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Enchirito
Enchirito () is the trademarked name of Taco Bell's menu item of the Tex-Mex food similar to an enchilada. It is composed of a flour tortilla filled with seasoned ground beef taco meat (with options to substitute for steak, chicken or remove meat), beans, diced onions, cheddar cheese, and "red sauce". History Taco Bell's original Enchirito of the 1970s was advertised as a ''special tortilla'' filled with ground beef, pinto beans, and diced onions; topped with red sauce, shredded cheddar cheese and three black olive slices. It was served in a reheatable aluminum foil tray.Alternate Link
via NewspaperArchive.com.
One of the earliest print references to the Enchirito is an August 1 ...
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Taco Bell
Taco Bell Corp. is an American multinational chain of fast food restaurants founded in 1962 by Glen Bell (1923–2010) in Downey, California. Taco Bell is a subsidiary of Yum! Brands, Inc. The restaurants serve a variety of Mexican-inspired foods, including tacos, burritos, quesadillas, nachos, novelty, and specialty items, and a variety of "value menu" items. , Taco Bell serves over customers each year, at 8,212 restaurants, more than 94 percent of which are owned and operated by independent franchisees and licensees. PepsiCo purchased Taco Bell in 1978. PepsiCo later Corporate spin-off, spun off its restaurants division as Tricon Global Restaurants; subsequently, it changed its name to Yum! Brands. History Taco Bell was founded by Glen Bell, an entrepreneur who first opened a hot dog stand called Bell's Drive-In, in San Bernardino, California, in 1948. Bell watched long lines of customers at a Mexican restaurant called the Mitla Cafe, located across the street, which ...
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Enchilada
An enchilada (, ) is a Mexican cuisine, Mexican dish consisting of a corn tortilla rolled around a filling and covered with a savory sauce. Enchiladas can be filled with various ingredients, including meats, cheese, beans, potatoes, vegetables, or combinations. Enchilada sauces include chili pepper, chili-based sauces, such as salsa (food), salsa roja, various mole (sauce), moles, tomatillo-based sauces, such as salsa verde, or cheese-based sauces, such as chile con queso. Etymology The Royal Spanish Academy defines the word ''enchilada'', as used in Mexico, as a rolled maize tortilla stuffed with meat and covered with a tomato and Chili pepper, chili sauce. ''Enchilada'' is the past participle of the Mexican Spanish ''enchilar'', "to add chili pepper to"; literally, "to season (or decorate) with chili". History Enchiladas originated in Mexico, where the practice of rolling tortillas around other food dates back at least to Aztec civilization, Aztec times. The people living in t ...
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Taco Bell Enchirito 2018
A taco (, , ) is a traditional Mexican dish consisting of a small hand-sized corn- or wheat-based tortilla topped with a filling. The tortilla is then folded around the filling and eaten by hand. A taco can be made with a variety of fillings, including beef, pork, chicken, seafood, beans, vegetables, and cheese, and garnished with various condiments, such as salsa, guacamole, or sour cream, and vegetables, such as lettuce, coriander, onion, tomatoes, and chiles. Tacos are a common form of antojitos, or Mexican street food, which have spread around the world. Tacos can be contrasted with similar foods such as burritos, which are often much larger and rolled rather than folded; taquitos, which are rolled and fried; or chalupas/ tostadas, in which the tortilla is fried before filling. Etymology The origins of the taco are not precisely known, and etymologies for the culinary usage of the word are generally theoretical. ''Taco'' in the sense of a typical Mexican dish comprisi ...
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United States Patent And Trademark Office
The United States Patent and Trademark Office (USPTO) is an List of federal agencies in the United States, agency in the United States Department of Commerce, U.S. Department of Commerce that serves as the national patent office and trademark registration authority for the United States. The USPTO's headquarters are in Alexandria, Virginia, after a 2005 move from the Crystal City, Virginia, Crystal City area of neighboring Arlington County, Virginia, Arlington, Virginia. The USPTO is "unique among federal agencies because it operates solely on fees collected by its users, and not on taxpayer dollars". Its "operating structure is like a business in that it receives requests for services—applications for patents and trademark registrations—and charges fees projected to cover the cost of performing the services [it] provide[s]". The office is headed by the Under Secretary of Commerce for Intellectual Property, under secretary of commerce for intellectual property and directo ...
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Spork
A spork is a form of cutlery and combination utensil taking the form of a spoon-like scoop with two to four fork-like tines. Spork-like utensils, such as the terrapin fork or ice cream fork, have been manufactured since the late 19th century; patents for spork-like designs date back to at least 1874. Sporks are commonly used by fast food restaurants, schools, prisons, militaries, backpackers, and airlines. The word ''spork'' is a portmanteau of ''spoon'' and ''fork''. It appeared in the 1909 supplement to the ''Century Dictionary,'' where it was described as a trade name and "a 'portmanteau-word' applied to a long, slender spoon having, at the end of the bowl, projections resembling the tines of a fork". The word "spork" was later registered as a trademark in the US and the UK. A utensil with a fork on one end and a spoon on the other is also known as a ''spork''. History In the U.S., patents for sporks and proto-sporks have been issued. A combined spoon, fork, and knife ...
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Houston Chronicle
The ''Houston Chronicle'' is the largest daily newspaper in Houston, Houston, Texas, United States. it is the third-largest newspaper by Sunday circulation in the United States, behind only ''The New York Times'' and the ''Los Angeles Times''. With the 1995 buyout of its longtime rival the ''Houston Post'', the ''Chronicle'' became Houston's newspaper of record. The ''Houston Chronicle'' is the largest daily newspaper owned and operated by the Hearst (media), Hearst Corporation, a Privately held company, privately held multinational corporation, multinational corporate media conglomerate with $10 billion in revenues. The paper employs nearly 2,000 people, including approximately 300 journalism, journalists, editorial, editors, and photography, photographers. The ''Chronicle'' has bureaus in Washington, D.C., and Austin, Texas, Austin. The paper reports that its web site averages 125 million page views per month. The publication serves as the "newspaper of record" of the Housto ...
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Drive-thru
A drive-through or drive-thru (a sensational spelling of the word through), is a type of take-out service provided by a business that allows customers to purchase products (or use the service provided by the business) without leaving their cars. The format was pioneered in the United States in the 1930s, and has since spread to other countries. Drive-through facilities typically come in one of three forms. 1. Single lane, where the agent is in the kiosk on the driver's side; 2. Dual lane, with the left lane on the left side of the kiosk facing the right side of the vehicle, and the right lane on the right side of the kiosk, facing the left side of the vehicle, with either an agent for each lane or a single agent handling both lanes; and 3. multilane, with two or more lanes all with an agent on the driver's side of the vehicle. In some cases, a single lane kiosk may be approached in either direction at the driver's choice as to whether the driver or the passenger interacts wi ...
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Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including '' Autoweek'', ''Crain's New York Business'', '' Crain's Chicago Business'', ''Crain's Detroit Business'', and '' Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. In 2004, ''Advertising Age'' acquired ''American Demographics'' magazine. In 2007 Ad Age acquired the Thoddands Power 150, ...
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Taco Bell Chihuahua
Gidget (February 7, 1994 – July 21, 2009), nicknamed the Taco Bell Chihuahua, was an advertising figure and mascot for Taco Bell from August 1997 to July 2000. The character she played was developed by TBWA. The Chihuahua is a breed commonly associated with Mexico. History In August 1997, Taco Bell used the dog in one advertisement in the Northeastern United States. The advertising campaign began during a peak in the Burger wars, in which several fast food chains were engaged in a large advertisement competition against each other. The dog was made to speak through special effects. Her advertising catchphrase was ''"¡Yo quiero Taco Bell!"'' ("I want Taco Bell!"). Her voice was provided by Carlos Alazraqui, who says that the voice is a cross between Hungarian-born actor Peter Lorre ('' The Maltese Falcon'') and Ren Höek, the cartoon chihuahua from ''The Ren & Stimpy Show'' (who in turn was also based on Lorre), with a touch of Anthony Quinn from '' Requiem for a Heavyweight'' ...
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Orange County Register
''The Orange County Register'' is a paid daily List of newspapers in California, newspaper published in California. The ''Register'', published in Orange County, California, is owned by the private equity firm Alden Global Capital via its Digital First Media News subsidiaries. Freedom Communications owned the newspaper from 1935 to 2016. History The ''Register'' was founded by a consortium as the ''Santa Ana Daily Register'' in 1905. It was sold to J. P. Baumgartner in 1906 and to J. Frank Burke in 1927. In 1935 it was bought by Raymond C. Hoiles, who renamed it the ''Santa Ana Register.'' After the Japanese attack on Pearl Harbor, Hoiles was one of the few newspaper publishers in the country to oppose the forced relocation of Japanese and Japanese Americans to camps away from the West Coast. Hoiles reorganized his holdings as Freedom Newspapers, Inc. In 1950, the name was changed to Freedom Communications. The paper dropped "Santa Ana" from its title in 1952. In 1956, the ne ...
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Los Angeles Times
The ''Los Angeles Times'' is an American Newspaper#Daily, daily newspaper that began publishing in Los Angeles, California, in 1881. Based in the Greater Los Angeles city of El Segundo, California, El Segundo since 2018, it is the List of newspapers in the United States, sixth-largest newspaper in the U.S. and the largest in the Western United States with a print circulation of 118,760. It has 500,000 online subscribers, the fifth-largest among U.S. newspapers. Owned by Patrick Soon-Shiong and published by California Times, the paper has won over 40 Pulitzer Prizes since its founding. In the 19th century, the paper developed a reputation for civic boosterism and opposition to Trade union, labor unions, the latter of which led to the Los Angeles Times bombing, bombing of its headquarters in 1910. The paper's profile grew substantially in the 1960s under publisher Otis Chandler, who adopted a more national focus. As with other regional newspapers in California and the United Sta ...
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