|
Lady Greyhound
{{refimprove, date=April 2023 Lady Greyhound was a marketing mascot of the U.S. Greyhound Lines bus company in the 1950s. The Greyhound Lines had used the greyhound symbol since the 1920s, but by the 1950s it was competing with the increase of the private car ownership. Grey Advertising, Greyhound's advertising agency, came up with a marketing campaign using an animal mascot. The first dog to take the mantle was a white and gold greyhound born on January 28, 1957, in Clay Center, Kansas. Her TV career began as a puppy in a Greyhound TV commercial in '' The Steve Allen Show'' where she was dubbed "Steverino." The Dog Welfare Guild chose her as Queen of National Dogweek the same year. She also had her own fan clubs, was a symbol of a Philadelphia safety campaign, and was insured by Lloyd's for $300,000. When the Greyhound company stopped its sponsorship of ''The Steve Allen Show'' in March 1959, the dog was renamed ''Lady Greyhound'' and the name change was announced in two Jack B ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Se ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
National Multiple Sclerosis Society
The National Multiple Sclerosis Society (NMSS) is a nonprofit organization that was founded in New York City as the Association for Advancement of Research on Multiple Sclerosis on March 11, 1946 by Sylvia Lawry. Ms. Lawry was a lawyer looking for a cure for her brother, Bernard, who was afflicted with multiple sclerosis when she realized there is no foundation or organization that helps people with MS, so she founded NMSS. With chapters throughout the United States, the organization funds research, advocates for social and political change, provides education, and sponsors services that help people with multiple sclerosis and their families. In 2016, Forbes ranked the organization 63rd among the 100 largest U.S. charities. In 2017, Charity Navigator gave the organization three out of four stars. Research The NMSS supports and funds research activities in early research, translational research that develops laboratory results into treatments, and clinical trials to find out whe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dog Mascots
The dog (''Canis familiaris'' or ''Canis lupus familiaris'') is a domesticated descendant of the wolf. Also called the domestic dog, it is derived from the extinct Pleistocene wolf, and the modern wolf is the dog's nearest living relative. Dogs were the first species to be domesticated by hunter-gatherers over 15,000 years ago before the development of agriculture. Due to their long association with humans, dogs have expanded to a large number of domestic individuals and gained the ability to thrive on a starch-rich diet that would be inadequate for other canids. The dog has been selectively bred over millennia for various behaviors, sensory capabilities, and physical attributes. Dog breeds vary widely in shape, size, and color. They perform many roles for humans, such as hunting, herding, pulling loads, protection, assisting police and the military, companionship, therapy, and aiding disabled people. Over the millennia, dogs became uniquely adapted to human behavior ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Corporate Mascots
A corporation is an organization—usually a group of people or a company—authorized by the state to act as a single entity (a legal entity recognized by private and public law "born out of statute"; a legal person in legal context) and recognized as such in law for certain purposes. Early incorporated entities were established by charter (i.e. by an ''ad hoc'' act granted by a monarch or passed by a parliament or legislature). Most jurisdictions now allow the creation of new corporations through registration. Corporations come in many different types but are usually divided by the law of the jurisdiction where they are chartered based on two aspects: by whether they can issue stock, or by whether they are formed to make a profit. Depending on the number of owners, a corporation can be classified as ''aggregate'' (the subject of this article) or '' sole'' (a legal entity consisting of a single incorporated office occupied by a single natural person). One of the most attr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Characters
A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fictional, representative spokespeople for consumer products. In sports, mascots are also used for merchandising. Team mascots are often related to their respective team nicknames. This is especially true when the team's nickname is something that is a living animal and/or can be made to have humanlike characteristics. For more abstract nicknames, the team may opt to have an unrelated character serve as the mascot. For example, the athletic teams of the University of Alabama are nicknamed the Crimson Tide, while their mascot is an elephant named Big Al. Team mascots may take the form of a logo, person, live animal, inanimate object, or a costumed character, and often appear at team matches and other related events, sports mascots are often ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Individual Dogs In The United States
An individual is that which exists as a distinct entity. Individuality (or self-hood) is the state or quality of being an individual; particularly (in the case of humans) of being a person unique from other people and possessing one's own needs or goals, rights and responsibilities. The concept of an individual features in diverse fields, including biology, law, and philosophy. Etymology From the 15th century and earlier (and also today within the fields of statistics and metaphysics) ''individual'' meant " indivisible", typically describing any numerically singular thing, but sometimes meaning "a person". From the 17th century on, ''individual'' has indicated separateness, as in individualism. Law Although individuality and individualism are commonly considered to mature with age/time and experience/wealth, a sane adult human being is usually considered by the state as an "individual person" in law, even if the person denies individual culpability ("I followed instru ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1957 Animal Births
1957 ( MCMLVII) was a common year starting on Tuesday of the Gregorian calendar, the 1957th year of the Common Era (CE) and ''Anno Domini'' (AD) designations, the 957th year of the 2nd millennium, the 57th year of the 20th century, and the 8th year of the 1950s decade. Events January * January 1 – The Saarland joins West Germany. * January 3 – Hamilton Watch Company introduces the first electric watch. * January 5 – South African player Russell Endean becomes the first batsman to be dismissed for having ''handled the ball'', in Test cricket. * January 9 – British Prime Minister Anthony Eden resigns. * January 10 – Harold Macmillan becomes Prime Minister of the United Kingdom. * January 11 – The African Convention is founded in Dakar. * January 14 – Kripalu Maharaj is named fifth Jagadguru (world teacher), after giving seven days of speeches before 500 Hindu scholars. * January 15 – The film '' Throne of Blood'', Akira Kurosawa's reworking of ''Macbeth'', is ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Disney
The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October 16, 1923, by brothers Walt and Roy O. Disney as the Disney Brothers Studio; it also operated under the names the Walt Disney Studio and Walt Disney Productions before changing its name to the Walt Disney Company in 1986. Early on, the company established itself as a leader in the animation industry, with the creation of the widely popular character Mickey Mouse, who is the company's mascot, and the start of animated films. After becoming a major success by the early 1940s, the company started to diversify into live-action films, television, and theme parks in the 1950s. Following Walt's death in 1966, the company's profits began to decline, especially in the animation division. Once Disney's shareholders voted in Michael Eisner as the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cushman Amberg Communications
Cushman/Amberg Communications is an independent communications agency headquartered in Chicago with an additional office in St. Louis. History The agency was founded in Chicago in 1952 by Aaron Cushman as Aaron D. Cushman and Associates, signing the Illinois Eisenhower for President Campaign as one of its first clients. After an early focus in the entertainment industry, the agency expanded to serve a range of companies, from start-ups to Fortune 100s. Over the years, the agency has maintained several satellite offices to serve different niche markets. Past offices include New York City; Los Angeles; Washington, D.C; and Omaha. Following a 12-year career in the newspaper business, Thomas Amberg joined Aaron D. Cushman and Associates in 1983 and purchased the agency in early 1997, changing the name to reflect new ownership. The agency acquired boutique public relations firm Chuck Werle and Associates in 2000 and the healthcare marketing/public relations shop HealthInfo Direct ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York City
New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the United States, and is more than twice as populous as second-place Los Angeles. New York City lies at the southern tip of New York State, and constitutes the geographical and demographic center of both the Northeast megalopolis and the New York metropolitan area, the largest metropolitan area in the world by urban landmass. With over 20.1 million people in its metropolitan statistical area and 23.5 million in its combined statistical area as of 2020, New York is one of the world's most populous megacities, and over 58 million people live within of the city. New York City is a global cultural, financial, entertainment, and media center with a significant influence on commerce, health care and life sciences, research, technology, educa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chicago
(''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = List of sovereign states, Country , subdivision_name = United States , subdivision_type1 = U.S. state, State , subdivision_type2 = List of counties in Illinois, Counties , subdivision_name1 = Illinois , subdivision_name2 = Cook County, Illinois, Cook and DuPage County, Illinois, DuPage , established_title = Settled , established_date = , established_title2 = Municipal corporation, Incorporated (city) , established_date2 = , founder = Jean Baptiste Point du Sable , government_type = Mayor–council government, Mayor–council , governing_body = Chicago City Council , leader_title = Mayor of Chicago, Mayor , leader_name = Lori Lightfo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1964 New York World's Fair
The 1964–1965 New York World's Fair was a world's fair that held over 140 pavilions and 110 restaurants, representing 80 nations (hosted by 37), 24 US states, and over 45 corporations with the goal and the final result of building exhibits or attractions at Flushing Meadows–Corona Park in Queens, New York City. The immense fair covered on half the park, with numerous pools or fountains, and an amusement park with rides near the lake. However, the fair did not receive official support or approval from the Bureau of International Expositions (BIE). Hailing itself as a "universal and international" exposition, the fair's theme was "Peace Through Understanding", dedicated to "Man's Achievement on a Shrinking Globe in an Expanding Universe". American companies dominated the exposition as exhibitors. The theme was symbolized by a 12-story-high, stainless-steel model of the Earth called the Unisphere, built on the foundation of the Perisphere from the 1939 World's Fair.Gordo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
