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Digital Program Insertion
Digital program insertion (DPI) allows cable headends and broadcast affiliates to insert locally generated commercials and short programs into remotely distributed regional programs before they are delivered to home viewers. Digital program insertion also refers to a specific technology which allows an MPEG transport stream to be spliced into a currently flowing MPEG transport stream seamlessly and with little or no artifacts. The controlling signaling used to initiate an MPEG is referred to as an SCTE-35 message. The communication API between MPEG splicers and content delivery Digital distribution, also referred to as content delivery, online distribution, or electronic software distribution, among others, is the delivery or distribution of digital media content such as audio, video, e-books, video games, and other so ... servers or ad insertion servers is referred to as SCTE30 messages. References Television technology {{Tv-tech-stub ...
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Cable Television Headend
A cable television headend is a master facility for receiving television signals for processing and distribution over a cable television system. A headend facility may be staffed or unstaffed and is typically surrounded by some type of security fencing. The building is typically sturdy and purpose-built to provide security, cooling, and easy access for the electronic equipment used to receive and re-transmit video over the local cable infrastructure. One can also find head ends in power-line communication (PLC) Electrical substation, substations and Internet telecommunications network, communications networks. Reception Nearly all cable TV systems carry subscription content that is relayed from a satellite in geosynchronous orbit. Encrypted to prevent unauthorized use, this content is uplinked from one or more Ground station, earth stations operated by various content delivery companies. The content is then analog or digitally modulated and transmitted through the cable network ...
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MPEG Transport Stream
MPEG transport stream (MPEG-TS, MTS) or simply transport stream (TS) is a standard digital container format for transmission and storage of audio, video, and Program and System Information Protocol (PSIP) data. It is used in broadcast systems such as DVB, ATSC and IPTV. Transport stream specifies a container format encapsulating packetized elementary streams, with error correction and synchronization pattern features for maintaining transmission integrity when the communication channel carrying the stream is degraded. Transport streams differ from the similarly-named MPEG program stream in several important ways: program streams are designed for reasonably reliable media, such as discs (like DVDs), while transport streams are designed for less reliable transmission, namely terrestrial or satellite broadcast. Further, a transport stream may carry multiple programs. Transport stream is specified in ''MPEG-2 Part 1, Systems'', formally known as '' ISO/IEC standard 1 ...
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SCTE-35
SCTE-35 (ANSI/SCTE 35 2013) is a joint ANSI/Society of Cable and Telecommunications Engineers standard that describes the inline insertion of cue tones in mpeg-ts streams. The full standard name is "Digital Program Insertion Cueing Message for Cable." History SCTE-35 was originally used in the US to signal a local ad insertion opportunity in the transport streams, and in Europe to insert local TV programs (e.g. local news transmissions). It is now used to signal all kinds of program and ad events in linear transport streams and in newer ABR delivery formats such as HLS and DASH. Work on splicing GOP compressed video streams was started by SMPTE ST 312M Television - Splice Points for MPEG-2 Transport Streams. This standard had some basic signaling and details on how to perform seamless and near seamless splicing of compressed streams. Although it mainly worked on constant bit rate streams, and in the cable industry the digital feeds were moving to a statistical multiplex. A company ...
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Content Delivery
Digital distribution, also referred to as content delivery, online distribution, or electronic software distribution, among others, is the delivery or distribution of digital media content such as audio, video, e-books, video games, and other software. The term is generally used to describe distribution over an online delivery medium, such as the Internet, thus bypassing physical distribution methods, such as paper, optical discs, and VHS videocassettes. The term online distribution is typically applied to freestanding products; downloadable add-ons for other products are more commonly known as downloadable content. With the advancement of network bandwidth capabilities, online distribution became prominent in the 21st century, with prominent platforms such as Amazon Video, and Netflix's streaming service starting in 2007. Content distributed online may be streamed or downloaded, and often consists of books, films and television programs, music, software, and video games. Strea ...
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