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Image Consultant
Image consulting is a professional field that aims to improve the image of the client personally or professionally through appearance, behavior, and communication. It is the process of evaluating the effect of a person's appearance on their professional image. Image consultants are usually experts in marketing and fashion, or more precisely — PR; they deal with improving of the image of their clients for social events or to achieve certain goals. Not only individuals but also companies can be clients of image consultants, although main clients remain executives and politicians. An image consultant's main focus is on dressing, personal style, clothes buying, body language, and etiquette, taking a customer through a process of evaluating their lifestyle and helping them change their body language and attire in order to help improve their image. The term originated in the seventies. John T. Molloy published the book '' Dress for Success'' in the United States in 1975. This book fo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fashion
Fashion is a term used interchangeably to describe the creation of clothing, footwear, Fashion accessory, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into Clothing, outfits that depict distinctive ways of dressing (Style (visual arts), styles and trends) as signifiers of social status, Self-expression values, self-expression, and group belonging. As a multifaceted term, fashion describes an Clothing industry, industry, fashion design, designs, Aesthetics (textile), aesthetics, and trends. The term 'fashion' originates from the Latin word 'Facere,' which means 'to make,' and describes the manufacturing, mixing, and wearing of outfits adorned with specific cultural aesthetics, patterns, motif (textile arts), motifs, shapes, and cuts, allowing people to showcase their group belongings, values, meanings, beliefs, and ways of life. Given the rise in mass production of Commodity, commodities and clothing at lower prices and global rea ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure is mostly media-based, and this differentiates it from advertising as a form of marketing communications. Public relations often aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. However, advertising, especially of the type that focuses on distributing information or core PR messages, is also a part ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Body Language
Body language is a type of nonverbal communication in which physical behaviors, as opposed to words, are used to express or convey information. Such behavior includes facial expressions, body posture, gestures, eye movement, touch and the use of space. Although body language is an important part of communication, most of it happens without conscious awareness. In social communication, body language often complements verbal communication. Nonverbal communication has a significant impact on doctor-patient relationships, as it affects how open patients are with their doctor. As an unstructured, ungrammatical, and broadly-interpreted form of communication, body language is not a form of language. It differs from sign language, sign languages, which are true languages with complex grammar systems and exhibiting the fundamental properties considered to exist in all languages. Some researchers conclude that nonverbal communication accounts for the majority of information transmitted d ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dress For Success (book)
''Dress for Success'' is a 1975 book by John T. Molloy about the effect of clothing on a person's success in business and personal life. It was a bestseller and was followed in 1977 by ''The Women's Dress for Success Book''. Together, the books popularized the concept of "power dressing". Molloy's advice was unusual because they ran actual tests by showing drawings to people and compiling their perceptions of the impact of the clothes. In ''The Women's Dress for Success Book'', he stated, "This is the most important book ever written about women's clothes, because it is based on scientific research, not on [the author's] opinion." What was discovered is still included in "advice" articles today: Dress like you already have the job. Respondents subconsciously judged the clothes to see that the wearer fit in with other employees. Molloy frankly stated, that the attempt to "look like" current employees posed a special challenge for women and minority applicants in the contemporary ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
