Martin Lindstrom (Lindstrøm) is a

Danish Danish may refer to: * Something of, from, or related to the country of Denmark People * A national or citizen of Denmark, also called a "Dane," see Demographics of Denmark * Culture of Denmark * Danish people or Danes, people with a Danish ance ...

author and ''

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'' magazine Influential 100 Honoree. He has written eight books including '' Small Data: The Tiny Clues that Uncover Huge Trends'', '' Buyology - Truth and Lies About Why We Buy'', ''Brandwashed - Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy'', his first title written for consumers, for which Lindstrom conducted a $3 million word-of-mouth marketing experiment, and 2021 released ''The Ministry of Common Sense''. ''Brandwashed'' was inspired by the 2009 film, ''

The Joneses ''The Joneses'' is a 2009 American comedy-drama film written and directed by Derrick Borte, in his directorial debut. It stars Demi Moore, David Duchovny, Amber Heard, and Ben Hollingsworth. It premiered at the 2009 Toronto International Film F ...

'' – to study the effects of social influence on purchasing decisions. In 2011, Lindstrom appeared in the

Morgan Spurlock Morgan Valentine Spurlock (born November 7, 1970) is an American documentary filmmaker, humorist, television producer, screenwriter and playwright. Spurlock's films include ''Super Size Me'' (2004), '' Where in the World Is Osama bin Laden?'' (20 ...

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Super Size Me ''Super Size Me'' is a 2004 American documentary film directed by and starring Morgan Spurlock, an American independent filmmaker. Spurlock's film follows a 30-day period from February 1 to March 2, 2003, during which he ate only McDonald's f ...

'') movie documentary '' The Greatest Movie Ever Sold'' and on ''

America’s Next Top Model ''America's Next Top Model'' (abbreviated ''ANTM'' and ''Top Model'') is an American reality television series and interactive competition in which a number of aspiring models compete for the title of "America's Next Top Model" and a chance to b ...

''. Thinkers50 included him as number 18 on their list of the 2015 top 50 management thinkers in the world and included him in their updated lists for 2017. Lindstrom is a columnist for ''

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and frequently contributes to NBC's ''Today'' show.

''Buyology''

In ''Buyology - Truth and Lies About Why We Buy'', Lindstrom analyzes what makes people buy in a world which is cluttered with messages like

advertisement Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

slogan A slogan is a memorable motto or phrase used in a clan, political slogan, political, Advertising slogan, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the publi ...

jingle A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually t ...

, and

celebrity endorsement Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. Marketers use celebr ...

s. Through a study of the human psyche, he discusses the subconscious mind and how it plays a major role in deciding what the buyer will buy. The author claims to have studied the behavior of 2,000 humans for three years.

''Small Data''

Lindstrom spent time with 2,000 families in more than 77 countries to get clues to how they live. In '' Small Data: The Tiny Clues that Uncover Huge Trends'' Lindstrom discusses those trips, the process he uses to gather information, and the business decisions that information has led to. In 2016, it was named a Best Business Book by strategy+business and one of Inc. Magazine's Best Sales and Marketing books.

''Ministry of Common Sense''

In ''The Ministry of Common Sense'', Lindstrom reflects how organizations and brands focus on internal politics and processes, and do not pay much attention on the end-user. The book is published in 58 languages.

Bibliography

* ''The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses and Corporate BS'' (Houghton Mifflin Harcourt). * '' Small Data: The Tiny Clues that Uncover Huge Trends'' ( St.Martin's Press. * ''Brandwashed - Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy'' (Crown Publications). * '' Buyology - Truth and Lies About Why We Buy'' (Doubleday Business). * ''BRAND sense - Building Powerful Brands Through Touch, Taste, Smell, Sight & Sound'' (Free Press). * ''BRANDchild- Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands'' (Kogan Page). * ''Clicks, Bricks & Brands'' (Kogan Page). * ''Brand Building On The Internet'' (Kogan Page).

References

{{DEFAULTSORT:Lindstrom, Martin Living people 20th-century Danish non-fiction writers 21st-century Danish non-fiction writers Year of birth missing (living people)