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Telebrands
BulbHead (formerly known as Telebrands) is an American direct response marketing company, and the original creator of the "As Seen On TV" logo and category of trade. History The company's CEO A. J. Khubani started the company in 1983, creating print advertisements for his products in publications such as the ''National Enquirer''. Telebrands was first based in Roanoke, Virginia, but in 1998 was moved to Fairfield, New Jersey. In 1986, Khubani began experimenting with television, producing three short form infomercials, one for an ultrasonic flea collar, one for a home bicycle exercise machine, and the third for AmberVision sunglasses. The company subsequently sold 15 million pairs of the AmberVision sunglasses. In July 2015, Telebrands began using the BulbHead name on some of its' products. Telebrands designated BulbHead as its primary consumer branding in May 2017. The Telebrands name was fully retired in 2024. Since 1983, BulbHead has sold hundreds of millions of "As Seen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bottle Tops
Bottle Tops is a device that snaps on to most 12- and 16-ounce aluminum cans and turns them into resealable containers. It purports to also keep carbonated drink, carbonation in the can, though that is disputed. The product is currently marketed by Telebrands, one of the leading direct-response marketing companies. Background and "Snap Capp" Originally named the Snap Capp, the product was invented in Medford, Oregon by David Gran and Carl Stufflet (a heating and air-conditioning service manager), who became frustrated over repeatedly spilling his beer during a Disc golf competition. While camping later that day, Mr. Stufflet took out a knife and cut off the top of his plastic Pepsi bottle and melted it onto his can with a lighter, thereby creating the first Snap Capp. The caps were one of the first PET plastics (polyethylene terephthalate) to ever be injection molded, and the first prototype was done by a company located out of Hemet, California named Ramko Manufacturing. Beca ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Infomercials
An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), they are often ''programlength commercials'' (long-form infomercials), and are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming (or teleshopping in Europe). This phenomenon started in the United States, where infomercials were typically shown overnight and early morning (usually 1:00 a.m. to 9:00 a.m.), outside peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off, while other channels air infomercials 24 hours a day. Some stations also choose to air infomercials during the daytime hours, mostly on weekends, to fill in for unscheduled network or s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
PitchMen
''PitchMen'' (original name: ''But Wait...There's More'')"All-New Discovery Series Celebrates the Ingenuity of Inventors and the Art of Selling Their Products – "BUT WAIT… THERE'S MORE" (wt) Premieres in Spring 2009" Retrieved July 12, 2009 is a television program produced for the in the Un ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
As Seen On TV
"As seen on TV" is a generic phrase for products advertised on television in the United States for directresponse mail-order through a toll-free telephone number. ''As Seen on TV'' advertisements, known as infomercials, are usually 30-minute shows or two-minute spots during commercial breaks. These products can range from kitchen, household, automotive, cleaning, health, beauty, and pet care products, to exercise and fitness products, books, or to toys and games for children. Typically, the packaging for these items includes a red seal in the shape of a television set, CRT television screen with the words "AS SEEN ON TV" in white. Prominent marketers of ''As seen on TV'' products include As Seen on TV, Inc., Time Life, Space Bag, K-tel, Ronco, and Thane. There are also retail brick and mortar and online stores that specifically sell ''As seen on TV'' products. In 1996, "As seen on TV" then moved on to retail, according to A. J. Khubani, CEO of Telebrands, who designed the logo. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Anthony Sullivan (pitchman)
Anthony Sullivan is a British producer and pitchman of media shopping in the United States, best known for his work in television commercials. He is the founder and CEO of Sullivan Productions, Inc. which produces commercial spots for brands such as OxiClean, Nutrisystem and Arm & Hammer. Early life and career In the early 1990s, Sullivan moved to the United States and teamed up with a manufacturing company to create the "Smart Mop". A few years later, he debuted it on HSN, where he met his future business partner and friend Billy Mays. In the mid-1990s, HSN hired Sullivan as a network show host. In 1998, he left HSN and formed Sullivan Productions in Tampa, Florida. Career ''PitchMen'' Sullivan starred in a Discovery Channel reality series, ''PitchMen''. In the first season, he co-starred alongside Billy Mays. Following Mays' death in 2009, Sullivan became the sole star in season two (as well as a spokesperson for OxiClean line of products from Church & Dwight). The show ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fairfield Township, Essex County, New Jersey
Fairfield is a township in far northwestern Essex County, in the U.S. state of New Jersey. As of the 2020 United States census, the township's population was 7,872, an increase of 406 (+5.4%) from the 2010 census count of 7,466, which in turn reflected an increase of 403 (+5.7%) from the 7,063 counted in the 2000 census. Fairfield was the least densely populated town in Essex County in 2020. The first Europeans to settle in the area were Dutch and the place was called Gansegat. Later it was part of Horse Neck and officially part of Newark Township. What is now Fairfield was formed on February 16, 1798, as Caldwell Township from portions of Acquackanonk Township and Newark Township. The area was named for Rev. James Caldwell. It was incorporated as one of New Jersey's initial 104 townships by an act of the New Jersey Legislature on February 21, 1798. Portions of the township were taken to create Livingston (February 8, 1813), Fairmount Township (March 11, 1862, now part ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Invention
An invention is a unique or novelty (patent), novel machine, device, Method_(patent), method, composition, idea, or process. An invention may be an improvement upon a machine, product, or process for increasing efficiency or lowering cost. It may also be an entirely new concept. If an idea is unique enough either as a stand-alone invention or as a significant improvement over the work of others, it can be patented. A patent, if granted, gives the inventor a proprietary interest in the patent over a specific period of time, which can be licensed for financial gain. An inventor creates or discovers an invention. The word ''inventor'' comes from the Latin verb ''invenire'', ''invent-'', to find. Although inventing is closely associated with science and engineering, inventors are not necessarily engineers or scientists. The ideation process may be augmented by the applications of algorithms and methods from the domain collectively known as evolutionary robotics, artificial intellige ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Companies Established In 1983
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses ( B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to advertise the product, is affected by the environment surrou ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Direct Marketing
Direct marketing is a form of communicating an offer, where organizations communicate directly to a Target market, pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. In contrast to direct marketing, advertising is more of a mass-message nature. Response channels include toll-free telephone numbers, reply cards, reply forms to be sent in an envelope, websites and email addresses. The prevalence of direct marketing and the unwelcome nature of some communications has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt out. Overview Intended targets are selected from larger populations based on vendor-defined criteria, including average income for a particular ZIP code, purchasing history and presence on other lists. The goal is "to sell directly to consumers" without letting others "join (the) parade." Compared to general ma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chicago
Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of United States cities by population, third-most populous city in the United States after New York City and Los Angeles. As the county seat, seat of Cook County, Illinois, Cook County, the List of the most populous counties in the United States, second-most populous county in the U.S., Chicago is the center of the Chicago metropolitan area, often colloquially called "Chicagoland" and home to 9.6 million residents. Located on the shore of Lake Michigan, Chicago was incorporated as a city in 1837 near a Chicago Portage, portage between the Great Lakes and the Mississippi River, Mississippi River watershed. It grew rapidly in the mid-19th century. In 1871, the Great Chicago Fire destroyed several square miles and left more than 100,000 homeless, but ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
