Kaiser (company)
   HOME





Kaiser (company)
Kaiser is a Brazilian beer brand launched in Divinópolis (Minas Gerais) on 22 April 1982 by Luiz Otávio Possas Gonçalves. Its marketing campaigns became known in the 90's through actor José Valien, the ''Baixinho da Kaiser'' (''Kaiser Shorty''). Since 2010 the brand has been owned by Heineken Brasil. Creation Luiz Otávio Possasas Gonçalves was the owner of the Coca-Cola franchise in Minas Gerais. In the early 1980s the company was threatened with bankruptcy because Brahma and Antarctica promoted the combined sale of their soft drinks along with their beers to the points of sale. Possas decided that with one beer, he could fight both brands on equal terms. He took a master brewer course in Munich Munich is the capital and most populous city of Bavaria, Germany. As of 30 November 2024, its population was 1,604,384, making it the third-largest city in Germany after Berlin and Hamburg. Munich is the largest city in Germany that is no ... and opened Kaiser in 19 ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

Street Clock - Paulista Avenue (21915464)
A street is a public thoroughfare in a city, town or village, typically lined with buildings on one or both sides. Streets often include pavements (sidewalks), pedestrian crossings, and sometimes amenities like streetlights or benches. A street can be as simple as a level patch of dirt, but is more often paved with a hard, durable surface such as tarmac, concrete, cobblestone or brick. It can be designed for both social activity and movement. Originally, the word ''street'' simply meant a paved road (). The word ''street'' is still sometimes used informally as a synonym for ''road'', for example in connection with the ancient Watling Street, but city residents and urban planners draw a significant modern distinction: a road's main function is transportation, while streets facilitate public interaction.Dictionary
Exam ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

Beer
Beer is an alcoholic beverage produced by the brewing and fermentation of starches from cereal grain—most commonly malted barley, although wheat, maize (corn), rice, and oats are also used. The grain is mashed to convert starch in the grain to sugars, which dissolve in water to form wort. Fermentation of the wort by yeast produces ethanol and carbonation in the beer. Beer is one of the oldest and most widely consumed alcoholic drinks in the world, and one of the most popular of all drinks. Most modern beer is brewed with hops, which add bitterness and other flavours and act as a natural preservative and stabilising agent. Other flavouring agents, such as gruit, herbs, or fruits, may be included or used instead of hops. In commercial brewing, natural carbonation is often replaced with forced carbonation. Beer is distributed in bottles and cans, and is commonly available on draught in pubs and bars. The brewing industry is a global business, consisting of several ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


Divinópolis
Divinópolis is a Municipalities of Brazil, municipality in the centre-west of Minas Gerais state, Brazil. The estimated population in 2020 was 240,408 inhabitants. The total area of the municipality is 709 km2 and the elevation is 712 metres. It is 120 km from state capital Belo Horizonte. Divinópolis is the seat of the Regional Administration of the Upper São Francisco River. Geography The city centre of Divinópolis is at an elevation of 712 meters approximately 120 km southwest of Belo Horizonte. Neighbouring municipalities are Nova Serrana (N), São Gonçalo do Pará and Carmo do Cajuru (E), Cláudio, Minas Gerais, Cláudio and São Sebastião do Oeste (S), Santo Antônio do Monte and Perdigão, Minas Gerais, Perdigão (W). The characteristic vegetation of the municipality is cerrado, but there are still some gallery forests along the rivers. The climate is classified as subtropical mesothermic, characterised by dry winters and wet summers. The average temper ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

Minas Gerais
Minas Gerais () is one of the 27 federative units of Brazil, being the fourth largest state by area and the second largest in number of inhabitants with a population of 20,539,989 according to the 2022 Brazilian census, 2022 census. Located in the Southeast Region, Brazil, Southeast Region of the country, it is bordered to south and southwest by São Paulo (state), São Paulo; Mato Grosso do Sul to the west; Goiás and the Federal District (Brazil), Federal District to the northwest; Bahia to the north and northeast; Espírito Santo to the east; and Rio de Janeiro (state), Rio de Janeiro to the southeast. The state's capital and largest city, Belo Horizonte, is a major urban and finance center in Brazil, being the List of largest cities in Brazil#Top 115 most populous cities and state capitals, sixth most populous municipality in the country while its Greater Belo Horizonte, metropolitan area ranks as the List of metropolitan areas in Brazil, third largest in Brazil with just ov ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


Heineken Brasil
Heineken Brasil is the Brazilian subsidiary of Dutch brewer Heineken. The company produces beer and soft drink under the brand names Kaiser, Brasil Kirin, Glacial, Cintra, Baden Baden, Devassa, Eisenbahn, and Amstel. Founded in 2010, the company expanded its operations in 2017 with the acquisition of Brazilian subsidiary of Kirin. It is the second largest brewer in Brazil. History Introduction to the Brazilian market Heineken arrived in Brazil in 1990, through a partnership with Kaiser, when the Brazilian brewery signed a production and distribution licensing agreement with the supervision of Heineken of Amsterdam. Purchase of Femsa In 2010, Heineken acquired Femsa, maker of the Kaiser brand, which enabled it to extend its presence in the Brazilian market, with the utilization of the Coca-Cola system in the country. The purchase was valued at €3.8 billion (approximately US$5.5 billion). If debts and pensions are taken into account, the value of the operation reach ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

Coca-Cola
Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. Coca-Cola ranked No. 94 in the 2024 Fortune 500, ''Fortune'' 500 list of the List of largest companies in the United States by revenue, largest United States corporations by revenue. Based on Interbrand's "best global brand" study of 2023, Coca-Cola was the world's List of most valuable brands, sixth most valuable brand. Originally marketed as a temperance bar, temperance drink and intended as a patent medicine, Coca-Cola was invented in the late 19th century by John Stith Pemberton in Atlanta, Georgia. In 1888, Pemberton sold the ownership rights to Asa Griggs Candler, a businessman, whose marketing tactics led Coca-Cola to its dominance of the global soft-drink market throughout the 20th and 21st centuries. The name refers to t ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

Munich
Munich is the capital and most populous city of Bavaria, Germany. As of 30 November 2024, its population was 1,604,384, making it the third-largest city in Germany after Berlin and Hamburg. Munich is the largest city in Germany that is not a state of its own. It ranks as the 11th-largest city in the European Union. The metropolitan area has around 3 million inhabitants, and the broader Munich Metropolitan Region is home to about 6.2 million people. It is the List of EU metropolitan regions by GDP#2021 ranking of top four German metropolitan regions, third largest metropolitan region by GDP in the European Union. Munich is located on the river Isar north of the Alps. It is the seat of the Upper Bavaria, Upper Bavarian administrative region. With 4,500 people per km2, Munich is Germany's most densely populated municipality. It is also the second-largest city in the Bavarian language, Bavarian dialect area after Vienna. The first record of Munich dates to 1158. The city ha ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

Heineken Brands
Heineken N.V. is a Dutch brewer which owns a worldwide portfolio of over 170 beer brands, mainly pale lager, though some other beer styles are produced. The two largest brands are Heineken Pilsener, Heineken and Tecate (beer), Tecate; though the portfolio includes Amstel (beer), Amstel, Foster's Lager, Fosters (in Europe and Vietnam), Sagres (beer), Sagres, Cruzcampo, Skopsko beer, Skopsko, Affligem#Affligem beer, Affligem, Żywiec Brewery, Żywiec, Starobrno, Zagorka, Zlatý Bažant, Laško Brewery, Laško and Birra Moretti. Heineken Heineken Lager Beer is the company's flagship product. It is a 5% Alcohol by volume, abv pale lager that was first brewed in 1868. It is produced by 40 brewery, breweries in 39 countries around the world. In 2006, 2.58 billion litres of ''Heineken'' was produced. Since 1975, most Heineken beer is brewed in the Heineken brewery in Zoeterwoude, Netherlands. Other beers produced under the Heineken brand name include: * Heineken Dark * Heineken ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

Beer Brands Of Brazil
Beer is an alcoholic beverage produced by the brewing and fermentation of starches from cereal grain—most commonly malted barley, although wheat, maize (corn), rice, and oats are also used. The grain is mashed to convert starch in the grain to sugars, which dissolve in water to form wort. Fermentation of the wort by yeast produces ethanol and carbonation in the beer. Beer is one of the oldest and most widely consumed alcoholic drinks in the world, and one of the most popular of all drinks. Most modern beer is brewed with hops, which add bitterness and other flavours and act as a natural preservative and stabilising agent. Other flavouring agents, such as gruit, herbs, or fruits, may be included or used instead of hops. In commercial brewing, natural carbonation is often replaced with forced carbonation. Beer is distributed in bottles and cans, and is commonly available on draught in pubs and bars. The brewing industry is a global business, consisting of several dominant ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]