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Nigel Hollis
Nigel Hollis (born 1958) is an American author, analyst, researcher, speaker and commentator on marketing. He is the author of ''The Global Brand: How to Create and Develop Lasting Brand Value in the World Market'', published by Palgrave Macmillan in 2008, and is executive vice president of the market research agency Millward Brown. Book contributions Hollis contributed a chapter to Martin Lindstrom's 2005 book ''BRAND Sense'', in which Lindstrom described research designed by Hollis and conducted by Millward Brown specifically for the book. Hollis also contributed a comparable chapter to Lindstrom's 2003 book ''BRANDchild''. ''HotWired'' advertisement effectiveness study Designed by Rex Briggs, then head of research at ''HotWired ''Hotwired'' (1994–1999) was the first commercial online magazine, launched on October 27, 1994. Although it was part of the print magazine Wired (magazine), ''Wired'', ''Hotwired'' carried original content. History Andrew Anker, Wired ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Palgrave Macmillan
Palgrave Macmillan is a British academic and trade publishing company headquartered in the London Borough of Camden. Its programme includes textbooks, journals, monographs, professional and reference works in print and online. It maintains offices in London, New York City, New York, Shanghai, Melbourne, Sydney, Hong Kong, Delhi and Johannesburg. Palgrave Macmillan was created in 2000 when St. Martin's Press in the US united with Macmillan Publishers in the UK to combine their worldwide academic publishing operations. The company was known simply as Palgrave until 2002, but has since been known as Palgrave Macmillan. It is a subsidiary of Springer Nature. Until 2015, it was part of the Macmillan Publishers, Macmillan Group and therefore wholly owned by the German publishing company Holtzbrinck Publishing Group (which still owns a controlling interest in Springer Nature). As part of Macmillan, it was headquartered at the Macmillan campus in Kings Cross, London with other Macmilla ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Martin Lindstrom
Martin Lindstrom (Lindstrøm) is a Danish author and ''Time'' magazine Influential 100 Honoree. He has written eight books including '' Small Data: The Tiny Clues that Uncover Huge Trends'', '' Buyology – Truth and Lies About Why We Buy'', ''Brandwashed – Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy'', his first title written for consumers, for which Lindstrom conducted a $3 million word-of-mouth marketing experiment, and 2021 released ''The Ministry of Common Sense''. ''Brandwashed'' was inspired by the 2009 film, ''The Joneses'' – to study the effects of social influence on purchasing decisions. In 2011, Lindstrom appeared in the Morgan Spurlock (''Super Size Me'') movie documentary '' The Greatest Movie Ever Sold'' and on ''America's Next Top Model''. Thinkers50 included him as number 18 on their list of the 2015 top 50 management thinkers in the world and included him in their updated lists for 2017. Lindstrom is a columnist for ''Fast Company'', ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
HotWired
''Hotwired'' (1994–1999) was the first commercial online magazine, launched on October 27, 1994. Although it was part of the print magazine Wired (magazine), ''Wired'', ''Hotwired'' carried original content. History Andrew Anker, Wired (magazine), Wired's then Vice President and CTO, wrote the original HotWired business plan. On its approval in April 1994, he became HotWired's first CEO, and oversaw the development of the website. Over the next five years several other sites grew out of Hotwired, most notably Wired News, Webmonkey, and the Wired search engine HotBot. After several previous site iterations, HotWired 4.0 launched on July 1, 1997, marking the magazine's most comprehensive overhaul. The reinvention efforts were led by Executive Producer June Cohen, Executive Editor Cate Corcoran and Senior Designer Sabine Messner. The redesigned site featured Dynamic HTML homepage teasers, more focus on user-centric interaction and a simplified channel structure. The site l ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1958 Births
Events January * January 1 – The European Economic Community (EEC) comes into being. * January 3 – The West Indies Federation is formed. * January 4 ** Edmund Hillary's Commonwealth Trans-Antarctic Expedition completes the third overland journey to the South Pole, the first to use powered vehicles. ** Sputnik 1 (launched on October 4, 1957) falls towards Earth from its orbit and burns up. * January 13 – Battle of Edchera: The Moroccan Army of Liberation ambushes a Spanish patrol. * January 27 – A Soviet-American executive agreement on cultural, educational and scientific exchanges, also known as the "Lacy-Zarubin Agreement, Lacy–Zarubin Agreement", is signed in Washington, D.C. February * February 1 – Egypt and Syria unite to form the United Arab Republic. * February 2 – The ''Falcons'' aerobatic team of the Pakistan Air Force led by Wg Cdr Zafar Masud (air commodore), Mitty Masud set a World record loop, world record performing a 16 aircraft diamon ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Living People
Purpose: Because living persons may suffer personal harm from inappropriate information, we should watch their articles carefully. By adding an article to this category, it marks them with a notice about sources whenever someone tries to edit them, to remind them of WP:BLP (biographies of living persons) policy that these articles must maintain a neutral point of view, maintain factual accuracy, and be properly sourced. Recent changes to these articles are listed on Special:RecentChangesLinked/Living people. Organization: This category should not be sub-categorized. Entries are generally sorted by family name In many societies, a surname, family name, or last name is the mostly hereditary portion of one's personal name that indicates one's family. It is typically combined with a given name to form the full name of a person, although several give .... Maintenance: Individuals of advanced age (over 90), for whom there has been no new documentation in the last ten ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Place Of Birth Missing (living People)
Place may refer to: Geography * Place (United States Census Bureau), defined as any concentration of population ** Census-designated place A census-designated place (CDP) is a Place (United States Census Bureau), concentration of population defined by the United States Census Bureau for statistical purposes only. CDPs have been used in each decennial census since 1980 as the counte ..., a populated area lacking its own municipal government * "Place", a type of street or road name ** Often implies a dead end (street) or cul-de-sac * Place, based on the Cornish word "plas" meaning mansion * Place, a populated place, an area of human settlement ** Incorporated place (see municipal corporation), a populated area with its own municipal government * Location (geography), an area with definite or indefinite boundaries or a portion of space which has a name in an area Placenames * Placé, a commune in Pays de la Loire, Paris, France * Plače, a small settlement in Slov ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Date Of Birth Missing (living People)
Date or dates may refer to: * Date, the fruit of the date palm (''Phoenix dactylifera'') * Jujube, also known as red date or Chinese date, the fruit of ''Ziziphus jujuba'' Social activity * Dating, a form of courtship involving social activity, with the aim of assessing a potential partner ** Group dating ** First date ** Blind date * Play date, an appointment for children to get together for a few hours * Meeting, when two or more people come together Chronology * Calendar date, a day on a calendar * Date (metadata), a representation term to specify a calendar date **DATE command, a system time command for displaying the current date * Chronological dating, attributing to an object or event a date in the past ** Radiometric dating, dating materials such as rocks in which trace radioactive impurities were incorporated when they were formed Arts, entertainment and media Music * Date (band), a Swedish dansband * "Date" (song), a 2009 song from ''Mr. Houston'' * Date R ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nationality Missing
Nationality is the legal status of belonging to a particular nation, defined as a group of people organized in one country, under one legal jurisdiction, or as a group of people who are united on the basis of culture. In international law, nationality is a legal identification establishing the person as a subject, a ''national'', of a sovereign state. It affords the state jurisdiction over the person and affords the person the protection of the state against other states. The rights and duties of nationals vary from state to state,Weis, Paul''Nationality and Statelessness in International Law''. BRILL; 1979 ited 19 August 2012 . p. 29–61. and are often complemented by citizenship law, in some contexts to the point where citizenship is synonymous with nationality. However, nationality differs technically and legally from citizenship, which is a different legal relationship between a person and a country. The noun "national" can include both citizens and non-citizens. The most ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Theorists
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses ( B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to advertise the product, is affected by the environment surro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Branding Theorists
Branding may refer to: Physical markings * Making a mark, typically by charring: ** Wood branding, permanently marking, by way of heat, typically of wood (also applied to plastic, cork, leather, etc.) ** Livestock branding, the marking of animals to indicate ownership such as ** Human branding, body modification done for various reasons, voluntary and involuntary, throughout history ** Freeze branding, permanently marking by way of cold * Vehicle title branding, a permanent designation indicating that a vehicle has been "written off" Marketing * Brand, a name, logo, slogan, and/or design scheme associated with a product or service ** Branding (promotional), the distribution of merchandise with a brand name or symbol imprinted ** Brand management, the application of marketing techniques to a specific product, product line, or brand ** Employer branding, the application of brand management to recruitment marketing and internal brand engagement ** Internet branding, brand management ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Writers
Business is the practice of making one's living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit." A business entity is not necessarily separate from the owner and the creditors can hold the owner liable for debts the business has acquired except for limited liability company. The taxation system for businesses is different from that of the corporates. A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business. A distinction is made in law and public offices between the term business and a company (such as a corporation or cooperative). Colloquially, the terms are used interchangeably. Corporations are distinct from sole proprietors and partnerships. Corporations are separate and unique legal entities from their shareholders; as such they provide limited liability for their owners and members. Corporat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
