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Spiffits
Spiffits are a group of branded products, launched in April 1989 as the first complete line of pre-moistened household cleaning towelettes. The line included a glass cleaner, furniture polish, a soft scouring cleanser, bathroom cleaner and a multi-surface cleaner and competed against similar individual products sold under the Lysol, Pledge, Clorox and Endust brands. The Spiffits towelettes were manufactured by DowBrands, the consumer products division of the Dow Chemical Company at the time. The product was launched with an $18 million-dollar advertising campaign developed by Henderson Advertising, of Greenville, South Carolina Greenville ( ; ) is a city in Greenville County, South Carolina, United States, and its county seat. With a population of 70,720 at the 2020 United States census, 2020 census, it is the List of municipalities in South Carolina, sixth-most pop .... The ad campaign featured animated Spiffits "spokesboxes", produced using single-frame stop-motion fil ...
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Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding—in the original literal sense of marking by burning—is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding and branded slaves as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic person ...
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Lysol
Lysol (, ; spelled Lizol in India) is an American brand of cleaning and Disinfectant, disinfecting products distributed by Reckitt, which markets the similar Dettol or Sagrotan in other markets. The line includes liquid solutions for hard and soft surfaces, air treatment, and hand washing. The active ingredient in many Lysol products is benzalkonium chloride, but the active ingredient in the Lysol "Power and Free" line is hydrogen peroxide. Lysol has been used since its invention in the late 19th century as a household and industrial cleaning agent, and previously as a medical disinfectant. History The first Lysol Brand Antiseptic Disinfectant was introduced in 1889 by Gustav Raupenstrauch to help end a cholera epidemic happening in Germany. The original formulation of Lysol contained cresols. This formulation may still be available commercially in some parts of the world. Formulations containing chlorophenol are still available in the United Kingdom. In 1911, poisoning by d ...
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Pledge (brand)
Pledge is an American cleaning product made by S. C. Johnson & Son. First sold in 1958, it is used to help dust and clean. Pledge is known as Pliz in France, and Blem in Argentina. In several countries, it is sold as Pronto. Products * Lemon (odor only) Clean Furniture Spray * Wipes * Extra Moisturizing Furniture Spray * Dust & Allergen Furniture Spray * Specialty Surfaces Furniture Spray * Multi Surface Everyday Cleaner * Multi Surface Antibacterial Everyday Cleaner * Multi Surface Everyday Wipes * Multi Surface Everyday Cleaner 99% Natural * Revitalizing Oil * Pet Hair Fabric Sweeper * Multi Surface Duster * Dust & Allergen Dry Cloths * 4-in-1 Wood Floor Cleaner * Wood Floor Concentrated Cleaner with Almond Oil * Wood Floor Finish With Future Shine * Clean & Shine Multi Surface Floor Cleaner * 4-in-1 tile Tiles are usually thin, square or rectangular coverings manufactured from hard-wearing material such as ceramic, Rock (geology), stone, metal, baked clay, or even glas ...
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Clorox
The Clorox Company (formerly Clorox Chemical Company) is an American multinational manufacturer and marketer of consumer and professional products. As of 2024, the Oakland, California-based company had approximately 8,000 employees worldwide. Net sales for the 2024 fiscal year were US$7.1 billion. Ranked annually since 2000, Clorox was named number 474 on ''Fortune'' magazine's 2020 ''Fortune'' 500 list. Clorox products are sold primarily through mass merchandisers, retail outlets, e-commerce channels, distributors, and medical supply providers. Clorox brands include its namesake bleach and cleaning products as well as Burt's Bees, Formula 409, Glad, Hidden Valley, Kingsford, Kitchen Bouquet, KC Masterpiece, Liquid-Plumr, Brita (in the Americas), Mistolin, Pine-Sol, Poett, Green Works Cleaning Products, Soy Vay, Tilex, S.O.S., and Fresh Step, Scoop Away, and Ever Clean pet products. History 1913–1927 The Electro-Alkaline Company was founded on May 3, 1913, ...
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Endust
Endust is an American brand of dusting aid produced by Nakoma Products. A dusting aid is sprayed on a dustcloth or dustmop, rather than directly on the furniture. The brand was developed by O-Cedar, a division of Martin Marietta, in the 1950s; Drackett acquired O-Cedar from Martin Marietta in the 1960s. Originally, Endust consisted of odorless mineral spirits and 1,1,1-trichloroethane with a propellant blend of propane and isobutane. The Montreal Protocol targeted 1,1,1-trichloroethane as one of those compounds responsible for ozone depletion and banned its use beginning in 1996. Since then, the manufacture and use of 1,1,1-trichloroethane has been phased out throughout most of the world. Endust now contains mineral oil, petroleum distillates, aliphatic hydrocarbons, orange oil terpenes, and propellant. Roger Blackwell Ph. D., of the Fisher College of Business says that Harry Drackett invented Endust. In the 1970s, however, the Drackett company offered a one-page company history ...
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Dow Chemical Company
The Dow Chemical Company is an American multinational corporation headquartered in Midland, Michigan, United States. The company was among the three largest chemical producers in the world in 2021. It is the operating subsidiary of Dow Inc., a publicly traded holding company incorporated under Delaware law. With a presence in around 160 countries, it employs about 36,000 people worldwide. Dow has been called the "chemical companies' chemical company", as its sales are to other industries rather than directly to end-use consumers. Dow is a member of the American Chemistry Council. In 2015, Dow and fellow chemical company DuPont agreed to a corporate reorganization involving the merger of Dow and DuPont followed by a separation into three different entities. The plan commenced in 2017, when Dow and DuPont merged to form DowDuPont, and was finalized in April 2019, when the materials science division was spun off from DowDuPont and took the name of the Dow Chemical Company. H ...
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Greenville, South Carolina
Greenville ( ; ) is a city in Greenville County, South Carolina, United States, and its county seat. With a population of 70,720 at the 2020 United States census, 2020 census, it is the List of municipalities in South Carolina, sixth-most populous city in the state. The Greenville Metropolitan statistical area, metropolitan area had 928,195 residents in 2020 and is the South Carolina statistical areas, largest metro area in South Carolina. Greenville is the anchor city of Upstate South Carolina, an economic and cultural region with an estimated population of 1.59 million as of 2023. Greenville was established in 1797 and incorporated in 1831. It is located approximately halfway between Atlanta, Georgia and Charlotte, North Carolina, along Interstate 85; its metro area also includes Interstates Interstate 185 (South Carolina), 185 and Interstate 385, 385. Numerous companies have offices within the city; examples include Michelin, Prisma Health, Bon Secours (Virginia & South Ca ...
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