Resonate (company)
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Resonate (company)
Resonate is a technology company which claims to have pioneered a model for combining big data and psychographic survey studies to develop a sophisticated understanding of consumer motivations, values, attitudes and beliefs. Products such as Resonate Analytics offer an understanding of consumer personal values and enable brand marketers and political advocacy groups to determine “why” people take action. Founded in 2008 and headquartered in Reston, VA with offices in Chicago, Los Angeles, New York, and Washington, D.C., Resonate is privately held, having raised nearly $30M in funding from firms including Greycroft Partners, iNovia Capital and Revolution Growth. History Resonate was founded by Bryan Gernert, Andreas Hunn, Sara Taylor Fagan and John Brady in 2008 in Alexandria, Virginia with the goal to reach people according to their personal values, level of activism and brand market motivations beyond political party affiliation or basic demographics. In early 2009, ...
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Privately Held Companies
A privately held company (or simply a private company) is a company whose shares and related rights or obligations are not offered for public subscription or publicly negotiated in their respective listed markets. Instead, the company's stock is offered, owned, traded or exchanged privately, also known as " over-the-counter". Related terms are unlisted organisation, unquoted company and private equity. Private companies are often less well-known than their publicly traded counterparts but still have major importance in the world's economy. For example, in 2008, the 441 largest private companies in the United States accounted for $1.8 trillion in revenues and employed 6.2 million people, according to ''Forbes''. In general, all companies that are not owned by the government are classified as private enterprises. This definition encompasses both publicly traded and privately held companies, as their investors are individuals. State, private, and cooperative ownership Priva ...
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Revolution LLC
Revolution LLC is an American investment firm based in Washington, D.C., founded in 2005 by AOL co-founder Steve Case, after leaving the AOL Time Warner board. The firm seeks to fund entrepreneurs who are transforming legacy industries with innovative products and services, with an overarching focus on companies that are based outside of the coastal tech hubs of New York City, San Francisco, and Boston. Through the firm's Rise of the Rest platform, it has developed a network of business and civic relationships that helps Revolution source investments and support existing companies as they seek to expand across the country. Notable investments include LivingSocial, Zipcar, DraftKings, and sweetgreen. Foundation Revolution LLC was founded in 2005 by Steve Case, a well-known entrepreneur and a co-founder of America Online (AOL), the first Internet company in the world to go public along with Donn Davis and Tige Savage. After negotiating the merger of AOL and Time Warner, a t ...
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American Companies Established In 2008
American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, people who self-identify their ancestry as "American" ** American English, the set of varieties of the English language native to the United States ** Native Americans in the United States, indigenous peoples of the United States * American, something of, from, or related to the Americas, also known as "America" ** Indigenous peoples of the Americas * American (word), for analysis and history of the meanings in various contexts Organizations * American Airlines, U.S.-based airline headquartered in Fort Worth, Texas * American Athletic Conference, an American college athletic conference * American Recordings (record label), a record label that was previously known as Def American * American University, in Washington, D.C. Sports teams S ...
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Online Advertising Services And Affiliate Networks
In computer technology and telecommunications, online indicates a state of connectivity, and offline indicates a disconnected state. In modern terminology, this usually refers to an Internet connection, but (especially when expressed as "on line" or "on the line") could refer to any piece of equipment or functional unit that is connected to a larger system. Being online means that the equipment or subsystem is connected, or that it is ready for use. "Online" has come to describe activities and concepts that take place on the Internet, such as online identity, online predator and online shop. A similar meaning is also given by the prefixes cyber and e, as in words ''cyberspace'', ''cybercrime'', ''email'', and ''e-commerce''. In contrast, "offline" can refer to either computing activities performed while disconnected from the Internet, or alternatives to Internet activities (such as shopping in brick-and-mortar stores). The term "offline" is sometimes used interchangeably with ...
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HTTP Cookie
HTTP cookie (also called web cookie, Internet cookie, browser cookie, or simply cookie) is a small block of data (computing), data created by a web server while a user (computing), user is browsing a website and placed on the user's computer or other device by the user's web browser. Cookies are placed on the device used to access a website, and more than one cookie may be placed on a user's device during a session. Cookies serve useful and sometimes essential functions on the World Wide Web, web. They enable web servers to store program state, stateful information (such as items added in the shopping cart in an Online shopping, online store) on the user's device or to track the user's browsing activity (including clicking particular buttons, access control, logging in, or recording which Web browsing history, pages were visited in the past). They can also be used to save information that the user previously entered into Form (HTML), form fields, such as names, addresses, passw ...
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Machine Learning
Machine learning (ML) is a field of study in artificial intelligence concerned with the development and study of Computational statistics, statistical algorithms that can learn from data and generalise to unseen data, and thus perform Task (computing), tasks without explicit Machine code, instructions. Within a subdiscipline in machine learning, advances in the field of deep learning have allowed Neural network (machine learning), neural networks, a class of statistical algorithms, to surpass many previous machine learning approaches in performance. ML finds application in many fields, including natural language processing, computer vision, speech recognition, email filtering, agriculture, and medicine. The application of ML to business problems is known as predictive analytics. Statistics and mathematical optimisation (mathematical programming) methods comprise the foundations of machine learning. Data mining is a related field of study, focusing on exploratory data analysi ...
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Angel Investors
An angel investor (also known as a business angel, informal investor, angel funder, private investor, or seed investor) is an individual who provides capital to a business or businesses, including startups, usually in exchange for convertible debt or ownership equity. Angel investors often provide support to startups at a very early stage (when the risk of their failure is relatively high), once or in a consecutive manner, and when most investors are not prepared to back them. In a survey of 150 founders conducted by Wilbur Labs, about 70% of entrepreneurs will face potential business failure, and nearly 66% will face this potential failure within 25 months of launching their company. A small but increasing number of angel investors invest online through equity crowdfunding or organize themselves into angel groups or angel networks to share investment capital and provide advice to their portfolio companies. The number of angel investors has greatly increased since the mid-20th cent ...
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Alexandria, Virginia
Alexandria is an independent city (United States), independent city in Northern Virginia, United States. It lies on the western bank of the Potomac River approximately south of Washington, D.C., D.C. The city's population of 159,467 at the 2020 census made it the List of cities in Virginia, sixth-most populous city in Virginia and List of United States cities by population, 169th-most populous city in the U.S. Alexandria is a principal city of the Washington metropolitan area, which is part of the larger Washington–Baltimore combined statistical area. Like the rest of Northern Virginia and Central Maryland, present-day Alexandria has been influenced by its proximity to the U.S. capital. It is largely populated by professionals working in the United States federal civil service, federal civil service, in the United States Armed Forces, U.S. military, or for one of the many private companies which contract to Government contractor, provide services to the Federal government of ...
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Greycroft Partners
Greycroft LP is an American venture capital firm. It manages over $3 billion in capital with investments in companies such as Bird, Bumble, HuffPost, Goop, Scopely, The RealReal, and Venmo. Greycroft was founded in 2006 by Alan Patricof, Dana Settle, and Ian Sigalow. The firm is headquartered in New York City, Los Angeles, and the San Francisco Bay Area. History Greycroft was co-founded in 2006 by venture capitalist Alan Patricof, who previously founded Apax Partners, a European private equity group with $50 billion under management. Greycroft raised its first fund (Greycroft I) with $75 million of investor commitments in 2006, Greycroft II with $131 million in 2010, Greycroft III with $175 million fund in 2015, Greycroft IV with $200 million in 2018, Greycroft V with $250 million in 2018, and Greycroft VI with $310 million in 2020. In 2014, Greycroft raised its first growth fund, Greycroft Growth, with $200 million. Greycroft raised Greycroft Growth II fund with $250 mi ...
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Reston, Virginia
Reston is a census-designated place in Fairfax County, Virginia, United States, and a principal city of both Northern Virginia and the Washington metropolitan area. As of the 2020 U.S. census, Reston's population was 63,226. Founded in 1964, Reston was influenced by the Garden city movement, Garden City movement that emphasized planned, self-contained communities that intermingled green space, residential neighborhoods, and commercial development. The intent of Reston's founder, Robert E. Simon, was to build a town that would revolutionize Post-war, post–World War II concepts of land use and residential/corporate development in suburban America. History Colonial era In the early days of Colonial history of the United States, Colonial America, the land that is present-day Reston was part of the Northern Neck Proprietary, a vast grant by Charles II of England, King Charles II to Thomas Fairfax, 6th Lord Fairfax of Cameron, Lord Thomas Fairfax that extended from the Potomac Rive ...
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Political Advocacy Group
Advocacy groups, also known as lobby groups, interest groups, special interest groups, pressure groups, or public associations, use various forms of advocacy or lobbying to influence public opinion and ultimately public policy. They play an important role in the development of political and social systems. Motives for action may be based on political, economic, religious, moral, commercial or common good-based positions. Groups use varied methods to try to achieve their aims, including lobbying, media campaigns, awareness raising publicity stunts, polls, research, and policy briefings. Some groups are supported or backed by powerful business or political interests and exert considerable influence on the political process, while others have few or no such resources. Some have developed into important social, and political institutions or social movements. Some powerful advocacy groups have been accused of manipulating the democratic system for narrow commercial gain, and in som ...
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Brand Marketing
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding—in the original literal sense of marking by burning—is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding and branded slaves as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic person ...
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