Greycroft LP is an American

venture capital Venture capital (VC) is a form of private equity financing provided by firms or funds to start-up company, startup, early-stage, and emerging companies, that have been deemed to have high growth potential or that have demonstrated high growth in ...

firm. It manages over $3 billion in capital with investments in companies such as

Bird Birds are a group of warm-blooded vertebrates constituting the class (biology), class Aves (), characterised by feathers, toothless beaked jaws, the Oviparity, laying of Eggshell, hard-shelled eggs, a high Metabolism, metabolic rate, a fou ...

Bumble Bumble is an online dating and networking application launched in 2014. Profiles of potential matches are displayed to users, who can "swipe left" to reject a candidate or "swipe right" to indicate interest. The app is a product of Bumble Inc., ...

HuffPost ''HuffPost'' (''The Huffington Post'' until 2017, itself often abbreviated as ''HPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and covers p ...

, Goop,

Scopely Scopely, Inc. ( ) is an American video game developer and Video game publisher, publisher. The company is headquartered in Culver City, California, with offices across the United States, EMEA and Asia, with its largest location in Barcelona, Spain ...

, The RealReal, and Venmo. Greycroft was founded in 2006 by Alan Patricof, Dana Settle, and Ian Sigalow. The firm is headquartered in

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

, and the

San Francisco Bay Area The San Francisco Bay Area, commonly known as the Bay Area, is a List of regions of California, region of California surrounding and including San Francisco Bay, and anchored by the cities of Oakland, San Francisco, and San Jose, California, S ...

History

Greycroft was co-founded in 2006 by venture capitalist Alan Patricof, who previously founded

Apax Partners Apax Partners LLP is a British private equity firm, headquartered in London, England. The company also operates out of six other offices in New York, Hong Kong, Mumbai, Tel Aviv, Munich and Shanghai. As of March 2024, the firm had raised and adv ...

, a European private equity group with $50 billion under management. Greycroft raised its first fund (Greycroft I) with $75 million of investor commitments in 2006, Greycroft II with $131 million in 2010, Greycroft III with $175 million fund in 2015, Greycroft IV with $200 million in 2018, Greycroft V with $250 million in 2018, and Greycroft VI with $310 million in 2020. In 2014, Greycroft raised its first growth fund, Greycroft Growth, with $200 million. Greycroft raised Greycroft Growth II fund with $250 million in 2017. Greycroft raised Greycroft Growth III, a $368 million growth fund in 2020. The firm raised over $1B in new funds in 2023 for Greycroft Partners VII and Greycroft Growth IV. Its recent investments include

Stability AI Stability AI Ltd is a UK-based artificial intelligence company, best known for its text-to-image model Stable Diffusion. History and founding Stability AI was founded in 2019 by Emad Mostaque and by Cyrus Hodes. In August 2022 Stability AI r ...

, Contextual AI, and Reken.

Investments

Greycroft has invested in over 300 companies located in 45 cities internationally, with the majority of these companies headquartered in the United States. The firm's notable investments include: * Braintree, acquired by

PayPal PayPal Holdings, Inc. is an American multinational financial technology company operating an online payments system in the majority of countries that support E-commerce payment system, online money transfers; it serves as an electronic alter ...

for $800 million in 2013 * Buddy Media, acquired by Salesforce.com for $800 million in 2012 * Candid, raised a $63.4 million Series B round in 2019 * Convoz, a startup founded by

Chamillionaire Hakeem Temidayo Seriki (born November 28, 1979), better known by his stage name Chamillionaire (), is an American rapper. He began his career in Houston's hip hop scene in the late 1990s. He was briefly signed with the local record label Swishah ...

. * Maker Studios, acquired by

Disney The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...

for $950 million in 2014 * Plated.com, acquired by

Albertsons Albertsons Companies, Inc. is an American grocery company founded and headquartered in Boise, Idaho. With 2,253 stores as of the third quarter of fiscal year 2020 and 270,000 employees as of fiscal year 2019, the company is the second-large ...

for $200 million in 2017 * Munchery, ceased operations in 2019 * Osmosis, raised a $4 million Series A round in 2019 * Selerio, acquired by Streem in 2019 * Trunk Club, acquired by

Nordstrom Nordstrom, Inc. () is an American Luxury goods, luxury department store chain headquartered in Seattle, Washington, and founded by John W. Nordstrom and Carl F. Wallin in 1901. The original store operated exclusively as a shoe store, and a seco ...

for $350 million in 2014 * Venmo, acquired by

for $800 million in 2016 * Boxed, raised $6.5M in 2014 *

, raised $200M Series D round in 2019 * Yeahka, IPO executed on Hong Kong Stock Exchange in 2020 * BrightHealth, raised $200M Series C in 2018 * Anine Bing, raised $15M Series A in 2018 * App Annie, raised $63M Series E in 2016 * Thrive Market, raised $111M Series B in 2016 * The RealReal, whose

IPO An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment ...

was executed in June 2019 and listed to

Nasdaq The Nasdaq Stock Market (; National Association of Securities Dealers Automated Quotations) is an American stock exchange based in New York City. It is the most active stock trading venue in the U.S. by volume, and ranked second on the list ...

* Flutterwave, raised $35M Series B in 2019 * Acorns, raised $105M Series E round in 2019 * Icertis, became a "unicorn" and raised a $115M Series E in 2019 * Public.com, raised $15M Series B in 2020 * LEX Markets, raised $4M Seed in 2019 *

Axios Axios commonly refers to: * Axios (river), a river that runs through Greece and North Macedonia * ''Axios'' (website), an American news and information website Axios may also refer to: Brands and enterprises * Axios, a brand of suspension produ ...

, raised $20M Series B in 2017 *

Huffington Post ''HuffPost'' (''The Huffington Post'' until 2017, itself often abbreviated as ''HPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and covers ...

, sold to AOL for $315M in 2011 * Mapped, raised $6.5M Seed II in 2021 * Free Range Games, raised undisclosed amount Series A in 2015
AmplifAI
raised $18.5 million Series A in 2021

References

{{Private equity and venture capital Financial services companies established in 2006 Venture capital firms of the United States Private equity firms of the United States