Keap (formerly Infusionsoft) is a
private company
A privately held company (or simply a private company) is a company whose shares and related rights or obligations are not offered for public subscription or publicly negotiated in the respective listed markets, but rather the company's stock is ...
that offers an
e-mail marketing and sales platform for
small businesses
Small businesses are types of corporations, partnerships, or sole proprietorships which have fewer employees and/or less annual revenue than a regular-sized business or corporation. Businesses are defined as "small" in terms of being able to ap ...
, including products to manage
customers
In sales, commerce, and economics, a customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product or an idea - obtained from a seller, vendor, or supplier via a financial transaction or exchange f ...
,
customer relationship management
Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a r ...
, marketing, and
e-commerce
E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain mana ...
. It is based in
Chandler, Arizona
Chandler is a city in Maricopa County, Arizona, United States, and a suburb in the Phoenix-Mesa-Chandler Metropolitan Statistical Area (MSA). It is bordered to the north and west by Tempe, to the north by Mesa, to the west by Phoenix, to the ...
.
The company received $54 million in venture capital from
Goldman Sachs in early 2013.
In total, the company has generated over $125 million in funding.
History
Infusionsoft was founded in 2001 by brothers Scott and Eric Martineau in
Mesa, Arizona
Mesa ( ) is a city in Maricopa County, in the U.S. state of Arizona. It is the most populous city in the East Valley section of the Phoenix Metropolitan Area. It is bordered by Tempe on the west, the Salt River Pima-Maricopa Indian Community ...
with now CEO
Clate Mask.
In 2004, the company developed a script to automate sales leads, which became the foundation of Infusionsoft’s
SaaS
Software as a service (SaaS ) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. SaaS is also known as "on-demand software" and Web-based/Web-hosted software.
SaaS is co ...
product range.
[
As of January 2019, the company is known as Keap.]
Company overview
Keap offers an integrated email marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to ...
platform for small business users.
Recognition
Infusionsoft was named by Inc. as a 2013 Hire Power Awardee and ranked number 4 in the software category with over 240 jobs created in a year.[
]
References
External links
* {{Official website, https://keap.com/
Software companies established in 2001
Software companies based in Arizona
Companies based in Chandler, Arizona
Software companies of the United States