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Mary Frances Gerety
Mary Frances Gerety (1916-1999) was the copywriter responsible for the "A Diamond is Forever" slogan created for De Beers Consolidated Mines, Ltd. This famous slogan is still used today in advertising pertaining to diamonds. Personal life Mary Frances Gerety, who primarily went by "Frances," was born in 1916 in Philadelphia, Pennsylvania. She graduated from Charles Morris Price School of Advertising and Journalism and was later a student at the University of Pennsylvania. Gerety lived alone in Wayne, Pennsylvania for most of her life and died in Derby, Pennsylvania at the age of 83 on April 11, 1999 . N. W. Ayers Frances Gerety began working at the N. W. Ayer & Son advertising agency as a copywriter in 1943 and continued until 1970. Gerety helped to create advertisements that were published in Vogue, Life, Collier's, The Saturday Evening Post, Look, and Harper's Bazaar. "A Diamond is Forever" Due to the decline of diamond sales after the Great Depression, the diamond co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Copywriting
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. The product, called Copy (publishing), copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Copywriters help to create Billboard (advertising), billboards, brochures, Mail order, catalogs, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers, website and social media posts, pay-per-click and other marketing communications. All this aligned with the target audience's expectations while keeping the Content creation, content and copy fresh, relevant, and effective. Employment Many copywriters are employed in marketing departments, advertising agency, advertising agencies, public relations firms, or copywriting agency, c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Look (American Magazine)
''Look'' was a biweekly, general-interest magazine published in Des Moines, Iowa, from 1937 to 1971, with editorial offices in New York City. It had an emphasis on photographs and photojournalism in addition to human interest and lifestyle articles. A large-sized magazine of , it was a direct competitor to market leader ''Life''. ''Look'' ceased publication in 1971. Origin Gardner "Mike" Cowles Jr. (1903–1985), the magazine's co-founder (with his brother John) and first editor, was executive editor of '' The Des Moines Register'' and '' The Des Moines Tribune''. When the first issue went on sale in early 1937, it sold 705,000 copies. Although planned to begin with the January 1937 issue, the actual first issue of ''Look'' to be distributed was the February 1937 issue, numbered as Volume 1, Number 2. It was published monthly for five issues (February–May 1937), then switched to biweekly starting with the May 11, 1937 issue. Page numbering on early issues counted the fr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1916 Births
Events Below, the events of the First World War have the "WWI" prefix. January * January 1 – The British Empire, British Royal Army Medical Corps carries out the first successful blood transfusion, using blood that has been stored and cooled. * January 9 – WWI: Gallipoli Campaign – The last British troops are evacuated from Gallipoli, as the Ottoman Empire prevails over a joint British and French operation to capture Constantinople. * January 10 – WWI: Erzurum Offensive – Russia defeats the Ottoman Empire. * January 12 – The Gilbert and Ellice Islands Colony, part of the British Empire, is established in modern-day Tuvalu and Kiribati. * January 13 – WWI: Battle of Wadi (1916), Battle of Wadi – Ottoman Empire forces defeat the British, during the Mesopotamian campaign in modern-day Iraq. * January 29 – WWI: Paris is bombed by German Empire, German zeppelins. * January 31 – WWI: An attack is planned on Verdun, France. Febru ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Women Copywriters
American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, people who self-identify their ancestry as "American" ** American English, the set of varieties of the English language native to the United States ** Native Americans in the United States, indigenous peoples of the United States * American, something of, from, or related to the Americas, also known as "America" ** Indigenous peoples of the Americas * American (word), for analysis and history of the meanings in various contexts Organizations * American Airlines, U.S.-based airline headquartered in Fort Worth, Texas * American Athletic Conference, an American college athletic conference * American Recordings (record label), a record label that was previously known as Def American * American University, in Washington, D.C. Sports teams S ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including '' Autoweek'', ''Crain's New York Business'', '' Crain's Chicago Business'', ''Crain's Detroit Business'', and '' Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. In 2004, ''Advertising Age'' acquired ''American Demographics'' magazine. In 2007 Ad Age acquired the Thoddands Power 150, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
London
London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Western Europe, with a population of 14.9 million. London stands on the River Thames in southeast England, at the head of a tidal estuary down to the North Sea, and has been a major settlement for nearly 2,000 years. Its ancient core and financial centre, the City of London, was founded by the Roman Empire, Romans as Londinium and has retained its medieval boundaries. The City of Westminster, to the west of the City of London, has been the centuries-long host of Government of the United Kingdom, the national government and Parliament of the United Kingdom, parliament. London grew rapidly 19th-century London, in the 19th century, becoming the world's List of largest cities throughout history, largest city at the time. Since the 19th cen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
De Beers
The De Beers Group is a South African–British corporation that specializes in the diamond industry, including mining, exploitation, retail, inscription, grading, trading and industrial diamond manufacturing. The company is active in open-pit, underground, large-scale alluvial and coastal mining. It operates in 35 countries, with mining taking place in Botswana, Namibia, South Africa, and Canada. It also has an artisanal mining business, Gemfair, which operates in Sierra Leone. From its inception in 1888 until the start of the 21st century, De Beers controlled 80% to 85% of rough diamond distribution and was considered a monopoly. By 2000, the company's control of the world diamond supply decreased to 63%. The company was founded in 1888 by British businessman Cecil Rhodes, who was financed by the South African diamond magnate Alfred Beit and the London-based N M Rothschild & Sons bank. In 1926, Ernest Oppenheimer, a German immigrant to Britain and later South Africa who ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Great Depression
The Great Depression was a severe global economic downturn from 1929 to 1939. The period was characterized by high rates of unemployment and poverty, drastic reductions in industrial production and international trade, and widespread bank and business failures around the world. The economic contagion began in 1929 in the United States, the largest economy in the world, with the devastating Wall Street stock market crash of October 1929 often considered the beginning of the Depression. Among the countries with the most unemployed were the U.S., the United Kingdom, and Weimar Republic, Germany. The Depression was preceded by a period of industrial growth and social development known as the "Roaring Twenties". Much of the profit generated by the boom was invested in speculation, such as on the stock market, contributing to growing Wealth inequality in the United States, wealth inequality. Banks were subject to laissez-faire, minimal regulation, resulting in loose lending and wides ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Harper's Bazaar
''Harper's Bazaar'' (stylized as ''Harper's BAZAAR'') is an American monthly women's fashion magazine. Bazaar has been published in New York City since November 2, 1867, originally as a weekly publication entitled ''Harper's Bazar''."Corporate Changes". ''The New York Times'', December 31, 1930. Page 36. "Albany, Dec. 30.—These corporate changes were filed today: ... [under heading 'Name Changes'] Harper's Bazar, Manhattan, to Harper's Bazaar. ..." Originally published by Harper & Brothers, since 1913 the magazine has been owned and published by Hearst Communications, Hearst. The magazine is the world's oldest operating women's fashion magazine, and one of the first fashion magazines to be published in the United States. Its name change to ''Harper's Bazaar'' was filed on December 30, 1930. However, the first magazine under the name was November 1929. ''Harper's Bazaar''s corporate offices are located in the Hearst Tower (Manhattan), Hearst Tower, 300 57th Street (Manhattan ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Saturday Evening Post
''The Saturday Evening Post'' is an American magazine published six times a year. It was published weekly from 1897 until 1963, and then every other week until 1969. From the 1920s to the 1960s, it was one of the most widely circulated and influential magazines among the American middle class, with fiction, non-fiction, cartoons and features that reached two million homes every week. In the 1960s, the magazine's readership began to decline. In 1969, ''The Saturday Evening Post'' folded for two years before being revived as a quarterly publication with an emphasis on medical articles in 1971. As of the late 2000s, ''The Saturday Evening Post'' is published six times a year by the Saturday Evening Post Society, which purchased the magazine in 1982. The magazine was redesigned in 2013. History 19th century ''The Saturday Evening Post'' was first published in 1821 in the same printing shop at 53 Market Street (Philadelphia), Market Street in Philadelphia, where the Benjamin Frankl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
