MullenLowe Lintas Group, formerly Lintas, is an Indian advertising
marketing communications
Marketing Communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination.Tomse, & Snoj, 2014 Marketing communication channels focus on how businesses communicate ...
company. The company is a wholly owned subsidiary of the
Interpublic Group (IPG), and is part of the multinational
MullenLowe Group. The group is currently headed by Amer Jaleel, group chairman and chief creative officer, and Virat Tandon, group chief executive officer.
As of May 2018, MullenLowe Lintas Group employs approximately 700 people in 14 offices located in eight Indian cities.
History
Lintas (India) company began operating in Mumbai, India in 1969 as the Indian division of the advertising wing of Lever brothers (Lintas being an acronym for
Lever International Advertising Services). It worked as a subsidiary of Lintas international which was established in 1899 and was later made a part of
Unilever.
During this period, the agency made many popular advertising campaigns under its director
Alyque Padamsee.
The agency has trained a number of subsequently successful personalities in the Indian advertising scene.
Up to the 1980s, Lintas, daCunha, HTA (
Hindustan Thomson associates),
Purnima advertising,
Mudra communications, Trikaya Grey and
O&M (
Ogilvy and Mather) were among the largest advertising companies in India.
In 2000, the company changed its name to Lowe Lintas following the global merger of
IPG networks, Ammirati Puris Lintas and the Lowe Group in November 1999. MullenLowe Lintas Group was then helmed by Prem Mehta, with Executive Creative Directors
R. Balki and K. M. Sridhar leading the creative function. At the time, with billings of over $11 billion, MullenLowe Group was ranked as the fourth-largest global agency group worldwide, with offices in 80 countries, while MullenLowe Lintas Group is one of the top three advertising agencies in India by revenue.
In 2007, Lintas India sold the 51% stake it owned in MullenLowe Lintas Group to its international partner, the
Interpublic Group (IPG). Since then, the agency has been a part of
MullenLowe Group, which in turn is held by the Interpublic Group. MullenLowe Lintas Group has produced India's first television commercial and introduced the discipline of Channel Planning to India. It also has introduced
Shyam Benegal
Shyam Benegal (born 14 December 1934) is an Indian film director, screenwriter and documentary filmmaker. Often regarded as the pioneer of parallel cinema, he is widely considered as one of the greatest filmmakers post 1970s. He has received ...
,
Gerson da Cunha, Rama Bijapurkar,
Gautam Rajadhyaksha and
Alyque Padamsee.
In May 2015, the multinational company Lowe Worldwide merged with Mullen, a US-based agency to form the
MullenLowe Group, which in turn became part of the Interpublic Group of Companies. Headquartered in London, Lowe Worldwide has over 100 offices in 82 countries. In August, the group started Mullen Lintas - a challenger agency in August 2015, and PointNine Lintas now known as Lintas LIVE, a beta version of a full service omni-channel agency in August 2017.
In August 2016,
R. Balki, former group chairman, quit advertising and retired from the group.
Business
MullenLowe Lintas Group offers
advertising,
digital
Digital usually refers to something using discrete digits, often binary digits.
Technology and computing Hardware
*Digital electronics, electronic circuits which operate using digital signals
**Digital camera, which captures and stores digital i ...
,
public relations,
strategic design
Strategic design is the application of future-oriented design principles in order to increase an organization's innovative and competitive qualities. Its foundations lie in the analysis of external and internal trends and data, which enables design ...
, rural marketing, and video content.
Geoff Cottrill is the president of American operations.
References
{{reflist, 30em
External links
MullenLowe Lintas Group, Official websiteLowe Lintas newsat ''
Business Standard''
Lowe Lintas newsat ''
Business Service
Business is the practice of making one's living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit."
Having a business name does not separate ...
''
Digital marketing companies of India
Interpublic Group
Indian subsidiaries of foreign companies
Companies based in Mumbai
Indian companies established in 1969
Consulting firms established in 1969
1969 establishments in Maharashtra