Lever Brothers was a British manufacturing company founded in 1885 by two brothers: William Hesketh Lever, 1st Viscount Leverhulme (1851–1925), and James Darcy Lever (1854–1916). They invested in and successfully promoted a new soap-making process invented by chemist William Hough Watson. Lever Brothers entered the United States market in 1895 and acquired Mac Fisheries, owner of T. Wall & Sons, in 1925. Its brands included Lifebuoy, Lux and Vim. Lever Brothers merged with

Margarine Unie Naamloze Vennootschap Margarine Unie (English: Margarine Union Limited) was a Dutch company formed in 1927 in Oss by the merger of four margarine companies, Antoon Jurgens United, Van den Bergh's, Centra, and Schicht's. Margarine Unie was the do ...

to form

Unilever Unilever PLC () is a British multinational consumer packaged goods company headquartered in London, England. It was founded on 2 September 1929 following the merger of Dutch margarine producer Margarine Unie with British soap maker Lever B ...

in 1929.

History

Starting with a small grocery business begun by his father,

William Lever William Hesketh Lever, 1st Viscount Leverhulme (; 19 September 1851 – 7 May 1925) was an English industrialist, philanthropist, and politician. Educated at a small private school until the age of nine, then at church schools, he joined his f ...

and his brother James entered the soap business in 1885 by buying a small soap works in

Warrington Warrington () is an industrial town in the Borough of Warrington, borough of the same name in Cheshire, England. The town sits on the banks of the River Mersey and was Historic counties of England, historically part of Lancashire. It is east o ...

. The brothers teamed up with a

Cumbria Cumbria ( ) is a ceremonial county in North West England. It borders the Scottish council areas of Dumfries and Galloway and Scottish Borders to the north, Northumberland and County Durham to the east, North Yorkshire to the south-east, Lancash ...

n chemist, William Hough Watson, who became an early business partner. Watson invented the process which resulted in a new soap, using

glycerin Glycerol () is a simple triol compound. It is a colorless, odorless, sweet-tasting, viscous liquid. The glycerol backbone is found in lipids known as glycerides. It is also widely used as a sweetener in the food industry and as a humectant in pha ...

and vegetable oils such as

palm oil Palm oil is an edible vegetable oil derived from the mesocarp (reddish pulp) of the fruit of oil palms. The oil is used in food manufacturing, in beauty products, and as biofuel. Palm oil accounted for about 36% of global oils produced from o ...

, rather than

tallow Tallow is a rendered form of beef or mutton suet, primarily made up of triglycerides. In industry, tallow is not strictly defined as beef or mutton suet. In this context, tallow is animal fat that conforms to certain technical criteria, inc ...

.Jeannifer Filly Sumayku, , ''The President Post, 22 March 2010 The resulting soap was a good, free-lathering soap, at first named Honey Soap then later named

Sunlight Soap Sunlight is a brand of laundry soap, laundry detergent and dishwashing detergent manufactured and marketed around the world by Unilever, except in the United States and Canada, where it has been owned by Sun Products (now Henkel Corporati ...

. Production reached 450 tons per week by 1888. Larger premises were built on marshes at Bromborough Pool on the

Wirral Peninsula The Wirral Peninsula (), known locally as the Wirral, is a peninsula in North West England. The roughly rectangular peninsula is about long and wide, and is bounded by the Dee Estuary to the west, the Mersey Estuary to the east, and Liverpo ...

at what became

Port Sunlight Port Sunlight is a model village in the Metropolitan Borough of Wirral, Merseyside, England. It is located between Lower Bebington and New Ferry, on the Wirral Peninsula. Port Sunlight was built by Lever Brothers to accommodate workers in ...

. Though the company was named Lever Brothers, James never took a major part in running the business. He fell ill in 1895, likely as a result of

diabetes Diabetes mellitus, commonly known as diabetes, is a group of common endocrine diseases characterized by sustained high blood sugar levels. Diabetes is due to either the pancreas not producing enough of the hormone insulin, or the cells of th ...

, and resigned his directorship two years later. William Lever

Lever Brothers entered the United States market in 1895, with a small New York City sales office. In 1898, it bought a soap manufacturer in

Cambridge, Massachusetts Cambridge ( ) is a city in Middlesex County, Massachusetts, United States. It is a suburb in the Greater Boston metropolitan area, located directly across the Charles River from Boston. The city's population as of the 2020 United States census, ...

, the Curtis Davis Company, moved its U.S. headquarters to Cambridge and started production at a factory located at what is now Technology Square. In 1925, Lever Brothers acquired Mac Fisheries, owner of T. Wall & Sons. By 1929, Lever Brothers employed 1,000 workers in Cambridge, and 1,400 nationwide, making it the third-largest soap manufacturer in the U.S. In 1949, Unilever moved its US headquarters and laboratories to

Park Avenue Park Avenue is a boulevard in New York City that carries north and southbound traffic in the borough (New York City), boroughs of Manhattan and the Bronx. For most of the road's length in Manhattan, it runs parallel to Madison Avenue to the wes ...

, New York, and in 1959, it closed the Cambridge factory.

Employee welfare and use of forced labour

Lever Brothers was one of several British companies that took an interest in the welfare of its British employees. The

model village A model village is a mostly self-contained community, built from the late 18th century onwards by landowners and business magnates to house their workers. "Model" implies an ideal to which other developments could aspire. Although the villages ...

was developed between 1888 and 1914 adjoining the soap factory to accommodate the company's staff in good quality housing, with high architectural standards and many community facilities. The paternalism found at Port Sunlight did not exist in the operations of its subsidiary in the

Belgian Congo The Belgian Congo (, ; ) was a Belgian colonial empire, Belgian colony in Central Africa from 1908 until independence in 1960 and became the Republic of the Congo (Léopoldville). The former colony adopted its present name, the Democratic Repu ...

, where Lever Brothers, through their subsidiary '' Huileries du Congo Belge'' (HCB), utilised

forced labour Forced labour, or unfree labour, is any work relation, especially in modern or early modern history, in which people are employed against their will with the threat of destitution, detention, or violence, including death or other forms of ...

between 1911 and 1945.

Brands

By 1911, the company had its own

oil palm ''Elaeis'' () is a genus of palms, called oil palms, containing two species, native to Africa and the Americas. They are used in commercial agriculture in the production of palm oil. Description Mature palms are single-stemmed, and can gro ...

plantations in the

and the

Solomon Islands Solomon Islands, also known simply as the Solomons,John Prados, ''Islands of Destiny'', Dutton Caliber, 2012, p,20 and passim is an island country consisting of six major islands and over 1000 smaller islands in Melanesia, part of Oceania, t ...

. Lever Brothers Ltd also acquired other soap companies including A&F Pears, John Knight of London, Gossage's of

Widnes Widnes ( ) is an Industrial city, industrial town in the Borough of Halton, Cheshire, England, which at the 2021–2022 United Kingdom censuses, 2021 census had a population of 62,400. Historic counties of England, Historically in Lancashire, ...

, Watson's of Leeds, Crosfield's of Warrington, Hazlehurst & Sons of

Runcorn Runcorn is an industrial town and Runcorn Docks, cargo port in the Borough of Halton, Cheshire, England. Runcorn is on the south bank of the River Mersey, where the estuary narrows to form the Runcorn Gap. It is upstream from the port of Live ...

and Hudson's of

Liverpool Liverpool is a port City status in the United Kingdom, city and metropolitan borough in Merseyside, England. It is situated on the eastern side of the River Mersey, Mersey Estuary, near the Irish Sea, north-west of London. With a population ...

. The town of Leverville (the present-day Lusanga) was founded in the then district of Kwango, later part of the

Province A province is an administrative division within a country or sovereign state, state. The term derives from the ancient Roman , which was the major territorial and administrative unit of the Roman Empire, Roman Empire's territorial possessions ou ...

Léopoldville Kinshasa (; ; ), formerly named Léopoldville from 1881–1966 (), is the capital and largest city of the Democratic Republic of the Congo. Kinshasa is one of the world's fastest-growing megacities, with an estimated population of 17 million ...

, in the western part of the

and was named after William Lever (later Viscount Leverhulme).

Unilever

In September 1929,

was formed by a merger of the operations of Dutch

and British soapmaker Lever Brothers, named as a blend of the two firms' names.About us, 1920-1929 , Unilever By 1930, it employed 250,000 people and in terms of market value, was the largest company in Britain. Unilever was the first modern multinational company. The Lever Brothers name was kept until the 1990s as an imprint, as well as the name of the US subsidiary, Lever Brothers Company, and a Canadian subsidiary, Lever Brothers Limited. Lever Brothers was sold to a US capital firm, Pensler Capital Corporation, and renamed Korex in 2008. Korex Don Valley assumed operations of the Lever Brothers

Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...

plant. It has since closed and gone bankrupt. The Toronto plant is now being redeveloped into an office and industrial district by First Gulf Corporation.

Presidents

Among its presidents was Charles Luckman, who, in the 1950s, championed the construction of the Lever House in New York City. Luckman left the company before the building's completion, moving on to a notable architectural career, including the design of

Madison Square Garden Madison Square Garden, colloquially known as the Garden or by its initials MSG, is a multi-purpose indoor arena in New York City. It is located in Midtown Manhattan between Seventh Avenue (Manhattan), Seventh and Eighth Avenue (Manhattan), Eig ...

, the Theme Building, the master plan for

Los Angeles International Airport Los Angeles International Airport is the primary international airport serving Los Angeles and its Greater Los Angeles, surrounding metropolitan area, in the U.S. state of California. LAX is located in the Westchester, Los Angeles, Westcheste ...

, the Aon Center, and major buildings at the

Kennedy Space Center The John F. Kennedy Space Center (KSC, originally known as the NASA Launch Operations Center), located on Merritt Island, Florida, is one of the NASA, National Aeronautics and Space Administration's (NASA) ten NASA facilities#List of field c ...

and

Johnson Space Center The Lyndon B. Johnson Space Center (JSC) is NASA's center for human spaceflight in Houston, Texas (originally named the Manned Spacecraft Center), where human spaceflight training, research, and flight controller, flight control are conducted. ...

References

External links

* {{Authority control Defunct manufacturing companies of the United Kingdom Unilever companies Defunct companies based in London Manufacturing companies established in 1885 Manufacturing companies disestablished in 1930 1885 establishments in England British companies established in 1885 1930 disestablishments in England British royal warrant holders Palm oil production in the Democratic Republic of the Congo British companies disestablished in 1930 Lever family 1930 mergers and acquisitions