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Market Research Society
The Market Research Society (MRS) is a professional body for market research based in London, England. It was established in 1946 at the offices of the London Press Exchange. It represents the views of its members to government and in the press. MRS recognise 5,000 individual members and over 500 accredited Company Partners in over 50 countries. As the regulator, they promote the highest professional standards throughout the sector via the MRS Code of Conduct. MRS is the world’s largest association serving those with professional equity in provision or use of market, social and opinion research, and in business intelligence, market analysis, customer insight and consultancy. In 2015, it jointly ran an inquiry with the British Polling Council into the failings of polling before the British general election of that year. The inquiry found that the failure of polling to correctly predict the result was the result of unrepresentative polling samples. History The Market Research ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
MRS Logo
MRS, Mrs, or mrs may refer to: Acronyms * ICAO code for Air Marshall Islands, an airline based in Majuro, Marshall Islands * Magnetic resonance spectroscopy * Mammography reporting software, used to manage data related to radiologist interpretation of mammographic images * Mandibular repositioning splint * Marginal rate of substitution, in economics * Maritime Reaction Squadron, a unit of the South African Navy * Market Research Society * Postal code for Marsa, Malta * IATA code for Marseille Provence Airport * Materials Research Society * Melbourne Rectangular Stadium * Minimal recursion semantics * Modified Rankin Scale, to measure disability after stroke * Station code for Monks Risborough railway station, England * Sandinista Renovation Movement (), a political party in Nicaragua * MRS Logística, a freight rail company in Brazil * MRS suit, breathing apparatus, see Siebe Gorman#Rebreather equipment, Siebe Gorman rebreather equipments * Molecular recognition, Molecular Recogniti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Research
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data. It includes social and opinion research, and is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally. The field of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
London
London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Western Europe, with a population of 14.9 million. London stands on the River Thames in southeast England, at the head of a tidal estuary down to the North Sea, and has been a major settlement for nearly 2,000 years. Its ancient core and financial centre, the City of London, was founded by the Roman Empire, Romans as Londinium and has retained its medieval boundaries. The City of Westminster, to the west of the City of London, has been the centuries-long host of Government of the United Kingdom, the national government and Parliament of the United Kingdom, parliament. London grew rapidly 19th-century London, in the 19th century, becoming the world's List of largest cities throughout history, largest city at the time. Since the 19th cen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
London Press Exchange
The London Press Exchange was founded in 1892 by Frederick Higginbottom and Reginald J.Sykes, becoming a significant Government advertising agency during World War II. It merged with the Leo Burnett agency in 1969. The agency also produced promotional work for the 1921 film '' Elsie and the Brown Bunny'', and advertising posters for the 1951 Festival of Britain. On 5 November 1946, the Market Research Society was created in the London Press Exchange offices. Notable people * Frederick Higginbottom (1859 - 1943) co-founder * Keith Lucas (d.2012) who became director of the British Film Institute , ''The Telegraph'', 26 Apr 2012 * William Stewart (b. 1886 Greenwich), Director * Howard Thomas (1909—198 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Analysis
A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. Through all of these analyses the strengths, weaknesses, opportunities and threats (SWOT) of a company can be identified. Finally, with the help of a SWOT analysis, adequate business strategies of a company will be defined. The market analysis is also known as a documented investigation of a market that is used to inform a firm's planning activities, particularly around decisions of inventory, purchase, work force expansion/contraction, facility expansion, purchases of capital equipment, promotional activities, and many other aspects of a company. Market segmentation Market segmentation is the basis for a differentiated market analysis. Differentiation is important. One main reason is the saturation of consumption, which exists due to the increasing competition in offered produc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
British Polling Council
The British Polling Council (BPC) is an association of market research companies whose opinion polls are regularly published or broadcast in media in the United Kingdom. The current President is Jane Green. The BPC was established in 2004, twelve years after the perceived failure of opinion polls to come close to predicting the actual result of the 1992 general election. BPC members use a range of fieldwork methods (telephone, door-to-door, and internet) and statistical tools. Members Founding members The following organisations are founding members of the BPC: * Ipsos MORI (now Ipsos) * ORB International * SavantaComRes (now Savanta) * Kantar Public (now Verian) * YouGov NOP (now known as GfK) was a founding member, but is no longer a member as of 2018. Other members The following organisations are non-founding members of the BPC: *BMG Research *Bradshaw Advisory *Censuswide *Deltapoll *Electoral Calculus *Find Out Now *Focaldata *Forefront Market Research *Ha ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gerald Goodhardt
Gerald Goodhardt (5 April 1930 - 7 May 2020) was a British marketing scientist. Career Goodhardt began his career working as a statistician for Attwood Panels, and later Aske Research with Andrew S. C. Ehrenberg. From 1981-95 he was Sir John E Cohen Professor of Consumer Studies at The City University Business School. Apart from being the Chairman of the Board at the Ehrenberg-Bass Institute for Marketing Science, Gerald Goodhardt was Emeritus Professor, City University; Visiting Professor, Kingston University and also a Visiting Research Associate, South Bank University. Formerly Sir John E Cohen Professor of Consumer Studies, and Dean of the City University Business School, Gerald has spent 20 years in industry and commerce prior to 20 years as an academic. He has served as Chairman of the Market Research Society (Gold Medalist in 1969 and 1996) and as Honorary Secretary of the Royal Statistical Society. Gerald was also founding President of the Market Research Benevolent A ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1946 Establishments In England
1946 (Roman numerals, MCMXLVI) was a common year starting on Tuesday of the Gregorian calendar, the 1946th year of the Common Era (CE) and ''Anno Domini'' (AD) designations, the 946th year of the 2nd millennium, the 46th year of the 20th century, and the 7th year of the 1940s decade. Events January * January 6 – The 1946 North Vietnamese parliamentary election, first general election ever in Vietnam is held. * January 7 – The Allies of World War II recognize the Austrian republic with its 1937 borders, and divide the country into four Allied-occupied Austria, occupation zones. * January 10 ** The first meeting of the United Nations is held, at Methodist Central Hall Westminster in London. ** ''Project Diana'' bounces radar waves off the Moon, measuring the exact distance between the Earth and the Moon, and proves that communication is possible between Earth and outer space, effectively opening the Space Age. * January 11 – Enver Hoxha declares the People's Republic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Professional Associations Based In The United Kingdom
A professional is a member of a profession or any person who works in a specified professional activity. The term also describes the standards of education and training that prepare members of the profession with the particular knowledge and skills necessary to perform their specific role within that profession. In addition, most professionals are subject to strict codes of conduct, enshrining rigorous ethical and moral obligations. Professional standards of practice and ethics for a particular field are typically agreed upon and maintained through widely recognized professional associations, such as the IEEE. Some definitions of "professional" limit this term to those professions that serve some important aspect of public interest and the general good of society.Sullivan, William M. (2nd ed. 2005). ''Work and Integrity: The Crisis and Promise of Professionalism in America''. Jossey Bass.Gardner, Howard and Shulman, Lee S., The Professions in America Today: Crucial but Fragile. D ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
