A search engine is a
software system
A software system is a system of intercommunicating software component, components based on software forming part of a computer system (a combination of Computer hardware, hardware and software). It "consists of a number of separate Computer progr ...
that provides
hyperlink
In computing, a hyperlink, or simply a link, is a digital reference providing direct access to Data (computing), data by a user (computing), user's point and click, clicking or touchscreen, tapping. A hyperlink points to a whole document or to ...
s to
web page
A web page (or webpage) is a World Wide Web, Web document that is accessed in a web browser. A website typically consists of many web pages hyperlink, linked together under a common domain name. The term "web page" is therefore a metaphor of pap ...
s, and other relevant information on
the Web in response to a user's
query. The user enters a query in a
web browser
A web browser, often shortened to browser, is an application for accessing websites. When a user requests a web page from a particular website, the browser retrieves its files from a web server and then displays the page on the user's scr ...
or a
mobile app
A mobile application or app is a computer program or software application designed to run on a mobile device such as a smartphone, phone, tablet computer, tablet, or smartwatch, watch. Mobile applications often stand in contrast to desktop appli ...
, and the
search results are typically presented as a list of hyperlinks accompanied by textual summaries and images. Users also have the option of limiting a search to specific types of results, such as images, videos, or news.
For a search provider, its
engine
An engine or motor is a machine designed to convert one or more forms of energy into mechanical energy.
Available energy sources include potential energy (e.g. energy of the Earth's gravitational field as exploited in hydroelectric power ge ...
is part of a
distributed computing
Distributed computing is a field of computer science that studies distributed systems, defined as computer systems whose inter-communicating components are located on different networked computers.
The components of a distributed system commu ...
system that can encompass many
data center
A data center is a building, a dedicated space within a building, or a group of buildings used to house computer systems and associated components, such as telecommunications and storage systems.
Since IT operations are crucial for busines ...
s throughout the world. The speed and accuracy of an engine's response to a query are based on a complex system of
indexing that is continuously updated by automated
web crawler
Web crawler, sometimes called a spider or spiderbot and often shortened to crawler, is an Internet bot that systematically browses the World Wide Web and that is typically operated by search engines for the purpose of Web indexing (''web spider ...
s. This can include
data mining
Data mining is the process of extracting and finding patterns in massive data sets involving methods at the intersection of machine learning, statistics, and database systems. Data mining is an interdisciplinary subfield of computer science and ...
the
files and
database
In computing, a database is an organized collection of data or a type of data store based on the use of a database management system (DBMS), the software that interacts with end users, applications, and the database itself to capture and a ...
s stored on
web server
A web server is computer software and underlying Computer hardware, hardware that accepts requests via Hypertext Transfer Protocol, HTTP (the network protocol created to distribute web content) or its secure variant HTTPS. A user agent, co ...
s, although some content is
not accessible to crawlers.
There have been many search engines since the dawn of the Web in the 1990s, however,
Google Search
Google Search (also known simply as Google or Google.com) is a search engine operated by Google. It allows users to search for information on the World Wide Web, Web by entering keywords or phrases. Google Search uses algorithms to analyze an ...
became the dominant one in the 2000s and has remained so. As of May 2025, according to StatCounter, Google holds approximately 89–90 % of the worldwide search share, with competitors trailing far behind: Bing (~4 %), Yandex (~2.5 %), Yahoo! (~1.3 %), DuckDuckGo (~0.8 %), and Baidu (~0.7 %).
[StatCounter Global Stats �]
Search Engine Market Share
(May 2025) Notably, this marks the first time in over a decade that Google's share has fallen below the 90 % threshold. The business of
website
A website (also written as a web site) is any web page whose content is identified by a common domain name and is published on at least one web server. Websites are typically dedicated to a particular topic or purpose, such as news, educatio ...
s improving their visibility in
search results, known as
marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce.
Marketing is usually conducted by the seller, typically a retailer or ma ...
and
optimization
Mathematical optimization (alternatively spelled ''optimisation'') or mathematical programming is the selection of a best element, with regard to some criteria, from some set of available alternatives. It is generally divided into two subfiel ...
, has thus largely focused on Google.
History
Pre-1990s
In 1945,
Vannevar Bush
Vannevar Bush ( ; March 11, 1890 – June 28, 1974) was an American engineer, inventor and science administrator, who during World War II, World War II headed the U.S. Office of Scientific Research and Development (OSRD), through which almo ...
described an information retrieval system that would allow a user to access a great expanse of information, all at a single desk, which he called a
memex
A memex (from "memory expansion") is a hypothetical electromechanical device for interacting with microform documents and described in Vannevar Bush's 1945 article " As We May Think". Bush envisioned the memex as a device in which individuals w ...
. He described this system in an article titled "
As We May Think
"As We May Think" is a 1945 essay by Vannevar Bush which has been described as visionary and influential, anticipating many aspects of information society. It was first published in ''The Atlantic'' in July 1945 and republished in an abridged v ...
" in
''The Atlantic Monthly''. The
memex
A memex (from "memory expansion") is a hypothetical electromechanical device for interacting with microform documents and described in Vannevar Bush's 1945 article " As We May Think". Bush envisioned the memex as a device in which individuals w ...
was intended to give a user the capability to overcome the ever-increasing difficulty of locating information in ever-growing centralized indices of scientific work. Vannevar Bush envisioned libraries of research with connected annotations, which are similar to modern
hyperlink
In computing, a hyperlink, or simply a link, is a digital reference providing direct access to Data (computing), data by a user (computing), user's point and click, clicking or touchscreen, tapping. A hyperlink points to a whole document or to ...
s.
Link analysis
In network theory, link analysis is a data-analysis technique used to evaluate relationships between nodes. Relationships may be identified among various types of nodes, including organizations, people and transactions. Link analysis has been us ...
eventually became a crucial component of search engines through algorithms such as
Hyper Search and
PageRank
PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. It is named after both the term "web page" and co-founder Larry Page. PageRank is a way of measuring the importance of website pages. Accordin ...
.
1990s: Birth of search engines
The first internet search engines predate the debut of the Web in December 1990:
WHOIS
WHOIS (pronounced as the phrase "who is") is a query and response protocol that is used for querying databases that store an Internet resource's registered users or assignees. These resources include domain names, IP address blocks and autonomo ...
user search dates back to 1982, and the
Knowbot Information Service multi-network user search was first implemented in 1989. The first well documented search engine that searched content files, namely
FTP
The File Transfer Protocol (FTP) is a standard communication protocol used for the transfer of computer files from a server to a client on a computer network. FTP is built on a client–server model architecture using separate control and dat ...
files, was
Archie, which debuted on 10 September 1990.
Prior to September 1993, the
World Wide Web
The World Wide Web (WWW or simply the Web) is an information system that enables Content (media), content sharing over the Internet through user-friendly ways meant to appeal to users beyond Information technology, IT specialists and hobbyis ...
was entirely indexed by hand. There was a list of
webservers edited by
Tim Berners-Lee
Sir Timothy John Berners-Lee (born 8 June 1955), also known as TimBL, is an English computer scientist best known as the inventor of the World Wide Web, the HTML markup language, the URL system, and HTTP. He is a professorial research fellow a ...
and hosted on the
CERN
The European Organization for Nuclear Research, known as CERN (; ; ), is an intergovernmental organization that operates the largest particle physics laboratory in the world. Established in 1954, it is based in Meyrin, western suburb of Gene ...
webserver. One snapshot of the list in 1992 remains, but as more and more web servers went online the central list could no longer keep up. On the
NCSA site, new servers were announced under the title "What's New!".
The first tool used for searching content (as opposed to users) on the
Internet
The Internet (or internet) is the Global network, global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a internetworking, network of networks ...
was
Archie.
The name stands for "archive" without the "v".
It was created by
Alan Emtage,
computer science
Computer science is the study of computation, information, and automation. Computer science spans Theoretical computer science, theoretical disciplines (such as algorithms, theory of computation, and information theory) to Applied science, ...
student at
McGill University
McGill University (French: Université McGill) is an English-language public research university in Montreal, Quebec, Canada. Founded in 1821 by royal charter,Frost, Stanley Brice. ''McGill University, Vol. I. For the Advancement of Learning, ...
in
Montreal, Quebec
Montreal is the List of towns in Quebec, largest city in the Provinces and territories of Canada, province of Quebec, the List of the largest municipalities in Canada by population, second-largest in Canada, and the List of North American cit ...
, Canada. The program downloaded the directory listings of all the files located on public anonymous FTP (
File Transfer Protocol
The File Transfer Protocol (FTP) is a standard communication protocol used for the transfer of computer files from a server to a client on a computer network. FTP is built on a client–server model architecture using separate control and d ...
) sites, creating a searchable
database
In computing, a database is an organized collection of data or a type of data store based on the use of a database management system (DBMS), the software that interacts with end users, applications, and the database itself to capture and a ...
of file names; however,
Archie Search Engine did not index the contents of these sites since the amount of data was so limited it could be readily searched manually.
The rise of
Gopher
Pocket gophers, commonly referred to simply as gophers, are burrowing rodents of the family Geomyidae. The roughly 41 speciesSearch results for "Geomyidae" on thASM Mammal Diversity Database are all endemic to North and Central America. They ar ...
(created in 1991 by
Mark McCahill at the
University of Minnesota
The University of Minnesota Twin Cities (historically known as University of Minnesota) is a public university, public Land-grant university, land-grant research university in the Minneapolis–Saint Paul, Twin Cities of Minneapolis and Saint ...
) led to two new search programs,
Veronica and
Jughead. Like Archie, they searched the file names and titles stored in Gopher index systems. Veronica (Very Easy Rodent-Oriented Net-wide Index to Computerized Archives) provided a keyword search of most Gopher menu titles in the entire Gopher listings. Jughead (Jonzy's Universal Gopher Hierarchy Excavation And Display) was a tool for obtaining menu information from specific Gopher servers. While the name of the search engine "
Archie Search Engine" was not a reference to the
Archie comic book series, "
Veronica" and "
Jughead" are characters in the series, thus referencing their predecessor.
In the summer of 1993, no search engine existed for the web, though numerous specialized catalogs were maintained by hand.
Oscar Nierstrasz at the
University of Geneva
The University of Geneva (French: ''Université de Genève'') is a public university, public research university located in Geneva, Switzerland. It was founded in 1559 by French theologian John Calvin as a Theology, theological seminary. It rema ...
wrote a series of
Perl
Perl is a high-level, general-purpose, interpreted, dynamic programming language. Though Perl is not officially an acronym, there are various backronyms in use, including "Practical Extraction and Reporting Language".
Perl was developed ...
scripts that periodically mirrored these pages and rewrote them into a standard format. This formed the basis for
W3Catalog W3 Catalog was an early web search engine, first released on September 2, 1993 by developer Oscar Nierstrasz at the University of Geneva.
The engine was initially given the name ''jughead'', but then later renamed. Unlike later search engines, lik ...
, the web's first primitive search engine, released on September 2, 1993.
In June 1993, Matthew Gray, then at
MIT
The Massachusetts Institute of Technology (MIT) is a private research university in Cambridge, Massachusetts, United States. Established in 1861, MIT has played a significant role in the development of many areas of modern technology and sc ...
, produced what was probably the first
web robot, the
Perl
Perl is a high-level, general-purpose, interpreted, dynamic programming language. Though Perl is not officially an acronym, there are various backronyms in use, including "Practical Extraction and Reporting Language".
Perl was developed ...
-based
World Wide Web Wanderer, and used it to generate an index called "Wandex". The purpose of the Wanderer was to measure the size of the World Wide Web, which it did until late 1995. The web's second search engine
Aliweb
ALIWEB (Archie-Like Indexing for the Web) is the first Web search engine.
First announced in November 1993 by developer Martijn Koster while working at Nexor, and presented in May 1994 at the First International Conference on the World Wide W ...
appeared in November 1993. Aliweb did not use a
web robot, but instead depended on being notified by
website administrators of the existence at each site of an index file in a particular format.
JumpStation
JumpStation was the first WWW search engine that behaved, and appeared to the user, the way current web search engines do. It started indexing on 12 December 1993 and was announced on the Mosaic "What's New" webpage on 21 December 1993. It was h ...
(created in December 1993 by
Jonathon Fletcher) used a
web robot to find web pages and to build its index, and used a
web form as the interface to its query program. It was thus the first
WWW resource-discovery tool to combine the three essential features of a web search engine (crawling, indexing, and searching) as described below. Because of the limited resources available on the platform it ran on, its indexing and hence searching were limited to the titles and headings found in the
web page
A web page (or webpage) is a World Wide Web, Web document that is accessed in a web browser. A website typically consists of many web pages hyperlink, linked together under a common domain name. The term "web page" is therefore a metaphor of pap ...
s the crawler encountered.
One of the first "all text" crawler-based search engines was
WebCrawler
WebCrawler is a search engine, and one of the oldest surviving search engines on the web today. For many years, it operated as a metasearch engine. WebCrawler was the first web search engine to provide full text search.
History
Brian Pinker ...
, which came out in 1994. Unlike its predecessors, it allowed users to search for any word in any
web page
A web page (or webpage) is a World Wide Web, Web document that is accessed in a web browser. A website typically consists of many web pages hyperlink, linked together under a common domain name. The term "web page" is therefore a metaphor of pap ...
, which has become the standard for all major search engines since. It was also the search engine that was widely known by the public. Also, in 1994,
Lycos
Lycos, Inc. (stylized as LYCOS), is a web search engine and web portal established in 1994, spun out of Carnegie Mellon University. Lycos also encompasses a network of email, web hosting, social networking, and entertainment websites. The company ...
(which started at
Carnegie Mellon University
Carnegie Mellon University (CMU) is a private research university in Pittsburgh, Pennsylvania, United States. The institution was established in 1900 by Andrew Carnegie as the Carnegie Technical Schools. In 1912, it became the Carnegie Institu ...
) was launched and became a major commercial endeavor.
The first popular search engine on the Web was
Yahoo! Search. The first product from
Yahoo!
Yahoo (, styled yahoo''!'' in its logo) is an American web portal that provides the search engine Yahoo Search and related services including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports, y!entertainment, yahoo!life, and its a ...
, founded by
Jerry Yang and
David Filo in January 1994, was a
Web directory
A web directory or link directory is an online list or catalog of websites. That is, it is a directory on the World Wide Web of (all or part of) the World Wide Web. Historically, directories typically listed entries on people or businesses, and the ...
called
Yahoo! Directory. In 1995, a search function was added, allowing users to search Yahoo! Directory. It became one of the most popular ways for people to find web pages of interest, but its search function operated on its web directory, rather than its full-text copies of web pages.
Soon after, a number of search engines appeared and vied for popularity. These included
Magellan,
Excite,
Infoseek,
Inktomi
Inktomi Corporation was an American Internet service provider (ISP) software developer based in Foster City, California. Customers included Microsoft, HotBot, Amazon.com, eBay, and Walmart.
The company developed Traffic Server, a proxy se ...
,
Northern Light, and
AltaVista
AltaVista was a web search engine established in 1995. It became one of the most-used early search engines, but lost ground to Google and was purchased by Yahoo! in 2003, which retained the brand, but based all AltaVista searches on its own sear ...
. Information seekers could also browse the directory instead of doing a keyword-based search.
In 1996,
Robin Li developed the
RankDex site-scoring
algorithm
In mathematics and computer science, an algorithm () is a finite sequence of Rigour#Mathematics, mathematically rigorous instructions, typically used to solve a class of specific Computational problem, problems or to perform a computation. Algo ...
for search engines results page ranking
["About: RankDex"](_blank)
''rankdex.com'' and received a US patent for the technology. It was the first search engine that used
hyperlink
In computing, a hyperlink, or simply a link, is a digital reference providing direct access to Data (computing), data by a user (computing), user's point and click, clicking or touchscreen, tapping. A hyperlink points to a whole document or to ...
s to measure the quality of websites it was indexing, predating the very similar algorithm patent filed by
Google
Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
two years later in 1998.
Larry Page
Lawrence Edward Page (born March 26, 1973) is an American businessman, computer engineer and computer scientist best known for co-founding Google with Sergey Brin.
Page was chief executive officer of Google from 1997 until August 2001 when ...
referenced Li's work in some of his U.S. patents for PageRank.
Li later used his RankDex technology for the
Baidu
Baidu, Inc. ( ; ) is a Chinese multinational technology company specializing in Internet services and artificial intelligence. It holds a dominant position in China's search engine market (via Baidu Search), and provides a wide variety of o ...
search engine, which was founded by him in China and launched in 2000.
In 1996,
Netscape
Netscape Communications Corporation (originally Mosaic Communications Corporation) was an American independent computer services company with headquarters in Mountain View, California, and then Dulles, Virginia. Its Netscape web browser was o ...
was looking to give a single search engine an exclusive deal as the featured search engine on Netscape's web browser. There was so much interest that instead, Netscape struck deals with five of the major search engines: for $5 million a year, each search engine would be in rotation on the Netscape search engine page. The five engines were Yahoo!, Magellan, Lycos, Infoseek, and Excite.
Google
Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
adopted the idea of selling search terms in 1998 from a small search engine company named
goto.com. This move had a significant effect on the search engine business, which went from struggling to one of the most profitable businesses in the Internet.
Search engines were also known as some of the brightest stars in the Internet investing frenzy that occurred in the late 1990s. Several companies entered the market spectacularly, receiving record gains during their
initial public offering
An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investm ...
s. Some have taken down their public search engine and are marketing enterprise-only editions, such as Northern Light. Many search engine companies were caught up in the
dot-com bubble
The dot-com bubble (or dot-com boom) was a stock market bubble that ballooned during the late-1990s and peaked on Friday, March 10, 2000. This period of market growth coincided with the widespread adoption of the World Wide Web and the Interne ...
, a speculation-driven market boom that peaked in March 2000.
2000s–present: Post dot-com bubble
Around 2000,
Google's search engine rose to prominence. The company achieved better results for many searches with an algorithm called
PageRank
PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. It is named after both the term "web page" and co-founder Larry Page. PageRank is a way of measuring the importance of website pages. Accordin ...
, as was explained in the paper ''Anatomy of a Search Engine'' written by
Sergey Brin and
Larry Page
Lawrence Edward Page (born March 26, 1973) is an American businessman, computer engineer and computer scientist best known for co-founding Google with Sergey Brin.
Page was chief executive officer of Google from 1997 until August 2001 when ...
, the later founders of Google.
This
iterative algorithm ranks web pages based on the number and PageRank of other web sites and pages that link there, on the premise that good or desirable pages are linked to more than others. Larry Page's patent for PageRank cites
Robin Li's earlier
RankDex patent as an influence.
Google also maintained a minimalist interface to its search engine. In contrast, many of its competitors embedded a search engine in a
web portal
A web portal is a specially designed website that brings information from diverse sources, like emails, online forums and search engines, together in a uniform way. Usually, each information source gets its dedicated area on the page for displayin ...
. In fact, the Google search engine became so popular that spoof engines emerged such as
Mystery Seeker.
By 2000,
Yahoo!
Yahoo (, styled yahoo''!'' in its logo) is an American web portal that provides the search engine Yahoo Search and related services including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports, y!entertainment, yahoo!life, and its a ...
was providing search services based on Inktomi's search engine. Yahoo! acquired Inktomi in 2002, and
Overture
Overture (from French ''ouverture'', "opening") is a music instrumental introduction to a ballet, opera, or oratorio in the 17th century. During the early Romantic era, composers such as Beethoven and Mendelssohn composed overtures which ...
(which owned
AlltheWeb and AltaVista) in 2003. Yahoo! switched to Google's search engine until 2004, when it launched its own search engine based on the combined technologies of its acquisitions.
Microsoft
Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...
first launched MSN Search in the fall of 1998 using search results from Inktomi. In early 1999, the site began to display listings from
Looksmart
LookSmart is an American search advertising, content management, online media, and technology company. It provides search, machine learning and chatbot technologies as well as pay-per-click and contextual advertising services.
LookSmart a ...
, blended with results from Inktomi. For a short time in 1999, MSN Search used results from AltaVista instead. In 2004,
Microsoft
Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...
began a transition to its own search technology, powered by its own
web crawler
Web crawler, sometimes called a spider or spiderbot and often shortened to crawler, is an Internet bot that systematically browses the World Wide Web and that is typically operated by search engines for the purpose of Web indexing (''web spider ...
(called
msnbot).
Microsoft's rebranded search engine,
Bing
Bing most often refers to:
* Bing Crosby (1903–1977), American singer
* Microsoft Bing, a web search engine
Bing may also refer to:
Food and drink
* Bing (bread), a Chinese flatbread
* Bing (soft drink), a UK brand
* Bing cherry, a varie ...
, was launched on June 1, 2009. On July 29, 2009, Yahoo! and Microsoft finalized a deal in which
Yahoo! Search would be powered by Microsoft Bing technology.
active search engine crawlers include those of Google,
Sogou, Baidu, Bing,
Gigablast,
Mojeek,
DuckDuckGo and
Yandex.
Approach
A search engine maintains the following processes in near real time:
#
Web crawling
#
Indexing
#
Searching
Web search engines get their information by
web crawling from site to site. The "spider" checks for the standard filename ''
robots.txt
robots.txt is the filename used for implementing the Robots Exclusion Protocol, a standard used by websites to indicate to visiting web crawlers and other web robots which portions of the website they are allowed to visit.
The standard, dev ...
'', addressed to it. The robots.txt file contains directives for search spiders, telling it which pages to crawl and which pages not to crawl. After checking for robots.txt and either finding it or not, the spider sends certain information back to be
indexed depending on many factors, such as the titles, page content,
JavaScript
JavaScript (), often abbreviated as JS, is a programming language and core technology of the World Wide Web, alongside HTML and CSS. Ninety-nine percent of websites use JavaScript on the client side for webpage behavior.
Web browsers have ...
,
Cascading Style Sheets (CSS), headings, or its
metadata
Metadata (or metainformation) is "data that provides information about other data", but not the content of the data itself, such as the text of a message or the image itself. There are many distinct types of metadata, including:
* Descriptive ...
in HTML
meta tags. After a certain number of pages crawled, amount of data indexed, or time spent on the website, the spider stops crawling and moves on. "
web crawler may actually crawl the entire reachable web. Due to infinite websites, spider traps, spam, and other exigencies of the real web, crawlers instead apply a crawl policy to determine when the crawling of a site should be deemed sufficient. Some websites are crawled exhaustively, while others are crawled only partially".
Indexing means associating words and other definable tokens found on web pages to their domain names and
HTML
Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It defines the content and structure of web content. It is often assisted by technologies such as Cascading Style Sheets ( ...
-based fields. The associations are stored in a public database and accessible through web search queries. A query from a user can be a single word, multiple words or a sentence. The index helps find information relating to the query as quickly as possible.
[ Some of the techniques for indexing, and caching are trade secrets, whereas web crawling is a straightforward process of visiting all sites on a systematic basis.
Between visits by the ''spider'', the cached version of the page (some or all the content needed to render it) stored in the search engine working memory is quickly sent to an inquirer. If a visit is overdue, the search engine can just act as a web proxy instead. In this case, the page may differ from the search terms indexed.][ The cached page holds the appearance of the version whose words were previously indexed, so a cached version of a page can be useful to the website when the actual page has been lost, but this problem is also considered a mild form of ]linkrot
Link rot (also called link death, link breaking, or reference rot) is the phenomenon of hyperlinks tending over time to cease to point to their originally targeted file, web page, or server due to that resource being relocated to a new address ...
.
Typically, when a user enters a query into a search engine it is a few keywords.[Jansen, B. J., Spink, A., and Saracevic, T. 2000]
Real life, real users, and real needs: A study and analysis of user queries on the web
Information Processing & Management. 36(2), 207–227. The index
Index (: indexes or indices) may refer to:
Arts, entertainment, and media Fictional entities
* Index (''A Certain Magical Index''), a character in the light novel series ''A Certain Magical Index''
* The Index, an item on the Halo Array in the ...
already has the names of the sites containing the keywords, and these are instantly obtained from the index. The real processing load is in generating the web pages that are the search results list: Every page in the entire list must be weighted according to information in the indexes.[ Then the top search result item requires the lookup, reconstruction, and markup of the '' snippets'' showing the context of the keywords matched. These are only part of the processing each search results web page requires, and further pages (next to the top) require more of this post-processing.
Beyond simple keyword lookups, search engines offer their own GUI- or command-driven operators and search parameters to refine the search results. These provide the necessary controls for the user engaged in the feedback loop users create by ''filtering'' and ''weighting'' while refining the search results, given the initial pages of the first search results. For example, from 2007 the Google.com search engine has allowed one to ''filter'' by date by clicking "Show search tools" in the leftmost column of the initial search results page, and then selecting the desired date range. It is also possible to ''weight'' by date because each page has a modification time. Most search engines support the use of the Boolean operators AND, OR and NOT to help end users refine the search query. Boolean operators are for literal searches that allow the user to refine and extend the terms of the search. The engine looks for the words or phrases exactly as entered. Some search engines provide an advanced feature called proximity search, which allows users to define the distance between keywords.][ There is also concept-based searching where the research involves using statistical analysis on pages containing the words or phrases the user searches for.
The usefulness of a search engine depends on the ]relevance
Relevance is the connection between topics that makes one useful for dealing with the other. Relevance is studied in many different fields, including cognitive science, logic, and library and information science. Epistemology studies it in gener ...
of the ''result set'' it gives back. While there may be millions of web pages that include a particular word or phrase, some pages may be more relevant, popular, or authoritative than others. Most search engines employ methods to rank the results to provide the "best" results first. How a search engine decides which pages are the best matches, and what order the results should be shown in, varies widely from one engine to another.[ The methods also change over time as Internet usage changes and new techniques evolve. There are two main types of search engine that have evolved: one is a system of predefined and hierarchically ordered keywords that humans have programmed extensively. The other is a system that generates an "]inverted index
In computer science, an inverted index (also referred to as a postings list, postings file, or inverted file) is a database index storing a mapping from content, such as words or numbers, to its locations in a table, or in a document or a set of d ...
" by analyzing texts it locates. This first form relies much more heavily on the computer itself to do the bulk of the work.
Most Web search engines are commercial ventures supported by advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...
revenue and thus some of them allow advertisers to have their listings ranked higher in search results for a fee. Search engines that do not accept money for their search results make money by running search related ads alongside the regular search engine results. The search engines make money every time someone clicks on one of these ads.
Local search
Local search is the process that optimizes the efforts of local businesses. They focus on ensuring consistent search results. It is important because many people determine where they plan to go and what to buy based on their searches.
Market share
Google
Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
is by far the world's most used search engine, with a market share of 90%, and the world's other most used search engines were Bing
Bing most often refers to:
* Bing Crosby (1903–1977), American singer
* Microsoft Bing, a web search engine
Bing may also refer to:
Food and drink
* Bing (bread), a Chinese flatbread
* Bing (soft drink), a UK brand
* Bing cherry, a varie ...
at 4%, Yandex at 2%, Yahoo!
Yahoo (, styled yahoo''!'' in its logo) is an American web portal that provides the search engine Yahoo Search and related services including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports, y!entertainment, yahoo!life, and its a ...
at 1%. Other search engines not listed have less than a 3% market share. In 2024, Google's dominance was ruled an illegal monopoly in a case brought by the US Department of Justice.
Russia and East Asia
In Russia, Yandex has a market share of 62.6%, compared to Google's 28.3%. Yandex is the second most used search engine on smartphones in Asia and Europe. In China, Baidu is the most popular search engine. South Korea-based search portal Naver
Naver (; stylized as NAVER) is a South Korean online platform operated by the Naver Corporation. The company's products include a search engine, email hosting, blogs, maps, and mobile payment.
History
Naver was the first Korean web provide ...
is used for 62.8% of online searches in the country. Yahoo! Japan
is a Japanese web portal. It was the most-visited website in Japan, nearing monopolistic status.
According to ''The Japan Times'', as of 2012, Yahoo! Japan had a footprint on the internet market in Japan. In terms of use as a search engine, ...
and Yahoo! Taiwan are the most popular choices for Internet searches in Japan and Taiwan, respectively. China is one of few countries where Google is not in the top three web search engines for market share. Google was previously more popular in China, but withdrew significantly after a disagreement with the government over censorship and a cyberattack. Bing, however, is in the top three web search engines with a market share of 14.95%. Baidu is top with 49.1% of the market share.
Europe
Most countries' markets in the European Union are dominated by Google, except for the Czech Republic
The Czech Republic, also known as Czechia, and historically known as Bohemia, is a landlocked country in Central Europe. The country is bordered by Austria to the south, Germany to the west, Poland to the northeast, and Slovakia to the south ...
, where Seznam is a strong competitor.
The search engine Qwant is based in Paris
Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...
, France
France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...
, where it attracts most of its 50 million monthly registered users from.
Search engine bias
Although search engines are programmed to rank websites based on some combination of their popularity and relevancy, empirical studies indicate various political, economic, and social biases in the information they provide and the underlying assumptions about the technology. These biases can be a direct result of economic and commercial processes (e.g., companies that advertise with a search engine can become also more popular in its organic search results), and political processes (e.g., the removal of search results to comply with local laws). For example, Google will not surface certain neo-Nazi
Neo-Nazism comprises the post–World War II militant, social, and political movements that seek to revive and reinstate Nazism, Nazi ideology. Neo-Nazis employ their ideology to promote hatred and Supremacism#Racial, racial supremacy (ofte ...
websites in France and Germany, where Holocaust denial
Historical negationism, Denial of the Holocaust is an antisemitic conspiracy theory that asserts that the genocide of Jews by the Nazi Party, Nazis is a fabrication or exaggeration. It includes making one or more of the following false claims:
...
is illegal.
Biases can also be a result of social processes, as search engine algorithms are frequently designed to exclude non-normative viewpoints in favor of more "popular" results. Indexing algorithms of major search engines skew towards coverage of U.S.-based sites, rather than websites from non-U.S. countries.
Google Bombing is one example of an attempt to manipulate search results for political, social or commercial reasons.
Several scholars have studied the cultural changes triggered by search engines, and the representation of certain controversial topics in their results, such as terrorism in Ireland, climate change denial, and conspiracy theories
A conspiracy theory is an explanation for an event or situation that asserts the existence of a conspiracy (generally by powerful sinister groups, often political in motivation), when other explanations are more probable.Additional sources:
*
...
.
Customized results and filter bubbles
There has been concern raised that search engines such as Google and Bing provide customized results based on the user's activity history, leading to what has been termed echo chambers or filter bubble
A filter bubble or ideological frame is a state of intellectual isolationTechnopediaDefinition – What does Filter Bubble mean?, Retrieved October 10, 2017, "....A filter bubble is the intellectual isolation, that can occur when websites make ...
s by Eli Pariser
Eli Pariser (born December 17, 1980) is an author, activist, and entrepreneur. He has stated that his focus is "how to make technology and media serve democracy". He became executive director of MoveOn, MoveOn.org in 2004, where he helped pioneer ...
in 2011. The argument is that search engines and social media platforms use algorithm
In mathematics and computer science, an algorithm () is a finite sequence of Rigour#Mathematics, mathematically rigorous instructions, typically used to solve a class of specific Computational problem, problems or to perform a computation. Algo ...
s to selectively guess what information a user would like to see, based on information about the user (such as location, past click behavior and search history). As a result, websites tend to show only information that agrees with the user's past viewpoint. According to Eli Pariser
Eli Pariser (born December 17, 1980) is an author, activist, and entrepreneur. He has stated that his focus is "how to make technology and media serve democracy". He became executive director of MoveOn, MoveOn.org in 2004, where he helped pioneer ...
users get less exposure to conflicting viewpoints and are isolated intellectually in their own informational bubble. Since this problem has been identified, competing search engines have emerged that seek to avoid this problem by not tracking or "bubbling" users, such as DuckDuckGo. However many scholars have questioned Pariser's view, finding that there is little evidence for the filter bubble. On the contrary, a number of studies trying to verify the existence of filter bubbles have found only minor levels of personalization in search, that most people encounter a range of views when browsing online, and that Google news tends to promote mainstream established news outlets.
Religious search engines
The global growth of the Internet and electronic media in the Arab
Arabs (, , ; , , ) are an ethnic group mainly inhabiting the Arab world in West Asia and North Africa. A significant Arab diaspora is present in various parts of the world.
Arabs have been in the Fertile Crescent for thousands of years ...
and Muslim
Muslims () are people who adhere to Islam, a Monotheism, monotheistic religion belonging to the Abrahamic religions, Abrahamic tradition. They consider the Quran, the foundational religious text of Islam, to be the verbatim word of the God ...
world during the last decade has encouraged Islamic adherents in the Middle East and Asian sub-continent, to attempt their own search engines, their own filtered search portals that would enable users to perform safe searches. More than usual ''safe search'' filters, these Islamic web portals categorizing websites into being either "halal
''Halal'' (; ) is an Arabic word that translates to in English. Although the term ''halal'' is often associated with Islamic dietary laws, particularly meat that is slaughtered according to Islamic guidelines, it also governs ethical practices ...
" or "haram
''Haram'' (; ) is an Arabic term meaning 'taboo'. This may refer to either something sacred to which access is not allowed to the people who are not in a state of purity or who are not initiated into the sacred knowledge; or, in direct cont ...
", based on interpretation of Sharia law
Sharia, Sharī'ah, Shari'a, or Shariah () is a body of religious law that forms a part of the Islamic tradition based on scriptures of Islam, particularly the Qur'an and hadith. In Islamic terminology ''sharīʿah'' refers to immutable, inta ...
. ImHalal
I'mHalal.com was a search engine built on top of social-cultural Islamic values. The search engines algorithm differed from regular search engines because the relevancy of the results was based on the culture, mindset and lifestyle of Muslims. Th ...
came online in September 2011. Halalgoogling came online in July 2013. These use haram
''Haram'' (; ) is an Arabic term meaning 'taboo'. This may refer to either something sacred to which access is not allowed to the people who are not in a state of purity or who are not initiated into the sacred knowledge; or, in direct cont ...
filters on the collections from Google
Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
and Bing
Bing most often refers to:
* Bing Crosby (1903–1977), American singer
* Microsoft Bing, a web search engine
Bing may also refer to:
Food and drink
* Bing (bread), a Chinese flatbread
* Bing (soft drink), a UK brand
* Bing cherry, a varie ...
(and others).
While lack of investment and slow pace in technologies in the Muslim world has hindered progress and thwarted success of an Islamic search engine, targeting as the main consumers Islamic adherents, projects like Muxlim (a Muslim lifestyle site) received millions of dollars from investors like Rite Internet Ventures, and it also faltered. Other religion-oriented search engines are Jewogle, the Jewish version of Google, and Christian search engine SeekFind.org. SeekFind filters sites that attack or degrade their faith.
Search engine submission
Web search engine submission is a process in which a webmaster submits a website directly to a search engine. While search engine submission is sometimes presented as a way to promote a website, it generally is not necessary because the major search engines use web crawlers that will eventually find most web sites on the Internet without assistance. They can either submit one web page at a time, or they can submit the entire site using a sitemap, but it is normally only necessary to submit the home page
A home page (or homepage) is the main web page of a website. Usually, the home page is located at the Root directory, root of the website's Domain name, domain or subdomain. For example, if the domain is example.com, the home page is likely l ...
of a web site as search engines are able to crawl a well designed website. There are two remaining reasons to submit a web site or web page to a search engine: to add an entirely new web site without waiting for a search engine to discover it, and to have a web site's record updated after a substantial redesign.
Some search engine submission software not only submits websites to multiple search engines, but also adds links to websites from their own pages. This could appear helpful in increasing a website's ranking
A ranking is a relationship between a set of items, often recorded in a list, such that, for any two items, the first is either "ranked higher than", "ranked lower than", or "ranked equal to" the second. In mathematics, this is known as a weak ...
, because external links are one of the most important factors determining a website's ranking. However, John Mueller of Google
Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
has stated that this "can lead to a tremendous number of unnatural links for your site" with a negative impact on site ranking.
Comparison to social bookmarking
Technology
Archie
The first web search engine was Archie, created in 1990 by Alan Emtage, a student at McGill University
McGill University (French: Université McGill) is an English-language public research university in Montreal, Quebec, Canada. Founded in 1821 by royal charter,Frost, Stanley Brice. ''McGill University, Vol. I. For the Advancement of Learning, ...
in Montreal. The author originally wanted to call the program "archives", but had to shorten it to comply with the Unix world standard of assigning programs and files short, cryptic names such as grep, cat, troff, sed, awk, perl, and so on.
The primary method of storing and retrieving files was via the File Transfer Protocol
The File Transfer Protocol (FTP) is a standard communication protocol used for the transfer of computer files from a server to a client on a computer network. FTP is built on a client–server model architecture using separate control and d ...
(FTP). This was (and still is) a system that specified a common way for computers to exchange files over the Internet. It works like this: Some administrator decides that he wants to make files available from his computer. He sets up a program on his computer, called an FTP server. When someone on the Internet wants to retrieve a file from this computer, he or she connects to it via another program called an FTP client. Any FTP client program can connect with any FTP server program as long as the client and server programs both fully follow the specifications set forth in the FTP protocol.
Initially, anyone who wanted to share a file had to set up an FTP server in order to make the file available to others. Later, "anonymous" FTP sites became repositories for files, allowing all users to post and retrieve them.
Even with archive sites, many important files were still scattered on small FTP servers. These files could be located only by the Internet equivalent of word of mouth: Somebody would post an e-mail to a message list or a discussion forum announcing the availability of a file.
Archie changed all that. It combined a script-based data gatherer, which fetched site listings of anonymous FTP files, with a regular expression matcher for retrieving file names matching a user query. (4) In other words, Archie's gatherer scoured FTP sites across the Internet and indexed all of the files it found. Its regular expression matcher provided users with access to its database.
Veronica
In 1993, the University of Nevada System Computing Services group developed Veronica. It was created as a type of searching device similar to Archie but for Gopher files. Another Gopher search service, called Jughead, appeared a little later, probably for the sole purpose of rounding out the comic-strip triumvirate. Jughead is an acronym for Jonzy's Universal Gopher Hierarchy Excavation and Display, although, like Veronica, it is probably safe to assume that the creator backed into the acronym. Jughead's functionality was pretty much identical to Veronica's, although it appears to be a little rougher around the edges.
The Lone Wanderer
The World Wide Web Wanderer, developed by Matthew Gray in 1993 was the first robot on the Web and was designed to track the Web's growth. Initially, the Wanderer counted only Web servers, but shortly after its introduction, it started to capture URLs as it went along. The database of captured URLs became the Wandex, the first web database.
Matthew Gray's Wanderer created quite a controversy at the time, partially because early versions of the software ran rampant through the Net and caused a noticeable netwide performance degradation. This degradation occurred because the Wanderer would access the same page hundreds of times a day. The Wanderer soon amended its ways, but the controversy over whether robots were good or bad for the Internet remained.
In response to the Wanderer, Martijn Koster created Archie-Like Indexing of the Web, or ALIWEB, in October 1993. As the name implies, ALIWEB was the HTTP equivalent of Archie, and because of this, it is still unique in many ways.
ALIWEB does not have a web-searching robot. Instead, webmasters of participating sites post their own index information for each page they want listed. The advantage to this method is that users get to describe their own site, and a robot does not run about eating up Net bandwidth. The disadvantages of ALIWEB are more of a problem today. The primary disadvantage is that a special indexing file must be submitted. Most users do not understand how to create such a file, and therefore they do not submit their pages. This leads to a relatively small database, which meant that users are less likely to search ALIWEB than one of the large bot-based sites. This Catch-22 has been somewhat offset by incorporating other databases into the ALIWEB search, but it still does not have the mass appeal of search engines such as Yahoo! or Lycos.
Excite
Excite, initially called Architext, was started by six Stanford undergraduates in February 1993. Their idea was to use statistical analysis of word relationships in order to provide more efficient searches through the large amount of information on the Internet.
Their project was fully funded by mid-1993. Once funding was secured. they released a version of their search software for webmasters to use on their own web sites. At the time, the software was called Architext, but it now goes by the name of Excite for Web Servers.
Excite was the first serious commercial search engine which launched in 1995. It was developed in Stanford and was purchased for $6.5 billion by @Home. In 2001 Excite and @Home went bankrupt and InfoSpace bought Excite for $10 million.
Some of the first analysis of web searching was conducted on search logs from Excite
Yahoo!
In April 1994, two Stanford University Ph.D. candidates, David Filo and Jerry Yang, created some pages that became rather popular. They called the collection of pages Yahoo!
Yahoo (, styled yahoo''!'' in its logo) is an American web portal that provides the search engine Yahoo Search and related services including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports, y!entertainment, yahoo!life, and its a ...
Their official explanation for the name choice was that they considered themselves to be a pair of yahoos.
As the number of links grew and their pages began to receive thousands of hits a day, the team created ways to better organize the data. In order to aid in data retrieval, Yahoo! (www.yahoo.com) became a searchable directory. The search feature was a simple database search engine. Because Yahoo! entries were entered and categorized manually, Yahoo! was not really classified as a search engine. Instead, it was generally considered to be a searchable directory. Yahoo! has since automated some aspects of the gathering and classification process, blurring the distinction between engine and directory.
The Wanderer captured only URLs, which made it difficult to find things that were not explicitly described by their URL. Because URLs are rather cryptic to begin with, this did not help the average user. Searching Yahoo! or the Galaxy was much more effective because they contained additional descriptive information about the indexed sites.
Lycos
At Carnegie Mellon University during July 1994, Michael Mauldin, on leave from CMU, developed the Lycos
Lycos, Inc. (stylized as LYCOS), is a web search engine and web portal established in 1994, spun out of Carnegie Mellon University. Lycos also encompasses a network of email, web hosting, social networking, and entertainment websites. The company ...
search engine.
Types of web search engines
Search engines on the web are sites enriched with facility to search the content stored on other sites. There is difference in the way various search engines work, but they all perform three basic tasks.
# Finding and selecting full or partial content based on the keywords provided.
# Maintaining index of the content and referencing to the location they find
# Allowing users to look for words or combinations of words found in that index.
The process begins when a user enters a query statement into the system through the interface provided.
There are basically three types of search engines: Those that are powered by robots (called crawlers; ants or spiders) and those that are powered by human submissions; and those that are a hybrid of the two.
Crawler-based search engines are those that use automated software agents (called crawlers) that visit a Web site, read the information on the actual site, read the site's meta tags and also follow the links that the site connects to performing indexing on all linked Web sites as well. The crawler returns all that information back to a central depository, where the data is indexed. The crawler will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the administrators of the search engine.
Human-powered search engines rely on humans to submit information that is subsequently indexed and catalogued. Only information that is submitted is put into the index.
In both cases, when a user queries a search engine to locate information, they're actually searching through the index that the search engine has created —they are not actually searching the Web. These indices are giant databases of information that is collected and stored and subsequently searched. This explains why sometimes a search on a commercial search engine, such as Yahoo! or Google, will return results that are, in fact, dead links. Since the search results are based on the index, if the index has not been updated since a Web page became invalid the search engine treats the page as still an active link even though it no longer is. It will remain that way until the index is updated.
So why will the same search on different search engines produce different results? Part of the answer to that question is because not all indices are going to be exactly the same. It depends on what the spiders find or what the humans submitted. But more important, not every search engine uses the same algorithm to search through the indices. The algorithm is what the search engines use to determine the relevance
Relevance is the connection between topics that makes one useful for dealing with the other. Relevance is studied in many different fields, including cognitive science, logic, and library and information science. Epistemology studies it in gener ...
of the information in the index to what the user is searching for.
One of the elements that a search engine algorithm scans for is the frequency and location of keywords on a Web page. Those with higher frequency are typically considered more relevant. But search engine technology is becoming sophisticated in its attempt to discourage what is known as keyword stuffing, or spamdexing.
Another common element that algorithms analyze is the way that pages link to other pages in the Web. By analyzing how pages link to each other, an engine can both determine what a page is about (if the keywords of the linked pages are similar to the keywords on the original page) and whether that page is considered "important" and deserving of a boost in ranking. Just as the technology is becoming increasingly sophisticated to ignore keyword stuffing, it is also becoming more savvy to Web masters who build artificial links into their sites in order to build an artificial ranking.
Modern web search engines are highly intricate software systems that employ technology that has evolved over the years. There are a number of sub-categories of search engine software that are separately applicable to specific 'browsing' needs. These include web search engines (e.g. Google
Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
), database or structured data search engines (e.g. Dieselpoint), and mixed search engines or enterprise search. The more prevalent search engines, such as Google and Yahoo!
Yahoo (, styled yahoo''!'' in its logo) is an American web portal that provides the search engine Yahoo Search and related services including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports, y!entertainment, yahoo!life, and its a ...
, utilize hundreds of thousands computers to process trillions of web pages in order to return fairly well-aimed results. Due to this high volume of queries and text processing, the software is required to run in a highly dispersed environment with a high degree of superfluity.
Another category of search engines is scientific search engines. These are search engines which search scientific literature. The best known example is Google Scholar. Researchers are working on improving search engine technology by making them understand the content element of the articles, such as extracting theoretical constructs or key research findings.
See also
References
Further reading
*
* Bing Liu (2007),
Web Data Mining: Exploring Hyperlinks, Contents and Usage Data
'' Springer,
* Bar-Ilan, J. (2004). The use of Web search engines in information science research. ARIST, 38, 231–288.
*
*
*
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* Yeo, ShinJoung. (2023) ''Behind the Search Box: Google and the Global Internet Industry'' (U of Illinois Press, 2023)
External links
{{Authority control
Search engine software
History of the Internet
Internet terminology
Internet properties established in 1993
Canadian inventions