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Transcreation
Transcreation is a term coined from the words "translation" and "creation", and a concept used in the field of translation studies to describe the process of adapting a message from one language to another, while maintaining its intent, style, tone, and context. A successfully transcreated message evokes the same emotions and carries the same implications in the target language as it does in the source language. It is related to the concept of Language localisation, localization, which similarly involves comprehensively adapting a translated text for the target audience. Transcreation highlights the translator's creative role. Unlike many other forms of translation, transcreation also often involves adapting not only words, but video and images to the target audience. Transcreation theory was first developed in the field of literary translation, and began to be adapted for use global marketing and advertising in the early 21st century. The transcreation approach is also heavily u ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Language Localisation
Language localisation (or language localization) is the process of adapting a product's translation to a specific country or region. It is the second phase of a larger process of product translation and cultural adaptation (for specific countries, regions, cultures or groups) to account for differences in distinct markets, a process known as internationalization and localization, internationalisation and localisation. Language localisation differs from Translation, translation activity because it involves a comprehensive study of the target culture in order to correctly adapt the product to local needs. Localisation can be referred to by the numeronym L10N (as in: "L", followed by the number 10, and then "N"). The localisation process is most generally related to the cultural adaptation and translation of software localization, software, video game localization, video games, websites, and technical communication, as well as audio/voiceover, video, writing system, Script typeface, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Translation Studies
Translation studies is an academic interdiscipline dealing with the systematic study of the theory, description and application of translation, interpreting, and localization. As an interdiscipline, translation studies borrows much from the various fields of study that support translation. These include comparative literature, computer science, history, linguistics, philology, philosophy, semiotics, and terminology. The term “translation studies” was coined by the Amsterdam-based American scholar James S. Holmes in his 1972 paper “The name and nature of translation studies”, which is considered a foundational statement for the discipline. Writers in English occasionally use the term "translatology" (and less commonly "traductology") to refer to translation studies, and the corresponding French term for the discipline is usually (as in the ). In the United States, there is a preference for the term "translation and interpreting studies" (as in the American Translation an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Food Truck
A food truck is a large motorized vehicle (such as a van or multi-stop truck) or trailer equipped to store, transport, cook, prepare, serve and/or sell food. Some food trucks, such as ice cream trucks, sell frozen or prepackaged food, but many have on-board kitchens and prepare food from scratch, or they reheat food that was previously prepared in a brick and mortar commercial kitchen. Sandwiches, hamburgers, hot dogs, chicken, tacos, pizza, french fries and other typical fast food and finger food staples are common food truck fare, though since the pop-up restaurant phenomenon of the 2010s, food trucks specializing in a wide variety of gourmet, specialty, global, regional, and fusion cuisines have seen growing popularity. Food trucks often also sell or fully specialize in beverages such as soft drink, juice, coffee, tea, and water, as well as treats such as ice cream, pastries, and fried dough. Historical predecessors of food trucks were horse-drawn chuckwagons and lunch ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
