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Lux Radio Theatre
''Lux Radio Theatre'', sometimes spelled ''Lux Radio Theater'', a classic radio anthology series, was broadcast on the NBC Blue Network (1934–35) (owned by the National Broadcasting Company, later predecessor of American Broadcasting Company BCin 1943–1945); CBS Radio network (Columbia Broadcasting System) (1935–54), and NBC Radio (1954–55). Initially, the series adapted Broadway plays during its first two seasons before it began adapting films. These hour-long radio programs were performed live before studio audiences. The series became the most popular dramatic anthology series on radio, broadcast for more than 20 years and continued on television as the ''Lux Video Theatre'' through most of the 1950s. The primary sponsor of the show was Unilever through its Lux Soap brand. Broadcasting from New York, the series premiered at 2:30 pm, October 14, 1934, on the NBC Blue Network with a production of '' Seventh Heaven'' starring Miriam Hopkins and John Boles in a f ...
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Anthology Drama
An anthology series is a written series, radio program, radio, television show, television, film series, film, or video game series that presents a different story and a different set of characters in each different episode, Season (television)#Seasons/series, season, segment, or short film, short. These usually have a different cast in each episode, but several series in the past, such as ''Four Star Playhouse'', employed a permanent troupe of character actors who would appear in a different drama each week. Some anthology series, such as ''Westinghouse Studio One, Studio One'', began on radio and then expanded to television. Etymology The word comes from Ancient Greek (, "flower-gathering"), from (, "I gather flowers"), from (, "flower") + (, "I gather, pick up, collect"), coined by Meleager of Gadara circa 60BCE, originally as ( (, "garland")) to describe a collection of poetry, later retitled anthology – see Greek Anthology. were collections of small Greek poems an ...
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NBC Radio
The National Broadcasting Company's NBC Radio Network (also known as the NBC Red Network from 1927 to 1942) was an American commercial radio network which was in continuous operation from 1926 through 1999. Along with the NBC Blue Network, it was one of the first two nationwide networks established in the United States. Its major competitors were the CBS Radio, Columbia Broadcasting System (CBS), founded in 1927, and the Mutual Broadcasting System, founded in 1934. In 1942, NBC was required to divest one of its national networks. As such, it sold NBC Blue, which was soon renamed the American Broadcasting Company (ABC). After this separation, the Red Network continued as the NBC Radio Network. For the first 61 years of its existence, this network was owned by the Radio Corporation of America (RCA) with New York City radio station WFAN (AM), WEAF (renamed WNBC in 1946, WRCA in 1954 and again as WNBC in 1960) as its flagship station. Following the emergence of television as the domi ...
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Morocco (film)
''Morocco '' is a 1930 American pre-Code romantic drama film directed by Josef von Sternberg and starring Gary Cooper, Marlene Dietrich, and Adolphe Menjou. Based on the 1927 novel ''Amy Jolly'' (the on-screen credits state: from the play 'Amy Jolly') by Benno Vigny and adapted by Jules Furthman, the film is about a cabaret singer and a Legionnaire who fall in love during the Rif War, and whose relationship is complicated by his womanizing and the appearance of a rich man who is also in love with her. The film is famous for a scene in which Dietrich performs a song dressed in a man's tailcoat and kisses another woman (to the embarrassment of the latter), both of which were considered scandalous for the period. Dietrich was nominated for the Academy Award for Best Actress in a Leading Role, von Sternberg for Best Director, Hans Dreier for Best Art Direction, and Lee Garmes for Best Cinematography. In 1992, ''Morocco'' was selected for preservation in the United States ...
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Lever Brothers
Lever Brothers was a British manufacturing company founded in 1885 by two brothers: William Lever, 1st Viscount Leverhulme, William Hesketh Lever, 1st Viscount Leverhulme (1851–1925), and James Darcy Lever (1854–1916). They invested in and successfully promoted a new soap-making process invented by chemist William Hough Watson. Lever Brothers entered the United States market in 1895 and acquired Mac Fisheries, owner of Wall's (meat), T. Wall & Sons, in 1925. Its brands included Lifebuoy (soap), Lifebuoy, Lux (soap), Lux and Vim (cleaning product), Vim. Lever Brothers merged with Margarine Unie to form Unilever in 1929. History Starting with a small grocery business begun by his father, William Lever, 1st Viscount Leverhulme, William Lever and his brother James entered the soap business in 1885 by buying a small soap works in Warrington. The brothers teamed up with a Cumbrian chemist, William Hough Watson, who became an early business partner. Watson invented the process whic ...
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Sponsor (commercial)
Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is known as the sponsor. Definition Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property. While the sponsee (property being sponsored) may be nonprofit, unlike philanthropy, sponsorship is done with the expectation of a commercial return. While sponsorship can deliver increased awareness, brand building and propensity to purchase, it is different from advertising. Unlike advertising, sponsorship can not communicate specific product attributes. Nor can it stand alone, as sponsorship requires support elements. Proponents of sponsorship would, however, point to its unique position in the marketi ...
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Edward Arnold (actor)
Günther Edward Arnold Schneider (February 18, 1890 – April 26, 1956) was an American actor of the stage and screen. Early life Arnold was born on February 18, 1890, in Lower East Side of New York City, the son of German immigrants Elizabeth (Ohse) and Carl Schneider. His schooling came at the East Side Settlement House. Acting career Stage Arnold was interested in acting ever since he appeared on stage as Lorenzo in The Merchant of Venice at age 12. He made his professional stage debut in 1907 and had important roles in several plays on Broadway in the 1920s and 1930s. Among them is the 1927 revival of The Jazz Singer (play), ''The Jazz Singer'', with Arnold as the second lead to the star, George Jessel (actor), George Jessel. Film He found work as an extra (actor), extra for Essanay Studios and World Studios, before landing his first significant role in 1916's ''The Misleading Lady (1916 film), The Misleading Lady''. He returned to the stage in 1919, and did not app ...
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Leslie Howard
Leslie Howard Steiner (3 April 18931 June 1943) was an English actor, director, producer and writer.Obituary, '' Variety'', 9 June 1943. He wrote many stories and articles for ''The New York Times'', ''The New Yorker'', and '' Vanity Fair'' and was one of the biggest box-office draws and movie idols of the 1930s. Active in both Britain and Hollywood, Howard played Ashley Wilkes in '' Gone with the Wind'' (1939). He had roles in many other films, including ''Berkeley Square'' (1933), '' Of Human Bondage'', '' The Scarlet Pimpernel'' (both 1934), '' The Petrified Forest'' (1936), '' Pygmalion'' (1938), '' Intermezzo'' (1939), '' "Pimpernel" Smith'' (1941), and '' The First of the Few'' (1942). He was nominated for the Academy Award for Best Actor for ''Berkeley Square'' and ''Pygmalion''. Howard's Second World War activities included acting and filmmaking. He helped to make anti-German propaganda and shore up support for the Allies; two years after his death, the ''British Film ...
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Clark Gable
William Clark Gable (February 1, 1901November 16, 1960) was an American actor often referred to as the "King of Cinema of the United States, Hollywood". He appeared in more than 60 Film, motion pictures across a variety of Film genre, genres during a 37-year career, three decades of which he spent as a Leading actor, leading man. In 1999, the American Film Institute ranked Gable as the AFI's 100 Years...100 Stars, seventh greatest male screen legend of classical Hollywood cinema. Gable won the Academy Award for Best Actor for his role in Frank Capra's ''It Happened One Night'' (1934) and earned nominations in the same category for portraying Fletcher Christian in Frank Lloyd's ''Mutiny on the Bounty (1935 film), Mutiny on the Bounty'' (1935) and Rhett Butler in Victor Fleming's ''Gone with the Wind (film), Gone with the Wind'' (1939). For his Comedy, comedic performances in George Seaton's ''Teacher's Pet (1958 film), Teacher's Pet'' (1958) and Walter Lang's ''But Not for Me (fil ...
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