Yuppiechef
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Yuppiechef
Yuppiechef is an online retailer of kitchen and homeware products, based in Cape Town, South Africa. Originally run from Smith's home, Yuppiechef was one of a few experimental e-commerce projects initiated by the co-founders, who were running a web development agency at the time. Initially, the first Yuppiechef deliveries were packed and shipped from Smith's lounge. In June 2008, Paul Galatis, a high school friend of Smith's, joined the company as its third partner and assumed the role of Marketing Director. In 2010 Yuppiechef won a gold Loerie and gained significant media attention through guerrilla marketing that made use of a national marketing campaign by retailer Woolworths called ‘Woolies Lovebirds’. A misspelled URL on Woolworth's marketing material, allowed them to register the URL, and post a ransom note asking that Woolworths match any donations by Yuppiechef's customers to a local charity they supported at the time. Known for their handwritten cards and fanatic ...
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Mr Price Group
Mr Price Group (officially Mr Price Group Limited, and stylized in lowercase) is a major South African retail group, operating under numerous divisions, across multiple distinct retail categories, with stores in numerous African countries. It is one of South Africa's largest retail groups, by number of stores and annual revenue. Mr Price Group is a public company, listed on the JSE. Established in 1985, the group has over 3,000 stores across 9 divisions, and is a level 6 BBBEE contributor. Mr Price Group is the highest-ranked apparel and homeware retailer on the FTSE/JSE Top 40 Index, ranked at 32nd place for market capitalization. The group employs over 32,000 people. History Mr Price Group was founded in 1985, with the opening of the first Mr Price clothing store in Klerksdorp, by Laurie Chiappini and Stewart Cohen. Their goal was to provide fashionable offerings to South Africans at competitively low prices. The group expanded over the years, with the Milady's women's cl ...
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Cape Town
Cape Town is the legislature, legislative capital city, capital of South Africa. It is the country's oldest city and the seat of the Parliament of South Africa. Cape Town is the country's List of municipalities in South Africa, second-largest city by population, after Johannesburg, and the largest city in the Western Cape. The city is part of the City of Cape Town metropolitan municipality (South Africa), metropolitan municipality. The city is known for Port of Cape Town, its harbour, its natural setting in the Cape Floristic Region, and for landmarks such as Table Mountain and Cape Point. In 2014, Cape Town was named the best place in the world to visit by ''The New York Times'', and was similarly ranked number one by ''The Daily Telegraph'' in both 2016 and 2023. Located on the shore of Table Bay, the City Bowl area of Cape Town, which contains its Cape Town CBD, central business district (CBD), is History of Cape Town, the oldest urban area in the Western Cape, with a signi ...
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South Africa
South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. Its Provinces of South Africa, nine provinces are bounded to the south by of coastline that stretches along the Atlantic Ocean, South Atlantic and Indian Ocean; to the north by the neighbouring countries of Namibia, Botswana, and Zimbabwe; to the east and northeast by Mozambique and Eswatini; and it encloses Lesotho. Covering an area of , the country has Demographics of South Africa, a population of over 64 million people. Pretoria is the administrative capital, while Cape Town, as the seat of Parliament of South Africa, Parliament, is the legislative capital, and Bloemfontein is regarded as the judicial capital. The largest, most populous city is Johannesburg, followed by Cape Town and Durban. Cradle of Humankind, Archaeological findings suggest that various hominid species existed in South Africa about 2.5 million years ago, and modern humans inhabited the ...
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E-commerce
E-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. E-commerce is the largest sector of the electronics industry and is in turn driven by the technological advances of the semiconductor industry. Defining e-commerce The term was coined and first employed by Robert Jacobson, Principal Consultant to the California State Assembly's Utilities & Commerce Committee, in the title and text of California's Electronic Commerce Act, carried by the late Committee Chairwoman Gwen Moore (D-L.A.) and enacted in 1984. E-commerce typically uses the web for at least a part of a transacti ...
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Retail
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the supply chain from producers to consumers. Retail markets and shops have a long history, dating back to antiquity. Some of the earliest retailers were itinerant peddlers. Over the centuries, retail shops were transformed from little more than "rude booths" to the sophisticated shopping malls of the modern era. In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing. Digital technologies are also affecting the way that consumers pay for goods and services. Retailing support services may also include the pro ...
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Private Company
A privately held company (or simply a private company) is a company whose Stock, shares and related rights or obligations are not offered for public subscription or publicly negotiated in their respective listed markets. Instead, the Private equity, company's stock is offered, owned, traded or exchanged privately, also known as "over-the-counter (finance), over-the-counter". Related terms are unlisted organisation, unquoted company and private equity. Private companies are often less well-known than their public company, publicly traded counterparts but still have major importance in the world's economy. For example, in 2008, the 441 list of largest private non-governmental companies by revenue, largest private companies in the United States accounted for $1.8 trillion in revenues and employed 6.2 million people, according to ''Forbes''. In general, all companies that are not owned by the government are classified as private enterprises. This definition encompasses both publ ...
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Online Retail
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers. customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones. Online stores that evoke the physical analogy of buying products or services at a regular "brick-and-mortar" retailer or shopping center follow a process called business-to-consumer (B2C) online shopping. When an online store is set up to enable businesses to buy from another business, the process is instead called business-to-business (B2B) online shopping. A typical online store enables the customer to browse the ...
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The Loeries
The Loeries (The Loerie Awards Company NPC) is a non-profit company administering awards for the brand communications industry, in Africa and the Middle East. History The Loerie Awards first took place in 1978 in Johannesburg. Television was introduced to South Africa relatively late in 1976, and the delay was due to the political belief at the time that television was "undesirable". Once television had finally been introduced, the first television commercials commenced in 1978, and consequently, the Loerie Awards were introduced in the same year to promote the new medium of television advertising. Since 1978, new categories were regularly added and today the awards include not only traditional advertising, but recognise virtually every touch-point between a brand and the consumer - including architecture, design, digital media, live events, sponsorship, as well as integrated campaigns. In 2004, the Loeries were almost "consigned to the scrap heap." Until then, the awards were man ...
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Guerrilla Marketing
Guerrilla marketing is an Advertising, advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a Product (business), product or Service (business), service. It is a type of publicity. The term was popularized by Jay Conrad Levinson's 1984 book ''Guerrilla Marketing''. Guerrilla marketing uses multiple techniques and practices to establish direct contact with potential customers. One of the goals of this interaction is to cause an emotional reaction in the clients, and the ultimate goal of marketing is to induce people to remember products or brands in a different way than they might have been accustomed to. As traditional advertising media channelssuch as print, radio, television, and Advertising mail, direct maillose popularity, marketers and advertisers have felt compelled to find new strategies to convey their commercial messages to the consumer. Guerrilla marketing focuses on taking the consumer by surprise to make a d ...
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Woolworths Holdings Limited
Woolworths (officially Woolworths Holdings Limited, and commonly referred to as Woolies) is a South African multinational retail company, headquartered in Cape Town. The company owns the South African luxury department and grocery store chain, Woolworths, and the Australian retailer Country Road. The South African division of Woolworths comprises luxury goods retail, including fashion, homeware, and beauty products, with many stores incorporating a premium food retail offering. Stand-alone food stores and “Food Stops” attached to Engen petrol stations, are located in urban areas across South Africa. Founded in Cape Town, in 1931, Woolworths operates 218 full-line stores and 430 stand-alone food stores in South Africa, as well as 64 stores across the rest of Africa. The company sells clothing and accessories under several brands, including Studio W, RE:, and Edition, while also representing the Group’s Australian brands, including Country Road, Witchery, and Trenery. ...
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E-commerce
E-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. E-commerce is the largest sector of the electronics industry and is in turn driven by the technological advances of the semiconductor industry. Defining e-commerce The term was coined and first employed by Robert Jacobson, Principal Consultant to the California State Assembly's Utilities & Commerce Committee, in the title and text of California's Electronic Commerce Act, carried by the late Committee Chairwoman Gwen Moore (D-L.A.) and enacted in 1984. E-commerce typically uses the web for at least a part of a transacti ...
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Online Shopping
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers. customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones. Online stores that evoke the physical analogy of buying products or services at a regular "brick-and-mortar" retailer or shopping center follow a process called business-to-consumer (B2C) online shopping. When an online store is set up to enable businesses to buy from another business, the process is instead called business-to-business (B2B) online shopping. A typical online store enables the customer to browse t ...
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