Anthony Sullivan is a British producer and

pitchman A hawker is a vendor of merchandise that can be easily transported; the term is roughly synonymous with costermonger or peddler. In most places where the term is used, a hawker sells inexpensive goods, handicrafts, or food items. Whether stationa ...

of media shopping in the United States, best known for his work in television commercials. He is the founder and CEO of Sullivan Productions, Inc. which produces commercial spots for brands such as

OxiClean OxiClean is an American brand of household cleaners, including OxiClean Versatile Stain Remover, which is a laundry additive, spot stain remover, and household cleaner marketed by Church & Dwight. It was formerly owned by Orange Glo Internation ...

Nutrisystem Nutrisystem is a commercial provider of weight loss products and services headquartered in Fort Washington, Pennsylvania. Company history Nutrisystem's initial product in 1972 was a liquid protein diet, but the company changed its offering a ...

and

Arm & Hammer Arm & Hammer is a brand of baking soda-based consumer products marketed by Church & Dwight, a major American manufacturer of household products. The logo of the brand depicts the ancient symbol of a muscular arm holding a hammer inside a red ci ...

Early life and career

In the early 1990s, Sullivan moved to the United States and teamed up with a manufacturing company to create the "Smart Mop". A few years later, he debuted it on

HSN HSN, Inc. an initialism of its former name Home Shopping Network, is an American free-to-air television network owned by the QVC Group (formerly Qurate Retail Group), which also owns Catalog merchant, catalog company Cornerstone Brands. It is ...

, where he met his future business partner and friend

Billy Mays William Darrell Mays Jr. (July 20, 1958 – June 28, 2009) was an American television direct-response advertisement salesperson. Throughout his career, he promoted a wide variety of products, including OxiClean, Orange Glo, Ka ...

. In the mid-1990s, HSN hired Sullivan as a network show host. In 1998, he left HSN and formed Sullivan Productions in

Tampa, Florida Tampa ( ) is a city on the Gulf Coast of the United States, Gulf Coast of the U.S. state of Florida. Tampa's borders include the north shore of Tampa Bay and the east shore of Old Tampa Bay. Tampa is the largest city in the Tampa Bay area and t ...

Career

''PitchMen''

Sullivan starred in a

Discovery Channel Discovery Channel, known as The Discovery Channel from 1985 to 1995, and often referred to as simply Discovery, is an American cable channel that is best known for its ongoing reality television shows and promotion of pseudoscience. It init ...

reality series, ''

PitchMen ''PitchMen'' (original name: ''But Wait...There's More'')

''. In the first season, he co-starred alongside

. Following Mays' death in 2009, Sullivan became the sole star in season two (as well as a spokesperson for OxiClean line of products from

Church & Dwight Church & Dwight Co., Inc. is an American consumer goods company focusing on personal care, household products, and specialty products. The company was founded in 1847 and is headquartered in Ewing, New Jersey. It is the parent company of well-kno ...

). The show follows how new products are selected by the firm in association with

DRTV Direct response television (DRTV) is any television advertising that asks consumers to respond directly to the company — usually either by calling a toll-free telephone number, sending an SMS message, or by visiting a web site. This is a form of ...

company

Telebrands BulbHead (formerly known as Telebrands) is an American direct response marketing company, and the original creator of the "As Seen On TV" logo and category of trade. History The company's CEO A. J. Khubani started the company in 1983, creati ...

and its CEO, A. J. Khubani, the products' origins and their inventors, and the production of the advertising. Sullivan and Mays appeared on the 23 June 2009 episode of ''

The Tonight Show with Conan O'Brien ''The Tonight Show with Conan O'Brien'' is an American television talk show broadcast by NBC. The show is the fifth installment of ''The Tonight Show'', hosted by Conan O'Brien. It aired from June 1, 2009, to January 22, 2010, succeeding ''The ...

'', which aired five days before Mays' death.

References

External links

Official website
{{DEFAULTSORT:Sullivan, Anthony (pitchman) English television personalities English emigrants to the United States Living people British salespeople Infomercial pitchmen Year of birth missing (living people)