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WOLX2007
WOLX-FM (94.9 MHz) is a commercial radio station licensed to Baraboo, Wisconsin, and serving the Madison metropolitan area, owned by Audacy, Inc. The station airs a classic hits format, its studios and offices are on Ganser Way in Madison. WOLX broadcasts from a transmitter in Devil's Lake State Park near Baraboo in Sauk County, Wisconsin. WOLX-FM broadcasts in HD Radio. History The station first started experimental broadcasts in 1945 and was licensed as WWCF in 1947. It was the sister station to WIBU in Poynette, Wisconsin, which went on the air in 1925. At first, WWCF mostly simulcast WIBU. By the 1970s it separated its programming from WIBU, airing a beautiful music format, using the call sign WLVE meaning "Love". In 1984, it moved to soft adult contemporary as WNLT with the LT standing for "Lite Music". In May 1985, the call letters changed to WILV. On April 3, 1989, WILV flipped to an oldies format, initially concentrating on 1950s and 1960s music. Branded "Oldies 94 ...
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Baraboo, Wisconsin
Baraboo ( ) is the county seat of Sauk County, Wisconsin, United States, located along the Baraboo River. The population was 12,556 at the 2020 census. The most populous city in the county, Baraboo is the principal city of the Baraboo micropolitan statistical area which comprises a portion of the Madison combined statistical area. Baraboo is home to the Circus World Museum and the former headquarters and winter home of the Ringling Brothers Circus. The Al. Ringling Theatre is an active landmark in the city. Baraboo is near Devil's Lake State Park and Aldo Leopold Shack and Farm. The Ho-Chunk Nation of Wisconsin has an active cultural and community presence in the Baraboo area. History The area around Baraboo was the site of a Kickapoo village as early as 1665. The current community was established by Abe Wood in 1838, and was originally known as the village of Adams. In 1839 several settlers arrived and started building cabins, and a saw mill. In 1846 it became the c ...
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1945 In Radio
The year 1945 saw a number of significant happenings in radio broadcasting history. __TOC__ Events *30 January – Adolf Hitler makes his last public speech to be delivered personally, on broadcast radio, expressing the belief that Germany will triumph in World War II. *15 March – The Academy Awards are broadcast on the radio in their entirety for the first time, on ABC and the Armed Forces Radio. *23 March – The Orchestre National de la Radiodiffusion Francaise is reformed under the auspices of the French national public service broadcaster. *8 April – Buchenwald concentration camp prisoner Gwidon Damazyn sends pleas for help over a clandestinely-constructed shortwave radio transmitter in morse code to the approaching Third United States Army. *12 April **The death of President Franklin D. Roosevelt interrupts programming on radio networks in the United States. On CBS, John Charles Daly interrupts his narration of ''Wilderness Road'' to read the wire message. ** CBS cor ...
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Dubuque, Iowa
Dubuque (, ) is a city in Dubuque County, Iowa, United States, and its county seat. The population was 59,667 at the 2020 United States census. The city lies along the Mississippi River at the junction of Iowa, Illinois, and Wisconsin, a region locally known as the Tri-State Area. It serves as the main commercial, industrial, educational, and cultural center for the area. Geographically, it is part of the Driftless Area, a portion of North America that escaped all three phases of the Wisconsin Glaciation, resulting in a hilly topography unlike most of the Midwestern United States. Dubuque is a regional tourist destination featuring the city's unique architecture, casinos, and riverside location. It is home to five institutions of higher education. While Dubuque has historically been a center of manufacturing, the local economy also includes health care, publishing, and financial service sectors. History Spain gained control of the Louisiana Territory west of the Mississippi R ...
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Key Demographic
The key demographic or target demographic is a term in commercial broadcasting that refers to the most desirable demographic group to a given advertiser. Key demographics vary by outlet, time of day, and programming type, but they are generally composed of individuals who are younger and more affluent than the general public: "Young adult viewers have been TV's target demographic for decades, because they're thought to have less brand loyalty and more disposable income." Young adulthood The U.S. Census Bureau is one agency defining the 18-34 age group as young adulthood on surveys. TV In the case of television, most key demographic groups consist of adults who are somewhere in age between 18 and 54. For example, the key demographic for at least reality television is women with disposable income aged 18 to 34, as well as the WB Television Network ("eighteen to thirty-four-year-old viewers.)" Television programming is tailored to members of its key demographics: "Despite the in ...
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Arbitron
Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles-based Coffin, Cooper, and Clay in the early 1950s. The company's initial business was the collection of broadcast television ratings. The company changed its name to Arbitron in the mid‑1960s, the namesake of the Arbitron System, a centralized statistical computer with leased lines to viewers' homes to monitor their activity. Deployed in New York City, it gave instant ratings data on what people were watching. A reporting board lit up to indicate which homes were listening to which broadcasts. For years, Arbitron was a part of Control Data Corporation (CDC) and in 1992, it became a part of Ceridian Corporation before the company was split in 2001. The then-current Arbitron was formed from the renaming of the old Cer ...
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Oldies
Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. Since 2000, 1970s music has been increasingly included in this genre. " Classic hits" have been seen as a successor to the oldies format on the radio, with music from the 1980s serving as the core example. Description This category includes styles as diverse as doo-wop, early rock and roll, novelty songs, bubblegum music, folk rock, psychedelic rock, baroque pop, surf music, soul music, rhythm and blues, classic rock, some blues and some country music. Golden Oldies usually refers to music exclusively from the 1950s and 1960s. Oldies radio typically features artists such as Elvis Presley, Chuck Berry, The Beatles, Jerry Lee Lewis, The Beach Boys, Frankie Avalon, The Four Seasons, Paul Anka, Neil Sedaka, Little Richard and Sam Cooke ...
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Soft Adult Contemporary
Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul, R&B, quiet storm and rock influence. Adult contemporary is generally a continuation of the easy listening and soft rock style that became popular in the 1960s and 1970s with some adjustments that reflect the evolution of pop/rock music. Adult contemporary tends to have lush, soothing and highly polished qualities where emphasis on melody and harmonies is accentuated. It is usually melodic enough to get a listener's attention, abstains from profanity or complex lyricism, and is most commonly used as background music in heavily-frequented family areas such as supermarkets, shopping malls, convention centers, or restaurants. Like most of pop music, its songs tend to be written in a basic format employing a verse–chorus structure. ...
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Call Sign
In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigned by a government agency, informally adopted by individuals or organizations, or even cryptographically encoded to disguise a station's identity. The use of call signs as unique identifiers dates to the landline railroad telegraph system. Because there was only one telegraph line linking all railroad stations, there needed to be a way to address each one when sending a telegram. In order to save time, two-letter identifiers were adopted for this purpose. This pattern continued in radiotelegraph operation; radio companies initially assigned two-letter identifiers to coastal stations and stations on board ships at sea. These were not globally unique, so a one-letter company identifier (for instance, 'M' and two letters as a Mar ...
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Simulcast
Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously). For example, Absolute Radio is simulcast on both AM and on satellite radio. Likewise, the BBC's Prom concerts were formerly simulcast on both BBC Radio 3 and BBC Television. Another application is the transmission of the original-language soundtrack of movies or TV series over local or Internet radio, with the television broadcast having been dubbed into a local language. Yet another is when a sports game, such as Super Bowl LVIII, is simulcast on multiple television networks at the same time. In the case of Super Bowl LVIII, the game's main broadcast channel was CBS, but viewers could watch it on other CBS-owned television channels or streaming services as well; Nickelodeon and Paramount+ showed the English-language broadcast, ...
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Poynette, Wisconsin
Poynette is a village in Columbia County, Wisconsin, United States. The population was 2,590 at the 2020 census. It is part of the Madison Metropolitan Statistical Area. History Poynette was named after Pierre Paquette (1796–1836), an early fur trader and settler of south central Wisconsin. When an application was made for a post office in the settlement, Paquette's name was misread as Poynette, and the post office was mistakenly named "Poynette". The village was then named after the post office. The community was incorporated in 1892. Geography The Village of Poynette is located in Sections 34 and 35 of the Town of Dekorra (T 11 N, R 9 E), at (43.392, -89.401). According to the United States Census Bureau, the village has a total area of , of which, is land and is water. Demographics 2010 census As of the census of 2010, there were 2,528 people, 1,046 households, and 670 families living in the village. The population density was . There were 1,122 housing units at an ...
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