|
MullenLowe Global
MullenLowe Global, formerly MullenLowe Group, is a marketing communications company headquartered in London. It is a part of the Interpublic Group of Companies (IPG). History A precursor of MullenLowe Global, Lowe & Partners was an international advertising agency created through numerous mergers and acquisitions. Lowe was founded in 1981 by Frank Lowe, who sold the firm to IPG in 1990. Another predecessor, Lintas, had a history stretching back to 1899, starting as the house agency for London soap maker Lever Brothers. Lintas was an acronym for Lever International Advertising Services. In 1996, Ammirati Puris AvRutick and Lintas merged, forming Ammirati Puris Lintas. In 1999, Lowe Group merged with Ammirati Puris Lintas, to form Lowe Lintas & Partners. Eventually the company dropped the Lintas and became known just as Lowe & Partners. The Lintas name lives on with MullenLowe Lintas Group in India. Also in 1999, IPG acquired a majority stake in the Wenham, Massachusetts–b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Subsidiary
A subsidiary, subsidiary company, or daughter company is a company (law), company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidiary company. Unlike regional branches or divisions, subsidiaries are considered to be distinct entities from their parent companies; they are required to follow the laws of where they are incorporated, and they maintain their own executive leadership. Two or more subsidiaries primarily controlled by same entity/group are considered to be sister companies of each other. Subsidiaries are a common feature of modern business, and most multinational corporations organize their operations via the creation and purchase of subsidiary companies. Examples of holding companies are Berkshire Hathaway, Jefferies Financial Group, The Walt Disney Company, Warner Bros. Discovery, and Citigroup, which have subsidiaries involved in many different Industry (e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wenham, Massachusetts
Wenham () is a New England town, town in Essex County, Massachusetts, Essex County, Massachusetts. The population was 4,979 at the time of the 2020 United States census, 2020 census. The town of Wenham was settled in 1635 and incorporated in 1643, and is closely tied to its neighboring town of Hamilton, Massachusetts, Hamilton, sharing a school system, library, recreation department and Hamilton/Wenham (MBTA station), commuter rail station. Noted for its historic character and rural scenery, Wenham has farm lands, lakes, woodlands, historic homes, and old stone walls that accompany its winding tree-lined roads. It features nearly of parks, playgrounds, and recreational lands. History Wenham was settled in 1635 and officially incorporated in 1643. English settlers came to Wenham in the 1630s, but the area had been home to the Agawam people, an Eastern Algonquian languages, Eastern Algonquian tribe whose numbers were greatly reduced by a massive epidemic around 1617, possibly s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
British Companies Established In 2015
British may refer to: Peoples, culture, and language * British people, nationals or natives of the United Kingdom, British Overseas Territories and Crown Dependencies. * British national identity, the characteristics of British people and culture * British English, the English language as spoken and written in United Kingdom of Great Britain and Northern Ireland and, more broadly, throughout the British Isles * Celtic Britons, an ancient ethno-linguistic group * Brittonic languages, a branch of the Insular Celtic language family (formerly called British) ** Common Brittonic, an ancient language Other uses *People or things associated with: ** Great Britain, an island ** British Isles, an island group ** United Kingdom, a sovereign state ** British Empire, a historical global colonial empire ** Kingdom of Great Britain (1707–1800) ** United Kingdom of Great Britain and Ireland (1801–1922) * British Raj, colonial India under the British Empire * British Hong Kong, colonial Ho ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Interpublic Group
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB (advertising agency), FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. It is one of the "Big Four" agency companies, alongside WPP plc, WPP, Publicis, and Omnicom Group, Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021. History On October 2, 1930, IPG was founded in New York City as McCann Erickson, McCann-Erickson, when H.K. McCann Co. (founded in 1911) and Erickson Co. (founded in 1902) merged. At the time, it was the largest agency in the ad industry. In 1960, McCann was restructured into four operating units, each reporting to a new holding company. The four units were McCann-Erickson Advertising (U.S.), McCann-Erickson Corp. (inter ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agencies Of The United Kingdom
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations, and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reass ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
MullenLowe U
MullenLowe U.S. is an advertising and marketing communications agency, a part of MullenLowe Global, formerly MullenLowe Group, owned by multinational advertising network Interpublic Group of Companies (IPG). It is headquartered in Boston with offices in Los Angeles and New York City. The agency provides creative, public relations, strategy, social, design, behavioral sciences, digital experience, and production services. Lee Newman is MullenLowe U.S.'s CEO. History MullenLowe U.S., originally known as Mullen Advertising, was founded in 1970 in Wenham, Massachusetts by Jim Mullen, a biophysicist and racing sailor. Three years later, the company hired Paul Silverman as its original creative director. Other early employees included then-Chief Operating Officer Joe Grimaldi, who would go on to become Chairman of MullenLowe U.S., and the agency's fourth partner and executive creative director Edward Boches. In April 1999, Mullen Advertising, by then the largest independent agenc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lowe Profero
MullenLowe Profero is a digital marketing agency operating across twelve offices, with over 600 employees globally. Its services typically include customer experience, digital marketing, creative, media, technology, user experience (UX) and strategy. It is part of the MullenLowe Group global network, which is owned by global agency network Interpublic Group (IPG). History Profero launched on 25 March 1998 by brothers Daryl and Wayne Arnold. During the same year Profero acquired Sky (UK and Ireland) as an early client, by October 1998 Profero delivered a fully integrated campaign and was known to be the first and only organisation to "own" the internet in the UK for an entire day. Since 1998 ''Profero Group'' have produced over 4,000 campaigns for clients including M&S, COI and Western Union, the company has expanded into Europe, Asia and Australia. In 2000 Profero become the first digital agency to join the Institute of Practitioners in Advertising, a move that led to furthe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mullen Advertising
MullenLowe U.S. is an advertising and marketing communications agency, a part of MullenLowe Global, formerly MullenLowe Group, owned by multinational advertising network Interpublic Group of Companies (IPG). It is headquartered in Boston with offices in Los Angeles and New York City. The agency provides creative, public relations, strategy, social, design, behavioral sciences, digital experience, and production services. Lee Newman is MullenLowe U.S.'s CEO. History MullenLowe U.S., originally known as Mullen Advertising, was founded in 1970 in Wenham, Massachusetts by Jim Mullen, a biophysicist and racing sailor. Three years later, the company hired Paul Silverman as its original creative director. Other early employees included then-Chief Operating Officer Joe Grimaldi, who would go on to become Chairman of MullenLowe U.S., and the agency's fourth partner and executive creative director Edward Boches. In April 1999, Mullen Advertising, by then the largest independent agency ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
MullenLowe Lintas Group
MullenLowe Lintas Group, formerly Lintas, is an Indian advertising marketing communications company. The company is a wholly owned subsidiary of the Interpublic Group (IPG), and is part of the multinational MullenLowe Group. As of July 2023, MullenLowe Lintas Group employs approximately 600 people in 13 offices located in four Indian cities. History Lintas (India) company began operating in Mumbai, India in 1969 as the Indian division of the advertising wing of Lever brothers (Lintas being an acronym for Lever International Advertising Services). It worked as a subsidiary of Lintas international which was established in 1899 and was later made a part of Unilever. Up to the 1980s, Lintas, daCunha, HTA ( Hindustan Thomson associates), Purnima advertising, Mudra communications, Trikaya Grey and O&M ( Ogilvy and Mather) were among the largest advertising companies in India. In 2000, the company changed its name to Lowe Lintas following the global merger of IPG networks, Ammi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agency
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well. Typical ad agency clients include businesses and corporations, non-profit organizations and private agencies. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign. History The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lintas
MullenLowe Lintas Group, formerly Lintas, is an Indian advertising marketing communications company. The company is a wholly owned subsidiary of the Interpublic Group (IPG), and is part of the multinational MullenLowe Group. As of July 2023, MullenLowe Lintas Group employs approximately 600 people in 13 offices located in four Indian cities. History Lintas (India) company began operating in Mumbai, India in 1969 as the Indian division of the advertising wing of Lever brothers (Lintas being an acronym for Lever International Advertising Services). It worked as a subsidiary of Lintas international which was established in 1899 and was later made a part of Unilever. Up to the 1980s, Lintas, daCunha, HTA ( Hindustan Thomson associates), Purnima advertising, Mudra communications, Trikaya Grey and O&M ( Ogilvy and Mather) were among the largest advertising companies in India. In 2000, the company changed its name to Lowe Lintas following the global merger of IPG networks, Ammi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Frank Lowe (advertiser)
Sir Frank Budge Lowe (born 12 August 1941) is a British advertising agent who worked for Collett Dickenson Pearce, Lowe & Partners Worldwide, and Red Brick Road. He was knighted for services to charity and advertising. Career He first rose to fame running Collett Dickenson Pearce, which he built into one of the best known agencies in the United Kingdom. In 1981, with Geoff Howard-Spink he started Lowe Howard-Spink, which eventually became Lowe & Partners Worldwide. In 1979, Lowe arranged sponsorship of the Queen's Club Championships, which became known as the Stella Artois tournament, an arrangement that lasted almost 30 years. He became founder and president. Lowe built 50 Glebe Place in Chelsea, between 1985 and 1987, to be his home. In the 2001 Birthday Honours, Lowe was knighted for services to charity and advertising, allegedly less than a year after donating £2m to the country's first City Academy, Capital City Academy, in North West London. He quit his eponymou ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
