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Heineken Brasil
Heineken Brasil is the Brazilian subsidiary of Dutch brewer Heineken. The company produces beer and soft drink under the brand names Kaiser, Brasil Kirin, Glacial, Cintra, Baden Baden, Devassa, Eisenbahn, and Amstel. Founded in 2010, the company expanded its operations in 2017 with the acquisition of Brazilian subsidiary of Kirin. It is the second largest brewer in Brazil. History Introduction to the Brazilian market Heineken arrived in Brazil in 1990, through a partnership with Kaiser, when the Brazilian brewery signed a production and distribution licensing agreement with the supervision of Heineken of Amsterdam. Purchase of Femsa In 2010, Heineken acquired Femsa, maker of the Kaiser brand, which enabled it to extend its presence in the Brazilian market, with the utilization of the Coca-Cola system in the country. The purchase was valued at €3.8 billion (approximately US$5.5 billion). If debts and pensions are taken into account, the value of the operation reach ...
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Privately Held Company
A privately held company (or simply a private company) is a company whose Stock, shares and related rights or obligations are not offered for public subscription or publicly negotiated in their respective listed markets. Instead, the Private equity, company's stock is offered, owned, traded or exchanged privately, also known as "over-the-counter (finance), over-the-counter". Related terms are unlisted organisation, unquoted company and private equity. Private companies are often less well-known than their public company, publicly traded counterparts but still have major importance in the world's economy. For example, in 2008, the 441 list of largest private non-governmental companies by revenue, largest private companies in the United States accounted for $1.8 trillion in revenues and employed 6.2 million people, according to ''Forbes''. In general, all companies that are not owned by the government are classified as private enterprises. This definition encompasses both publ ...
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Amsterdam
Amsterdam ( , ; ; ) is the capital of the Netherlands, capital and Municipalities of the Netherlands, largest city of the Kingdom of the Netherlands. It has a population of 933,680 in June 2024 within the city proper, 1,457,018 in the City Region of Amsterdam, urban area and 2,480,394 in the Amsterdam metropolitan area, metropolitan area. Located in the Provinces of the Netherlands, Dutch province of North Holland, Amsterdam is colloquially referred to as the "Venice of the North", for its canals of Amsterdam, large number of canals, now a World Heritage Site, UNESCO World Heritage Site. Amsterdam was founded at the mouth of the Amstel River, which was dammed to control flooding. Originally a small fishing village in the 12th century, Amsterdam became a major world port during the Dutch Golden Age of the 17th century, when the Netherlands was an economic powerhouse. Amsterdam was the leading centre for finance and trade, as well as a hub of secular art production. In the 19th ...
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Carbonated Water
Carbonated water is water containing dissolved carbon dioxide gas, either artificially injected under pressure, or occurring due to natural geological processes. Carbonation causes small bubbles to form, giving the water an effervescent quality. Common forms include sparkling natural mineral water, club soda, and commercially produced sparkling water. Club soda, sparkling mineral water, and some other sparkling waters contain added or dissolved minerals such as potassium bicarbonate, sodium bicarbonate, sodium citrate, or potassium sulfate. These occur naturally in some mineral waters but are also commonly added artificially to manufactured waters to mimic a natural flavor profile and offset the acidity of introducing carbon dioxide gas giving one a fizzy sensation. Various carbonated waters are sold in bottles and cans, with some also produced on demand by commercial carbonation systems in bars and restaurants, or made at home using a carbon dioxide cartridge. It is tho ...
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Cola
Cola is a Carbonation, carbonated soft drink flavored with vanilla, cinnamon, citrus essential oil, oils, and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked brand, in 1886, which was imitated by other manufacturers. Most colas originally contained caffeine from the kola nut (''Cola acuminata''), leading to the drink's name, though other sources of caffeine are generally used in modern formulations. The Pemberton cola drink also contained a coca leaves, coca plant extract. His non-alcoholic Coca-Cola formula, recipe was inspired by the coca wine of pharmacist Angelo Mariani (chemist), Angelo Mariani, created in 1863. Most modern colas have a dark caramel color and are sweetened with sugar, high-fructose corn syrup or artificial sweeteners. There are numerous different brands of cola, with Coca-Cola and Pepsi-Cola being among the most popular. These two colas have been competitors since the 1890s, ...
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Tonic Water
Tonic water is a carbonated soft drink in which quinine is dissolved. Originally used as a prophylactic against malaria, modern tonic water typically has a significantly lower quinine content and is often more sweetened than the original medicinal form. It is consumed for its distinctive bitter flavor. History As early as the 17th century the Spanish used quinine from the bark of ''Cinchona'' trees to treat malaria after being shown the remedy from the Indigenous peoples of Peru, Bolivia, and Ecuador. In early 19th century India and other tropical posts of the British Empire, medicinal quinine was recommended to British officials and soldiers to prevent malaria Malaria is a Mosquito-borne disease, mosquito-borne infectious disease that affects vertebrates and ''Anopheles'' mosquitoes. Human malaria causes Signs and symptoms, symptoms that typically include fever, Fatigue (medical), fatigue, vomitin ..., where it was mixed with soda and sugar to mask its bitter tast ...
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Itubaína
Itubaína is the first Brazilian carbonated soft drink produced by Schincariol which has been produced and distributed nationally since 1954. It's been known by the tutti-frutti special flavor. The name is a tribute to the city of Itu The International Telecommunication Union (ITU)In the other common languages of the ITU: * * is a specialized agency of the United Nations responsible for many matters related to information and communication technologies. It was established ..., headquarters of the company's first manufacturing plant. History The first flavor of Itubaína, tutti-frutti, was introduced in 1954, and belonged to the former Schincariol. The apple flavor arrived in 1975. In 2000, the two-liter version was introduced. Eight years later, Itubaína Retrô was launched, in original and zero versions. In 2012, a new packaging, the "garrafinha", was launched in 2012, the same year that the manufacturer Schincariol was renamed to Brasil Kirin. On August 27, 2013, th ...
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Guarana
Guaraná ( from the Portuguese ''guaraná'' ; ''Paullinia cupana'', syns. ''P. crysan, P. sorbilis'') is a climbing plant in the family Sapindaceae, native to the Amazon basin and especially common in Brazil. Guaraná has large leaves and clusters of flowers, and is best known for the seeds from its beans, which are about the size of a coffee bean. As a dietary supplement or herb, guaraná seed is an effective stimulant: it contains about twice the concentration of caffeine found in coffee beans (about 2–8% caffeine in guaraná seeds, compared to about 1–3% for coffee beans). The additive has gained notoriety for being used in energy drinks. As with other plants producing caffeine, the high concentration of caffeine is a defensive toxin that repels insects from the berry and seeds. The color of the fruit ranges from brown to red and it contains black seeds that are partly covered by white arils. The color contrast when the fruit is split open has been compared with the a ...
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Minas Gerais
Minas Gerais () is one of the 27 federative units of Brazil, being the fourth largest state by area and the second largest in number of inhabitants with a population of 20,539,989 according to the 2022 Brazilian census, 2022 census. Located in the Southeast Region, Brazil, Southeast Region of the country, it is bordered to south and southwest by São Paulo (state), São Paulo; Mato Grosso do Sul to the west; Goiás and the Federal District (Brazil), Federal District to the northwest; Bahia to the north and northeast; Espírito Santo to the east; and Rio de Janeiro (state), Rio de Janeiro to the southeast. The state's capital and largest city, Belo Horizonte, is a major urban and finance center in Brazil, being the List of largest cities in Brazil#Top 115 most populous cities and state capitals, sixth most populous municipality in the country while its Greater Belo Horizonte, metropolitan area ranks as the List of metropolitan areas in Brazil, third largest in Brazil with just ov ...
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Ponta Grossa
Ponta Grossa () is a municipality in the state of Paraná, southern Brazil. The estimated population is 355,336 according to official data from the Brazilian Institute of Geography and Statistics and it is the 4th most populous city in Paraná (76th in Brazil). It is also the largest city close to Greater Curitiba region, so within a radius of 186 miles (300 km) of Ponta Grossa. It is also known as ''Princesa dos Campos'' (in English: ''Princess of the Fields'') and ''Capital Cívica do Paraná'' (in English: ''Civic Capital of Paraná''). The city is connected to the ''Caminho das Tropas'' (in English: ''Path of the Troops''), being one of the network of routes used by drovers (''tropeiros'') in the middle of a high hill inside a grassy vegetation. The city is considered of average size, located around a central hill, while most of its growth occurred in the second half of the twentieth century with the weakening of the primary economy. Ponta Grossa is one of the larg ...
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Administrative Council For Economic Defense
The Administrative Council for Economic Defense (in Portuguese, ''Conselho Administrativo de Defesa Econômica'', often referred to as Cade or CADE) is Brazil's national competition regulator and an agency of the government of Brazil. Its stated goals are "guiding, inspecting, preventing and investigating economic power abuse by exercising a custodial role in its prevention and repression". History On 10 September 1962 CADE was created as an organ of the Ministry of Labor during the government of President João Goulart by its Federal Law No. 4,137. From its creation until 1991, it remained largely inactive being used as an instrument of the State. The Federal Law No. 8,884 of 11 June 1994 revoked the Federal Law No. 4,137 and transformed CADE into a federal agency linked to the Ministry of Justice. In November 2011, its Federal Law No. 12,529 was approved, entering into force in May 2012. This law made numerous changes in the autarchy, especially from an organizational and ...
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Kirin Company
is a Japanese beer and beverage holding company. It is known for brands such as Kirin Beer, Kirin Lemon, Mets, and Gogo no Kōcha. The predecessor of the company, the Japan Brewery Company, was founded in Yokohama in 1885 by William Henry Talbot and Edgar Abbott. In 1888, they launched Kirin Beer. In 1907, the business of JBC was inherited, and Kirin Brewery Company was established. In 2007, it became Kirin Holdings Company, a holding company, with Kirin Beer Company, Kirin Beverage Company, and Mercian Corporation as its main subsidiaries. As a result, the brewery division was taken over by the second incarnation of Kirin Brewery. Etymology of name In Japanese, "Kirin" can refer to giraffes, or to Qilin (), the mythical hooved Chinese chimerical creatures in East Asian culture. Kirin Brewery is named after the latter. History The Japan Brewery Company, Limited, the forerunner of Kirin Brewery, was established in 1885, taking over the assets of the Spring Valley Brewery, fi ...
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United States Dollar
The United States dollar (Currency symbol, symbol: Dollar sign, $; ISO 4217, currency code: USD) is the official currency of the United States and International use of the U.S. dollar, several other countries. The Coinage Act of 1792 introduced the U.S. dollar at par with the Spanish dollar, Spanish silver dollar, divided it into 100 cent (currency), cents, and authorized the Mint (facility), minting of coins denominated in dollars and cents. U.S. banknotes are issued in the form of Federal Reserve Notes, popularly called greenbacks due to their predominantly green color. The U.S. dollar was originally defined under a bimetallism, bimetallic standard of (0.7734375 troy ounces) fine silver or, from Coinage Act of 1834, 1834, fine gold, or $20.67 per troy ounce. The Gold Standard Act of 1900 linked the dollar solely to gold. From 1934, its equivalence to gold was revised to $35 per troy ounce. In 1971 all links to gold were repealed. The U.S. dollar became an important intern ...
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