Mr Price Group (officially Mr Price Group Limited, and stylized in lowercase) is a major

South Africa South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. Its Provinces of South Africa, nine provinces are bounded to the south by of coastline that stretches along the Atlantic O ...

retail Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholes ...

group, operating under numerous divisions, across multiple distinct retail categories, with stores in numerous

Africa Africa is the world's second-largest and second-most populous continent after Asia. At about 30.3 million km2 (11.7 million square miles) including adjacent islands, it covers 20% of Earth's land area and 6% of its total surfac ...

n countries. It is one of South Africa's largest retail groups, by number of stores and annual revenue. Mr Price Group is a

public company A public company is a company whose ownership is organized via shares of share capital, stock which are intended to be freely traded on a stock exchange or in over-the-counter (finance), over-the-counter markets. A public (publicly traded) co ...

, listed on the JSE. Established in 1985, the group has over 3,000 stores across 9 divisions, and is a level 6

BBBEE Black Economic Empowerment (BEE) is a policy of the South African government which aims to facilitate broader participation in the economy by black people. A form of affirmative action, it is intended especially to redress the inequalities cre ...

contributor. Mr Price Group is the highest-ranked apparel and homeware retailer on the

FTSE/JSE Top 40 Index The FTSE/JSE Top 40 Index is a South African stock market index. The index consists of the 40 largest stocks in the FTSE/JSE All-Share Index of the JSE Limited by market capitalization. The FTSE/JSE All-Share Index is South Africa's most importan ...

, ranked at 32nd place for market capitalization. The group employs over 32,000 people.

History

Mr Price Group was founded in 1985, with the opening of the first Mr Price

clothing Clothing (also known as clothes, garments, dress, apparel, or attire) is any item worn on a human human body, body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin s ...

store in

Klerksdorp Klerksdorp ( ) is located in the North West Province (South Africa), North West Province, South Africa. Klerksdorp is located southeast of Mahikeng, the provincial capital. Klerksdorp was also the first capital of the then Transvaal Republic and u ...

, by Laurie Chiappini and Stewart Cohen. Their goal was to provide fashionable offerings to South Africans at competitively low prices. The group expanded over the years, with the Milady's women's clothing brand starting in 1987, following which, the co-founders acquired ownership of the group from BOE, in 1991. The group's

linen Linen () is a textile made from the fibers of the flax plant. Linen is very strong and absorbent, and it dries faster than cotton. Because of these properties, linen is comfortable to wear in hot weather and is valued for use in garments. Lin ...

chain, Sheet Street, opened in 1996, and the standalone

homeware Household goods are goods and products used within households. They are the tangible and movable personal property placed in the rooms of a house, such as a bed or refrigerator. Economic role Businesses that produce household goods are categori ...

chain, Mr Price Home, commencing operations in 1998. The group launched the Mr Price Foundation, a

nonprofit organization A nonprofit organization (NPO), also known as a nonbusiness entity, nonprofit institution, not-for-profit organization, or simply a nonprofit, is a non-governmental (private) legal entity organized and operated for a collective, public, or so ...

(NPO) in 2005, with a focus on improving youth unemployment and education quality. The group further expanded its operations in 2006, by launching the standalone

sportswear Sportswear or activewear is athletic clothing, including footwear, worn for sports activity or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons. Typical spor ...

chain, Mr Price Sport. The following year, the group launched Mr Price Money, offering

credit Credit (from Latin verb ''credit'', meaning "one believes") is the trust which allows one party to provide money or resources to another party wherein the second party does not reimburse the first party immediately (thereby generating a debt) ...

and

insurance Insurance is a means of protection from financial loss in which, in exchange for a fee, a party agrees to compensate another party in the event of a certain loss, damage, or injury. It is a form of risk management, primarily used to protect ...

facilities to consumers. Its financial offerings are registered under the group's Associated Credit Specialists company. In 2012, the group launched its

online In computer technology and telecommunications, online indicates a state of connectivity, and offline indicates a disconnected state. In modern terminology, this usually refers to an Internet connection, but (especially when expressed as "on lin ...

retail channel, and reached 1,000 stores in 2013. Mr Price Group then expanded into the cellular market in 2014, launching Mr Price Mobile as a South African

mobile virtual network operator A mobile virtual network operator (MVNO) is a wireless communications services provider that does not own the wireless network infrastructure over which it provides services to its customers. An MVNO enters into a business agreement with a mobil ...

(MVNO). This telecoms offering then grew to include Mr Price Cellular, whereby the group began retailing

mobile phones A mobile phone or cell phone is a portable telephone that allows users to make and receive calls over a radio frequency link while moving within a designated telephone service area, unlike fixed-location phones ( landline phones). This radio ...

and accessories, compatible across all local cellular networks. In 2021, Mr Price Group acquired South African homeware retailer Yuppiechef, as well as low-cost clothing retailer Power Fashion (formerly Otto Brothers). The group acquired South African athletic apparel retail chain, Studio88, in 2023. In the same year, the group merged Mr Price Kids and Mr Price Baby into a standalone Mr Price

Kids Kid, Kids, KIDS, and K.I.D.S. may refer to: Common meanings * Colloquial term for a child or other young person ** Also for a parent's offspring regardless of age * Engage in joking * Young goat * The goat meat of young goats * Kidskin, leath ...

retail chain. Mr Price Group has shown continual recent growth, and the company opened 238 stores during its 2024 fiscal year, with telecoms being the fastest growing segment. The group announced in June 2025 that they planned to open a further 200 stores during their 2026 fiscal year.

Operations

As at June 2024, Mr Price Group operated under the following divisions: * Mr Price (599 stores) * Mr Price Home (229 stores) * Mr Price Sport (175 stores) * Mr Price Kids (31 stores) * Mr Price Mobile (41 stores) * Mr Price Money (not standalone) * Miladys (266 stores) * Sheet Street (354 stores) * Power Fashion (295 stores) * YuppieChef (20 stores) * Studio 88 (890 stores) In terms of the group's retail category split, in 2025, 79.7% of its sales came from apparel, 17.1% from homeware, and 3.2% from financial services and telecoms. The group operates across numerous

n countries. Out of its 2025 total of 2,900 stores, 2,665 were located in

, with the remaining 235 situated in other African countries (with 80 in Namibia, 63 in Botswana, 26 in Eswatini, 24 in Lesotho, 15 in Zambia, 13 in Kenya, 11 in Mozambique, and 3 in Ghana). In the same year, online channels contributed a total of 2.1% of the group's sales. Mr Price Group's sales are generated predominantly in South Africa, with the company's home country comprising a total of 92.2% of total sales, and Africa making up the remaining 7.8%. However, in 2024, South African sales grew by 15.5%, compared to the rest of Africa sales for the group growing by 25.4%. Mr Price Group targets predominantly younger, middle-income customers. The group uses a low-cost business model, and has the lowest operating expense per square meter cost in the South African retail space. In its 2024 fiscal year, the group reported that it had 4.1 million customers. The group has partnered with South African delivery company, Pargo, for click and collect lockers. Mr Price Group operates over 900 such lockers as delivery options for its customers.

Corporate social responsibility

The group operates the Mr Price Foundation, founded in 2005. A registered

(NPO) the Foundation focuses on improving

youth Youth is the time of life when one is young. The word, youth, can also mean the time between childhood and adulthood (Maturity (psychological), maturity), but it can also refer to one's peak, in terms of health or the period of life known as bei ...

unemployment Unemployment, according to the OECD (Organisation for Economic Co-operation and Development), is the proportion of people above a specified age (usually 15) not being in paid employment or self-employment but currently available for work du ...

and

education Education is the transmission of knowledge and skills and the development of character traits. Formal education occurs within a structured institutional framework, such as public schools, following a curriculum. Non-formal education als ...

quality. As of June 2025, Mr Price Group had 47 million products that contained sustainable materials, and had removed 45 million plastic shopping bags from circulation. The group is committed to the United Nations Global Compact (UNGC) Principles and uses the Sustainable Development Goals (SDGs) to inform its disclosure. It is also a signatory of the Retail-CTFL Master Plan 2030 of South Africa, in which it played a major role developing. The group participates in membership organizations including the Ethical Trading Initiative (ETI), the National Credit Retail Federation (NCRF), the Forestry Stewardship Council (FSC), Proudly SA, and various Producer Responsibility Organizations (PROs). Mr Price Group partners with The Clothing Bank and The Clothing Box, both economic empowerment projects in South Africa focused on prolonging product usage and reducing excess merchandise.

References

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External links

* https://www.mrpricegroup.com/ Companies based in Durban Retail companies established in 1985 Companies listed on the Johannesburg Stock Exchange Companies in the FTSE/JSE Top 40 Index Retail companies of South Africa Sportswear brands South African brands Mobile phone companies of South Africa Companies based in KwaZulu-Natal