|
Reach (brand)
Reach is an American brand of oral hygiene products, including toothbrushes, dental floss, and mouthwash. The brand originated from Reach toothbrushes developed by DuPont in 1976. History 1970s 1976 – DuPont enters toothbrush market after four years of research conducted by "bio-dental team" from Tufts University, headed by Percy H. Hill Jr., consultant to Applied Ergonomics company. Reach Toothbrush was the first ergonomically designed toothbrush, that proved significantly better in clinical trials and spawned a whole new field of "toothbrush design". 1976 article at ''Chicago Tribune'' highlights the following unique selling propositions of the new toothbrush: "an angled-shaped four-sided handle (for comfortable gripping) with an extended neck (that makes hard-to-reach areas more accessible), and a compact head topped with two-leveled bristles". DuPont started new toothbrush promotion in April 1976 first in Green Bay, Wisconsin, Green Bay, Wisconsin, then moved to Chic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Oral Hygiene
Oral hygiene is the practice of keeping one's oral cavity clean and free of disease and other problems (e.g. bad breath) by regular brushing of the teeth (dental hygiene) and adopting good hygiene habits. It is important that oral hygiene be carried out on a regular basis to enable prevention of dental disease and bad breath. The most common types of dental disease are tooth decay (''cavities'', ''dental caries'') and gum diseases, including gingivitis, and periodontitis. General guidelines for adults suggest brushing at least twice a day with a fluoridated toothpaste: brushing before going to sleep at night and after breakfast in the morning. Cleaning between the teeth is called interdental cleaning and is as important as tooth brushing. This is because a toothbrush cannot reach between the teeth and therefore only removes about 50% of plaque from the surface of the teeth. There are many tools available for interdental cleaning which include Dental floss, floss, tape and interden ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Philadelphia Inquirer
''The Philadelphia Inquirer'', often referred to simply as ''The Inquirer'', is a daily newspaper headquartered in Philadelphia, Pennsylvania. Founded on June 1, 1829, ''The Philadelphia Inquirer'' is the third-longest continuously operating daily newspaper in the United States. The newspaper has the largest circulation of any newspaper in both Pennsylvania and the Delaware Valley metropolitan region, which includes Philadelphia and its surrounding communities in southeastern Pennsylvania, South Jersey, northern Delaware, and the northern Eastern Shore of Maryland. As of 2020, the newspaper has the 17th-largest circulation of any newspaper in the United States As of 2020, ''The Inquirer'' has won 20 Pulitzer Prizes. Several decades after its 1829 founding, ''The Inquirer'' began emerging as one of the nation's major newspapers during the American Civil War. Its circulation dropped after the Civil War's conclusion, but it rose again by the end of the 19th century. Originally ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising In Video Games
Advertising in video games is the integration of advertising into video games to promote products, organizations, or viewpoints. There are two major categories of advertising in video games: in-game advertising and advergames. In-game advertising shows the player advertisements while playing the game, whereas advergames are a type of game created to serve as an advertisement for a brand or product. Other methods of advertising in video games include in-game product placement and sponsorship of commercial games or other game-related content. Categories In-game advertising In-game advertising is similar to product placement in films and television, where the advertising content exists within the universe of the characters. These forms of product placement are common, which led to the advertisement technique being applied to video games to match evolving media consumption habits.Hansson, Ludvig"Dynamic In-game Advertising: Not loved but Certainly Tolerated" Retrieved 2020-04-02.R ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fuel Industries
Fuel Industries was a Canadian online interactive and marketing agency. Founded in 1999 by Mike Burns, Jeff Doiron, Dave Ozipko and Brian Nesbitt, Fuel Industries employed over 150 people and had offices in Los Angeles and Seattle. Overview Fuel Industries won a number of awards including Digital Entertainment & Media Excellence Awards for Advergame of the year as well as numerous Digital Marketing Awards and Flash in the can awards. Fuel Entertainment was a division of Fuel Industries specializing in the development of Fuel's own entertainment properties, such as SparkCityWorld.com, a gaming portal and virtual world for preteen girls, and ''Sideway: New York'', a graffiti-themed video game released on the PlayStation Network. Mike Burns had the idea for the girl-themed virtual world on his twin girls' birthday, as it said in the newspaper. Growth Fuel Industries revenues doubled in 2006 from the previous year, and has continued to grow into a custom production shop and creati ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Harry Potter And The Philosopher's Stone (film)
''Harry Potter and the Philosopher's Stone'' (also known as ''Harry Potter and the Sorcerer's Stone'' in the United States, India and Philippines) is a 2001 fantasy film directed by Chris Columbus and produced by David Heyman from a screenplay by Steve Kloves. It is based on the 1997 novel '' Harry Potter and the Philosopher's Stone'' by British author J. K. Rowling. It is the first instalment in the ''Harry Potter'' film series. The film stars Daniel Radcliffe as Harry Potter, with Rupert Grint in his film debut as Ron Weasley, and Emma Watson in her film debut as Hermione Granger. Its story follows Harry's first year at Hogwarts School of Witchcraft and Wizardry as he discovers that he is a famous wizard and begins his formal wizarding education. Warner Bros. Pictures bought the film rights to the book in 1999 for a reported £1 million ($1.65 million). Production began in the United Kingdom in 2000, with Columbus being chosen to helm the film from a short list of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Warner Bros
Warner Bros. Entertainment Inc. (WBEI), commonly known as Warner Bros. (WB), is an American film studio, filmed entertainment studio headquartered at the Warner Bros. Studios Burbank, Warner Bros. Studios complex in Burbank, California and the main namesake subsidiary of Warner Bros. Discovery (WBD). Founded on April 4, 1923, by four brothers, Harry Warner, Harry, Albert Warner, Albert, Sam Warner, Sam and Jack L. Warner, Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games. It is one of the "Major film studios, Big Five" major American film studios and a member of the Motion Picture Association (MPA). The company is known for its film studio division, the Warner Bros. Motion Picture Group, which includes Warner Bros. Pictures, New Line Cinema, Warner Bros. Pictures Animation, Castle Rock Entertainment and the Warner Bros. Television Group. Bugs Bunny, a character created for the ' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including '' Autoweek'', ''Crain's New York Business'', '' Crain's Chicago Business'', ''Crain's Detroit Business'', and '' Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. In 2004, ''Advertising Age'' acquired ''American Demographics'' magazine. In 2007 Ad Age acquired the Thoddands Power 150, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Designboom
''Designboom'' (stylized as ''designboom'') is a daily web magazine headquartered in Milan and covering the fields of industrial design, architecture, and art internationally. History Launched in 1999, the publication was the first web magazine to focus on industrial design, architecture, and art internationally. In 2010, ''designboom china'' was launched. In 2012, ''designboom'' and ''Architonic'' formed a strategic alliance to pool their digital resources. In 2017, designboom launched The Design Prize with the Italian magazine ''Abitare'' awarding top designers in ten categories. In January 2022, designboom was acquired by the ''Architonic''/''ArchDaily'' group (owned by the Swiss media group NZZ Mediengruppe, NZZ). In February 2023, Sofia Lekka Angelopoulou replaced Birgit Lohmann as editor-in-chief of designboom. Description Designboom features interviews and firsthand studio visits with designers and architects, in addition to coverage of international design fairs and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Working Mother
''Working Mother'' was a magazine for working mothers launched in 1979 by Founding Publisher Milton Lieberman, who was succeeded by Carol Evans. The founding editor of the magazine was Vivian Cadden, who retired as editor in 1990. Subsequent editors have included Judsen Culbreth, Suzanne Riss and Jennifer Owens. In December 2016, Meredith Bodgas was named editor-in-chief. History ''Working Mother'' was launched by McCall Publishing Co. in 1979. Since 1985, Working Mother has compiled a list of the 100 Best Companies for working mothers based on a survey. In 1986, ''Working Mother'' and '' Working Woman'', its sister publication, were sold to Time Inc. and Lang Communications. In 1996, Lang Communications sold Working Mother, along with Ms. and Working Woman, to MacDonald Communications. The following year, MacDonald Communications reduced the frequency of Working Mother and Working Woman to 10 editions per year. Working Mother Media In August 2001, MacDonald Communications un ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Slogan
Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand. Etymology and nomenclature According to the 1913 ''Webster's Dictionary'', a slogan derives from the Scottish Gaelic "", a battle cry. Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase. Taglines, or tags, are American terms describing brief public communications to promote certain products and services. In the UK, they are called ''end lines'' or ''straplines.'' In Japan, advertising slogans are called or . Format Most corporate advertisements are short, memorable phrases, often between three and five words. Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mascot
A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, sports team, university society, society, military unit, or brand, brand name. Mascots are also used as fictional, representative spokespeople for consumer products. In sports, mascots are also used for merchandising. Team mascots are often related to their respective team athletic nickname, nicknames. This is especially true when the team's nickname is something that is a living animal and/or can be anthropomorphism, made to have humanlike characteristics. For more abstract nicknames, the team may opt to have an unrelated character serve as the mascot. For example, the sport, athletic teams of the University of Alabama are nicknamed the Alabama Crimson Tide, Crimson Tide, while their mascot is an elephant named Big Al (mascot), Big Al. Team mascots may take the form of a logo, person, live animal, inanimate object, or a costumed c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Dental Association
The American Dental Association (ADA) is an American professional dental association. Established in 1859 and with over 159,000 current members, ADA is the world's largest and oldest national dental association. The organization lobbies on behalf of the American dental profession and provides dental accreditation. The ADA publishes the '' Journal of the American Dental Association'' and ''JADA Foundational Science''. As part of its lobbying efforts, the ADA has sought to restrict non-dentists (such as dental hygienists and dental therapists) from providing basic dental care. The organization has played an important role in blocking the inclusion of dental coverage in Medicare. The ADA has expressed opposition to the opening of new dental schools or to increasing the number of dentists in the United States, even as the United States trains almost half as many dental students (relative to population) in the 2000s as it did in the 1980s. History The American Dental Associati ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
