''parallel presence detect'' (PPD) data, but the 168-pi ...

memory overclocking technologies. In May 2024, hardware reviewer ''Gamers Nexus'' sent a

in for warranty repair due to a faulty thumbstick. Asus denied the warranty repair, claiming that the thumbstick issue was due to "customer-induced damage". Furthermore, Asus demanded a repair fee of US$191.47 for replacement of the LCD panel and the top case because of a "small mark" on the casing, despite it not being related to the original issue that the device was sent in under warranty for. Asus also stated that it would send the device back to Gamers Nexus in a "disassembled state" if it did not pay the repair fee. Several days later, Asus honoured the warranty and performed the repair of the original issue under pressure from Gamers Nexus, as well as subsequently apologised for the poor service.

References

External links

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