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Organic Search
In web search engines, organic search results are the query results which are calculated strictly algorithmically, and not affected by advertiser payments. They are distinguished from various kinds of sponsored results, whether they are explicit pay-per-click advertisements, shopping results, or other results where the search engine is paid either for showing the result, or for clicks on the result. Background The Google, Yahoo!, Bing, and Sogou search engines insert advertising on their search results pages. In U.S. law, advertising must be distinguished from organic results. This is done with various differences in background, text, link colors, and/or placement on the page. However, a 2004 survey found that a majority of search engine users could not distinguish the two. Because so few ordinary users (38% according to Pew Research Center) realized that many of the highest placed "results" on search engine results pages ( SERPs) were ads, the search engine optimization indust ...
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Web Search Engine
A search engine is a software system that provides hyperlinks to web pages, and other relevant information on World Wide Web, the Web in response to a user's web query, query. The user enters a query in a web browser or a mobile app, and the search engine results page, search results are typically presented as a list of hyperlinks accompanied by textual summaries and images. Users also have the option of limiting a search to specific types of results, such as images, videos, or news. For a search provider, its software engine, engine is part of a distributed computing system that can encompass many data centers throughout the world. The speed and accuracy of an engine's response to a query are based on a complex system of Search engine indexing, indexing that is continuously updated by automated web crawlers. This can include data mining the Computer file, files and databases stored on web servers, although some content is deep web, not accessible to crawlers. There have been ma ...
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Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin. As of 2019, Google Analytics is the most widely used web analytics service on the web. Site frequently updated. Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as ''Google Analytics for Mobile Apps''. Google Analytics has undergone many updates since its inception and is currently on its 4th iteration—GA4. GA4 is the default Google Analytics installation and is the renamed version for the (App + Web) Property that Google released in 2019 in a Beta form. GA4 has also replaced Universal Analytics (UA). One notable feature of GA4 is a natural integration with Google's BigQuery—a feature previously only available with the enterprise GA 360. This ...
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List Of Search Engines
Search engines, including web search engines, selection-based search engines, metasearch engines, desktop search tools, and web portals and vertical market websites have a search facility for online databases. By content/topic General † Main website is a portal Geographically localized Accountancy * IFACnet Business * Business.com * Daily Stocks * GenieKnows (United States and Canada) * GlobalSpec * LexisNexis, Nexis (Lexis Nexis) * Thomasnet (United States) Computers * Shodan (website) Content * Openverse, search engine for open content. Dark web * Ahmia Education General: * Chegg Academic materials only: * BASE (search engine) * Google Scholar * Internet Archive Scholar * Library of Congress * Semantic Scholar Enterprise *Apache Solr * Jumper 2.0: Universal search powered by Enterprise bookmarking * Oracle Corporation: Secure Enterprise Search 10g * Q-Sensei: Q-Sensei Enterprise * Swiftype: Swiftype Search * TeraText: TeraText Suite Ev ...
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Internet Marketing
The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a network of networks that consists of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, wireless, and optical networking technologies. The Internet carries a vast range of information resources and services, such as the interlinked hypertext documents and applications of the World Wide Web (WWW), electronic mail, internet telephony, streaming media and file sharing. The origins of the Internet date back to research that enabled the time-sharing of computer resources, the development of packet switching in the 1960s and the design of computer networks for data communication. The set of rules (communication protocols) to enable internetworking on the Internet arose from research and development commissioned i ...
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Adblocker
Ad blocking (or ad filtering) is a software capability for blocking or altering online advertising in a web browser, an application or a network. This may be done using browser extensions or other methods or browsers with inside blocking. History The first ad blocker was Internet Fast Forward, a plugin for the Netscape Navigator browser, developed by PrivNet and released in 1996. The AdBlock extension for Firefox was developed in 2002, with Adblock Plus being released in 2006. uBlock Origin, originally called "uBlock", was first released in 2014. Technologies and native countermeasures Online advertising exists in a variety of forms, including web banners, pictures, animations, embedded audio and video, text, or pop-up windows, and can even employ audio and video autoplay. Many browsers offer some ways to remove or alter advertisements: either by targeting technologies that are used to deliver ads (such as embedded content delivered through browser plug-ins or via HTML5), ta ...
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Plug-in (computing)
In computing, a plug-in (also spelled plugin) or add-in (also addin, add-on, or addon) is a software component that extends the functionality of an existing software system without requiring the system to be software build, re-built. A plug-in software feature, feature is one way that a system can be customizable. Applications support plug-ins for a variety of reasons including: * Enable third-party developers to extend an application * Support easily adding new features * Reduce the size of an application by not loading unused features * Separate source code from an application because of incompatible software licenses Examples Examples of plug-in use for various categories of applications: * Digital audio workstations and audio editing software use audio plug-ins to generate, process or analyze sound. Ardour (software), Ardour, Audacity (audio editor), Audacity, Cubase, FL Studio, Logic Pro, Logic Pro X and Pro Tools are examples of such systems. * Email clients use plug-i ...
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Web Content
Web content is the text, visual or audio content that is made available online and user encountered as part of the online usage and experience on websites. It may include text, images, sounds and audio, online videos, among other items placed within web pages. In the book ''Information Architecture for the World Wide Web'', Lou Rosenfeld and Peter Morville wrote, "We define content broadly as 'the stuff in your website.' Web content may include webpage document pages, information, software data and applications, e-services, images, audio and video files, personal Web pages, archived e-mail messages stored on email servers, and more. And we include future web content as well as present web content roadmap." __TOC__ Content management Because of websites complexity " content management systems" started to emerge in the mid 1990s as a tool with which to manage and organize the content on a website. Content management often means that within a business there is a range of peop ...
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Search Engine Optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid search traffic (usually referred to as "Organic search, organic" results) rather than direct traffic, referral traffic, social media traffic, or Online advertising, paid traffic. Unpaid search engine traffic may originate from a variety of kinds of searches, including image search, video search, academic databases and search engines, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine results, what people search for, the actual search queries or Keyword research, keywords typed into search engines, and which search engines are preferred by a target audience. SEO is performed because a website will receive more visito ...
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Website
A website (also written as a web site) is any web page whose content is identified by a common domain name and is published on at least one web server. Websites are typically dedicated to a particular topic or purpose, such as news, education, commerce, entertainment, or social media. Hyperlinking between web pages guides the navigation of the site, which often starts with a home page. The most-visited sites are Google, YouTube, and Facebook. All publicly-accessible websites collectively constitute the World Wide Web. There are also private websites that can only be accessed on a private network, such as a company's internal website for its employees. Users can access websites on a range of devices, including desktops, laptops, tablets, and smartphones. The app used on these devices is called a web browser. Background The World Wide Web (WWW) was created in 1989 by the British CERN computer scientist Tim Berners-Lee. On 30 April 1993, CERN announced that the ...
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Chitika
Chitika, Inc. (''pronounced CHIH-tih-ka'') was a search-targeted advertising company. It was located in Westborough, Massachusetts, United States. The name Chitika means "in a snap" in Telugu language. On April 17, 2019, Chitika announced that they were shutting down their business. History In 2003, co-founders Venkat Kolluri and Alden DoRosario started Chitika after leaving their jobs at search engine-based company Lycos. Since launching its online advertising service in 2004, Chitika has added a Mobile advertising Division as well as a Real-Time Bidding Division. In 2015, Chitika's founders announced Cidewalk, their local mobile ad platform, would spin off into a separate business unit with $4 Million in seed funding and new office space in Southborough, MA. On April 17, 2019, Chitika wrote to publishers advising them of their immediate cessation of business. The email advised publishers to remove all Chitika code from their website. The email further advised publishers ...
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User Intent
User intent, also known as query intent or search intent, is the identification and categorization of what a user online intended or wanted to find when they typed their search terms into an online web search engine for the purpose of search engine optimisation or conversion rate optimisation. Examples of user intent are fact-checking, comparison shopping or navigating to other websites. Optimizing For User Intent To increase ranking on search engines, marketers need to create content that best satisfies queries entered by users on their smartphones or desktops. Creating content with user intent in mind helps increase the value of the information being showcased. Keyword research can help determine user intent. The search terms a user enters into a web search engine to find content, services, or products are the words that should be used on the webpage to optimize for user intent. Google can show SERP features such as featured snippets, knowledge cards or knowledge panels f ...
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Search Engine Optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid search traffic (usually referred to as "Organic search, organic" results) rather than direct traffic, referral traffic, social media traffic, or Online advertising, paid traffic. Unpaid search engine traffic may originate from a variety of kinds of searches, including image search, video search, academic databases and search engines, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine results, what people search for, the actual search queries or Keyword research, keywords typed into search engines, and which search engines are preferred by a target audience. SEO is performed because a website will receive more visito ...
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