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Psychographic Profile
Psychographics is defined as "market research or statistics classifying population groups according to psychological variables" The term psychographics is derived from the words "psychological" and "demographics" Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS). Psychographics have been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles. Psychographic segmentation is a technique for grouping populations into sub-groups according to similar psychological variables. Psychographic studies of individuals or communities can be valuable in the fields of marketing, demographics, opinion research, prediction, and social research in general. Psychographic attributes can be contrasted with demographic variables (such as age and gender), behavioral variables (such as purchase data or usage rate), and organizational descriptors (sometimes ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Automatic Writing
Automatic writing, also called psychography, is a claimed psychic ability allowing a person to produce written words without consciously writing. Practitioners engage in automatic writing by holding a writing instrument and allowing alleged spirits to manipulate the practitioner's hand. The instrument may be a standard writing instrument, or it may be one specially designed for automatic writing, such as a planchette or a ouija board. Religious and spiritual traditions have incorporated automatic writing, including Fuji in Chinese folk religion and the Enochian language associated with Enochian magic. In the modern era, it is associated with Spiritualism and the occult, with notable practitioners including W. B. Yeats and Arthur Conan Doyle. There is no evidence supporting the existence of automatic writing, and claims associated with it are unfalsifiable. Documented examples are considered to be the result of the ideomotor phenomenon. History Early history Spirit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Segmentation
In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or consumers) known as ''segments''. Its purpose is to identify profitable and growing segments that a company can target with distinct marketing strategies. In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common interests, similar lifestyles, or even similar demographic profiles. The overall aim of segmentation is to identify ''high-yield segments'' – that is, those segments that are likely to be the most profitable or that have growth potential – so that these can be selected for special attention (i.e. become target markets). Many different ways to segment a market have been identified. Business-to-business (B2B) sellers might segment the market into different types of businesses or countries, while business-to-consumer (B2C) seller ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Black Propaganda
Black propaganda is a form of propaganda intended to create the impression that it was created by those it is supposed to discredit. Black propaganda contrasts with gray propaganda, which does not identify its source, as well as white propaganda, which does not disguise its origins at all. It is typically used to vilify or embarrass the enemy through misrepresentation. The major characteristic of black propaganda is that the audience are not aware that someone is influencing them, and do not feel that they are being pushed in a certain direction. Black propaganda purports to emanate from a source other than the true source. This type of propaganda is associated with covert psychological operations. Sometimes the source is concealed or credited to a false authority and spreads lies, fabrications, and deceptions. Black propaganda is the " big lie", including all types of creative deceit.Jowett, Garth S., Victoria O'Donnell, ''Propaganda and Persuasion''. 2006. Sage Publications ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Behavioral Targeting
Targeted advertising or data-driven marketing is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic with a focus on race, economic status, sex, age, generation, level of education, income level, and employment, or psychographic focused on the consumer values, personality, attitude, opinion, lifestyle, and interests. This focus can also entail behavioral variables, such as browser history, purchase history, and other recent online activities. The process of algorithm targeting eliminates waste. Traditional forms of advertising, including billboards, newspapers, magazines, and radio channels, are progressively becoming replaced by online advertisements. Through the emergence of new online channels, the usefulness of targeted advertising is increasing because companies aim to minimize wasted advertising. Most targeted ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Attitudinal Targeting
{{inadequate lede, date=December 2017 For the purpose of better understanding attitudinal targeting, it can be discussed using the 5 Ws and one H: who, what, when, where, why, and how. David Grossman, author of the article "How To Communicate Better with The 5 Ws and an H", stated this is the essential foundation in understanding the full context of a topic and making it relevant to the audience. Description Attitudinal targeting is a type of market segmentation that layers objective research findings, typically from surveys or focus groups, into other targeting segmentation criteria. Attitudinal research typically gather qualitative methods to better understand consumer's feelings and thoughts. Researchers gather data in forms such as quotations and anecdotes to try to directly identify how to position themselves better to the consumers they wish to target (Travis, 2017). Process Specific goals and objectives are created when conducting attitudinal research. Attitudinal research ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Infusionsoft
Keap (formerly Infusionsoft) is a private company that offers an e-mail marketing and sales platform for small businesses, including products to manage customers, customer relationship management, marketing, and e-commerce. It is based in Chandler, Arizona. The company received $54 million in venture capital from Goldman Sachs in early 2013. In total, the company has generated over $125 million in funding. History Infusionsoft was founded in 2001 by brothers Scott and Eric Martineau in Mesa, Arizona with now CEO Clate Mask. In 2004, the company developed a script to automate sales leads, which became the foundation of Infusionsoft’s SaaS product range. As of January 2019, the company is known as Keap. In February 2020, The improvements have emerged after the small business selling and marketing software company modified its name in January 2019 after 18 years of operation as Infusionsoft to Keap and started providing non-tech experienced businesses with a smaller, simplifi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Millennials
Millennials, also known as Generation Y or Gen Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with the generation typically being defined as people born from 1981 to 1996. Most millennials are the children of Baby Boomers. In turn, millennials are often the parents of Generation Alpha. As the first generation to grow up with the Internet, millennials have been described as the first global generation. The generation is generally marked by elevated usage of and familiarity with the Internet, mobile devices, social media, and technology in general. The term " digital natives", which is now also applied to successive generations, was originally coined to describe this generation. Between the 1990s and 2010s, people from developing countries became increasingly well-educated, a factor that boosted economic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Generation X
Generation X (often shortened to Gen X) is the Demography, demographic Cohort (statistics), cohort following the Baby Boomers and preceding Millennials. Researchers and popular media often use the mid-1960s as its starting birth years and the late 1970s as its ending birth years, with the generation generally defined as people born from 1965 to 1980. By this definition and United States Census, U.S. Census data, there are 65.2 million Gen Xers in the United States as of 2019. Most of Generation X are the children of the Silent Generation; Xers are also often the parents of Generation Z. As children in the 1970s and 1980s, a time of shifting societal values, Gen Xers were sometimes called the "Latchkey kid, Latchkey Generation", a reference to their returning as children from school to an empty home and using a key to let themselves in. This was a result of what is now called free-range parenting, increasing divorce rates, and increased maternal participation in the workforce b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Baby Boom Generation
Baby boomers, often shortened to boomers, are the demographic cohort preceded by the Silent Generation and followed by Generation X. The generation is often defined as people born from 1946 to 1964 during the mid-20th century baby boom that followed the end of World War II. By this definition, as of 2025, the youngest of them is 61 and the oldest 79 years old. The dates, the demographic context, and the cultural identifiers may vary by country. Most baby boomers are the parents of Millennials. In the West, boomers' childhoods in the 1950s and 1960s had significant reforms in education, both as part of the ideological confrontation that was the Cold War, and as a continuation of the interwar period. Theirs was a time of economic prosperity and rapid technological progress. As this relatively large number of young people entered their teens and young adulthood—the oldest turned 18 in 1964, the youngest in 1982—they, and those around them, created a very specific rhetoric a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Demographic Profile
A demographic profile is a form of demographic analysis in which information is gathered about a group to better understand the group's composition or behaviors for the purpose of providing more relevant services. In business, a demographic profile is usually used to increase marketing efficiency. This is done by using gathered data to determine how to advertise products or services to specific audiences and identify gaps in marketing strategy. By focusing on a specific audience, a company can more efficiently spend advertising resources to maximize sales. This tactic is more direct than simply advertising on the basis that everyone is a potential consumer; while this may be true, it does not capitalize on the increased returns that more focused marketing can generate. Traditional demographic profiling involves gathering information on large groups of people in order to identify common trends, such as changes in population size or composition over time. These trends can be ident ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Values
In ethics and social sciences, value denotes the degree of importance of some thing or action, with the aim of determining which actions are best to do or what way is best to live ( normative ethics), or to describe the significance of different actions. Value systems are proscriptive and prescriptive beliefs; they affect the ethical behavior of a person or are the basis of their intentional activities. Often primary values are strong and secondary values are suitable for changes. What makes an action valuable may in turn depend on the ethical values of the objects it increases, decreases, or alters. An object with "ethic value" may be termed an "ethic or philosophic good" (noun sense). Values can be defined as broad preferences concerning appropriate courses of actions or outcomes. As such, values reflect a person's sense of right and wrong or what "ought" to be. "Equal rights for all", "Excellence deserves admiration", and "People should be treated with respect and dignity" are ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
