The British Polling Council (BPC) is an association of
market research
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. It is an important component of business strategy and a major factor in maintaining com ...
companies whose
opinion polls are regularly published or broadcast in
media in the United Kingdom. The current President is
Jane Green.
The BPC was established in 2004,
twelve years after the perceived failure of opinion polls to come close to predicting the actual result of the
1992 general election. BPC members use a range of fieldwork methods (telephone, door-to-door, and internet) and statistical tools.
Members
Founding members
The following organisations are founding members of the BPC:
*
Ipsos MORI (now
Ipsos)
* ORB International
* SavantaComRes (now
Savanta)
* Kantar Public (now
Verian)
*
YouGov
YouGov plc is a international Internet-based market research and data analytics firm headquartered in the UK with operations in Europe, North America, the Middle East, and Asia-Pacific.
History
2000–2010
Stephan Shakespeare and Nadhim ...
NOP (now known as
GfK) was a founding member, but is no longer a member as of 2018.
Other members
The following organisations are non-founding members of the BPC:
*BMG Research
*Bradshaw Advisory
*Censuswide
*Deltapoll
*Electoral Calculus
*Find Out Now
*Focaldata
*Forefront Market Research
*Hanbury Strategy
*
Harris Interactive
*J.L. Partners
*LucidTalk
*Obsurvant
*Omnisis
*
Opinium
*Panelbase
*People Polling
*
Portland Communications
*Prolific
*Public First
*Redfield & Wilton Strategies
*Sky Data
*Stack Data Strategy
*
Survation
*Techne
*WA Communications
*Walnut Unlimited (formerly
ICM Unlimited)
*Yonder Consulting
See also
*
Evaluation
In common usage, evaluation is a systematic determination and assessment of a subject's merit, worth and significance, using criteria governed by a set of Standardization, standards. It can assist an organization, program, design, project or any o ...
*
Quantitative research
Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. It is formed from a deductive approach where emphasis is placed on the testing of theory, shaped by empiricist and positivist philoso ...
*
Psephology
*
Social research
Social research is research conducted by social scientists following a systematic plan. Social research methodologies can be classified as quantitative and qualitative.
* Quantitative designs approach social phenomena through quantifiable ...
*
Statistics
Statistics (from German language, German: ', "description of a State (polity), state, a country") is the discipline that concerns the collection, organization, analysis, interpretation, and presentation of data. In applying statistics to a s ...
*
Statistical survey
Survey methodology is "the study of survey methods".
As a field of applied statistics concentrating on human-research surveys, survey methodology studies the sampling of individual units from a population and associated techniques of survey d ...
*
Voodoo poll
*
Elections in the United Kingdom
*
Politics of the United Kingdom
The United Kingdom is a constitutional monarchy which, by legislation and convention, operates as a unitary parliamentary democracy. A hereditary monarch, currently King Charles III, serves as head of state while the Prime Minister of th ...
*
Market Research Society
The Market Research Society (MRS) is a professional body for market research based in London, England. It was established in 1946 at the offices of the London Press Exchange. It represents the views of its members to government and in the press.
...
References
External links
Official website
{{UK-election-stub
Psephology
Communications and media organisations based in the United Kingdom
Business organisations based in the United Kingdom
2004 establishments in the United Kingdom
Organizations established in 2004
Polling organisations in the United Kingdom