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Key Demographic
The key demographic or target demographic is a term in commercial broadcasting that refers to the most desirable demographic group to a given advertiser. Key demographics vary by outlet, time of day, and programming type, but they are generally composed of individuals who are younger and more affluent than the general public: "Young adult viewers have been TV's target demographic for decades, because they're thought to have less brand loyalty and more disposable income." Young adulthood The U.S. Census Bureau is one agency defining the 18-34 age group as young adulthood on surveys. TV In the case of television, most key demographic groups consist of adults who are somewhere in age between 18 and 54. For example, the key demographic for at least reality television is women with disposable income aged 18 to 34, as well as the WB Television Network ("eighteen to thirty-four-year-old viewers.)" Television programming is tailored to members of its key demographics: "Despite the in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Demographics
Demography () is the statistical study of human populations: their size, composition (e.g., ethnic group, age), and how they change through the interplay of fertility (births), mortality (deaths), and migration. Demographic analysis examines and measures the dimensions and dynamics of populations; it can cover whole societies or groups defined by criteria such as education, nationality, religion, and ethnicity. Educational institutions usually treat demography as a field of sociology, though there are a number of independent demography departments. These methods have primarily been developed to study human populations, but are extended to a variety of areas where researchers want to know how populations of social actors can change across time through processes of birth, death, and migration. In the context of human biological populations, demographic analysis uses administrative records to develop an independent estimate of the population. Demographic analysis est ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
United States Census Bureau
The United States Census Bureau, officially the Bureau of the Census, is a principal agency of the Federal statistical system, U.S. federal statistical system, responsible for producing data about the American people and American economy, economy. The U.S. Census Bureau is part of the United States Department of Commerce, U.S. Department of Commerce and its Director of the United States Census Bureau, director is appointed by the president of the United States. Currently, Ron S. Jarmin is the acting director of the U.S. Census Bureau. The Census Bureau's primary mission is conducting the United States census, U.S. census every ten years, which allocates the seats of the United States House of Representatives, U.S. House of Representatives to the U.S. state, states based on their population. The bureau's various censuses and surveys help allocate over $675 billion in federal funds every year and it assists states, local communities, and businesses in making informed decisions. T ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Reality Television
Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring ordinary people rather than professional actors. Reality television emerged as a distinct genre in the early 1990s with shows such as ''The Real World (TV series), The Real World'', then achieved prominence in the early 2000s with the success of the series ''Survivor (franchise), Survivor'', ''Idol (franchise), Idol'', and ''Big Brother (franchise), Big Brother'', all of which became global Franchising, franchises. Reality television shows tend to be interspersed with "confessionals", short interview segments in which cast members reflect on or provide context for the events being depicted on-screen; this is most commonly seen in American reality television. Competition-based reality shows typically feature the gradual elimination of participants, either by a panel of judges, by the viewership of the show, or by the contestants themselves. Documentary ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Disposable Income
Disposable income is total personal income minus current taxes on income. In national accounting, personal income minus personal current taxes equals disposable personal income or household disposable income. Subtracting personal outlays (which includes the major category of personal r privateconsumption expenditure) yields personal (or, private) savings, hence the income left after paying away all the taxes is referred to as disposable income. Restated, consumption expenditure plus savings equals disposable income after accounting for transfers such as payments to children in school or elderly parents' living and care arrangements. The marginal propensity to consume (MPC) is the fraction of a change in disposable income that is consumed. For example, if disposable income rises by $100, and $65 of that $100 is consumed, the MPC is 65%. Restated, the marginal propensity to save is 35%. For the purposes of calculating the amount of income subject to garnishments, United ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The WB Television Network
The WB Television Network (shortened to The WB, stylized as "THE WB", and nicknamed the "Frog Network" and/or "The Frog" for its former mascot Michigan J. Frog) was an American television network that ran from 1995 to 2006. It launched on broadcast television on January 11, 1995, as a joint venture amongst the Warner Bros. Entertainment division of Time Warner, the Tribune Broadcasting subsidiary of the Tribune Company (later bought by Nexstar Media Group), and Jamie Kellner, with the first acting as controlling partner (and from which The WB received its name). The network aired programs targeting teenagers and young adults between the ages of 13 and 34, while its children's division, Kids' WB, targeted children between the ages of 4 and 12. On January 24, 2006, Warner Bros. and CBS Corporation announced plans to replace their respective subsidiary networks, The WB and UPN, with The CW later that same year. The WB ceased operations on September 17, 2006, with some program ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Victoria O'Donnell
Victoria J. O'Donnell (February 12, 1938 – March 8, 2020) was an American professor in communication. She got her B.A. in 1959, her M.A. in 1961, and her PhD. in 1968, all from the Pennsylvania State University. She was a professor and department chair of Communication Departments at the University of North Texas and Oregon State University Oregon State University (OSU) is a Public university, public Land-grant university, land-grant research university in Corvallis, Oregon, United States. OSU offers more than 200 undergraduate degree programs and a variety of graduate and doctor ... and Professor of Communication and Director of the University Honors Program for 12 years at Montana State University-Bozeman. about authors Major works ...[...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Radio Format
A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, radio was compelled to develop new and exclusive ways to programming by competition with Television broadcasting, television. The formula has since spread as a reference for commercial radio programming worldwide. A radio format aims to reach a more or less specific audience according to a certain type of programming, which can be thematic or general, more informative or more musical, among other possibilities. Radio formats are often used as a marketing tool and are subject to frequent changes, including temporary changes called "Stunting (broadcasting), stunting." Except for talk radio or sports radio formats, most programming formats are based on commercial music. However the term also includes the news, bulletins, DJ talk, jingles, c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Millennials
Millennials, also known as Generation Y or Gen Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with the generation typically being defined as people born from 1981 to 1996. Most millennials are the children of Baby Boomers. In turn, millennials are often the parents of Generation Alpha. As the first generation to grow up with the Internet, millennials have been described as the first global generation. The generation is generally marked by elevated usage of and familiarity with the Internet, mobile devices, social media, and technology in general. The term " digital natives", which is now also applied to successive generations, was originally coined to describe this generation. Between the 1990s and 2010s, people from developing countries became increasingly well-educated, a factor that boosted economic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Late 2000s Recession
The Great Recession was a period of market decline in economies around the world that occurred from late 2007 to mid-2009.“US Business Cycle Expansions and Contractions” United States NBER, or National Bureau of Economic Research, updated March 14, 2023. This government agency dates the Great Recession as starting in December 2007 and bottoming-out in June 2009. The scale and timing of the varied from country to country (see map). At the time, the |
WIVB-TV
WIVB-TV (channel 4) is a television station in Buffalo, New York, United States, affiliated with CBS. It is owned by Nexstar Media Group alongside The CW, CW owned-and-operated station WNLO (TV), WNLO (channel 23). WIVB-TV and WNLO share studios on Elmwood Avenue in North Buffalo, Buffalo, North Buffalo; through a channel sharing agreement, the two stations transmit using WNLO's spectrum from a WIVB-TV Tower, tower in Colden, New York. History The station first signed on the air on May 14, 1948, as WBEN-TV. It was Buffalo's first television station, and the fifth-oldest station in New York state. The station was originally owned by the Butler family, along with the ''Buffalo Evening News'' and WBEN radio (WBEN (AM), 930 AM and 106.5 FM, now WBKV at 102.5); the holding company for the WBEN stations was WBEN, Inc. Its radio sister had been one of CBS News Radio, CBS Radio's first 16 affiliates when that network premiered in 1928, but by that point had switched networks to NBC Blue ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Channel Drift
Channel drift or network decay is the gradual shift of a television network away from its original programming, to either target a newer and more profitable audience, or to broaden its viewership by including less niche programming. Often, this results in a shift from informative or artistic quality programming aimed at cultured and educated viewers toward sensational, ratings-based or reality-formatted programming designed solely for the entertainment of a mass audience. Channel drift frequently features the incorporation of infotainment, reality television and heavy advertising into the channel's lineup. Overview United States Cable Networks primarily focused on a particular topic, such as History Channel, tend to add shows that the channel's management feel that a larger audience wants to see, thus leading to additional profits. By producing irrelevant or low-quality programming they can increase their ratings to a target audience, increase viewership and increase revenue ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Target Audience
The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience. In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. Businesses that have a wide target market will focus on a specific target audience for certain messages to send, such as The Body Shop Mother's Day advertisements, which were advertising to children as well as spouses of women, rather than the whole market which would have included the women themselves. Another example is the USDA's food guide, which was intended to appeal to young people between the ages of 2 and 18. The factors they had to consider outside of the standard marketing mix included the nutritional needs of growing children, children's knowledge and attitudes regarding nutrition, and other specializ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
