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SCTE-35
SCTE-35 (ANSI/SCTE 35 2013) is a joint ANSI/Society of Cable and Telecommunications Engineers standard that describes the inline insertion of cue tones in mpeg-ts streams. The full standard name is "Digital Program Insertion Cueing Message for Cable." History SCTE-35 was originally used in the US to signal a local ad insertion opportunity in the transport streams, and in Europe to insert local TV programs (e.g. local news transmissions). It is now used to signal all kinds of program and ad events in linear transport streams and in newer ABR delivery formats such as HLS and DASH. Work on splicing GOP compressed video streams was started by SMPTE ST 312M Television - Splice Points for MPEG-2 Transport Streams. This standard had some basic signaling and details on how to perform seamless and near seamless splicing of compressed streams. Although it mainly worked on constant bit rate streams, and in the cable industry the digital feeds were moving to a statistical multiplex. A company ...
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Digital Program Insertion
Digital program insertion (DPI) allows cable headends and broadcast affiliates to insert locally generated commercials and short programs into remotely distributed regional programs before they are delivered to home viewers. Digital program insertion also refers to a specific technology which allows an MPEG transport stream to be spliced into a currently flowing MPEG transport stream seamlessly and with little or no artifacts. The controlling signaling used to initiate an MPEG is referred to as an SCTE-35 message. The communication API between MPEG splicers and content delivery Digital distribution, also referred to as content delivery, online distribution, or electronic software distribution, among others, is the delivery or distribution of digital media content such as audio, video, e-books, video games, and other so ... servers or ad insertion servers is referred to as SCTE30 messages. References Television technology {{Tv-tech-stub ...
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ANSI
The American National Standards Institute (ANSI ) is a private non-profit organization that oversees the development of voluntary consensus standards for products, services, processes, systems, and personnel in the United States. The organization also coordinates U.S. standards with international standards so that American products can be used worldwide. ANSI accredits standards that are developed by representatives of other standards organizations, government agencies, consumer groups, companies, and others. These standards ensure that the characteristics and performance of products are consistent, that people use the same definitions and terms, and that products are tested the same way. ANSI also accredits organizations that carry out product or personnel certification in accordance with requirements defined in international standards. The organization's headquarters are in Washington, D.C. ANSI's operations office is located in New York City. The ANSI annual operatin ...
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Society Of Cable And Telecommunications Engineers
The Society of Cable Telecommunications Engineers or SCTE is a non-profit professional association for the advancement of technology, standards and workforce education related to cable telecommunications engineering. Founded in 1969 as The Society of Cable Television Engineers, SCTE and its global arm, the International Society of Broadband Experts (ISBE), have a current membership of more than 19,000 individuals. Publications SCTE/ISBE offers several publications to its membership. These include ''Interval'', a monthly newsletter covering association events, training, activities, and member accomplishments, ''SCTE Credentials'', a quarterly electronic newsletter highlighting SCTE•ISBE's certification program, and ''SCTE Standards Bulletin'', a quarterly printed newsletter covering the SCTE standards program. Events SCTE•ISBE’s Cable-Tec Expo is a four-day conference focused on engineering that includes educational workshops, exhibits, and professional networking opport ...
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Group Of Pictures
In video coding, a group of pictures, or GOP structure, specifies the order in which intra- and inter-frames are arranged. The GOP is a collection of successive pictures within a coded video stream. Each coded video stream consists of successive GOPs, from which the visible frames are generated. Encountering a new GOP in a compressed video stream means that the decoder doesn't need any previous frames in order to decode the next ones, and allows fast seeking through the video. Description A GOP can contain the following picture types: * I picture or I frame (intra coded picture, also called keyframe or i-frame) – a picture that is coded independently of all other pictures. Each GOP begins (in decoding order) with this type of picture. * P picture or P frame (predictive coded picture) – contains motion-compensated difference information relative to previously decoded pictures. In older designs such as MPEG-1, H.262/MPEG-2 and H.263, each P picture can only reference one ...
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Time Warner Cable
Time Warner Cable, Inc. (TWC) was an American cable television company. Before it was acquired by Charter Communications on May 18, 2016, it was ranked the second largest cable company in the United States by revenue behind only Comcast, operating in 29 states. Its corporate headquarters were located in the Time Warner Center in Midtown Manhattan, New York City, with other corporate offices in Stamford, Connecticut; Charlotte, North Carolina; and Herndon, Virginia. It was controlled by Warner Communications, then by WarnerMedia, Time Warner (later known as WarnerMedia and now Warner Bros. Discovery). That company Corporate spin-off, spun off the cable operations in March 2009 as part of a larger restructuring. From 2009 to 2016, Time Warner Cable was an entirely independent company, continuing to use the Time Warner name under license from its former parent company (including the "Wile E. Coyote and the Road Runner, Road Runner" name for its Internet service, now Spectrum Inter ...
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