Image consulting is a professional field that aims to improve the image of the client personally or professionally through appearance, behavior, and communication. It is the process of evaluating the effect of a person's appearance on their professional image. Image consultants are usually experts in

marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...

and

fashion Fashion is a term used interchangeably to describe the creation of clothing, footwear, Fashion accessory, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into Clothing, outfits that depict distinct ...

, or more precisely — PR; they deal with improving of the image of their clients for social events or to achieve certain goals. Not only individuals but also companies can be clients of image consultants, although main clients remain executives and politicians. An image consultant's main focus is on dressing, personal style, clothes buying,

body language Body language is a type of nonverbal communication in which physical behaviors, as opposed to words, are used to express or convey information. Such behavior includes facial expressions, body posture, gestures, eye movement, touch and the use o ...

, and etiquette, taking a customer through a process of evaluating their lifestyle and helping them change their body language and attire in order to help improve their image. The term originated in the seventies. John T. Molloy published the book '' Dress for Success'' in the United States in 1975. This book focused on how dressing and personal image affect achieving personal and professional goals. The book was not based on the author's opinion, but on tests conducted on subjects and helped spread the " power dressing" concept. At this time, the public increased its interest in how clothing affects one's goals, and the book was an international success. In the eighties, a few firms started offering image consulting services specifically for events. Eventually, celebrities started hiring them for their everyday styling and life.

Rachel Zoe Rachel Zoe Rosenzweig (born September 1, 1971) is an American fashion designer, businesswoman and author who rose to prominence as a celebrity wardrobe stylist. She has been credited with the creation of "the boho-meets-rock chic look that came ...

, a fashion stylist and image consultant, became a fashion icon for styling celebrities. The Conselle Institute of Image Management was founded over 40 years ago. In 1990, the Association of Image Consultants International (AICI) was born, with more than 1,300 members today. Today, the concept of power dressing has become a part of work culture, helping establish a market for the field of image consulting. The practice has seen a rise in demand due to customer-centric verticals such as retail, hospitality, and public relations. The term itself has broadened to include etiquette, body language, communication, presentation, and personal branding.

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{{reflist Fashion occupations

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