Martin Lindstrom (Lindstrøm) is a Danish author and ''

Time Time is the continuous progression of existence that occurs in an apparently irreversible process, irreversible succession from the past, through the present, and into the future. It is a component quantity of various measurements used to sequ ...

'' magazine Influential 100 Honoree. He has written eight books including '' Small Data: The Tiny Clues that Uncover Huge Trends'', '' Buyology – Truth and Lies About Why We Buy'', ''Brandwashed – Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy'', his first title written for consumers, for which Lindstrom conducted a $3 million word-of-mouth marketing experiment, and 2021 released ''The Ministry of Common Sense''. ''Brandwashed'' was inspired by the 2009 film, ''

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'' – to study the effects of social influence on purchasing decisions. In 2011, Lindstrom appeared in the

Morgan Spurlock Morgan Valentine Spurlock (November 7, 1970 – May 23, 2024) was an American documentary filmmaker, writer, and television producer. He directed 23 films and was the producer of nearly 70 films throughout his career. Spurlock received acclaim f ...

(''

Super Size Me ''Super Size Me'' is a 2004 American documentary film directed by and starring Morgan Spurlock, an American independent filmmaker. Spurlock's film follows a 30-day period from February 1 to March 2, 2003, during which he claimed to consume o ...

'') movie documentary '' The Greatest Movie Ever Sold'' and on ''

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''. Thinkers50 included him as number 18 on their list of the 2015 top 50 management thinkers in the world and included him in their updated lists for 2017. Lindstrom is a columnist for ''

Fast Company ''Fast Company'' is an American business magazine published monthly in print and online, focusing on technology, business, and design. It releases six print issues annually. History ''Fast Company'' was founded in November 1995 by Alan Webb ...

'', ''TIME'' magazine and ''

Harvard Business Review ''Harvard Business Review'' (''HBR'') is a general management magazine published by Harvard Business Publishing, a not-for-profit, independent corporation that is an affiliate of Harvard Business School. ''HBR'' is published six times a year ...

'' and frequently contributes to NBC's ''Today'' show.

''Buyology''

In ''Buyology – Truth and Lies About Why We Buy'', Lindstrom analyzes what makes people buy in a world which is cluttered with messages like

advertisement Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...

slogan A slogan is a memorable motto or phrase used in a clan or a political, commercial, religious, or other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group ...

jingle A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meanings that explicitly promote the product or service being advertised, usually ...

, and

celebrity endorsement Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. Marketers use celeb ...

s. Through a study of the human psyche, he discusses the subconscious mind and how it plays a major role in deciding what the buyer will buy. The author claims to have studied the behavior of 2,000 humans for three years.

''Small Data''

Lindstrom spent time with 2,000 families in more than 77 countries to get clues to how they live. In '' Small Data: The Tiny Clues that Uncover Huge Trends'' Lindstrom discusses those trips, the process he uses to gather information, and the business decisions that information has led to. In 2016, it was named a Best Business Book by ''strategy+business'' and one of ''Inc.'' magazine's Best Sales and Marketing books.

''Ministry of Common Sense''

In ''The Ministry of Common Sense'', Lindstrom reflects how organizations and brands focus on internal politics and processes and do not pay much attention on the end-user. The book is published in 58 languages.

Bibliography

* ''The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses and Corporate BS'' (Houghton Mifflin Harcourt). * '' Small Data: The Tiny Clues that Uncover Huge Trends'' ( St.Martin's Press. * ''Brandwashed - Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy'' (Crown Publications). * '' Buyology - Truth and Lies About Why We Buy'' (Doubleday Business). * ''BRAND sense - Building Powerful Brands Through Touch, Taste, Smell, Sight & Sound'' (Free Press). * ''BRANDchild- Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands'' (Kogan Page). * ''Clicks, Bricks & Brands'' (Kogan Page). * ''Brand Building On The Internet'' (Kogan Page).

References

{{DEFAULTSORT:Lindstrom, Martin Living people 20th-century Danish non-fiction writers 21st-century Danish non-fiction writers Year of birth missing (living people)